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nobel@stienobel-indonesia.ac.id
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Kota makassar,
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INDONESIA
Jurnal BISNIS & KEWIRAUSAHAAN
ISSN : 22523037     EISSN : 26220806     DOI : 10.37476
Core Subject : Economy,
Terbit empat kali setahun pada bulan Januari, April, Juli dan Oktober; setiap volume terdiridari sepuluh tulisan. Berisi tulisan yang diangkat dari hasil penelitian di bidan Bisnis dan Kewirausahaan.
Arjuna Subject : -
Articles 378 Documents
PENGARUH TOTAL QUALITY MANAGEMENT (TQM) TERHADAP KEUNGGULAN BERSAING PADA PT TOYOTA KALLA CABANG ALAUDDIN MAKASSAR Firman, Ahmad
Jurnal BISNIS & KEWIRAUSAHAAN Vol 6 No 1 (2017): Jurnal BISNIS & KEWIRAUSAHAAN
Publisher : Jurnal BISNIS & KEWIRAUSAHAAN

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Abstract

This study aimed to determine the effect of TQM is measured based on customer focus, continuous improvement, education and training, and empowering employees to competitive advantage at PT. Toyota Kalla Branch Alauddin Makassar, either partially or simultaneously. The research was conducted at PT. Toyota Kalla Branch Alauddin Makassar, with a total population of 103 people. The research sample was determined by using the technique of non-probability sampling techniques slovin with a total sample of 51 employees. Analysis of the data in this study using multiple linear regression analysis. The results showed that TQM is measured based on customer focus, continuous improvement, education and training, as well as employee empowerment, partially or simultaneously significant effect on the competitive advantage in the PT. Toyota Kalla Branch Alauddin Makassar. The independent variables that have a dominant influence on competitive advantage at PT. Toyota Kalla Branch Alauddin Makassar is variable continuous improvement with the greatest Beta coefficient is 0.400.
FAKTOR - FAKTOR YANG MEMPENGARUHI KINERJA KARYAWAN PADA PT. INDOMARCO PRISMATAMA MAKASSAR Arfiany, Arfiany
Jurnal BISNIS & KEWIRAUSAHAAN Vol 6 No 1 (2017): Jurnal BISNIS & KEWIRAUSAHAAN
Publisher : Jurnal BISNIS & KEWIRAUSAHAAN

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Abstract

The purpose of this study was How does the leadership, discipline, social security, job performance, work environment on employee performance. This study uses a quantitative method with a validity test was used to test the validity of the research data, the results obtained in the leadership variable (X1), discipline (X2), Social Security (X3), performance (X4) and workplace (X5) and the dependent variable (Y) obtained the numbers r count> r table. In hypothesis testing using t test (test the effect of partially / individual) obtained t leadership variable (X1), discipline (X2), Social Security (X3), performance (X4) and workplace (X5) partially and simultaneously there is a significant and positive effect on employee performance (Y).
ANALISIS IMPLEMENTASI STRATEGI TERHADAP CAPAIAN KINERJA PERUSAHAAN Arifin, Arifin; Karim, Rusdi Abul
Jurnal BISNIS & KEWIRAUSAHAAN Vol 6 No 1 (2017): Jurnal BISNIS & KEWIRAUSAHAAN
Publisher : Jurnal BISNIS & KEWIRAUSAHAAN

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Abstract

This study aims to analyze the relationship Implementation Strategies Achievements Against Corporate Performance (Studies in PT. (Persero) Gorontalo Branch State Electricity Company). Targets to be achieved in this research is the improvement of the performance of PT. PLN Branch Gorontalo both financial and non-financial aspects as well as to bring transparency, accountability, responsibility and fairness of organizational management of SOEs, especially in PT. (Persero) Branch State Electricity Company Gorontalo. Basic data collection, namely through a list of questions that tested through the validity and reliability of each item contained questions on the questionnaire. The analytical method used is the path analysis (path analysis) by first converting the data into an interval scale ordinal scale. The object of this research is the implementation of the strategy and performance of the company. The first hypothesis testing results show that the simultaneous implementation of strategies which include good corporate governance (corporate governance) (X1), the structure or design organization (X2), strategic leadership (X3), and strategic control (X4) of 0.852 or 85, 2% and there are external variables that influence the performance of this variable of 0.148 or 14.8% eg management control systems and operational management. While testing the hypothesis that sub-variables of good corporate governance (corporate governance) (X1) partially significant effect on the achievement of corporate performance (Y) at the test level 0.05 or 5% of 42.5%; structure or design organization (X2) partially significant effect on the achievement of corporate performance (Y) at the test level 0.05 or 5% of 42.4%, strategic leadership (X3) partially significant effect on the achievement of corporate performance (Y) at test level 0.05 or 5% for 33.6% and strategic control (X4) partially significant effect on the achievement of corporate performance (Y) at test level 0.05 or 5% of 10.2%.
ANALISIS KARAKTERISTIK, PEMASARAN LANGSUNG, DAN WORD OF MOUTH TERHADAP KINERJA USAHA MIKRO KECIL DAN MENENGAH DI SULAWESI SELATAN Rukaiyah, ST.
Jurnal BISNIS & KEWIRAUSAHAAN Vol 6 No 1 (2017): Jurnal BISNIS & KEWIRAUSAHAAN
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Abstract

The result of the calculation using the software SPSS version 17.0 Fhitung result 10 277 . In Table Model Summary (b) is known by 3 DF1 and DF2 of 96. With α level of 5% , then it can be known Ftabel of 2.33. Therefore Fhitung greater than Ftable (10 277 > 2.33) , then Ho is rejected . This implies that the independent variable ( X1-3 ) jointly have a significant effect on the dependent variable (Y) . In other words that characteristic , direct marketing , and word of mouth are analyzed simultaneously have a significant influence on the improvement of the performance of SMEs . The coefficient of determination Adjusted R Square of 0.571 means that 57.10 % of variation of the variable performance of micro, small and medium enterprises (SMEs ) can be explained by the characteristic variable (X1), direct marketing (X2) , and word of mouth (X3). While 57.10 % is explained by other variables not included in the model
FAKTOR-FAKTOR YANG BERPENGARUH TERHADAP KEPUASAN PELANGGAN DI BALLEZZA CAFE AND RESTO MAKASSAR Mustafa, Fahrina
Jurnal BISNIS & KEWIRAUSAHAAN Vol 6 No 1 (2017): Jurnal BISNIS & KEWIRAUSAHAAN
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Abstract

This study aims: to determine whether factors such as pricing policies, promotion and support facilities effect on customer satisfaction and to identify the factors most dominant influence on customer satisfaction in Ballezza Cafe and restaurant Makassar. This study used a multiple regression method. The research data used were obtained from interviews, documentation and questionnaires. The results of this study show that: 1) the pricing policy partially positive and significant impact on customer satisfaction in Ballezza Cafe and restaurant Makassar, 2) promotion of partial positive and significant impact on customer satisfaction in Ballezza Cafe and restaurant Makassar, 3) support facilities in partial positive and significant impact on customer satisfaction in Ballezza Cafe and restaurant Makassar, and 4) the pricing policy, promotion and support facilities simultaneously positive and significant impact on customer satisfaction in Ballezza Cafe and restaurant Makassar. And variable price policy is the variable most dominant influence on customer satisfaction in Ballezza Cafe and restaurant Makassar.
STRATEGI PEMASARAN DALAM MENINGKATKAN VOLUME PENJUALAN PRODUK Rasul, H. Abdul
Jurnal BISNIS & KEWIRAUSAHAAN Vol 6 No 1 (2017): Jurnal BISNIS & KEWIRAUSAHAAN
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Abstract

In the context of the preparation of strategy, marketing has two dimensions, namely the current dimensions and dimension that will come. Current dimensions related to the relationship that has existed between the company and its environment. While the dimensions of the future include the relationship in the future is expected interwoven with courses of action necessary to achieve that goal. The marketing strategy drawn up would be tested in the implementation of the right to know or do not set it, This will be reflected and the level of sales, market share controlled and costs are sacrificed
PENGARUH PROGRAM KESEJAHTERAAN KARYAWAN TERHADAP MOTIVASI KERJA KARYAWAN PT BANK SULSELBAR KANTOR PUSAT MAKASSAR Megawaty, Megawaty
Jurnal BISNIS & KEWIRAUSAHAAN Vol 6 No 1 (2017): Jurnal BISNIS & KEWIRAUSAHAAN
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Abstract

Objectives The research conducted by the authors is to analyze the Employee Benefit Effect on Employee Motivation in PT. Sulselbar Bank Head Office Makassar. The study was conducted at PT. Bank Head Office South Sulawesi Makassar. The analytical method used is descriptive kualiltatif by using multiple linear regression analysis. Result analysis and discussion shows that the Welfare Program significantly influence employee motivation at PT. Sulselbar Bank Head Office Makassar.
FAKTOR-FAKTOR YANG BERPENGARUH TERHADAP KEPUASAN PELANGGAN DI CLARION HOTEL & CONVENTION MAKASSAR Nuraini, Nuraini
Jurnal BISNIS & KEWIRAUSAHAAN Vol 6 No 1 (2017): Jurnal BISNIS & KEWIRAUSAHAAN
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Abstract

This study aims: to determine whether factors such as pricing policies, promotion and support facilities effect on customer satisfaction and to identify the factors most dominant influence on customer satisfaction at the Clarion Hotel & Convention Makassar. This study used a multiple regression method. The research data used were obtained from interviews, documentation and questionnaires. The results of this study show that: 1) the pricing policy partially positive and significant impact on customer satisfaction at the Clarion Hotel & Convention Makassar, 2) promotion of partial positive and significant impact on customer satisfaction at the Clarion Hotel & Convention Makassar, 3) support facilities in partial positive and significant impact on customer satisfaction at the Clarion Hotel & Convention Makassar, and 4) the pricing policy, promotion and support facilities simultaneously positive and significant impact on customer satisfaction at the Clarion Hotel & Convention Makassar. And variable price policy is the variable most dominant influence on customer satisfaction at the Clarion Hotel & Convention Makassar.
PENGARUH BAURAN PEMASARAN DAN KINERJA KEWIRANIAGAAN TERHADAP KEPUASAN PELANGGAN PADA PT. SIMPATIK CABANG GOWA Amir, Muhammad
Jurnal BISNIS & KEWIRAUSAHAAN Vol 6 No 1 (2017): Jurnal BISNIS & KEWIRAUSAHAAN
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Abstract

The purpose of the research were 1) to analyze the effect of mix marketing consisted of product, price, promotion, distribution line added by salesperson performance toward the increasing of sale volume at PT SImpatik Gowa, 2) to identify the influence the  most dominant variable toward the increasing of sale volume at Simpatik Gowa. The research was conducted at PT Simpatik Gowa by 395 number of population. The total samples were 80. The data were collected by giving questionnaire and documentation. The research used descriptive statistic analysis and double linear regression with SPSS 20. The result of the research by simultaneously and partially showed that variable of product, price, channels distribution and performance of salesperson gave the positive influence significantly toward variable of the increase of sale volume, except the variable of promotion gave the inversely proportional influence toward the sale volume of PT Simpatik Gowa.  Moreover, in partially, the variable of product was the most dominant influence to the increase of sale volume than the other variables.
BUDAYA ORGANISASI, KEPEMIMPINAN, DAN KOMUNIKASI TERHADAP PRESTASI KERJA PEGAWAI DINAS PEKERJAAN UMUM KABUPATEN TAKALAR Putro, Guntur Suryo
Jurnal BISNIS & KEWIRAUSAHAAN Vol 6 No 1 (2017): Jurnal BISNIS & KEWIRAUSAHAAN
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Abstract

The purpose of this study is whether the organizational culture, leadership and communication affect the performance peagawai. Penelituian type is quantitative research. The results of this study are based on testing F obtained that independent variables such as organizational culture, leadership and communication together or simultaneously significant effect on the dependent variable / performance is evidenced by the large value of F count> F table (8629> 2740). Based on test results obtained by the value of the coefficient of determination of 24.9%. This means that 24.9% of employees work performance variables environment of the Public Works Department can be explained by the presence of variable organizational culture, leadership and communication although the effect was not as great.  

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