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SEMIOTIKA: Jurnal Komunikasi
ISSN : 19077413     EISSN : 25798146     DOI : -
SEMIOTIKA: Jurnal Komunikasi dipersembahkan sebagai wadah diseminasi keilmuan para akademisi yang menaruh minat pada kajian makna dan tanda lintas disipliner. Kiprah kami telah dimulai sejak bulan SEPTEMBER 2007 dengan dukungan sepenuhnya di bawah naungan Program Studi Ilmu Komunikasi - Fakultas Ilmu Sosial dan Humaniora (FISH), Universitas Bunda Mulia.
Arjuna Subject : -
Articles 121 Documents
PEMAKNAAN PRODUK KONDOM SUTRA BAGI PEKERJA DAN PELANGGAN SEKS (Suatu Tinjauan Semiotika berdasarkan alur pemikiran Roland Barthes) Ekayanthi, Daesy
SEMIOTIKA: Jurnal Komunikasi Vol 9, No 1 (2015): Jurnal Semiotika
Publisher : Universitas Bunda Mulia

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (604.241 KB) | DOI: 10.30813/s:jk.v9i1.2

Abstract

Background this study discusses about Messages and Meaning in Social Semiotics, Semiotics of Roland Barthes an analysis of the messages in the Sutra Condoms Products have an impact on how the message recipient receives the message of Sutra Condom Products. In general, this thesis discusses about the connotations omessages on Sutra Condoms Products. For this study using the framework Semiotics of Roland Barthes as a theoretical framework, including about signified, signifier and denotation meaning on messages of Sutra Condoms Products. Beside that, the color of the Barker analysis is also used to assist the analysis in this study. This study uses Interpretive Paradigm. This paradigm is used departs from an attempt to find an explanation of the phenomenon of social events based on the interpretation and experience of those studied. Nature of the research is explorative aimed to explore and understand the significance of a reality that is stored in the mind or understanding of the subject / object. The method used is qualitative used was text analysis Semiotics of Roland Barthes with nature Single Case Single Analysis. Text has been created is certainly not independent of the context around it, so the interpretation is also studied customers and sex workers on text of Sutra Condom Product. Is this study it was found that: Obtained several texts that have been experienced in the context of a symbol to interpret the message on Sutra Condom Products is Sutra is a condom, Red is Condom of Sutra, Condom of Sutra is smooth and soft, Sutra condoms to prevent HIV / AIDS; Much of the information contained in packaging of Sutra Condom Products into the consumers right to know as a user, actualy many are not interested in knowing more; Meaning connotation of more interest to consumers to use the products offered. Keyword: Messages and Meaning, Semiotics of Roland Barthes, Sutra Condoms Products, HIV/AIDS
ANALISIS SEMIOTIKA PADA COVER MAJALAH TEMPO EDISI TANGGAL 23 FEBRUARI-1 MARET 2015 Diana, Marselin; Kusumastuti, Retno Dyah
SEMIOTIKA: Jurnal Komunikasi Vol 10, No 2 (2016): SEMIOTIKA: Jurnal Komunikasi
Publisher : Universitas Bunda Mulia

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (877.369 KB) | DOI: 10.30813/s:jk.v10i2.944

Abstract

This study was conducted to determine the meaning of what is entailed and what message to be conveyed to the magazine cover photo Tempo 23 February-1 March 2015. Data collection techniques are from raw data/archive, observation and documentation. By using political communication and theories of Charles Sander Pierce as the basic theory, this study reveales signs of icons, index, and symbol. Icon is a sign that is similar to the object it represents. Also, a sign has characteristics similar to what was intended. The index is a sign that has a causal relationship with what it represents. Symbol is a sign that convention, regulations or agreements agreed refers to the theory of meaning as a concept. Key Informants in this study is Eko Punto as Design Editor of Tempo magazine. From the cover of ‘Tempo’ magazine (23 February-1 March 2015 edition), featuring characters who are in the vortex of cases Budi Gunawan.Key words: Icon, Index, symbol
KAJIAN VALS KONSUMEN INDONESIA PADA MEREK PREMIUM TERHADAP PEMALSUAN DAN BRAND IMITASI Kurniullah, Ardhariksa Zukhruf; Aprilia, Nova
SEMIOTIKA: Jurnal Komunikasi Vol 11, No 2 (2017): SEMIOTIKA: Jurnal Komunikasi
Publisher : Universitas Bunda Mulia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30813/s:jk.v11i2.1164

Abstract

Gaya hidup seseorang adalah gaya hidup yang diekspresikan oleh aktivitas, minat, dan opini seseorang. Dalam studi ini, fokus pada studi VALS tentang Konsumsi barang mewah (merek mewah). Penghapusan uang adalah masalah besar untuk produk dan merek mewah. Penelitian ini bertujuan untuk mengetahui pengenalan merek, kategorisasi merek dan minat pembelian responden pada produk smartphone dan parfum yang dirancang pada nama atribut dan tampilan menggunakan pendekatan semiotik. Penelitian ini menggunakan desain eksperimental. Data yang diperoleh melalui kuesioner online dibagikan kepada 120 responden. Hasil responden direkapitulasi dan ditabulasikan kemudian diuji oleh model penelitian menggunakan Two-Way Analysis of Variance (ANOVA). Hasil penelitian menunjukkan bahwa terdapat perbedaan minat beli yang signifikan pada nama produk yang identik, mirip dan berbeda pada produk dan parfum smartphone. Temuan-temuan ini memberikan beberapa implikasi teoritis dan praktis yang penting dalam bagaimana minat beli yang berbeda terhadap barang-barang mewah dipalsukan. Kata Kunci: VALS, Pemalsuan, Semiotik, Pengakuan merek, Niat membeli
REPRESENTASI PERILAKU BERMEDIA MELALUI IDENTITAS BUDAYA ETNIS TIONGHOA PASCA REFORMASI DALAM BERITA DUKACITA Adi, Dodot Sapto
SEMIOTIKA: Jurnal Komunikasi Vol 10, No 1 (2016): SEMIOTIKA: Jurnal Komunikasi
Publisher : Universitas Bunda Mulia

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (843.545 KB) | DOI: 10.30813/s:jk.v10i1.27

Abstract

Newspaper and advertising is an integral and inseparable. Most of the audience considers the obituary is an ad in the newspaper. This is because, to buy the obituary columns in newspapers can inform proclaim the death of the family. And the use of these columns is Chinese citizens. As well known community, which in modern society and the election of the trend of using the mass media reflects the status of their lives. Mostly, in their real live, the Chinese community use obituary to deliver message using newspaper. This study discusses the representation of the Chinese Ethnic identity herald in Kompas. Obituaries not only contains a message that informing about obituary and feelings over the death of a family bereavement. However, the ad represents the identity of Chinesse community, so as to eliminate the descrimination over Chinesse community, such as the use of Chinesse letter also Chinesse name in public area. Chinese cultural identity represent various kinds of ornaments used in reporting the death in the newspaper. Roland Barthes semiotic method is used to analyze the obituary in the section on Media Kompas Klasika. Representation of Chinese culture through two levels of analysis, the first order of denotation and the second level is at the level of meaning, which means a second connotation and myth. Through this analysis knife, can find the deep process of obituary found in Kompas. The order of denotatif shows the history of the circle that indicates the ethnic Chinese through Chinese writing and the name written. In order of connotation, myth represented the culture and rituals of death. Conclution is mediated behaviors related to cultural identity which is looks from many aspects such us: photo, written, religion, culture and economic. The media type selected is the tendency of newspapers collaborative , fast and global. Keywords : Mediated Behaviors, Identity of Chinese Culture, Obituary, Print Media
MEMBANGUN CITRA INDUSTRI MEDIA MELALUI CORPORATE SOCIAL RESPONSIBILITY (CSR) Haryono, Cosmas Gatot
SEMIOTIKA: Jurnal Komunikasi Vol 7, No 2 (2013): Jurnal Semiotika
Publisher : Universitas Bunda Mulia

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (335.245 KB) | DOI: 10.30813/s:jk.v7i2.966

Abstract

Disaster often come in Indonesia extend widely effect to society especially to escalate solidarity within Indonesia’s nation. Media as part of society, is take part to alleviate burden from the victim of disaster with establish activity of facilitation fund raising from audience. The fund is managed until arrive at victim of disaster which need aids quickly, appropriately and accountable. Managing the facilitation of humanity fund raising which done correctly, transparent and accountable will elevate the company image on society. Related with that, in this article, will be analyzed about strategy is done in managing the facilitation of humanity fund raising. This article showing that what media done through CSR activity really influence society perception towards media itself. A media is not assumed same with other media which publish or broadcast news and entertainment, instead of as media that care about society of disaster-stricken. This concern is present positive image for media at public.Keywords: Image, CSR, Media Management
SENSUAL ADVERTISING TVC “AXE UNIVERSITY” SEBAGAI REPRESENTASI KAPITALISME MEDIA DAN HYPERREALITAS PEREMPUAN INDONESIA Kurniullah, Ardhariksa Zukhruf
SEMIOTIKA: Jurnal Komunikasi Vol 9, No 2 (2015): Jurnal Semiotika
Publisher : Universitas Bunda Mulia

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (607.446 KB) | DOI: 10.30813/s:jk.v9i2.17

Abstract

Sensual Advertising is advertising using sex appeal. Ads with female existence can not be separated, because women have the power to help selling the product being advertised. Researchers chose version TVC ad AXE University in 2014 as an advertising being analyzed as this ads shows the presence of symptoms and the exploitation of the female body as a representation of capitalism media. This research aims to analyze the presence of women in the AXE deodorant ad became a major commodity, knowing the media representations of capitalism and female hyperrealitas Indonesia in the ad TVC "Axe University" .and analyzing the connotation and denotation of meaning contained in the body language of women who are at AXE deodorant ad.Research on AXE ad TVC uses the type of visual analysis of qualitative research with the aim to dismantle an object of analysis, in this case the visual image AXE ads containing construction meaningful symbols which call for interpretation. Data collection techniques used in this study is the analysis of the documents in the form of object data on ad ad campaign TVC AXE AXE University 2014 version of the data analysis techniques used in this study is a qualitative analysis using semiotics. Data in the form of ad ad campaign ads TVC AXE AXE University 2014 version.The results of the study took advantage of advertising sensual sensuality as its appeal. Sensual advertisement contained in the version of the Axe Axe TVC University has meaning as an attraction, so sensual advertising should be able to cause a feeling or interest to any destination of his own advertising. Sensual is a way of advertising a product to captivate the audience / consumer. Sensual advertising intentionally produced and are made in such a way as a representation of capitalism in the business industry. Women as objects of capitalism in getting profit. So women are always in the process of construction in advertising by capitalists become a commodity in benefit. Keywords: sensual advertising, representation of capitalism, TVC AXE University, hyperrealitas, simulacra.
REPRESENTASI NILAI KESEMPURNAAN, KESATUAN DAN KEBERANIAN PADA LOGO BARU PT. DARTA MEDIA INDONESIA (KASKUS.CO.ID) (Studi Analisis Semiotik Charles Sanders Peirce Mengenai Logo Baru Pt. Darta Media Indonesia (Kaskus.Co.Id) Sebagai Corporate Identity Perusah Firdaus, Wildan Maulana; Komariah, Kokom; Priyatna, Centurion Chandratama
SEMIOTIKA: Jurnal Komunikasi Vol 11, No 1 (2017): SEMIOTIKA: Jurnal Komunikasi
Publisher : Universitas Bunda Mulia

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (927.947 KB) | DOI: 10.30813/s:jk.v11i1.956

Abstract

This research employed qualitative method with semiotics analysis approach from Charles Sanders Peirce and data is collected by means of media text analysis, documentation and literature studies..Result shows that the symbol in the logo of KASKUS.CO.ID brand is divided into picture, letter marks, color and composition, in which each category presented its own meaning. New KASKUS.CO.ID logo as a corporate identity is the representation of company’s value, namely Unity, perfection and courage. Those values implied in KASKUS’ new logo has a philosophy in representing: Perfection where KASKUS want to enhance the site; Unity where KASKUS was built by a community; and Courage where KASKUS is a forum for the community to express their ideas.It is recommended that in underlining companys vision, the logo should have an additional typographic form of corporate tagline "The Largest Indonesian Forum” attached.Keywords : Semiotics, Charles Sanders Peirce, Logo, KASKUS
REMAJA DAN MUSIK DANGDUT (Receiption Studies Musik Dangdut di Kalangan Remaja) Kurniasari, Nani
SEMIOTIKA: Jurnal Komunikasi Vol 8, No 2 (2014): Jurnal Semiotika
Publisher : Universitas Bunda Mulia

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (453.536 KB) | DOI: 10.30813/s:jk.v8i2.6

Abstract

Dangdut in Indonesia is phenomenal entertainment. Authors observed how valuable dangdut that should be preserved as cultural existence, the enthusiasm for dangdut, popularity and its variations can reach a lot of people who hear it. However it is very far from the expectations of many people, especially from the observer music, music lovers, culturalist, intellectual circles, as well as the wider community. Obviously, they wanted an authentic dangdut, Indonesian character, manners in the work and performance on stage. Therefore, the author deems it necessary role of youth as young people in contributing good ideas, suggestions and constructive criticism for future glory dangdut. In the analysis required reception analysis, the meaning of which is negotiated by individual media based on their experience. Audiences implementing various social and cultural backgrounds obtained previously to read the text, so that the audience has different characteristics will interpret a text differently. Important for researchers to explore the meaning of teens that are based on things related to then bring up the messages audience (teenagers) to dangdut has been packaged media. Keywords: dangdut, media, receiption studies, teenager
REPRESENTASI PEMIKIRAN MARXISME DALAM FILM BIOGRAFI STUDI SEMIOTIKA JOHN FISKE MENGENAI PERTENTANGAN KELAS SOSIAL KARL MARX PADA FILM GURU BANGSA TJOKROAMINOTO Kusumastuti, Aisyah Nurul; Nugroho, Catur
SEMIOTIKA: Jurnal Komunikasi Vol 11, No 1 (2017): SEMIOTIKA: Jurnal Komunikasi
Publisher : Universitas Bunda Mulia

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (576.516 KB) | DOI: 10.30813/s:jk.v11i1.947

Abstract

Film is an audio-visual language that always record the reality that grows and develops in the community, and then project it on the big screen. The film Guru Bangsa Tjokoraminoto is a biopic which tells the history of Tjokroaminoto’s struggle to against the Dutch government’s policy and to eliminate social inequality inside the society at that time. In this film tucks into a Marxist ideology that not all of the audience will aware of it. Therefore, researchers are interested to analyze the representation of this ideology in the film. The study, entitles "Representation of Marxism on Guru Bangsa Tjokroaminoto’s Film (Study of John Fiske Semiotics about Karl Marx Social Class Conflict)" aim to determine how the representation of the ideology of Marxism, particularly the opposition social class through the elements of the costumes and dialogue. The focus of this research is how the representation of social class conflict through the elements of cinematic mise en scene from it’s costumes and sound elements in the form of dialogue. By using descriptive qualitative method with analytic theory of semiotics John Fiske, has obtained the results of research that there is representation of the Marxism ideology, particularly the opposition social class display of differences in the costumes worn on the players that has its own meaning, as well as the dialogues that emphasize their social class conflict.Keywords: Representation, Marxism, Film, Semiotics, Social Class
REPRESENTAMEN PESAN MORAL DALAM VIDEO YOUTUBE ORGANISASI PETA BERJUDUL “IF BARBERS ACTED LIKE SHEEP SHEARERS AND FARMERS” Putri, Dhita Widya; Martin, Ivy
SEMIOTIKA: Jurnal Komunikasi Vol 11, No 2 (2017): SEMIOTIKA: Jurnal Komunikasi
Publisher : Universitas Bunda Mulia

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (684.223 KB) | DOI: 10.30813/s:jk.v11i2.1165

Abstract

Saat ini, kekerasan hewan telah menjadi masalah di kalangan kelompok masyarakat tertentu. Salah satunya adalah organisasi yang khusus memperjuangkan hak-hak hewan seperti People for Ethical Treatment of Animals (PETA). Ini menggunakan sejumlah media untuk menyampaikan pesan dan kampanyenya, misalnya melalui video yang diunggah di Youtube. Video berjudul "Jika Tukang Kebun Bertindak Seperti Shearers dan Petani Domba" menceritakan kisah tentang bagaimana domba disiksa ketika mereka dicukur. Menurut PETA, tujuan dari video ini adalah untuk mengurangi konsumsi wol dan bulu binatang. Penelitian ini menggunakan metodologi kualitatif dengan teori semiotik Charles Sanders Peirce. Hasil dari penelitian ini adalah pesan moral untuk tidak menyiksa makhluk hidup. Penelitian selanjutnya diharapkan untuk mengukur persepsi penonton dari video ini dan memeriksa tingkat keberhasilan kampanye dan elemen sinematografi lainnya secara lebih rinci.Kata Kunci: Moral, pesan, video Youtube, hak-hak binatang

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