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INDONESIA
Jurnal Manajemen Strategi dan Aplikasi Bisnis
Published by Lembaga Pengembangan Manajemen dan Publkasi Imperium
ISSN : 2655237X     EISSN : 2655237X     DOI : -
Core Subject : Economy, Science,
Decision Sciences, Operations Research & Management Economics, Econometrics & Finance
The focus of JMSAB are to promote strategic management and stimulate discussions, deliberations and debates on different management science strategies, principles, models, methodologies, techniques, applications in the field of business, commerce, industry, and government.
Arjuna Subject : -
Articles 41 Documents
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Analisis pengaruh citra perusahaan dan kualitas layanan terhadap loyalitas pelanggan melalui kepuasan pelanggan Bambang, Bambang; Wahyudi, Triyono Arief
Jurnal Manajemen Strategi dan Aplikasi Bisnis Vol 2 No 1 (2019)
Publisher : LPMP Imperium

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Abstract

This study aims to find out the effect of corporate image and its service quality to consumer loyalty and its impact on customer satisfaction. This research uses quantitative data with 100 respondents in JaBoDeTaBek. The method used in this research is regression and the colleration of each variable with 2 sub model using SPSS. The result from this study shows that there is a significant effect between corporate image to costumer satisfactory, a significant effect between quality of service to costumer satisfactory, and also  a significant effect between costumer satisfactory to costumer loyalty. Therefore, Team Wound, PT XYZ Jakarta and Bekasi needs to perform effective activities and to always up to date periodically so that the costumers are more loyal to use its products.
Pengaruh dana pihak ketiga, kecukupan modal dan penyaluran kredit terhadap profitabilitas bank Parenrengi, Sudarmin; Hendratni, Tyahya Whisnu
Jurnal Manajemen Strategi dan Aplikasi Bisnis Vol 1 No 1 (2018)
Publisher : LPMP Imperium

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Abstract

This study aims to provide empirical evidence about the effect of DPK (Third Party Funds), CAR (Capital Adequacy Ratio), LDR (Loan to Deposit Ratio), and BOPO (Operating Expenses to Operating Income) on the profitability (ROA) of state banks. The multiple linear regression with classic assumption test was used to hypothesis testing. The results showed that DPK, LDR, and BOPO had a positive and significant effect on ROA, while CAR has no significantly effect. Among all the independent variables studied, DPK is the dominant variable affecting ROA, and, ROA can explained by the variables studied at 81.4% while the remainder was explained by other factors not included in the study.
Pengaruh kemudahan penggunaan, kepercayaan konsumen dan kreativitas iklan terhadap minat beli konsumen online-shop Khotimah, Khusnul; Febriansyah, Febriansyah
Jurnal Manajemen Strategi dan Aplikasi Bisnis Vol 1 No 1 (2018)
Publisher : LPMP Imperium

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Abstract

This study aims to determine the effect of ease of use, consumer trust and advertising creativity on consumer buying interest in online buying and selling sites, Bukalapak.com. This study uses a quantitative approach by conducting surveys and tests on 115 respondents. In the data analysis technique used is multiple linear regression analysis. The testing technique using the help of the SPSS 22 system. The results of hypothesis testing (t test) which shows that the variables of consumer trust and advertising creativity have a significant effect on the performance variable. But the ease of use variable has no significant effect on performance variables. The conclusion of this study is that consumer trust and advertising creativity are the most dominant variables for buying interest.
Prediksi financial distress dalam mengukur kinerja perusahaan manufaktur Sulastri, Eko; Zannati, Rachma
Jurnal Manajemen Strategi dan Aplikasi Bisnis Vol 1 No 1 (2018)
Publisher : LPMP Imperium

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Abstract

This study aims to provide empirical evidence regarding the effect of Current Ratio, Total Asset Turn Over, Total Debt to Equity, and Net Profit Margin on Financial Distress measured using EPS (Earning per Share). The object of this study is the automotive and component manufacturing and textile and garment sector manufacturing companies listed on the IDX for the 2013-2017 period. Based on the purposive sampling method, based on predetermined criteria, 25 companies were selected as research samples. The analytical technique used is logistic regression. The results showed that the effect of Current Ratio, Total Asset Turn Over, positive had no effect on Financial Distress, while Total Debt to Equity, and Net Profit Margin were positive and significant towards Financial Distress
Pengaruh bauran promosi dan brand awareness terhadap minat beli topi kulit eervoleather Bahrunsyah, Muhammad Anza; Iskandar, Donant Alananto
Jurnal Manajemen Strategi dan Aplikasi Bisnis Vol 1 No 1 (2018)
Publisher : LPMP Imperium

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Abstract

The purpose of this research is to understand the influence of major promotions and brand awareness towardspurchase intention Eervoleather hat. The research is a quantitative research using the SPSS Statistik 20 program with 111 respondents which are students of General Soedirman Unversity who haveknown promotion activity from Eervoleather by using nonprobability sampling technique and Incidental Sampling. The result of hypothesis analysis show that promotion mix influence significantly to purchase intention; brand awareness influence significantly topurchase intention; and promotion mix and brand awareness have significant effect simultaneously to purchase intention.
Hubungan dukungan organisasi, kepuasan kerja, dan organizational citizenship behavior: pendekatan partial least square Cahyani, Pingki Rizki; Hendryadi, Hendryadi
Jurnal Manajemen Strategi dan Aplikasi Bisnis Vol 1 No 1 (2018)
Publisher : LPMP Imperium

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Abstract

This study aims to examine the relationship of perceptions of organizational support (POS), job satisfaction and organizational citizenship behavior (OCB) in the government sector. The survey approach was carried out to obtain data through questionnaires. A total of 60 employees were used as research samples. Partial least square structural equation modeling (PLS-SEM) is used to test hypotheses. The results showed that: there was a positive relationship between POS and job satisfaction and OCB, job satisfaction was significantly correlated with OCB. In addition, job satisfaction has proven to play a role as a mediator for POS relations with OCB. This research contributes to efforts to increase OCB in the government sector,  
Peranan marketing public relations Bukalapak.com dalam mempertahankan brand reputation melalui kegiatan integrated marketing communications Haryanti, Astrid; Ratna Sari, Siti Dewi Sri
Jurnal Manajemen Strategi dan Aplikasi Bisnis Vol 2 No 1 (2019)
Publisher : LPMP Imperium

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Abstract

This study used a qualitative approach with descriptive research by describing each activity of IMC strategy which had been carried out by Bukalapak.com’s MPR. The primary data collecting methods used semi structured interviews and non-participant observation. The secondary data used company profile, news from internet and journals. The data method analysis in this study used coding techniques with open coding, axial coding and selective coding. To validate the data, this study used triangulation technique by using the source. The results of this study is the MPR of Bukalapak.com used several integrated marketing communication activities such as advertising, public relations, sales promotions, sponsorship, interactive marketing, direct marketing and personal selling to maintain the brand reputation as a leading e-commerce company in Indonesia.
Kualitas situs web, kepercayaan, dan loyalitas konsumen Tokopedia Pohan, Fanny Suzuda; Aulia, Zida Fajar
Jurnal Manajemen Strategi dan Aplikasi Bisnis Vol 2 No 1 (2019)
Publisher : LPMP Imperium

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Abstract

The purposes of this research are to determine the effect of the website quality on the Tokopedia’s customer trust, and the effect of trust on Tokopedia's customer loyalty. As an independent variable, website quality was reflected by information, security, convenience, comfort, and service. Data was collected using questionnaires on 100 respondents through a non-probability sampling approach. Structural Equation Modeling PLS was used to model testing. The results show that the partial factors of website quality (information and security) have a significant effect on customer trust and trust has a significant effect on Tokopedia's customer loyalty. Implications and suggestions are discussed in the paper.
Pengaruh motivasi, kepuasan kerja, dan kepemimpinan terhadap kinerja karyawan pada PT. XYZ Adiyasa, Nikolas Ivan Waskita; Windayanti, Windayanti
Jurnal Manajemen Strategi dan Aplikasi Bisnis Vol 2 No 1 (2019)
Publisher : LPMP Imperium

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Abstract

This study aims to determine whether there is influence between motivation, job satisfaction, and leadership on employee performance of PT XYZ. This research uses a quantitative approach by distributing questionnaires to 45 employees of PT XYZ. The result shows that motivation and leadership have a significant effect on employee performanc, but job satisfaction variable has no significant effect. The implication of this finding is that increasing leadership capacity and motivation simultaneously can be determinants of employee performance.
Pengaruh service quality terhadap kepuasan pendengar media lembaga penyiaran publik radio XYZ Ermalina, Ermalina
Jurnal Manajemen Strategi dan Aplikasi Bisnis Vol 2 No 1 (2019)
Publisher : LPMP Imperium

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Abstract

This study describes the effect of service quality on customer satisfaction at the XYZ Radio, a Public Broadcasting Institute. A total of 50 respondents were taken as samples by purposive sampling method. The data analysis method used is simple linear regression, correlation test and hypothesis test (t-test.). The results of the associative quantitative research above are service quality has a positive and a strong significant influence and correlation to customer satisfaction.

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