cover
Contact Name
Dwi Suhartanto
Contact Email
ijabr@polban.ac.id
Phone
+6222- 2007911
Journal Mail Official
ijabr@polban.ac.id
Editorial Address
Politeknik Negeri Bandung Jl Gegerkalong Hilir Bandung 40559
Location
Kota bandung,
Jawa barat
INDONESIA
International Journal of Applied Business Research
ISSN : -     EISSN : 26560917     DOI : 10.35313/ijabr
The International Journal of Applied Business Research (IJABR), an academic journal in the field of business, published by Bandung State Polytechnic, Indonesia. This OPEN ACCESS Journal is intended to foster and stimulate the exchange of discourses on applied business research issues among professionals and academics throughout the world.
Arjuna Subject : -
Articles 24 Documents
COVID-19: CAN HALAL FOOD LESSEN THE RISKS OF THE NEXT SIMILAR OUTBREAK? Amalia, Fatya Alty; Wang, Kung Jeng; Gunawan, Arie Indra
Jurnal Internasional Penelitian Bisnis Terapan Vol 2 No 02 (2020)
Publisher : Bandung State Polytechnic (Politeknik Negeri Bandung)

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (733.192 KB) | DOI: 10.35313/ijabr.v2i02.112

Abstract

As COVID-19 is a zoonosis virus that involves wildlife as its primary host (i.e. bat) like the previous outbreaks (SARS and MERS), it is prudent to reduce the transmission risk from wildlife consumption. Such an approach should be enforced to mitigate the risk of a future outbreak akin to COVID-19. However apparently, it is not a simple task to change such a consumption culture in a short time, though the devastating socio-economic impacts obviously have been yielded. Concerned with the current outbreak impacts, this study attempts to propose a prophylactic strategy through Halal food, an Islamic diet tradition, as a way to lessen the risk of a future outbreak akin to COVID-19. Tayyib(wholesome) principle which is often associated with Halal food can make Halal food not only ?permissible? upon Islamic teaching but also ?good? and ?clean? to consume. As Tayyibredefines the conventional Halal food concept, it underlines more strongly on the medical facet of Halal food, i.e. food safety and health. According to Islamic teaching, Halal food encourages the consumption of domestic animals and more plant-based food. Meanwhile at the same time, it also heavily establishes the procedures of food safety and maintains the integrity of its credence status. Based on these, this study claims that more Halal food consumptions can lessen the risk of future outbreaks like COVID-19.
CUSTOMER PURCHASE INTENTIONS ON HIJAB FASHION: THE ROLE OF SOCIAL MEDIA MARKETING INSTAGRAM AND PRODUCT QUALITY Hardiyanto, Nugroho; Perera, Hewage Lakshi Krishani; Kusdibyo, Lusianus
Jurnal Internasional Penelitian Bisnis Terapan Vol 2 No 02 (2020)
Publisher : Bandung State Polytechnic (Politeknik Negeri Bandung)

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (630.208 KB) | DOI: 10.35313/ijabr.v2i02.108

Abstract

The objective of this research is to measure the influence of product quality and social media Instagram on customer purchase intention of hijab fashion. The Theory of Reasoned Action (TRA) was used to explain the relationship of the variables affecting customer purchase intentions. A quantitative method was used in this study and the structural equation modeling (SEM) was employed to test the research hypotheses. The data collection was carried out using a purposive sampling method.  A total of 210 respondents were gathered during the data collection period. The results showed that social media marketing Instagram and product quality influence customer purchase intention. This finding implies to fashion store managers to consider not only product quality in selling the hijab but also the social media marketing Instagram in encouraging customer purchase intentions.
DIAGNOSTIC TOOLS TO ASSESS SOCIAL MEDIA PRESENCE FOR MARKETERS OF EXPERIENTIAL PRODUCTS: EXPLORING THE WINE-RELATED SOCIAL MEDIA INTERACTIONS Dean, David; Forbes, Sharon; Manna, Valerie
Jurnal Internasional Penelitian Bisnis Terapan Vol 2 No 02 (2020)
Publisher : Bandung State Polytechnic (Politeknik Negeri Bandung)

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (1181.336 KB) | DOI: 10.35313/ijabr.v2i02.105

Abstract

The purpose of this paper is to employ available search and analytical tools to explore the type and quality of information that can be derived from large scale social media interactions. Using graphical techniques such as wordclouds, tracking wordclouds over time, and sociograms (including name and chain social networks), a wealth of information can be derived from the candid and public social media statements and interactions that have become a part of everyday life. The first step to turning this vast source of data into usable diagnostic social media marketing information is understanding how to interrogate the social networks.  This research offers search strategies and techniques for Twitter, Facebook, and Instagram. This research looks at wine-related social media posts during a one-week period in August 2016 resulting in 1450 posts (tweets) in Twitter, 10,000 posts in Instagram, and 250 posts in a Facebook group.  Specific research and marketing strategies and recommendations are directed to those in the wine industry.
LOYALTY MODEL FOR ETHNIC RESTAURANTS: THE ROLE OF QUALITY AND VALUE Rafdinal, Wahyu; Suhartanto, Dwi
Jurnal Internasional Penelitian Bisnis Terapan Vol 2 No 02 (2020)
Publisher : Bandung State Polytechnic (Politeknik Negeri Bandung)

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (722.154 KB) | DOI: 10.35313/ijabr.v2i02.104

Abstract

Recent research discusses the need for a better understanding of customer perceptions about ethnic restaurant attributes such as qualities and values in influencing the process of customer loyalty and ethnic restaurant competitiveness. This study aims to analyze the importance of quality and value in influencing loyalty in ethnic restaurants. The sample in this study are 210 respondents who visit ethnic restaurants twice in the past month. Data are collected using questionnaire survey which was done in around Bandung Raya. The analysis technique used is the Structural Equation Model with Partial Least Square. The results showed that the quality of ethnic restaurants such as food quality and physical environment quality directly influence loyalty. Meanwhile, service quality has an indirect effect on loyalty through value. Then, price value and emotional value directly influence loyalty. This study provides a better understanding of scholars and managers in ethnic restaurants about restaurant quality, value, and loyalty. This study suggests that the quality of ethnic restaurants, such as food quality, service quality, and physical environment quality can be valuable indicators for increasing values and loyalty, as well as being an attractive marketing strategy for the preferences of different market segments for ethnic restaurant experiences.
FAN LOYALTY TOWARD INTERNATIONAL FOOTBALL TEAM: THE ROLE OF BRAND IMAGE Irianto, Dwi; Kartikasari, Dwi
Jurnal Internasional Penelitian Bisnis Terapan Vol 2 No 01 (2020)
Publisher : Bandung State Polytechnic (Politeknik Negeri Bandung)

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (282.18 KB) | DOI: 10.35313/ijabr.v2i01.95

Abstract

The study of fan loyalty in sports marketing mostly is focused on spectator attachment and brand athlete. However, lack of studies examines the fan loyalty formulation toward the international team using brand image. This study aims to examine the influence of two brand image dimensions (attributes and benefits) in creating fan loyalty toward the international team. This study applies the covariance-based structural equation model for analyzing the data. The sample consists of 335 international team football fans in Indonesia. These results reveal that both attributes and benefits are pivotal factors in influencing attitudinal loyalty as well as behavioral loyalty. Further, the result shows that the effect of attributes on attitudinal loyalty is higher compared to behavioural loyalty. These findings extend the existing knowledge on the relationship between brand image and customer loyalty in a sports context and provide useful implications for practitioners to retain their fan loyalty.
UNCOVERING INDONESIAN MILLENNIAL'S HALAL FOOD PURCHASE INTENTION: HALAL VALUE AND HALAL LOGO AS THE ANTECEDENTS Sosianika, Adila; Amalia, Fatya Alty
Jurnal Internasional Penelitian Bisnis Terapan Vol 2 No 01 (2020)
Publisher : Bandung State Polytechnic (Politeknik Negeri Bandung)

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (420.245 KB) | DOI: 10.35313/ijabr.v2i01.91

Abstract

This study attempts to uncover the Millennial?s decisional factors in purchase intention of Halal food in Indonesia, while heavily considering Halal food as a credence consumer good. After an analysis of 248 respondents using PLS-SEM, several interesting findings are obtained. Millennial?s understanding of Halal Value and Halal Logo serves as the antecedents of Purchase Intention of Halal food which is mediated by Attitude and Trust. Further analysis is also carried out herein by examining the moderating effect of gender with Multi-Group Analysis. For result, the distinct paths and significant difference of effects can be spot on the female and male group which shall provide deeper insights to any relevant stakeholders, especially food providers.
THE LIQUIDITY AND INTELLECTUAL CAPITAL IMPACT ON THE STABILITY OF ISLAMIC MICROFINANCE INSTITUTIONS: EVIDENCE FROM PEAK SEASON PERIOD Nurhidayat, Yayat; Syarief, Mochamad Edman
Jurnal Internasional Penelitian Bisnis Terapan Vol 2 No 02 (2020)
Publisher : Bandung State Polytechnic (Politeknik Negeri Bandung)

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (624.278 KB) | DOI: 10.35313/ijabr.v2i02.90

Abstract

The term of Peak Season in financial institutions may still be peculiar in the eyes of the world, but in Indonesia, this phenomenon is a real thing. It has succeeded in making some financial institutions susceptible and even bankrupt. Peak season is not unconventional from the high season, but it is far more compact. Peak session, as it means in this study, is the period in which people simultaneously withdraw their savings for seasonal needs such as Eid session, school season, New Year session, and another equal occasion. This study aims to (1) analyze the effect of liquidity risk and intellectual capital on the stability of Baitul Maal wa Tamwil Islamic Microfinance Institutions (BMT IMFI) in the peak season periods, and (2) analyze the co-movement relation between liquidity and credit risk in BMT IMFI in West Bandung Regency during 2013 -2017. By using monthly data and fixed effect estimation techniques in the Generalized Moments Method (GMM) model, this study found that liquidity risk negatively affects the stability level of IMFI. Meanwhile, the intellectual capital of BMT IMFI has a positive effect on its stability level. Based on the analysis, this study also found some interesting results for BMT IMFI liquidity management policies in the Peak Season period. Furthermore, the testing on the relation between IMFI BMT?s liquidity risk and credit risk shows an insignificant result to find out the existence of a co-movement between these two risks.
CUSTOMER SATISFACTION TOWARD ONLINE PURCHASING SERVICES: EVIDENCE FROM SMALL & MEDIUM RESTAURANTS Lu, Carol Y; Suhartanto, Dwi; Gunawan, Arie Indra; Chen, Brendan T
Jurnal Internasional Penelitian Bisnis Terapan Vol 2 No 01 (2020)
Publisher : Bandung State Polytechnic (Politeknik Negeri Bandung)

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (228.682 KB) | DOI: 10.35313/ijabr.v2i01.89

Abstract

This study examines shopper satisfaction toward an online purchasing model in small and medium restaurants (SMRs), including the quality of e-service and food, with perceived value as the determinants. For this research purpose, 392 data gathered from online restaurant shoppers in Bandung, Indonesia. This study adopts the Structural Equation Model (PLS) to evaluate shopper satisfaction relations with its determinants as well as consequences. The results uncover that both the quality of e-service and food on shopper satisfaction is essential, and disclose the partial mediation function of perceived value to assess the relationship between both qualities on shopper satisfaction. This study offers a guide to SMR managers to enhance their business performance by focusing on the quality of food, instead of focusing on both the quality of e-service and food. In terms of online service-based businesses, this research implies that the SMRs need to collaborate with reliable online platform service providers.
THE LEVEL OF INTERNET ADOPTION IN BUSINESS REPORTING: THE NIGERIAN PERSPECTIVES Salaudeen, Hussain; Alayemi, Sunday Adebayo
Jurnal Internasional Penelitian Bisnis Terapan Vol 2 No 02 (2020)
Publisher : Bandung State Polytechnic (Politeknik Negeri Bandung)

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (214.229 KB) | DOI: 10.35313/ijabr.v2i02.88

Abstract

In recent years, a paradigm shift has occurred regarding the way firms report their activities. Instead of using the traditional approach, otherwise called paper-based reporting, the trend has switched into the use of a more sophisticated approach referred to as internet or web-based reporting. This study examines the extent of internet implementation in business reporting by emphasizing on the listed manufacturing companies in Nigeria. For the purpose of this study, all manufacturing companies listed on the Nigerian Stock Exchange constitute the population. The purposive sampling procedure was employed to select forty-five out of ninety listed companies. Primary data were obtained from a thematic questionnaire that uses validated scales. The data collected were analyzed using both descriptive and inferential statistics. Specifically, Principal Component Analysis (PCA) was the inferential statistic used to evaluate the extent to which manufacturing companies employ the internet in reporting their financial and non-financial activities. The results show that the listed manufacturing companies are at the exploratory stage. The internet is employed either as an extension activity or enrichment exercise to the hard copy business reporting model. This study offers a guide to stakeholders of the listed manufacturing companies to enhance their competitive advantage by employing technology in reporting their activities.
AN ASSESSMENT OF THE INTERNATIONAL AND DOMESTIC TOURISTS BEHAVIOR IN AUSTRALIA Dean, David L; Novianti, Syifaa; Noor, Any Ariani
Jurnal Internasional Penelitian Bisnis Terapan Vol 2 No 01 (2020)
Publisher : Bandung State Polytechnic (Politeknik Negeri Bandung)

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (296.262 KB) | DOI: 10.35313/ijabr.v2i01.80

Abstract

Tourism contributes to regional development and generates income for destinations. However, in many cases, the growth of tourist numbers does not necessarily result in an equivalent rise in economic contribution. The search for quality tourists over the quantity of tourists is certainly an important goal of regional development managers, but the efforts required to implement such an approach, especially the detailed documentation of tourist behavior while visiting the region, pose a challenge for most. This is perhaps why the analysis of quality vs quantity of tourists has been limited. This study focuses on the Great Ocean Road Region in Australia; an area that is experiencing increased visitor numbers but is not seeing commensurate economic growth. A fine-grained analysis of the international and domestic tourists is employed to determine behavior-based tourist quality, including the measurement of their traveling behavior, overnight visitation pattern, expenditure, and regional dispersal. Data was collected from 311 domestic tourists and 562 international tourists. Descriptive statistical methods were used in analyzing data. Results indicate that the domestic tourists were of a higher quality than the international tourists; they stayed longer, spent more, and were more widespread across the region than the international tourists. Hence, high-quality tourists can be a valuable resource and should be a priority for regional tourism development.

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