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Kajian Bisnis STIE Widya Wiwaha
ISSN : 08544530     EISSN : 2622173X     DOI : -
Jurnal Kajian Bisnis diterbitkan oleh Sekolah Tinggi Ilmu Ekonomi Widya Wiwaha. Publikasi dilakukan dua kali dalam satu tahun, yaitu setiap bulan Januari dan Juli. Kajian Bisnis merupakan media komunikasi yang bertujuan untuk mempublikasikan berbagai hasil kajian, baik secara teoritis maupun empiris dari para akademis maupun praktisi yang mempunyai perhatian di bidang manajemen dan akuntansi.
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Articles 152 Documents
Strategi Pemasaran Untuk Meningkatkan Jumlah Kunjungan Pada Obyek Wisata Kebun Raya Dan Kebun Binatang (KRKB) Gembira Loka Di Kota Yogyakarta Wening, Nur; Al Hasny, Muhammad; Fitryana, Ridha
Kajian Bisnis STIE Widya Wiwaha Vol 22 No 1 (2014): Kajian Bisnis Januari 2014
Publisher : Sekolah Tinggi Ilmu Ekonomi Widya Wiwaha

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (264.808 KB) | DOI: 10.32477/jkb.v22i1.193

Abstract

This research aims to formulate marketing strategy to increase visitors of Gembira Loka Garden and Zoo (KRKB Gembira Loka) in Yogyakarta. This research is qualitative research and uses interview, observation, and documentation as data collection method. The data is analyzed by using SWOT analysis with internal and external variable identification. The internal variable shows that location is the main strength of Gembira Loka KRKB with 0.17 by value and 5 by rating. From external variable, the result of EFAS table shows that Gembira Loka KRKB has good enough chance while the thread has less result than the chance. Gembira Loka KRKB is in quadrant 1, which is the position in which a company is considered to be in a beneficial situation due to its chance and strength. In such case, the company can utilize the chance by maximizing the strength. The following strategy to go through in this condition is supporting aggressive planning.
Analisis Perbandingan Rasio Profitabilitas Perusahaan Penanaman Modal Asing Dan Penanaman Modal Dalam Negeri Pada Perusahaan Manufaktur Yang Terdaftar Di Bursa Efek Indonesia Zulkifli, Zulkifli; Wujayanti, Dyah
Kajian Bisnis STIE Widya Wiwaha Vol 22 No 1 (2014): Kajian Bisnis Januari 2014
Publisher : Sekolah Tinggi Ilmu Ekonomi Widya Wiwaha

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (513.755 KB) | DOI: 10.32477/jkb.v22i1.194

Abstract

This research is held due to the difference between Foreign Investment (PMA) company and Domestic Investment (PMDN) company, which gives PMA more superiority than PMDN. The aim of this research is to reveal whether there is significant difference between R O I and R O E of PMA manufacturing company and R O I of PMDN manufacturing company registered in BEI. This research utilizes qualitative and descriptive data analysis technique. The research result shows that there is significant difference between ROI (0.009) and ROE (0,013) of PMA manufacturing company and PMDN manufacturing company registered in Indonesian Stock Exchange (Bursa Efek Indonesia)
Analisis Pengaruh Komitmen Afektif, Kontinyu Dan Normatif Terhadap Kinerja Dengan Disiplin Kerja Sebagai Variabel Intervening Nurbiyati, Titik; Wibisono, Kunto
Kajian Bisnis STIE Widya Wiwaha Vol 22 No 1 (2014): Kajian Bisnis Januari 2014
Publisher : Sekolah Tinggi Ilmu Ekonomi Widya Wiwaha

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (397.768 KB) | DOI: 10.32477/jkb.v22i1.195

Abstract

This study aims to analyze the influence of organizational commitment indicated by the affective, normative and continuous commitment on employees performance, that is intervened by work discipline. Sampling methods uses census which results in 154 final samples. Instrument validity was measured using pearson product moment correlation, while its reliability was measured using cronbach alpha. Data were analyzed using multiple regression and path analysis. The results show that the affective, normative and continuous commitment positively affect employees’ performance and work discipline, either partially or simultaneously. Meanwhile, work discipline positively affect on employees’ performance. It is ultimately found that the indirect effect of commitment on the performance through the work discipline is greater than the direct effect of commitment on the performance.
Analisis Kontribusi Pajak Daerah Terhadap Pendapatan Asli Daerah Kabupaten Gunung Kidul Prasetyo, Papang Permadi
Kajian Bisnis STIE Widya Wiwaha Vol 22 No 1 (2014): Kajian Bisnis Januari 2014
Publisher : Sekolah Tinggi Ilmu Ekonomi Widya Wiwaha

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (230.398 KB) | DOI: 10.32477/jkb.v22i1.196

Abstract

Local tax is one of the main source of funding for supporting local government and development. The percentage of tax realization growth in BPS (Statistic Department) which is managed by the local government of Gunung Kidul District shows fluctuating data and sometimes going up and down. Local tax is a source of local income which contributes much to the original income of the local government. The aim of this research is to analyze the growth rate of local tax and to measure the contribution of local tax on PAD (Original Local Income) as long as 6 years, which is from 2006 to 2012. The data analysis method used in this research is quantitative descriptive analysis. The result of this research shows that the local tax growth and its contribution on PAD in Gunung Kidul District is in moderate level and can be improved.
Pengaruh Bauran Pemasaran Terhadap Kepuasan Konsumen Pada Produk Handphone Blackberry Curve Di Kota Yogyakarta Chasanah, Uswatun; Emawati, Sita
Kajian Bisnis STIE Widya Wiwaha Vol 22 No 1 (2014): Kajian Bisnis Januari 2014
Publisher : Sekolah Tinggi Ilmu Ekonomi Widya Wiwaha

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (254.797 KB) | DOI: 10.32477/jkb.v22i1.197

Abstract

This research is entitled The Influence of Market Mixing on Consumers Satisfaction upon Blackbery Curve as one of Mobile Phone in Yogyaarta. The population of this research are 60 respondents which is determined by using purposive random sampling method while the data analysis technique used is double regression analysis. From Hypothetic test F, it can be revealed that the four variables which are product, price, place, and promotion altogether influence the consumers satisfaction (Y). It is shown that the result of test F is 1.191 with 0,005 significance. The result of hypothetic test t shows taccounted > ttable which means that independent variable individually influences independent variable, taccounted = 1,786 degree result to ttable of I,671 for place variable, while for market mixing variable (product, price, promotion) the value of taccounted < ttable which means independent variable individually does not influence dependent variable. The result of determinant coefficient R Square which is 0,080 indicates that the utilized model to explain consumers satisfaction variable (Y) reaches 8%. The rest, 92%, is explained by the other variables which is not explained by the model.
Pengaruh Budaya Kerja, Kompensasi Dan Kepemimpinan Terhadap Kinerja Pegawai Negeri Sipil Badan Perencanaan Pembangunan Daerah Kota Kendari Tahun 2013 Widiastuti, Nur; Rahim, Subhan
Kajian Bisnis STIE Widya Wiwaha Vol 22 No 1 (2014): Kajian Bisnis Januari 2014
Publisher : Sekolah Tinggi Ilmu Ekonomi Widya Wiwaha

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (288.482 KB) | DOI: 10.32477/jkb.v22i1.198

Abstract

This research aims to reveal the influence of working culture, compensation, and leadership on the performance of civil servants in Department of Local Development Planning of Kendari. Data collection methods chosen are questionnaire and literary study while double linear regression is used to analyze the data acquired. The result of data analysis shows that the variable working culture is removed since it is interrelated with variable of compensation which makes the first hypothesis failed to proof, which says that working culture does not influence the performance of the civil servants in Department of Local Development Planning in Kendari. The second hypothesis is proven, in which the result says that leadership contributes significantly to the performance of civil servants in Department of Local Development Planning of Kendari, and the third hypothesis is also proven with the result of the research which states that compensation significantly influences the performance of civil servants in Department of Local Development Planning of Kendari.
Analisis Pengaruh Karakteristik Individu Dan Lingkungan Kerja Terhadap Kinerja Pegawai Negeri Sipil Di Dinas Pendidikan Dan Kebudayaan Kabupaten Purworejo Sulastiningsih, Sulastiningsih; Endarwati, Siti; Winoto, Tri Joko
Kajian Bisnis STIE Widya Wiwaha Vol 22 No 1 (2014): Kajian Bisnis Januari 2014
Publisher : Sekolah Tinggi Ilmu Ekonomi Widya Wiwaha

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (252.748 KB) | DOI: 10.32477/jkb.v22i1.199

Abstract

The background of this research is the condition in which the performance of the employees of Education and Culture Department of Purworejo district is not sufficient. It causes repetitions on schools data demand. The causes are different characteristics of the individuals and unsupportive working environment. The aim of this research is to find the influence of individual characteristics and working environment to the performance improvements. There are 76 civil servants as the sample of the research. Doubled linear regression is chosen as data analysis method. The result shows that individual characters and working environment have significant influence on the performance of the civil servants in Education and Culture Department in Purworejo district.
Pengukuran Kinerja Berbasis Value For Money Studi Pada SMP Negeri 2 Banjarnegara Sulastiningsih, Sulastiningsih; Sulistyowati, Ida
Kajian Bisnis STIE Widya Wiwaha Vol 23 No 1 (2015): Kajian Bisnis Januari 2015
Publisher : Sekolah Tinggi Ilmu Ekonomi Widya Wiwaha

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (370.121 KB) | DOI: 10.32477/jkb.v23i1.200

Abstract

The purpose of this research is to evaluate the financial performance of SMP Negri 2 Banjarnegara using by the value for money method. Value for money method is an expansion scope from financial audit. Indicators of performance measurement in this research consist of economic, efficiency and effectiveness. The economic performance measurement related to how frugal expenditure was made. The efficiency associated measurement of usefulness budget. The effectiveness relates how to achievement target is appropriate. This research object is managing SMP Negeri 2 Banjarnegara School Budget Plan and School Budget Expenditure realization with based the data on year of 2010/2011. Data collection technique in this research using by interviews and documentation. Based on the analysis concluded that SMP Negeri 2 Banjarnegara yet to implement school-based performance assessment with value for money method. Based on the analysis of school-based performance assessment concluded that the value for money achieved economic level indicates the value of 96.19%, and based on economic criteria tables of financial performance is in less economical criteria. Degree of efficiency showed a value of 100%, based on the value of the efficiency of financial performance criteria is in less efficient criteria. The level of effectiveness showed a value of 96.19%, based on the value of the effectiveness criteria on financial performance criteria is in effective criteria.
Pengaruh Kinerja Dan Kepedulian Manajemen Bank Pembangunan Daerah Di Indonesia Terhadap Porsi Penyaluran Kredit Pengembangan Sektor UMKM Soerip, S. Riauwanto
Kajian Bisnis STIE Widya Wiwaha Vol 23 No 1 (2015): Kajian Bisnis Januari 2015
Publisher : Sekolah Tinggi Ilmu Ekonomi Widya Wiwaha

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (535.693 KB) | DOI: 10.32477/jkb.v23i1.201

Abstract

This study investigates the effect of performance management and care of BPD in Indonesia against the share of SME sector development lending.The loan portfolio BPD in Indonesia is dominated employee loans (consumer) compared with the productive sectors especially the MSME sector.The inequality shows the composition distribution disitermediari very sharp.Though SME sector contribute greatly to the economy of Indonesia.But the “concern” BPD in Indonesia management is less interested in developing SME loans larger portion of consumer credit (employees).This study uses secondary data sources from Financial Statements 26 BPD in Indonesia period 2005-2009 for which data are derived from the website of Bank Indonesia.Cross-section data and time series of data obtained are arranged into panels totaling 130 sets of data.The data of this research is the dependent variable PK (MSME sector credit portion), while the independent variables consist of CAR, NPL, EQI, ROA, LIQRR, LDR, IRISK, SIZE and SHM.Data management factors described by the factor of “concern” managers and owners (EQI and SHM).The model was tested using Hausman equation to obtain the most appropriate model.The results using fixed effects approach to data processing.Methods of data using multiple regression analysis (multiple regression model), while the data processing using statistical program eviews 6. The study found that the factors “concern” the development of the SME sector is still weak, because the portions are relatively much smaller when compared to consumer credit.In addition to a weak level of concern, caring influence too weak manager and owner of the credit portion of the development of SMEs.This is due to liquid assets tend to be directed and invested in the reserve requerment and not optimized for using the development of SMEs.Another finding is that the overall performance of BPD has no effect on the development of SME lending portion, except NPL factors and SIZE bank.NPL showed a negative effect, while SIZE positive effect on bank lending portion of the SME sector development. Thus, this study found and concluded that the performance of BPD in Indonesia in managing assets - liability to the development of the SME sector is not optimal and efficient.The portion of the SME sector has not made backbound loan portfolio, although a major contribution to the Indonesian economy.Inequality composition of the loan portfolio between consumptive portion and the SME sector credit shows that there has been disintermediari on bank performance.Therefore, profits or revenues (achievement) is now obtained the credit market has yet to show real potential, because lounable support fund owned by the BPD in Indonesia is still very large.
Pengaruh Penerapan Quality Management System Terhadap Kualitas Sumber Daya Manusia Pada PT. Casuarina Harnessindo Bekasi Widyastuti, Niken
Kajian Bisnis STIE Widya Wiwaha Vol 23 No 1 (2015): Kajian Bisnis Januari 2015
Publisher : Sekolah Tinggi Ilmu Ekonomi Widya Wiwaha

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (296.637 KB) | DOI: 10.32477/jkb.v23i1.202

Abstract

This research aim for given prove empirically effect application role of quality management system to factor or variable that influence quality human resources development. This research carry out in PT. Casuarina Harnessindo – Bekasi, with use population with amount 30 respondent with use census sample draw method: sample drawing where all population amount become sample so that amount sample within this research have amount 30 respondent. Data collection technique use documentation and questioner. Data analysis method use research instrument test use validity test and reliability test, hypothesis test consist multiple linear regression, determinan coefficient, test t analysis and F test, classic assumption test consist normality, multicolienearity, heterokesdasity and autocorrelation. Research result show that hypothesis 1 that reveal present significant effect employee role, leader role, relationship leader with employee organization aspect and environment aspect within application ISO quality Management System 9001 – 2000 toward quality of employee resources simultan proved within this research, hypothesis 2 that reveal that present significant effect employee role within application ISO quality Management System 9001 – 2000, toward quality employee resources proved within this research, hypothesis 3 that reveal that present significant effect leader role within application ISO quality Management System 9001 – 2000, toward quality employee resources proved within this research, hypothesis 4 that reveal present significant relationship leader with employee within application ISO quality Management System 9001 – 2000, toward quality employee resources proved within this research, hypothesis 5 that reveal present significant organization aspect role within application ISO quality Management System 9001–2000, toward quality employee resources not proved within this research, hypothesis 6 that reveal present significant environment aspect role within application ISO quality Management System 9001– 2000, toward quality employee resources not proved within this research,

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