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JOBS (Jurnal Of Business Studies)
ISSN : 24610704     EISSN : 24768790     DOI : -
JOBS; Journal Jobs terbit 2 kali dalam setahun. e-ISSN : 24768790; pISSN : 24610704; DOI : 10.32497; Jurnal ini memiliki lingkup bidang ekonomi nasional dan internasional.
Arjuna Subject : -
Articles 8 Documents
Search results for , issue "Vol 5, No 2 (2019): Desember 2019" : 8 Documents clear
EFFECT OF BEAUTY VLOGGER TESTIMONIAL (REVIEW) ON CONSUMER INTEREST (VIEWERS) ON COSMETIC PRODUCTS Agustiara, Rizka -; Okatini, Mari -; Jumhur, Aam Amaningsih
JOBS (Jurnal Of Business Studies) Vol 5, No 2 (2019): Desember 2019
Publisher : Politeknik Negeri Semarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32497/jobs.v5i2.1715

Abstract

This study aims to (1) identify and explain the effect of beauty vlogger testimonials on consumer interest (2) know and explain consumer interest (viewers) on cosmetic products. This type of research is explanatory research with a quantitative approach. The variables of this study include Beauty Vlogger, and consumer interest in cosmetic products. Population criteria in this study were cosmetic users of Madame Gie with a minimum age of 17 who had watched one of the Beauty Vlogger Fatya Biya riviewers, who used Madame Gie products and had bought Madame Gie products. Samples used in this study were 116 respondents taken using purposive sampling and data collection methods using a questionnaire indirectly (online) with the format of the goole form. Analysis of the data used is descriptive statistical analysis and path analysis. The data in this study were processed using SPSS 22 for Windows. The results of the path analysis show that the Beauty Vlogger's testimonial (riview) has a significant effect on Consumer Interests, Consumer Purchase Intention to have a significant effect on product purchases
THE EFFECT OF PRODUCT QUALITY TOWARD INTEREST IN BUYING UMKM PRODUCTS IN TASIKMALAYA CITY Lestari, Suci Putri; R, Kusuma Agdhi
JOBS (Jurnal Of Business Studies) Vol 5, No 2 (2019): Desember 2019
Publisher : Politeknik Negeri Semarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32497/jobs.v5i2.1710

Abstract

UMKM  represent business activities that can expand employment and reduce problems while also providing economic services to the community and can facilitate the process of equity and increase public budgets, encourage economic growth, and enhance national success. This study aimed to look at differences in product quality towards the buying interest of UMKM products in Tasikmalaya. And to know the purpose of increasing consumer buying interest. Research uses explanatory research methods. Use this method because research not only discusses empirical facts found in the field, but also discusses and explains the relationship between indicators. Using the sampling method by opposing questionnaires to 120 residents of Tasikmalaya who know about UMKM  information in Tasikmalaya. The object of research is UMKM in the City of Tasikmalaya. The research subjects are consumers of UMKM  products. Analysis using regression with the results of product quality affect the buying interest of UMKM products in the city of Tasikmalaya
THE INFLUENCE OF INVENTORY AND DISTRIBUTION TOWARD LPG SALES VOLUME IN PT OPTIMA SINERGI COMVESTAMA SEMARANG Rosal, Danny Christian De; Zaenuddin, Achmad -; Suratno, Agus -
JOBS (Jurnal Of Business Studies) Vol 5, No 2 (2019): Desember 2019
Publisher : Politeknik Negeri Semarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32497/jobs.v5i2.1716

Abstract

The purposes of this study were to analyze the influence of Inventory (X1) and Distribution (X2) as independent variables on LPG Sales Volume (Y) as dependent variable individually and to find out how many contributions of all independent variables to dependent variable. Multiple Linear Regression Analysis method by IBM SPSS 23 was used in this study equipped with the Classic Assumption Test and Coefficient of Determination. Data used in this study were secondary data collected from PT. Optima Sinergi Comvestama from January 2016 to December 2018. The result of F-test in this study showed that simultaneously and significantly, all of independent variables influenced dependent variable even though T-test result showed that partially, Inventory and Distribution have a positive significant influence on LPG Sales Volume. However, based on the coefficient of determination test, it was found that Inventory and Distribution have a high contribution in explaining LPG Sales Volume that is 93,2%. In addition, the multiple linear regression analysis result with the model Y= -6793558,110 + 1,004 + 1,015 showed that if there were an increase in Inventory and Distribution then LPG Sales Volume would also increase
DESIGN THINKING APPROACHES IN DEVELOPMENT OF INDONESIA HIGHER EDUCATION STARTUP Herawan, Didit -
JOBS (Jurnal Of Business Studies) Vol 5, No 2 (2019): Desember 2019
Publisher : Politeknik Negeri Semarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32497/jobs.v5i2.1711

Abstract

The Design Thinking approach as a method of problem solving and product innovation is well known in business, management and entrepreneurship. However, various design thinking models created by individual researcher and corporations often confuse users about which model to use. This research was conducted with the aim of observing the suitability of five selected design thinking models to support the development of startups in a business incubator. The research applies qualitative descriptive method using a case study of PT. Jiwa Gelora Juara (PT-JGJ) startup development at the Bakrie University?s UBpreneur business incubator. It observes the design thinking process in the pre-incubation, incubation and post incubation stages. The research findings show that each design thinking model has its own strengths and weaknesses in a certain situation, but most of the models are more suitable implemented in the new product/process development phase. To support the startup?s growth stage, other management tools are needed.
THE INFLUENCE OF INDIVIDUAL CHARACTERISTICS AND WORKING ENVIRONMENT ON EMPLOYEES’ PERFORMANCE OF EXIM DEPARTMENT AT PT APPAREL ONE INDONESIA 2 Rahmadhiyati, Atika -; Hasyim, Fatchun -; Subandi, Subandi -
JOBS (Jurnal Of Business Studies) Vol 5, No 2 (2019): Desember 2019
Publisher : Politeknik Negeri Semarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32497/jobs.v5i2.1717

Abstract

This research aims to analyze the influence of individual characteristics and working environment on employees? performance of exim department at PT Apparel One Indonesia 2. Questionnaire was used as an instrument of primary data collection which was distributed to 30 respondents. This research employed a multiple regression analysis method. The calculation results of the method determined that the individual characteristics partially has a positive and significant influence on employees? performance however the working environment has no significant influence on employees? performance. The individual characteristics and working environment simultaneously influenced employees? performance with the contribution of 61.9%, while the remaining 38.1% are influenced by other factors which are not included in this study
THE INFLUENCE OF EMOTIONAL INTELLIGENCE AND INTELLECTUAL INTELLIGENCE ON THE QUALITY OF PARAWISATA HUMAN RESOURCES IN PANGANDARAN BEACH TOURISM OBJECT Sutrisna, Arga -; Pauzy, Depy Muhamad
JOBS (Jurnal Of Business Studies) Vol 5, No 2 (2019): Desember 2019
Publisher : Politeknik Negeri Semarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32497/jobs.v5i2.1712

Abstract

This research is one of the efforts of researchers to develop tourism human resources in Pangandaran beach tourism, the development of tourism human resources in Pangandaran attractions is very important to face the MEA (ASEAN Economic Community), it is hoped that with good tourism human resources can produce resources very large regional income. the purpose of this study is first to find out the intellectual intelligence, emotional intelligence, and the quality of human tourism resources in Pangandaran beach tourism objects, secondly to know the effect of intellectual intelligence and emotional intelligence simultaneously on the quality of tourism human resources in Pangandaran beach tourism objects, the third to know the effect of intellectual intelligence and emotional intelligence partially on the quality of tourism human resources in Pangandaran beach tourism objects, and the fourth becomes the basis of subsequent research. The method used to achieve the above objectives is an explanatory research method, the use of this method because researchers not only describe the empirical facts found in the field, but also intend to analyze and explain the influence between variables. This research was conducted on tourism human resources in Pangandaran beach tourism objects with a sampling system. The results of this study that the variable of emotional intelligence significantly influence the quality of tourism human resources and that the intellectual intelligence variable significantly influences the quality of tourism human resources and emotional intelligence and intellectual intelligence simultaneously significantly influence the quality of tourism human resources
ANALYSIS OF THE USE OF ACCOUNTING BASE ON VILLAGE GOVERNMENT ENTITIES Herdiyana, Deni -
JOBS (Jurnal Of Business Studies) Vol 5, No 2 (2019): Desember 2019
Publisher : Politeknik Negeri Semarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32497/jobs.v5i2.1713

Abstract

The aim of this study is to identify the accounting base that is the most appropriate to be applied by the Village Government in the framework of managing and reporting the Village Fund transparency and accountability. The study was conducted through the desk study approach and analysis of journals related to the application of an accounting basis for Government Accounting Standards (SAP). The results of the study showed that the basis of Cash toward Accrual (CTA) is the best applied by the Village Government since the presentation of financial information is more complete than the Cash basis and meets the principles of transparency and accountability. Furthermore, the application of the CTA basis does not incur high costs such as the application of an Accrual basis. Regarding the application of the village reporting accounting system based on CTA, the researcher proposes the need for technical guidance and / or socialization before the adoption of CTA basis so that there are no constraints when applying this CTA basis
THE EFFECT OF WORK SATISFACTION ON EMPLOYEE LOYALTY IN SMK YASBU AL QOMARIYAH SODONGHILIR TASIKMALAYA DISTRICT Rahwana, Kusuma Agdhi; Lestari, Suci Putri
JOBS (Jurnal Of Business Studies) Vol 5, No 2 (2019): Desember 2019
Publisher : Politeknik Negeri Semarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32497/jobs.v5i2.1714

Abstract

The purpose of this study was to determine the effect of job satisfaction on employee loyalty at the Bina Umat Foundation (YASBU) Al-qomariyah Vocational School at Sodonghilir. The research method used in this research is explanatory research. The use of this method is because the researcher does not only describe empirical facts found in the field, but also intends to analyze and explain the influence between variables. Data collection is obtained through interviews, questionnaires and literature studies. The population in this study were employees of the YASBU Al-qomariah Vocational School.Methods Analysis of the data used is the Multiple Regression Analysis, where data is processed with the help of SPSS. The results of testing the data using the regression equation show the results of the existence of a positive and significant influence variable satisfaction with loyalty. This means that the higher the job satisfaction of an employee, the higher the loyalty of employees of YASBU Al-qomariah Vocational School

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