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INDONESIA
Perspektif Komunikasi
ISSN : 25490613     EISSN : 26157179     DOI : -
Core Subject : Education, Social,
Perspektif Komunikasi, This is a Journal of Political Communication and Business Communication, published twice a year. Managed by Communication Studies Program and Master of Communication Studies Program, The Faculty of Social and Political Sciences, as a media to share information and discussion on issues of political communication and business communication.
Arjuna Subject : -
Articles 50 Documents
FEMINISM INTERPRETATION: RECEPTION ANALYSIS OF PEKANBARU SOCIETY ABOUT ‘KARTINI’ MOVIE Dwita, Desliana; Sommaliagustina, Desi
Perspektif Komunikasi Vol 2, No 2 (2018): Perspektif Komunikasi
Publisher : Universitas Muhammadiyah Jakarta

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Film is one of medium of mass communication that brings message to be delivered to target audience. Film is not a value-free entity because it is the result of some people's thinking process until it becomes a cultural product. Hanung  Bramantyo's  Kartini  emphasizes  the  critical  attitude  of  a  woman  who  broke  the  injustice  in  the  era  of colonization  in  Indonesia.  She  can  be  regarded  as  the  early  struggle  of  feminist  figure  in  Indonesia  who  have brought  today’s  Indonesian  women  no  longer  experience  discrimination  in  education.  Nevertheless,  the interpretation of feminism has not been fully accepted because most of Indonesia territories adhere to patriarchal system.  The  specific  objective  of  this  research  is  to  find  out  the  reception  of  Pekanbaru  moviegoers  towards Kartini  in  regard  of  feminism  issue.  The  long-term  goal  of  this  research  is  to  provide  feedback  for  filmmakers about  Indonesian  audience  acceptance  towards  gender  equality  issues,  and  serve  as  a  reference  for  further research  on  gender  messages  in  the  media.  The  study  used  a  qualitative  research  method  with  the  reception analysis  approach  of  the  Stuart  Hall  Encoding  /  Decoding  model  which  observed  assimilation  process  between media discourse and audience culture discourse. Different understanding on emancipation and feminism causes different  interpretation.  Informants  who  have  a  strong  background  in  life,  interpret  feminism  as  a  struggle  to break injustice. Informants  who  were in the Dominant Hegemonic Position  group  were individuals  with a  high school  education  background  and  idolized  the  figure  of  Kartini.  Informants  who  are  in  Negotiated  Position  are individual  observers  and  film  practitioners.  Oppositional  Position  Informants  are  PhD  holder  individuals  and religious persons.  Keywords: Feminism, Reception Analysis, Kartini Movie
STRATEGI KOMUNIKASI PEREMPUAN PEMIMPIN El Adawiyah, Sa'diyah
Perspektif Komunikasi Vol 1, No 2 (2017): Perspektif Komunikasi
Publisher : Universitas Muhammadiyah Jakarta

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Kepemimpinan  tidak  bisa  terlepas  dari  individu  yang  berperan  sebagai  pemimpin  itu  sendiri.  Banyak  yang menghubungkan  antara  kemampuan  individu  dalam  memimpin  dengan  aspek  biologis  yang  melekat  pada  diri sang pemimpin  yaitu  berdasarkan pada perbedaan  jenis kelamin  laki-laki dan perempuan  yang  mengakibatkan timbulnya istilah ketimpangan  jender (jenis kelamin laki-laki dan perempuan). Diperlukan strategi komunikasi perempuan dalam memimpin suatu organisasi.  Kata Kunci: Pemimpin, Perempuan,  Strategi Komunikasi
PERAN TEKNOLOGI INFORMASI DAN KOMUNIKASI DALAM MENGENTASKAN KEMISKINAN PERKOTAAN (STUDI KASUS PADA KOMUNITAS PUNK DI KOTA YOGYAKARTA) Setyaningsih, Rila
Perspektif Komunikasi Vol 1, No 1 (2017): PERSPEKTIF KOMUNIKASI
Publisher : Universitas Muhammadiyah Jakarta

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The  purpose  of  writing  this  article  is  to  describe:  (1)  Background  punk  community,  and  (2)  the  roles  of technology, information, and communication  to alleviating the urban poverty of punk. The approach used in the study  is  a  qualitative  deskripstif.  The  research  location  is  in  the  city  of  Yogyakarta.  While,  the  study  subjects were  punks  who  come  from  disadvantaged  backgrounds.  Data  collection  techniques  consisting  of:  (1) observation, (2) in-depth interviews, and (3) documentation. Analysis: (1) induction  when in the field with the pattern  of  triangulation,  (2)  a  holistic  do  after  field.  The  results  showed  that:  First,  poverty  can  be  the background of a person chooses to be a punk. Second, the role of technology, information, and communication is essential in alleviating the urban poverty, especially punk community in the city of  Yogyakarta. Keywords: Technology information and communication, Urban poverty, Punk
COMMUNICATION BETWEEN SPOUSES FOR GENDER EQUALITY IN CONTRACEPTION USE Putri, Puri Kusuma Dwi
Perspektif Komunikasi Vol 2, No 2 (2018): Perspektif Komunikasi
Publisher : Universitas Muhammadiyah Jakarta

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The use of contraceptives is still a gender bias for family based health development. Why is always woman who have been the subject of family planning? The use of contraceptives is not as the nature of women. The family has not yet become a place where gender equality begins. It might due to the values, norms, and culture inherited from parents, that women can willingly accept every word of the husband. The role of women in the success of male family planning is also spearheading the development of national development originated from a family as the women get a lot of information about family planning. Mindset of the women also need to be changed with the women as the subject of family planning, there is also a fear of her husband having an affair as they refuse the vasectomy. In another side, there is also opinion that men is also important in family planning as the side effects of the  use of contraceptives  are  more  widely  experienced by  women.Redefining the  meaning of the  family can mean  the  participation  of  men  in  the  use  of  contraceptives,  such  as  those  conducted  by  Ismail  Hussein, PriyoUtomo,  Suku  Using,  and  the  general  public  who  participated  in  the  World  Vasectomy  Day.  Speaking  of family  planning  and  Knowledge  of  reproductive  health  in  the  family  is  not  as  taboo  and  sensitive  talks.  Thus, family communication is a forum for gender equality in the use contraceptives which aims to improve the welfare of family. Keywords: contraceptives, women, family, gender equality, participation
ANALYSIS OF THE APPLICATION OF MEDIA CONVERGENCE IN RADIO BROADCASTING BUSINESSES IN PONOROGO Asy'ari, Nur Aini Shofiya; Luthfi, Mohammad
Perspektif Komunikasi Vol 2, No 1 (2018): Perspektif Komunikasi
Publisher : Universitas Muhammadiyah Jakarta

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The development of new media in recent years has forced the mainstream media industry to transform following the information consumption pattern of people who have switched using new media. Especially radio whose lis- tenership trend is decreasing from year to year. In 2015 radio listenership was only around 14% and continued to decline  to  11%  in  2016.  People  are  currently  chooses  gadgets  as  an  information  media,  the  internet  and  social media are the most important parts of society. Realizing this phenomenon, the mainstream media industry, espe- cially radio stations, synergized with new media. Making radio station applications on gadgets, creating website portals, streaming radio, video streaming and social media accounts, a step or strategy known as media conver- gence. The media convergence strategy is also applied by radio stations in Ponorogo. Almost all radio stations in Ponorogo have implemented media convergence. But to know whether this step is effective to attract the attention of the audience to have an impact on listenership and the rise of the radio media industry needs further research. This study aims to find out how media convergence is applied by radios in Ponorogo and how media convergence helps the development of radio in Ponorogo. By using a qualitative approach, this study analyzes the data previously obtained from field survey activities and interviews about the implementation of radio-radio media conver- gence in Ponorogo then studied with theoretical studies of Communication Science and Media Convergence. The results showed that from 6 private radio stations in Ponorogo, 5 radios have converged media by using almost all forms of new media, but not accompanied by a good level of understanding of what media convergence is so that the convergence step does not reach the desired target. The convergence strategy carried out by radio stations in Ponorogo is carried out only by following existing developments without any standard formulation in its imple- mentation. Keywords: Convergence, New Media, Radio in Ponorogo 
PERAN KOMUNIKASI DALAM BUDAYA POLITIK (STUDI SISTEM POLITIK DINASTI ) Far Far, Risyat Albert
Perspektif Komunikasi Vol 1, No 1 (2017): PERSPEKTIF KOMUNIKASI
Publisher : Universitas Muhammadiyah Jakarta

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Democracy  in  Indonesia  have  exams  with  the  emergence  of  the  phenomenon  of  political  dynasty.  The phenomenon of dynastic politics due to five things: first, the impact of the electoral system and the competition the more liberal. Second, the portrait of the failure of political parties in binding constituents .. Third, the lack of regeneration  system  and  internal  patterns  of  rekuitmen  in  political  parties,  especially  the  mechanism  in  the determination of candidates. Fourth, that too much traction power elites of political parties, especially the elite at central level. Fifth, the strengthening of political pragmatism and the decline of militancy cadre which causes the machine party organizations can not be optimal, and may encourage the proliferation of money politics and political  dynasties.  Atut  Chosiyyah  dynastic  political  system  is  legitimized  through  the  local  elections  and parochial political culture Banten people. Several factors are melatarbelakngi birth of prejudice in the election in  Banten  namely  the  lack  of  political  education  by  the  organizers  of  the  election,  the  election  supervisor, prospective  head  region  and  educational  institutions.  And  parochial  political  culture  inherited  money continuously to voters who incidentally have limited knowledge and political awareness. Atut Chosiyyah family group  has  a  network  of  warlords,  clerics  and  political  participants  widely  to  remote  allows  campaign  props scattered in almost every point in Banten. the amount and intensity of Banten people see props build closeness and sympathy of the public.Keywords: Political dynastiy, political culture money
MAKNA SIMBOL SENYUM PADA IKLAN LAY’S DI TELEVISI (ANALISIS SEMIOTIKA CHARLES SANDERS PEIRCE) Hartono, Dudi; Sugalih, Asep
Perspektif Komunikasi Vol 3, No 1 (2019): Perspektif Komunikasi
Publisher : Universitas Muhammadiyah Jakarta

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Persaingan makanan ringan yang ketat seperti keripik kentang menuntut produsen menggunakan cara-cara kreatif dalam beriklan. Salah satunya adalah yang dilakukan oleh LAY’S. Brand ini menggunakan kemasan unik dengan visual  senyum.  Tak  hanya  digunakan  pada  kemasan,  visual  senyum  ini  kemudian  diterjemahkan  dalam  bentuk audio video dalam sebuah iklan televisi. Menjadi menarik untuk dikaji, bagaimana simbol senyum memberikan makna dalam relasi yang terjalin pada konsumennya. Penelitian ini bertujuan untuk mengetahui makna senyum dalam  iklan  LAY’S  di  media  televisi.  Pendekatan  yang  digunakan  adalah  kualitatif  dengan  paradigma konstruktivis. Metode yang dipakai  yakni Semiotika Charles Sanders Peirce, dengan  mendasarkan pada Object, Representament  dan  Interpretant.  Data  diperoleh  dengan  cara  melalui  pengamatan  dan  analisis  konten,  serta ditambah dengan pengumpulan melalui studi kepustakaan. Hasil penelitian menunjukan bahwa setiap orang harus bisa tersenyum dalam keadaan bagaimanapun. Senyum merupakan tanda awal ketulusan hati yang lebih berharga dari sebuah hadiah. Makna senyuman bisa dilihat dari raut wajah sesuai dengan senyumannya. Walaupun dalam iklan  tersebut  terlihat  ada  senyuman  palsu  atau  pura-pura,  akan  tetapi  hal  tersebut  merupakan  salah  satu  cara untuk mendapatkan hubungan yang baik dengan orang lain.Kata Kunci: Makna Senyum, Iklan Televisi, Semiotika Charles Sanders Peirce
CREATIVE ADS STRATEGY OF BLANJA.COM TO WIN E-COMMERCE MARKET THROUGH YOUTUBE Ardia, Velda; Fadilah, Fanisah Nur
Perspektif Komunikasi Vol 2, No 2 (2018): Perspektif Komunikasi
Publisher : Universitas Muhammadiyah Jakarta

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Today’s business competition among e-commerce companies heating up, Blanja.com compete with other aggres- sive e-commerce in advertising. The right advertising creative strategy is required. In that regard, the mentioned- creative advertising strategy uses one of social media asset namely Youtube. The purpose of this study is to ana- lyze the creative advertising strategy of one of the e-commerce in Indonesia, Blanja.com on Youtube as well as to identify  the  reasons  of  using  Youtube  behind  its  creative  advertising  strategies.  Relevant  theories  of  this  study consist of advertising theory, creative advertising strategies, new media, youtube and e-commerce. This research method  uses  descriptive  qualitative  with  data  collection  through  interviews.  In  the  research  there  was  one  key informant namely the Blanja.Com Brand Manager, as well as three other informants for data triangulation. They are all advertising practitioners from Bujukrayu agency, Harsi Lima Agency, dan dari Morzel Digital. The results showed that the Blanja.Com advertisement version of "The Period of Gak Blanja" which was aired on Youtube featured generic strategies advertisement, which featured product differentiation and service differentiation. But it is found that there is a differentiation of communication content, namely some words used as key words , such as words of “Masa Iya Gak Blanja” and “Homoblanjanicus”. The word not only became the attraction of advertise- ment but also a punchline from other e-commerce ads. The message to be conveyed by this advertisement is peo- ple need shopping, and Blanja.com offers various attractive alternative shopping options. The use of Youtube is considered an effective tool to advertise, in particular the segmentation of Blanja.Com is the millennial generation with an age range of 25-35 years.Keywords: Advertising, Creative Advertising Strategy, E-Commerce, Youtube
KOMUNIKASI POLITIK DAN KETERWAKILAN PEREMPUAN DALAM ARENA POLITIK Adeni, Susri; Harahap, Machyudin Agung
Perspektif Komunikasi Vol 1, No 2 (2017): Perspektif Komunikasi
Publisher : Universitas Muhammadiyah Jakarta

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Women also become part of political activities. Unfortunately the representation of women has not been heard fully  in  the  public  space.  Many  women's  voices  have  not  been  conveyed.  This  article  describes  the  general picture  of  women  and  communication  in  the  political  arena  in  Indonesia.  Various  cases  from  various  studies show that communication and the role of women have not been significant in the political or legislative scene. Male  dominance  becomes  an  inseparable  part  because  of  the  strongly  embedded  culture  of  patriarchy  in Indonesia. But women do not stop fighting  for her voice. Dedication of women seen  in some areas by  making women  as  leaders.  It  shows  women's  progress  and  her  desire  to  move  forward  and  can  be  a  representation  of other women aspirations.Keywords: gender, political communication, women, politic
JARINGAN KOMUNIKASI, MODAL SOSIAL DAN ENERGI SOSIAL BUDAYA KREATIF DALAM MENGEMBANGKAN KELEMBAGAAN PETERNAKAN, SEBUAH TINJAUAN TEORITIS S., Muh. Zainal
Perspektif Komunikasi Vol 1, No 1 (2017): PERSPEKTIF KOMUNIKASI
Publisher : Universitas Muhammadiyah Jakarta

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Efforts  to  build  cooperation  that  is  born  from  local  wisdom  values  of  a  society  that  aims  to  overcome  the problems  for  example  in  the  aspect  of  livestock  business  activity  is  a  component  of  social  capital  and  social energy  that  must  be  developed  and  maintained  in  order  to  achieve  empowerment  and  independence.  These efforts require communication networks both within and outside the group. Through the communication network occurs the process of communication to share messages or information, especially related to livestock farming. Communication  networks,  social  capital  and  social  energy  of  creative  culture  have  an  important  role  in developing  a  community  institution  that  is  expected  to  lead  to  the  realization  of  empowerment  and independence.  This  article  aims  to  produce  the  theoretical  descriptions  of  communication  networks,  social capital,  institutions,  and  creative  social  and  cultural  energies.  The  method  of  writing  this  article  using  a qualitative approach using literature study (desk study) is by collecting relevant literature.  Keywords: communication network, energy of creative cultural social, social capital