cover
Contact Name
Radja Erland Hamzah
Contact Email
radjaerland@gmail.com
Phone
-
Journal Mail Official
pustakom@dsn.moestopo.ac.id
Editorial Address
-
Location
Kota adm. jakarta pusat,
Dki jakarta
INDONESIA
JURNAL PUSTAKA KOMUNIKASI
ISSN : 26148153     EISSN : 26148498     DOI : -
Core Subject : Education, Social,
Jurnal Pustaka Komunikasi is a scientific journal that publishes scientific articles specifically for the study of communication sciences. Jurnal Pustaka Komunikasi contains articles on Communication Science, communication management, advertising, journalism, public relations, broadcasting and media studies.
Arjuna Subject : -
Articles 66 Documents
TRANSFORMASI INTEGRATED MARKETING COMMUNICATION DI ERA DIGITAL Santoso, Prasetya Yoga
JURNAL PUSTAKA KOMUNIKASI Vol 1, No 2 (2018)
Publisher : Universitas Prof. Dr. Moestopo (Beragama)

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

This study aims to determine the transformation of Integrated Marketing Communication in the Digital Age and the implementation of business people and the impact of these changes. The findings in this study describe the characteristics of online media and social media that have differences with conventional media. Currently IMC is included in IMC 4.0 where interactions can be done anywhere, anytime, and only with one online media. With the internet network, companies can market their products through online, advertorial, promotion, and sales advertisements directly in one form of media. IMC 4.0 allows only online audiences to be able to make transactions, obtain information, complain, until testimonials. Shifting from the physical store / store and now only being sold via online media where buyers see displays with catalogs, photos, videos, and dimensional and other information. The shift from conventional stores to online sales. Many conventional stores are closed and they set up online shops and online malls.
POLA KOMUNIKASI ANTARPRIBADI PELATIH DAN SISWA DALAM MEMBANGUN MOTIF BEROLAHRAGA SEPAK BOLA USIA DINI Adhypoetra, R. Rama; Putri, Citra Eka
JURNAL PUSTAKA KOMUNIKASI Vol 2, No 1 (2019)
Publisher : Universitas Prof. Dr. Moestopo (Beragama)

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

The purpose of this study was to find out the Interpersonal Communication Patterns of SSB ASTAM early-age Football Coaches and to know what the Obstacle Factors and supporters were getting early SSB ASTAM Football Coaches in doing Interpersonal Communication Activities. This study uses the Competency Theory according to Spencer & Spencer. A qualitative approach to the constructivism paradigm. a firm coach on the rules imposed by the SSB ASTAM academy with parents of students, the trainer builds good communication with parents of students. The self-concept that the coach has. Interpersonal Communication Patterns carried out by early SSB ASTAM Trainers can work effectively because of the factors that support the trainer to communicate. The problems that come to their students and to the team are external and internal parties, where internal problems come from peers in the team, while the external parties are parents themselves. Trainers are assessed as rolemodels for students, so the coach is respected. The coach is able to be a friend to the players as well as being a team motivator.
KOMUNIKASI PUBLIK CALON GUBERNUR PROVINSI JAWA BARAT 2018 DALAM MEMBANGUN PERSONAL BRANDING MENGGUNAKAN TWITTER Srisadono, Wahyu
JURNAL PUSTAKA KOMUNIKASI Vol 1, No 2 (2018)
Publisher : Universitas Prof. Dr. Moestopo (Beragama)

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

Along with the development of internet technology with social media as a supporter in it, making personal branding activity becomes very open. Perception will form when one sees part of personal branding activity on social media. Social Media Twitter has a very important role for the candidates of Governor of West Java, to be able to communicate with the public, in building communication with the community and help him do personal branding to improve the image and popularity in the public eye.On that basis, in this research will see how public speaking of West Java Governor candidate in developing personal branding through social media account twitter in accordance with the eight laws of personal branding and characteristic of strong personal branding. 
PENGUNGKAPAN DIRI GOFAR HILMAN SEBAGAI INFLUENCER MELALUI MEDIA INSTAGRAM Saifulloh, Muhammad; Siregar, Maria Ulfah
JURNAL PUSTAKA KOMUNIKASI Vol 2, No 2 (2019)
Publisher : Universitas Prof. Dr. Moestopo (Beragama)

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

The purpose of this study was to find out Gofar hilman's self-disclosure as an influencer on Instagram social media and the relationship between Gofar hilman as an influencer with self-disclosure and what were revealed by Gofar Hilman on Instagram social media and the reasons for expressing these things. Using Alfred Schutz's phenomenology theory, Jauhari Window theory, the concept of new media and Computer Mediated Communication (CMC). The paradigm used is paradigm of constructivism and phenomenology methods. Self disclosure on Instagram that has network density characteristics makes Gofar Hilman prefer Instagram social media compared to features similar to Instagram on other social media, the density on social media Instagram makes Gofar Hilman as an influencer more likely to express the feelings he feels or he wanted to expose, this was related to the theory of self-disclosure put forward by Johari Window as an embodiment of how someone relates to other people who are described as a window.
KOMUNIKASI TRANSENDENTAL PADA TAQWA, DZIKIR, DAN FALAH DALAM MAKNA SEMANTIK/MAJAZI Muhtadin, Muhtadin
JURNAL PUSTAKA KOMUNIKASI Vol 1, No 1 (2018)
Publisher : Universitas Prof. Dr. Moestopo (Beragama)

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

The word "piety" comes from the word "waqaa-yaqii-wiqaayah" which means to maintain, and maintain. Takwa also means dodge, in this sense includes three aspects namely; (1). Shy away from the kufr attitude by believing in Allah SWT. (2). Attempt to carry out God's commandments and to know His prohibitions as optimally as possible (3). Ranging from all activities that distanced the mind from God .SWT. The word "dhikr" is essentially derived from the word "dzakara-yadzkuru-dzikran". Dzikir can also be interpreted by presenting into the mind of what was previously forgotten and this is a dhikr meaning "remember". The word dhikr can also be understood in the sense of "glory". The point is "Al-Qur'an". The basic meaning of "falah" is luck. The word falah when associated with the verses of the Qur'an is luck, salvation, and lasting in pleasure and goodness. This is reflected in the letter of Ali 'Imran verse 130, about the prohibition of usury. In this verse that ends with the warning of God, in order to be cautious of Him in order that people may be lucky. The one who justifies usury is threatened with the fire of hell. The Qur'anic concept of piety, dhikr, and falah is the same as the three money, in which these three concepts have the achievement of living in the heavens and the earthly life.
IMPLEMENTASI MANAJEMEN KOMISI PENYIARAN INDONESIA DALAM MENGAWAL ISI SIARAN TELEVISI Intani, Retno
JURNAL PUSTAKA KOMUNIKASI Vol 1, No 2 (2018)
Publisher : Universitas Prof. Dr. Moestopo (Beragama)

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

Many interests dealing with television business effect on programs to gain demands of the market. Television programs are analogous to products or goods that are sold to other parties, in this case the audience and advertisers. The more audiences want goods (programs), the more interests that can influence on  economy, social and cultural interests and also political interests. The implication is that goal  of making programs are always directed to profit oriented. The Indonesian Broadcasting Commission (KPI) has its tasks to guarantee the community to have information that is appropriate and correct in accordance with human rights (Broadcasting Law 32/2002 Article 8 verse 3a). This study aims to determine the management implementation of the Indonesian Broadcasting Commission in monitoring and overseeing the content of Indonesian television broadcasting to establish healthy television programs. This study uses management theory consisting of planning, organizing actuating, controlling with constructive paradigms, qualitative approaches and descriptive methods. The results shows that KPI has implemented planning, organizing, actuating, controlling in carrying out the task of monitoring and overseeing television programs.
ONLINE SHOP SEBAGAI CARA BELAJAR DI KALANGAN MAHASISWA ANGKATAN 2018 FIKOM UPDM (B) Fariastuti, Ida
JURNAL PUSTAKA KOMUNIKASI Vol 1, No 2 (2018)
Publisher : Universitas Prof. Dr. Moestopo (Beragama)

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

Online shop provides various facilities in the transaction process, whether that makes students of FIKOM UPDM (B) choose to use an online shop or something else that encourages students to choose an online shop as a way of shopping. Research Objectives (1) describe the phenomenon of online shop among students (B) of FIKOM UPDM (B). (2) To find out the factors that encourage students of FIKOM UPDM (B) choose how to shop using an online shop. This study uses the constructivism paradigm with qualitative methods. The theory used in this study is the New Media Theory. The research data sources are 5 students of FIKOM UPDM (B)who use online shop services, 1 UPDM Faculty of Communication Sciences lecturer (B) 2018 and 3 online experts. The results of this study indicate that the online shop among UPDM Faculty of Economics students (B) 2018 provides various changes in the way of shopping. Online shop has replaced many conventional shopping models into an online shop.Suggestion for students of FIKOM UPDM (B) is to use a trusted official website and choose high quality items when conducting online shop transactions.
PENGARUH METODE PENGAJARAN TERHADAP MOTIVASI BELAJAR MAHASISWA ANGKATAN 2017 FIKOM UPDM (B) Prihatiningsih, Nunuk
JURNAL PUSTAKA KOMUNIKASI Vol 2, No 1 (2019)
Publisher : Universitas Prof. Dr. Moestopo (Beragama)

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

This study aims to determine the 2017 UPDM FIKOM Student assessment (B), regarding 1) teaching methods carried out by the Lecturer; 2) Student motivation to learn; 3) the influence of the teaching method on student learning motivation The population of this study were UPDM FIKOM students (B) in 2017 numbering 188 students, the research paradigm using the positivism paradigm, the research approach using a quantitative approach and using survey methods data analysis techniques using linear regression analysis simple to know the magnitude of influence. Simple liner regression is based on functional and causal relationships of one independent variable with one dependent variable.The results showed that there were influences of Teaching Methods on Student Learning Motivation. The results of this study also assessed that the teaching method used by lecturers was good.
STRATEGI PERUSAHAAN E-COMMERCE MEMBANGUN BRAND COMMUNITY DI MEDIA SOSIAL DALAM MENINGKATKAN OMSET PENJUALAN Srisadono, Wahyu
JURNAL PUSTAKA KOMUNIKASI Vol 1, No 1 (2018)
Publisher : Universitas Prof. Dr. Moestopo (Beragama)

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

E-commerce is a contact of trade transactions between the seller and the buyer by using internet media. The advantage gained by using transactions through E-commerce is to increase revenue by using online sales that are cheaper and also at the same time operational costs such as paper, catalog printing can be minimized. Big online business companies in Indonesia, such as bukalapak.com, olx.co.id, lazad.com, and the like have started to reap profits. Online business becomes an exciting business, not just for its founders, but for users, as well as buyers. To increase sales turnover E-commerce company utilize brand community in social media in face of increasingly competitive competition, main factor in brand community is formation of communication. The communication relationship does not need to be active, but at least its existence can be determined. This means that the communication that occurs can be through social media.
STRATEGI KOMUNIKASI PEMASARAN OneFourThree.Co DI INSTAGRAM DALAM MENINGKATKAN BRAND AWARENESS Fariastuti, Ida; Azis, Muhammad Abdul
JURNAL PUSTAKA KOMUNIKASI Vol 2, No 1 (2019)
Publisher : Universitas Prof. Dr. Moestopo (Beragama)

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

The purpose this study is to explain the OneFourThree.Co Online Shop marketing communication strategy.The theory used by the author in conducting this research is the Marketing Mix 7P consisting of Product, Price, Place, Promotion, People, Process and Physical Eviden. As a support for this strategy, the author uses the AISAS model, namely Attention, Interest, Search, Action and Share. The paradigm that the author chooses is constructivis by using qualitative approach. This type of research is descriptive research with case study research methods. The results of this study indicate that the marketing communication strategy to increase Brand Awareness is carried out by Brand OneFourThree.Co on Instagram has mostly been done well. Marketing strategy to increase Brand Awareness in order to continue to exist, OneFourThree.Co still has to carry out promotions and improvements so remain in demand by consumers