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INDONESIA
Jurnal Ilmu Sosial Politik dan Humaniora
Published by Universitas Garut
ISSN : 26543583     EISSN : 26543338     DOI : -
Core Subject : Humanities, Social,
Jurnal Ilmu Sosial Politik dan Humaniora (JISORA) merupakan jurnal dengan akses terbuka, bersifat multidisiplin, berskala nasional dengan cakupan kajian ilmu sosial politik dan humaniora. Seluruh artikel yang diterbitkan melalui proses review yang ketat dan cepat guna memenuhi standar kualitas jurnal. Secara khusus, JISORA lebih menonjolkan topic-topik mengenai sumber daya manusia, studi kemasyarakatan, pelayanan masyarakat dan ekonomi kemasyarakatan.
Arjuna Subject : -
Articles 25 Documents
Analisis Relevansi Pendidikan Kewirausahaan dan Lingkungan Kampus Terhadap Minat Berwirausaha Mahasiswa Perguruan Tinggi di Jawa Barat, Indonesia Permatasari, Anggaraeni; Nugraha, Rendika; Hadiansah, Ihsan
Jurnal Ilmu Sosial Politik dan Humaniora Vol 1 No 2 (2018): Jurnal Ilmu Sosial Politik dan Humaniora
Publisher : Universitas Garut

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Entrepreneurship ecosystem development is new concept to support entrepreneurship education in higher education institution. The objective of this research is to analyze the relevance between entrepreneurship education and university environment to encoura ge student entrepreneurial intention in higher education institution. Higher education institution is university or higher institution in West Java, Indonesia, that have business faculty or entrepreneurship subject in their study of program, also supportin g by conducive environment that liven up entrepreneurial activity. The population of the research are students in University/Institution in surrounding West Java Area that already learned entrepreneurship subject and operated business simulation in real wo rld. Quantitative method by survey is used for this research. Data collection is using questionnaire with likert scale 1 - 7. Structural Equation Modelling (SEM) is use to analyze data to justify the significancy of the model. The novelty of this research is to see the relationship between entrepreneurial education and campus environment toward student entrepreneurial motivation and intention as one holistic system that influence each other. Also, the results of this research can be used to development repreneurial higher education institution ecosystem model in Indonesia
Analisis Pengembangan E-Commerce oleh Toko Ritel Terhadap Sikap dan Niat Beli Konsumen (Studi Kasus pada PT. XYZ di Kota Bandung) Ekhaputri, Amira Lalitya; Hendayani, Ratih
Jurnal Ilmu Sosial Politik dan Humaniora Vol 1 No 2 (2018): Jurnal Ilmu Sosial Politik dan Humaniora
Publisher : Universitas Garut

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Dengan teknologi informasi yang semakin maju, banyak kegiatan yang prosesnya mulai berubah mengikuti perkembangan zaman, seperti kegiatan jual beli yang semula dilakukan secara konvensional, mulai tergantikan dengan teknologi yang telah memudahkan proses penukaran informasi dan melakukan transaksi. Penelitian ini bertujuan untuk menganalisis pengaruh dari pembentukan dua situs jual beli online atau e-commerce oleh sebuah toko ritel pada bidang fesyen yang sudah berkembang sebelumnya terhadap sikap dan niat beli konsumen pada situs tersebut. Penelitian ini menggunakan CB-SEM (Covariance-Based Structural Equation Modeling) dan terdapat 126 responden yang berpartisipasi. Variabel bebas yang terlibat adalah atribut dasar situs, atribut pemasaran, reputasi perusahaan, dan risiko pembelian. Hasil penelitian menunjukan bahwa sikap konsumen baik secara offline dan online memliki pengaruh yang signifikan terhadap niat beli, dan reputasi perusahaan berpengaruh secara signifikan terhadap sikap konsumen secara offline.
Pengaruh Konservatisme dan Profitabilitas Terhadap Earning Response Coefficient Marlina, Lena Sherli; Anna, Yane Devi
Jurnal Ilmu Sosial Politik dan Humaniora Vol 1 No 2 (2018): Jurnal Ilmu Sosial Politik dan Humaniora
Publisher : Universitas Garut

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Penelitian ini bertujuan untuk mengetahui pengaruh konservatisme dan profitabilitas terhadap earnings respons coefficient (ERC) pada perusahaan Pertambangan yang terdaftar di Bursa Efek Indonesia periode 2012-2016. Metode yang digunakan dalam penelitian ini adalah metode deskriptif dan verifikatif dengan menggunakan data sekunder dalam penelitian ini. Populasi dalam penelitian ini adalah perusahaan pertambangan yang terdaftar di Bursa Efek Indonesia dengan sampel sebanyak 7 yang memenuhi kriteria. Pengambilan sampel yang digunakan adalah dengan nonprobability sampling dengan teknik purposive sampling. Analisis data dalam penelitian ini menggunakan analisis regresi linear berganda. Hasil penelitian menunjukkan bahwa konservatisme dan profitabilitas berpengaruh secara simultan terhadap earnings respons coefficient. sementara itu, secara parsial menunjukkan bahwa konservatisme dan profitabilitas  terhadap earnings respons coefficient.
Local Heritage Values to Cope with Asia Future Shock In 2020 ., Mulyaningsih
Jurnal Ilmu Sosial Politik dan Humaniora Vol 1 No 2 (2018): Jurnal Ilmu Sosial Politik dan Humaniora
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A cultural and population changes have a biggest influence, the older Asian population, India became the second most influential country after the United States, the high investment costs, the lack of competence and competitiveness of Indonesian human resources as the second largest country after India resulted in the ASIA business situation and required Indonesia changed to become a country that counts in ASIA through the development of mindset and character based on local wisdom owned. The implementation of characteristic sharing organizational culture based on Pancasila philosophy and research based on local wisdom "sareundeuk saigel sabobot sapihanean, silih asih silih asuh silih, simbeuh at sunda with symbol of culture grandeur of kingdom Sumedang become base to change mindset and improve competence of competitiveness Indonesia facing ASIA future shock 2020. The methodology using a literature study review and research is descriptive of local wisdom as a local cultural collaboration received by both internal and external environments and its findings are recommended to decision-makers for practical action in solving problem Characteristics of sharing organizational culture implemented in the economic, cultural, social sector is the mindset to establish relationships with business actors through the use of culture, chinese trade, using the number of workers of low-educated classes, local raw materials, gender and anti-monopoly attitude through equal dimensions value harmonious, loyal, work together, survive and high spirit.
Asean Integration In Improving Indonesian Women Education: A Literature Review Pasciana, Rostiena; iriany, Ieke Sartika
Jurnal Ilmu Sosial Politik dan Humaniora Vol 1 No 2 (2018): Jurnal Ilmu Sosial Politik dan Humaniora
Publisher : Universitas Garut

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The Association of Southeast Asian Nations (ASEAN) is an organization of countries in Southeast Asia established in Bangkok, Thailand, on August 8, 1967 under the Bangkok Declaration by Indonesia, Malaysia, Philippines, Singapore, and Thailand. For more th an five decades ASEAN has experienced many positive and significant developments towards a more integrative and forward - looking stage with the establishment of an ASEAN Community by 2015.  The ASEAN Community not only affects the economic sector, but also other sectors, including "education" as an effort to build competitive human resources. The ASEAN Economic Community (AEC) challenges in education that will be faced are the proliferation o f foreign educational institutions, standardization of orientation in education, which is pro - market, and markets labor that will be flooded by foreign workers. Therefore, the era of ASEAN free trade should be welcomed by the world of education quickly, so that the human resources (HR) of Indonesia, especially by women who still have low resource. They should be prepared for facing an intense competition with other countries.  ASEAN countries have considered synchronizing the certification standards, streng thening, and improving the skills and knowledge of ASEAN youth and women in the regional integration process. Therefore, ASEAN countries have always been active in encouraging cooperative relations in various levels of education and training, at the same t ime encouraging all organizations and schools in each country to seek cooperation partners in other countries of the ASEAN region. 
Analysis Of Consumer Preferences For Marketing Communication Strategy On Sass And Co Sukmaaji, Nadya; Fitria, Sisca Eka
Jurnal Ilmu Sosial Politik dan Humaniora Vol 1 No 1 (2018): Jurnal Ilmu Sosial Politik dan Humaniora
Publisher : Universitas Garut

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The development of the creative industrial sector is able to contribute significantly to the national economy, one of which is fashion business. This is due to the phenomenon of fashion trends that gave birth to many business actors in the field of the fashion business. With so many fashion business players, fashion business competition will be more competitive that can impact on business success. One strategy that can be taken by business actors is product development, but according to modern marketing, it takes more than developing a product. Business actors need to apply various forms of communication in marketing so as to effectively reach and influence target markets through marketing communications strategies. Consumer preferences can be used to help the selection of the right marketing communications strategy as an effort to grab attention and influence the target market effectively in order to increase sales resultsThis study aims to determine consumer preferences of marketing communication strategy for Sass and Co. products. This study uses five marketing communication mix as variables or attributes and 16 sub-attributes. Sampling was done by Non-Probability Sampling method with a total of 400 respondents and using conjoint analysis technique. The results of this study show that the best combination of respondents is the marketing communication strategy using social media advertising, sales promotion by giving discounts, direct marketing through Shopee, word of mouth marketing using friend recommendation, and using personal sales through the offline store.
Is Bandung Wifi Juara Program Success? Gustia, Robi
Jurnal Ilmu Sosial Politik dan Humaniora Vol 1 No 1 (2018): Jurnal Ilmu Sosial Politik dan Humaniora
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The purpose of this study was to determine the public perception of  Bandung Juara Wifi program 2013-2015. In this research, there are attributes Bandung Juara Wifi used to determine the public perception that consists of Internet access services, internet access tool, the cost of  internet access, internet access time and service packs. The sampling technique used in this research is purposive sampling so as to produce the 400 respondents who answered the questionnaire. This research data analysis technique is univariate data analysis techniques. The results of this study stated that overall public perception of the Bandung Juara Wifi is good. But needs to be improved on one attribute, namely, the services pack by improving the speed and stability of the Internet that are owned by Bandung Juara Wifi.
Consumer Perception Toward Store Image Of Bandung Traditional Market Pancawuri, Yulinda; Rahadi, Raden R; Prabowo, Fajar S. A
Jurnal Ilmu Sosial Politik dan Humaniora Vol 1 No 1 (2018): Jurnal Ilmu Sosial Politik dan Humaniora
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This research aims to find out what factors that affect consumer perceptions of store image Traditional Markets in Bandung. The sample in this research is 400 people who live in Bandung are calculated based on sampling convenience sampling. The method used is factors analysis. Consumer perceptions of store image measured through the dissemination of a questionnaire with items 19 statement. The results of factors analysis obtained 5 factors that affect consumer perceptions, these factors include in-store & location convenience and store atmosphere (4,781), convenience and merchandising (1,986), price (1,588), public facilities (1,079), quality of merchandising (1,005).
What Y Generation Think About Bandung Traditional Market Yuliana, Maulida; Prabowo, Fajar S. A
Jurnal Ilmu Sosial Politik dan Humaniora Vol 1 No 1 (2018): Jurnal Ilmu Sosial Politik dan Humaniora
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       Traditional market is a tool that becomes a benchmark in improving people's welfare. Community income also affects the level of purchases in traditional markets. Store image of traditional markets in generation Y is indispensable to assist local traders in determining their fate in the future. There are eight dimensions used to measure the store image of traditional markets in Bandung, amongst merchandise, sales personnel, store atmosphere, services, reputation, promotion, location, and facilities. Methods of collecting data are done through the distribution of questionnaires to generation Y who had visited the traditional market in the city of Bandung. From the distributed questionnaires, 389 questionnaires were obtained. Based on the results of data processing using the importance performance analysis, there are ten items whose performance can be maintained, three items become the top priority to be improved, eight items become the next priority, and the remaining two items can be reduced priority to repair.  Based on the results of research, it is suggested for the manager of traditional markets in Bandung to focus on items that are in quadrant A. These items include circulation of movement in the market, market merchant services in the selection of merchandise, and parking facilities which found in Bandung traditional markets.
Pengaruh Persepsi Dukungan Organisasi, Stres Kerja, Dan Kepuasan Kerja Terhadap Komitmen Afektif Karyawan Perusahaan Produsen Air Kemasan Cam Di Bandung Gustyana, Tieka Trikartika; Prasetio, Arif Partono; Ramadhanty, Alya Rysda; Azahra, Nabila
Jurnal Ilmu Sosial Politik dan Humaniora Vol 1 No 1 (2018): Jurnal Ilmu Sosial Politik dan Humaniora
Publisher : Universitas Garut

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Employees become an important factor in the success of the organization. They have impact on almost every business activity. Therefore company needs to manage their human resources in order to get highest performance. Many human resources practices implemented to achieve such result. One thing that indicate a positive result is the level of employee commitment toward the organization. Committed employees will contribute more. Affective commitment is the highest level of commitment because this emerge from within the employee's feelings. This study discusses the effect of perceived organizational support (POS), stress, and job satisfaction on employee’s affective commitment. The research was conducted in the drinking water company in Bandung using 85 participants. The analysis technique used is partial correlation analysis to identify the relationship between variables and also identify control variables that affect each relationship. Furthermore, mediation analysis is used to determine whether stress and job satisfaction have a mediating role in the relationship of POS influence to affective commitment. The results showed that POS had no significant effect on affective commitment. Furthermore, stress does not have the role of mediation either partially or simultaneously with job satisfaction. While job satisfaction has a partial mediation role in the relationship of influence between POS and affective commitment.

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