cover
Contact Name
Dr. Rahmat Ingkadijaya
Contact Email
rachmatingkadijaya@stptrisakti.ac.id
Phone
+62217377738
Journal Mail Official
jurnalpariwisata@stptrisakti.ac.id
Editorial Address
Sekretariat Program Pascasarjana Sekolah Tinggi Pariwisata Trisakti Jl. IKPN Bintaro - Tanah Kusir
Location
Kota adm. jakarta selatan,
Dki jakarta
INDONESIA
Tourism Reserch Journal
ISSN : -     EISSN : 25989839     DOI : https://doi.org/10.30647
TRJ Tourism Research Journal, ISSN 2598-9839 (online) is published twice a year in April and October by Program Studi Magister Pariwisata, Sekolah Tinggi Pariwisata Trisakti. TRJ Tourism Research Journal welcomes original manuscripts of scientific research result and actual case study, as well as ideas in tourism area.
Arjuna Subject : Umum - Umum
Articles 49 Documents
Marketing Mix Factors that Influence Visitors Choose Aeon Mall as a Shopping Tourism Destination Naftali, Cathy; Nursiana, Adinoto; Brahmantyo, Himawan
Jurnal Penelitian Pariwisata Vol 1 No 1 (2017): TRJ Tourism Research Journal
Publisher : Sekolah Tinggi Pariwisata Trisakti

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30647/trj.v1i1.4

Abstract

Aeon mall is company from Japan, and joint venture with Sinarmas Land for PT.AMSL Indonesia. Aeon mall grand opening in BSD, Tangerang 30 May 2015, after two years from the opening Aeon Mall has already many visitors from area in Jabodetabek.  Marketing mix approach is used from Morrison (2002) product, price, place, promotion, people, packaging and programming, also partnership. The aim of this study was to determine the effect of marketing mix based on Morrison theories to visitor decision of visiting Aeon Mall. This research used descriptive method approach. The population in this study is Aeon Mall visitors. The respondent was chosen by random sampling. The numbers of respondents are 218 people. The data was collected by distributing questionnaires. The analysis technique used validity and reliability, frequencies, mean, the classical assumption test, t-test, f-test, regression analysis, hypothesis test and coefficient of determination by using SPSS for windows 20.0. The study found that there was a positive and significant impact of product, promotion, and partnership to visitor?s decision of visiting Aeon Mall. But there wasn?t a positive and significant effect of price, place, people, packaging and programing to the visitor?s decision of visiting Aeon Mall.
Community Empowerment in Plempoh Cultural Tourism Village Hidayat, Angger; Rahmanita, Myrza; Hermantoro, Henky
Jurnal Penelitian Pariwisata Vol 1 No 1 (2017): TRJ Tourism Research Journal
Publisher : Sekolah Tinggi Pariwisata Trisakti

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30647/trj.v1i1.11

Abstract

Plempoh Cultural Tourism Village possesses a unique attraction such as natural resources and cultural heritage. Collaborating with the government, entrepreneurs, academicians and media, a group of tourism awareness called Pokdarwis Prabu Boko appears to be the central group behind every development of the Plempoh Cultural Tourism Village. However, previous research reveals that poverty still appears in this village, there is lack of community confidence and knowledge related to tourism; and lack of community participation in developing the village. This research aims to study the realization and the level of community empowerment in terms of economical, psychological, social and political aspect. This research used qualitative paradigm with descriptive method and purposive sampling technique. Data is collected using interview technique, observation and documentation. The data is then validated using source triangulation. The result shows that the community empowerment efforts undertaken by village stakeholders have not been optimal because some of the tourism village stakeholders still have not given strong commitment and they have not received trust from local communities. However, there are some evidence of community empowerment progress as follows: (1) the economic empowerment has now reached the fourth stage, namely support level. (2) the psychological empowerment is at the second stage, called reinforcement; (3) the social empowerment of the community is at its fifth stage, namely Maintenance, (4) the political empowerment is at the lowest level, namely possibility.
How To Develop Kampung Wisata Batik Pesindon As A Tourist Destination In Pekalongan Through SWOT Analysis Suprina, Rina; Nathania, Agrifina Amanda
Jurnal Penelitian Pariwisata Vol 2 No 1 (2018): Tourism Research Journal
Publisher : Sekolah Tinggi Pariwisata Trisakti

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30647/trj.v2i1.25

Abstract

Kampung Wisata Batik Pesindon (KWBP) is one of tourist destinations in Pekalongan, Indonesia, where people can find various products related to Batik. Although this area has been declared as a tourism village, it has been well known by tourists as there are not many tourists interested to come to this area.  This study aims to determine the strategy that can be applied to develop Kampoeng Wisata Batik Pesindon as a good tourist attraction in Pekalongan City. The type of research used is descriptive with qualitative approach. The method of analysis used in this study is  SWOT analysis. Then SWOT Matrix is formulated to obtain the strategy to develop KWBP.  The result shows several development strategies in the category of human resources, product and marketing.
Customer Retention Strategy Through Customer Satisfaction and Customer Loyalty: The Study on Traveloka Loyalty Program Komalasari, Fiona Poetri; Budiman, Surya Fajar
Jurnal Penelitian Pariwisata Vol 2 No 1 (2018): Tourism Research Journal
Publisher : Sekolah Tinggi Pariwisata Trisakti

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30647/trj.v2i1.32

Abstract

Customer loyalty and customer retention is very closely related, customer loyalty stopped customer churn and strengthen the customer retention. The primary aim of retention strategy is to build a strong customer base and to prevent them from drifting towards other competitor. Traveloka as a travel supplier company, is the leading online travel agent in Indonesia. The customers satisfaction has an average score of 3,91. The result signify that Traveloka is successful in obtaining its customers? satisfaction The customer loyalty has an average score of 4,04. Traveloka has managed to reach customer loyalty Traveloka customer satisfaction and loyalty are obtained as presented through chapter IV that the average is 3,97. In this research, Traveloka customer retention strategy using loyalty program is proven to be effective.
Effect of E-Word of Mouth through Instagrams on Purchasing Decisions in Twin House Coffee & Kitchen Restaurant, Cipete, Jakarta Selatan Sari, Dhiny Irena; Lemy, Diena Mutiara; Ingkadijaya, Rahmat
Jurnal Penelitian Pariwisata Vol 2 No 2 (2018): Tourism Research Journal
Publisher : Sekolah Tinggi Pariwisata Trisakti

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30647/trj.v2i2.39

Abstract

Social media is widely used for restaurant entrepreneurs to market their business due to its ease and low cost. One of such media is Instagram. This research is to determine the effect of Electronic Word of Mouth through Instagram in terms of Intensity dimensions, Valence of Opinion and Content and to find out whether E-Word of Mouth through Instagram has a joint influence on Purchasing Decisions at Twin House Coffee & Kitchen Restaurant, Cipete, South Jakarta. Quantitative research with a descriptive approach is employed. The population covers the customers of the restaurant for 6 months, as many as 20,255. Slovin formula is used to determine the sample size of 100 respondents. Non-probability sampling technique is carried out by convenience sampling technique. The results indicate that partially electronic word of mouth, namely the intensity dimension has a positive and significant influence on purchasing decisions, the valence variable of opinion does not have a positive and significant effect on purchasing decision variables. Content variables have a positive effect on purchasing decision variables. Simultaneously Intensity (X1), Valence Opinion (X2), and Content (X3) variables have a significant effect jointly on the purchasing decision variable (Y) at Twin house Coffee & Kitchen, Cipete Restaurant in South Jakarta.
Front Office Management Implementation at Mandaya Karawang Hospital Based on Hospitality Principles Leihitu, Izaak Samuel; Gunawijaya, Jajang; Ariani, Vitria
Jurnal Penelitian Pariwisata Vol 3 No 1 (2019): Tourism Research Journal
Publisher : Sekolah Tinggi Pariwisata Trisakti

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30647/trj.v3i1.49

Abstract

Hospitals are increasingly needed by the public. The increasing demand makes hospital growth increase. An increase of 154.7% occurred between 1997 and 2017. However, the increase in hospitals was not in line with improved services. Many complaints come from patients to the services provided by the hospital. This research is a study using a combination of qualitative methods and quantitative methods. Data collection techniques in qualitative methods were by observation and interviews with informants who worked at Mandaya Hospital Karawang and Resinda Hotel Karawang managed by Padma Hotels as a comparison. Data collection on quantitative methods is by distributing questionnaires to 100 respondents of patients at Mandaya Hospital Karawang. The results showed that the principle of hospitality services is very relevant to be implemented in the Mandaya Hospital Karawang. The implementation of these policies changed the old culture that had been used to become a new culture with the principle of hospitality. Various efforts have been made by management to anticipate changes and maximize service. Front office employees who accept changes in policies and facilities are expected to be able to provide quality services to their patients. By quantitative methods, researchers found a correlation test showed that service quality had a strong and positive effect on patient satisfaction.
The Effect of Service Quality and Servicescape Towards Customer Satisfaction, Starbucks Coffee, Jakarta Marie, Andhalia Liza
Jurnal Penelitian Pariwisata Vol 3 No 1 (2019): Tourism Research Journal
Publisher : Sekolah Tinggi Pariwisata Trisakti

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30647/trj.v3i1.46

Abstract

This study aims to determine the effect of Service Quality and Servicescape Towards Customer Satisfaction Starbukcs Coffee, Jakarta. This type of research is explanatory research with a quantitative approach and using survey methods conducted on 100 customers of Starbucks Coffee, Jakarta. Sampling using nonprobability sampling method with purposive sampling technique. Data processing is done by using multiple linear regression analysis tools. Based on hypothesis testing, the results of the t test show that servicescape and service quality have a significant simultaneous effect on customer satisfaction.
Evaluating Museum Service Experience Through Mobile Ethnography in The Perception of Generation Z Sirad, Dini Anggraeni
Jurnal Penelitian Pariwisata Vol 3 No 2 (2019): Tourism Research Journal
Publisher : Sekolah Tinggi Pariwisata Trisakti

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30647/trj.v3i2.58

Abstract

A Museum management success factors have changed from previous display of conservation and historical information (Goulding, 1999) towards the integration of positive customer feedback and their perceived experiences of the entire visit. This paper suggests a mobile ethnography as a methodological basis for analyzing Gen Z visitor experience. The method is considered more appropriate as this generation is the first generation born into the world where physical aspects (peoples and places) have digital equivalents where for them  the real world and the virtual world  naturally  overlap (Fairview Capital, 2017). The research used purposive sampling technique that involve Gen Z as the active investigators. The research is conducted in four museums run by the Indonesian government in Jakarta. The result of this research shown critical points in three broad aspects of ?Physical and Design", "Curatorial", and "Museum Services" that could be used to help museum management in attracting younger generation. The research also shown the unobstrusive and ease of use of mobile ethnography application in a qualiatative research.
Computational Gastronomy - Use of Computing Methods in Culinary Creativity Shukla, Durga Prasad; Ailawadi, Pawan
Jurnal Penelitian Pariwisata Vol 3 No 2 (2019): Tourism Research Journal
Publisher : Sekolah Tinggi Pariwisata Trisakti

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30647/trj.v3i2.65

Abstract

Nowadays in culinary practices there is a great variety of regional cuisine in line with the cultural diversity of a place. This raises the question of whether there is a common pattern in determining the combination of food ingredients or the same principles in making recipes and producing certain tastes. For example, Western cuisine tends to use ingredients that have many flavor compounds, while East Asian cuisine tends to avoid ingredients sharing compounds. This study is driven by the results of previous studies showing the science of gastronomy is developing and producing the domain of computational gastronomy which contributes to the creation of recipes in innovative and creative ways. The purpose of this study is to understand the use of computational gastranomy in diverse food network in culinary creativity. The research design is exploring and looking for relationships between various aspects of food such as taste, aroma, seasoning, food ingredient, texture, and cooking methods. Cross sectional and longitudinal research are also carried out to find a causal relationship between computational gastronomy and culinary creation. The results showed that there was a relationship between various aspects, namely computational gastronomy, culinary creations, food content, and the use of technology in creating food recipes. The application of computational creativity in the culinary field can increase business value in the hotel kitchen area, the creation of recipes and food science.
Analysis of Tourist Travel Pattern for Youth Travel Segment in Ambon Island Simasima, Tassya Yuliani; Ariani, Vitria; Ingkadijaya, Rahmat
Jurnal Penelitian Pariwisata Vol 1 No 1 (2017): TRJ Tourism Research Journal
Publisher : Sekolah Tinggi Pariwisata Trisakti

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30647/trj.v1i1.5

Abstract

This study aimed to identify The Youth Travel Characteristic, The Youth Travel Pattern and The Model of Youth Travel Pattern Development in Ambon island. This study used  descriptive methods approach. Mean and frequencies are for analyzing respondents? characteristics. Travel Pattern was analyzed by using GIS software.  SWOT analysis was used to develop the Travel Pattern Model.  The respondents were 100 youth travels at the age between 15 years - 30 years who visited Ambon City.  The research sampling technique was convenience sampling. The questionnaires were distributed between June 2017 ? July 2017.  This study found that youth travelers who visited Ambon Island was dominated by young local tourists, under 26 years old, well educated, searched for  cultural and social values. The main information sources during the trip were from friends or internet and they tend to plan their travel independently or with their family and friends rather then using travel agencies. The main trip driver is outdoor with leisure activities on the beach. This study also found out that security was the most influencing factor in determining travel itinerary of youth traveler. During the trip in Ambon Island, youth traveler was formed five travel pattern. The most travel pattern was formed by youth traveler was a single point. The study developed four youth travel pattern models to incrase the number of youth traveler visiting Ambon Island