cover
Contact Name
Dr. Nunik Hariyani, S.Sos., M.A
Contact Email
nunik@unmer-madiun.ac.id
Phone
+6281359626294
Journal Mail Official
sosial@unmer-madiun.ac.id
Editorial Address
Jl. Serayu No.79, Kota Madiun, Jawa Timur, Indonesia - 63133
Location
Kota madiun,
Jawa timur
INDONESIA
JURNAL SOSIAL : Jurnal Penelitian Ilmu-Ilmu Sosial
ISSN : 14115344     EISSN : 25801198     DOI : https://doi.org/10.33319/sos.v21i2
Journal of Social Affairs (Print ISSN 1411-53441, Online ISSN 2580-1198) contains manuscripts of research results, conceptual agreements, critical analysis in the field of social science, conceptual studies of critical analysis and book reviews in the social sciences
Articles 35 Documents
Wirausaha Dalam Meningkatkan Kesejahteraan Ekonomi Masyarakat Di Desa Baderan Murti, Endang; Iswati, Retno; Wiyaka, Agus
JURNAL SOSIAL : Jurnal Penelitian Ilmu-Ilmu Sosial Vol 19, No 2 (2018): JURNAL SOSIAL
Publisher : Universitas Merdeka Madiun

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33319/sos.v19i2.11

Abstract

Entrepreneurship has a strategic role in reducing poverty by creating employment opportunities that people are interested in based on the skills / abilities of each person. Through entrepreneurship, the government can realize more equitable and equitable development for the community to maximize the potential advantages of natural resources. The growth of the village business cannot be separated from the participation of the community and the village government contributing to helping develop the village's potential and business. The main thing done by the village government is to provide easy permits for submitting capital from banks, promoting village potential through events held through village competitions, providing business training, capital assistance and services with related agencies. Then community participation by participating in buying products and promoting the results of the business of developing entrepreneurship.
Analisa Pengaruh Influencer Social Media Terhadap Keputusan Pembelian Konsumen Generasi Z di Kota Surabaya Amalia, Adhimurti Citra; Sagita, Gabriella
JURNAL SOSIAL : Jurnal Penelitian Ilmu-Ilmu Sosial Vol 20, No 2 (2019): JURNAL SOSIAL
Publisher : Universitas Merdeka Madiun

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33319/sos.v20i2.42

Abstract

Social media influencers have now been used by many commercial brands as one of the promotional strategies to market their products. Especially for Z generation who are close to the use of the internet, social media, and digital media in their daily lives. Although the existence of social media influencers is on the rise, the trust of commercial brands to advertise their products on conventional media such as televisions is still quite high compare to the digital media. This issue encourages researchers to dig deeper whether social media influencers really influence the purchasing decisions of Z generation consumers in Surabaya city or not. In addition to measure the influence, researchers also want to know what factors are related to social media influencers that influence the purchasing decisions of Z generation consumers. This research uses quantitative methods where data collection is obtained through questionnaires. The results of the research were analyzed using Pearson Product Moments and it was found that Chi-square value (239.088) > Chi-Square table (42.557) and P-value (0.000) < alpha (0.05) which leads to the decline of H0, which indicates that there is an influence between social media influencers variables (independent / X) with generation Z consumer purchasing decision variables (dependent / Y).Keywords: influencer, social media, marketing strategy, consumer behaviour.
Pemberdayaan Perempuan Dalam Meningkatkan Pendapatan Keluarga Di Desa Beran Kecamatan Ngawi Kabupaten Ngawi Sumiati, Sumiati
JURNAL SOSIAL : Jurnal Penelitian Ilmu-Ilmu Sosial Vol 21, No 1 (2020): JURNAL SOSIAL
Publisher : Universitas Merdeka Madiun

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33319/sos.v21i1.50

Abstract

The purpose of this study is to describe women's empowerment in increasing family income in Beran Village, Ngawi District, Ngawi Regency. This type of research is descriptive, aiming to describe women's empowerment in increasing family income in Beran Village, Ngawi District, Ngawi Regency. Respondents in this study were pre-prosperous families in Beran Village, Ngawi Subdistrict, Ngawi Regency, amounting to 57 people. Data collection techniques in this study used questionnaires and documentation. While the data analysis technique uses qualitative descriptive analysis. The research findings show that: (1) The level of welfare in the empowerment of women in increasing family income in Beran Village, Ngawi District, Ngawi District is categorized as good; (2) The level of access to women's empowerment in increasing family income in Beran Village, Ngawi District, Ngawi District is categorized as good; (3) The level of connectivity in empowering women in increasing family income in Beran Village, Ngawi District, Ngawi Regency is categorized as good; (4) The level of participation in empowering women in increasing family income in Beran Village, Ngawi District, Ngawi Regency is categorized as good; (5) The level of equality of power in empowering women in increasing family income in Beran Village, Ngawi District, Ngawi Regency can be categorized as good; and (6) Empowering women in increasing family income in Beran Village, Ngawi District, Ngawi Regency can be categorized as good. Keywords—: women's empowerment; family income.
Decoding Komunikasi Nonverbal Pada Siaran Tv Kompas Malam (Riset Khalayak Pada Teman Tuli) Nindia, Bunga Shafira; Susanto, Eko Harry; Salman, Doddy
JURNAL SOSIAL : Jurnal Penelitian Ilmu-Ilmu Sosial Vol 21, No 2 (2020): JURNAL SOSIAL
Publisher : Universitas Merdeka Madiun

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33319/sos.v21i2.64

Abstract

Abstract— Researchers want to find out how people with disabilities understand the content of news on television broadcasts, specifically decoding nonverbal communication on news broadcasts. Basically the communication process (message exchange) will not run well if it is not supported by various communication elements or components, namely encoding. Therefore, in communicating there are so many obstacles and constraints experienced by communication agents. Physical barriers become one of the obstacles in communication. When communicating, one's physical imperfections become a problem in the delivery and reception of messages (information). In this study, researchers used qualitative research methods and interpretive paradigms to get accurate results. After conducting research on persons with hearing impairments, the researcher saw that the resource persons could not encode or decode perfectly, the resource persons were only able to absorb a little information that was conveyed. The resource person is not able to make messages according to a certain code the cause is the unclear tempo of the sign language column movement that is too fast so the resource person is unable to capture the message conveyed by the interpreter. Keywords—: News; Communication; Encoding; Decoding; Deaf.
Pemberdayaan Perempuan Dan PNPM Mandiri: Kajian Program Pengentasan Kemiskinan Di Kabupaten Ngawi soerjo, sumiati
JURNAL SOSIAL : Jurnal Penelitian Ilmu-Ilmu Sosial Vol 19, No 2 (2018): JURNAL SOSIAL
Publisher : Universitas Merdeka Madiun

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33319/sos.v19i2.4

Abstract

Ngawi Regency in July 2016, the poverty rate is still high, reaching almost 32% of the population. Based on the identification of the location of poverty, it turns out there are 16 villages with the largest percentage of poor people. The results show that in some villages in the watershed, there has been a program of PNPM (National Community Empowerment Program) aimed at reducing the poverty of the community. But in the implementation of this program has not touched the community on all groups, so that the effectiveness of community empowerment has not been seen. Women with an amount equal to the number of men have not shown any meaningful involvement. The purpose of this research are: (1) to study the pattern and conception of poverty that happened in rainy season in Ngawi Regency; (2) to examine the role of women in poverty alleviation in the rainy season in Ngawi District. Data collection in this study with the sample method in 5 districts in the District Ngawi. Methods were performed with family samples, through questionnaires and face to face interviews with observation units were the head of the family. The results showed that the pattern and conception of poverty that occurs in the rainy season is quite varied, from the form of relative poverty to culture can be found in the life of the community. The role of women in efforts to eradicate poverty in the rainy season has not been optimal yet, due to the limited quality of human resources and the inherent social status in which women are more engaged in domestic work.
Penelitian Observasi Partisipatif Bentuk Komunikasi Interkultural Pelajar Internasional Embassy English Brighton, United Kingdom Sejati, Veny Ari
JURNAL SOSIAL : Jurnal Penelitian Ilmu-Ilmu Sosial Vol 20, No 1 (2019): JURNAL SOSIAL, Edisi Maret 2019
Publisher : Universitas Merdeka Madiun

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33319/sos.v20i1.33

Abstract

Data collection through participatory observation as participant moderate Intercultural communication form learners International Embassy English Brighton focus on verbal and nonverbal behavior, attitudes, or perceptions of people of different cultures and background of science and language. formal verbal communication when information comes from formal sources such as center directors, course queries, student services, counselor, lectures, students in the classroom (one to many) and one to one with face-to-face and brochure tools.  Informal communication occurs when students meet other students such as cafeterias, worship rooms, weekends together, and speak the primary language when meeting students from the same country.International students Embassy English Brighton comes from various non-speaking English countries. These students are generally studying for work purposes and to continue studying in major English-speaking countries such as Australia, America and the United Kingdom.
Pengembangan Rumah Baca di Pedesaan Dengan Fleming Model (VAK) Hariyani, Nunik; Sejati, Veny Ari
JURNAL SOSIAL : Jurnal Penelitian Ilmu-Ilmu Sosial Vol 20, No 2 (2019): JURNAL SOSIAL
Publisher : Universitas Merdeka Madiun

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33319/sos.v20i2.45

Abstract

The reading garden as a place for learning activities is still quiet of enthusiasts and visitors. In fact, the reading park should be able to become a supporter to increase new literary characters. Taman Baca must support the out-of-school program curriculum. The village reading park must act as a learning tool for the community. The reading garden must be able to be a source of information that provides resources from books and other reading materials. Village reading parks should have reference materials for learning and academic activities. The reading garden must also be a source of entertainment (recreation) that provides recreational reading material to take advantage of leisure time. The activities carried out in the form of socialization and mentoring of learning in Taman Baca Masyarakat (TBM). This program aims to foster reading interest and a love of reading in rural children, thus enriching the learning experience for citizens and adding insight into science and technology. The socialization activities in TBM are about five Basic Principles of Literacy Development and Implementation. While the assistance activities are in the form of applying learning styles with the Fleming Model.
Kajian Aspek Moral Pada Buku Kumpulan Dongeng Si Kancil Karya Mb Rahimsyah Ar (Buku Pegangan para Bunda untuk Mendongeng Kepada Si buah hati) Karomah, Siti; Hermawan, Agus
JURNAL SOSIAL : Jurnal Penelitian Ilmu-Ilmu Sosial Vol 21, No 2 (2020): JURNAL SOSIAL
Publisher : Universitas Merdeka Madiun

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33319/sos.v21i2.59

Abstract

Abstract— Literary work, directly or indirectly, is the realization and imagination of the author as a reflection and the reality that the author gets from society. Literary works can be found through the life forms of society. Thus, literary works cannot be separated from the elements around them. Literary work along its journey always implicate man, humanity, life, and life. In essence, literary works are born for the surrounding community. Literary works are the products of authors who live in the social world. That way, short story literary works in the form of fairy tales are the author's imaginative world that is always related to social life. There are interesting things that are given to our children to change attitudes and daily ethics. Keywords—: Literary works; short stories; fairy tales.
Analisis Deskriptif Service Marketing Mix Bengkel Roda Dua Suzuki Magetan Sejati, Veny Ari; Hariyani, Nunik
JURNAL SOSIAL : Jurnal Penelitian Ilmu-Ilmu Sosial Vol 19, No 2 (2018): JURNAL SOSIAL
Publisher : Universitas Merdeka Madiun

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33319/sos.v19i2.15

Abstract

In general, small-beginner workshops only apply traditional marketing and run as simple as possible. Problems arise as a result of the management of the marketing management of the workshop owner who is unable to answer the demands of the customer, causing loss of customers. The formulation of the problem in this study is how the integrated marketing services of the Suzuki Magetan workshop? this research is expected to be able to develop knowledge in the field of marketing communications, especially integrated marketing services, as well as providing knowledge to business startups to be used as a reference and help increase the number of customers. Customer is an asset that determines the company's growth and development. This type of research is qualitative descriptive, because it examines the integrated service marketing of a service company and uses qualitative descriptive research methods. Data collection techniques are complete participatory observation, unstructured interviews and documentation to obtain supplementary data. The purpose of this research are to improve the ability of researchers in the field of marketing communication, to be a means for researchers to publish the results of research in national scientific journals, initiating research road maps for researchers.
METODE PARTICIPATORY ORIENTED DALAM PENGEMBANGAN DESA WISATA MENDAK KECAMATAN DAGANGAN KABUPATEN MADIUN Widiantari, Maria Magdalena; Hasan, Fikri
JURNAL SOSIAL : Jurnal Penelitian Ilmu-Ilmu Sosial Vol 20, No 2 (2019): JURNAL SOSIAL
Publisher : Universitas Merdeka Madiun

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33319/sos.v20i2.37

Abstract

AbstrakPartisipasi adalah tingkat keterlibatan anggota dalam mengambil keputusan, termasuk dalam perencanaan. Penggalangan partisipasi itu dilandasi adanya pengertian bersama dan adanya pengertian tersebut adalah karena diantara orang-orang itu saling berkomunikasi dan berinteraksi sesamanya. Dalam menggalang peran serta semua pihak itu diperlukan upaya untuk menciptakan suasana yang bebas atau demokratis, dan terbinanya rasa kebersamaan. Dalam 2 (dua) tahun terakhir, Desa Mendak Kecamatan Dagangan Kabupaten Madiun tengah mengembangkan lokasi wisata Watu Rumpuk yang ke depan diharapkan berkembang menjadi desa wisata. Untuk mewujudkan terbentuknya desa wisata, diperlukan sinergi antara pemerintah desa dengan masyarakat setempat, dimana rasa saling pengertian dan pemahaman terhadap tujuan yang sama sangat diperlukan.Penelitian ini mengkaji karakter mendasar masyarakat desa Mendak untuk mengetahui orientasi partisipasi terhadap pembangunan desa sehingga dapat diketahui dan disusun suatu strategi atau metode partisipasi yang tepat untuk diterapkan dalam rangka mempercepat terwujudnya desa wisata Mendak dengan ikon utama destinasi wisata Watu Rumpuk. Kajian dilakukan dengan menggunakan teori participatory oriented methods khususnya metode strategic extension campaign (SEC) Kata kunci : desa wisata; SEC; metode partisipasi

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