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The Indonesian Journal of Business Administration
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Core Subject : Science,
The Indonesia Journal of Business Administration(IJBA) is a business journal that bridges the gap between business research and practice, evaluating and reporting on new research to help readers identify and understand significant trends in their fields. The IJBA seeks to publish papers relating to business, broadly defined. It publishes articles that address both theoretical and practical issues in the broad areas of Business Strategy and Marketing, People and Knowledge Management, Entrepreneurship and Technology Management, Decision Making and Strategic Negotiation, Operation and Performance Management, and Business Risk and Finance.Contributing academicians and researchers are encouraged to address a variety of concerns relating to all areas of business. We also encourage students to use an interdisciplinary approach to analyzing a topic, which often yields interesting and novel papers. The published articles provide valuable insight into matters of broad intellectual and practical concern to academicians and business professionals. The Journalis published three times a year: in April, July and October. The journal is mainly an outlet of MBA ITB students to publish their final project works, although it also accepts articles written by students at masters level from other institutions. A published paper is an honor that will be unambiguously beneficial for professional and academic careers, especially for those who want to attend graduate/professional schools. This means that papers written in relations to Accounting, Economics, Finance, Marketing, Management, Operations Management, Information Systems, Business Law, Corporate Ethics, and Public Policy all qualify for submission. Information on the journal format can be found in the journal's website. The number of pages must be at 10 pages. After published, the journal article will be available electronically at the journal's website. Print ISSN: 2252-3464; Online ISSN: 2252-9284
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Articles 706 Documents
Proposed Design of Performance Management System ( Case Study: PT XYZ IT Consultant Company) Darmarisa, Febrina; Adhiutama, Akbar
The Indonesian Journal of Business Administration Vol 3, No 9 (2014)
Publisher : The Indonesian Journal of Business Administration

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Abstract- PT Alfa Qwartz is an IT consultant that has been founded since 10 years. During 10 years, PT Alfa Qwartz has gained enough experience and wide channel. In 2012, PT Alfa Qwartz has decreased of profit to half than year before whereas revenue increased. That condition indicated caused by inefficiency business process in company. According to characteristic of a consultant company, human resource like machine for company and give competitive advantage. So, there are strong correlation between inefficiency business process and human resource productivity. Low employee productivity can cause inefficiency business process that can impact to higher operational cost. Low employee productivity closely related to low of employee engagement level and also indicated by high employee turnover during several years. Based on finding fact, it can be concluded that there is lack of human resource management. Beside lack of human resource management, also founded that PT Alfa Qwartz also has lack of process business monitoring that can cause unaligned between business activity and company’s goal. By using Current Reality Tree (CRT) then founded that there is ineffective performance management system in PT Alfa Qwartz. So, PT Alfa Qwartz needs a new performance management system that can create positive influence to business environment and increase employee engagement through Key Performance Indicators (KPI) that can direct business activity align with company’s goal.Keyword: consultant company, performance management system, KPI
Brand Equity Improvement in Makassar Resto Jefry, Kristian Luas Sautan; Aldianto, Leo
The Indonesian Journal of Business Administration Vol 1, No 3 (2012)
Publisher : The Indonesian Journal of Business Administration

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More culinary business developed to fulfill the enthusiastic of market demand. Not only traditional foods but also international foods become good opportunity in culinary business. Bandung is one of big city in Indonesia which became a tourist destination in order to spend their holiday time with shopping or culinary tour. Besides, Bandung is also a destination for students to continue their studies. This is caught as an opportunity to establish a business in the culinary industry. Makassar Resto is one of the restaurants in Bandung that sells traditional cuisine from Makassar (South Sulawesi). Firstly open at October 2nd 2010. Much effort has been made ​​by Makassar Resto to increase the income of the restaurant. But after running for 1 year, Makassar Resto still cannot reach the revenue target given by the management. To find out the cause of the problem of not achieving the revenue target, research conducted from the internal analysis, situation analysis and brand equity of Makassar Resto. Internal analysis conducted by performing analysis on Segmenting, Targeting, Positioning (STP) and Marketing Mix (7P) in Makassar Resto. Situation analysis conducted by analyzing the Company, Customer, Competitor, Collaborator, Context (5C) of Makassar Resto's business environment. While brand equity is performed by analyzing Brand Awareness, Brand Loyalty, Brand Association, and the Perceived Quality. From the analysis results obtained the roots of problems that caused unachieved target. Based on the analysis, the root cause that causing the unachieved Makassar Resto’s revenue target are Makassar Resto Brand Awareness is low, Best Quality does not become Makassar Resto’s brand image, Makassar Resto does not provide quick service.There are several alternative solutions provided to overcome the problems encountered to improve the brand image of Makassar Resto such as, promotions via internet, discount for students, participating in culinary events, create stickers, make a datasheet, cooperate with good supplier, and make SOP. The final results of this study are to provide the proposed improvements of Makassar Resto's brand equity with its program and implementation plan to improve customer satisfaction. With the proposal given, the expected level of Makassar Resto's revenue can reach the targets set by management. Keywords: Makassar Resto, Culinary Business, Traditional Food, Brand Equity
STRATEGY FORMULATION AND IMPLEMENTATION FOR PT BINA LESTARI NUSANTARA Indahdewi, Lauditta
The Indonesian Journal of Business Administration Vol 5, No 3 (2016)
Publisher : The Indonesian Journal of Business Administration

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Abstract - PT Bina Lestari Nusantara is a construction company that focused on telecommunication tower infrastructure established in 2008. PT BLN provide service for its client by provide coverage solutions and expand network capacity through build-to-suit developments. The company faced several obstacles such as inconsistent of revenue and experience slow growth. The company also have difficulties in terms of efficiency which resulted in low profitability. This condition shows that the existing company strategy is no longer to be able to overcome the company?s obstacle. PT BLN need a new proper strategy for solving their problems to give a positive effect in their financial performance. Formulating strategies start by analysing internal and external environments using PEST analysis, Porter?s five forces analysis, business model canvas, and financial analysis. This analysis will be summarized as SWOT analysis which continued to be interpreted on SWOT diagram for positioned the appropriate strategy. The result shows that company is in weak internal position. The company is suggested to applied defensive strategy. Defensive strategy will be solving the company?s problem who experience weak internal position. Defensive strategy continues to be interpreted in action plan and financial projection for the next three year. Three years is appropriate time of defensive strategy for taking off and going into the next strategy which is supporting aggressive. The company also need to applied focused differentiation, where company should seeks differentiation in a targeted market segment. The company need to revise all building blocks elements of business model canvas. Strategy formulation will help company to applied efficient work. Keywords: BTS tower company, financial analysis, SWOT Diagram, Generic Business Strategy
Strategy formulation and implementation for PT Bina Lestari Nusantara Indahdewi, Lauditta; Inggriantara, Alibasjah
The Indonesian Journal of Business Administration Vol 5, No 3 (2016)
Publisher : The Indonesian Journal of Business Administration

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Abstract - PT Bina Lestari Nusantara is a construction company that focused on telecommunication tower infrastructure established in 2008. PT BLN provide service for its client by provide coverage solutions and expand network capacity through build-to-suit developments. The company faced several obstacles such as inconsistent of revenue and experience slow growth. The company also have difficulties in terms of efficiency which resulted in low profitability. This condition shows that the existing company strategy is no longer to be able to overcome the company’s obstacle. PT BLN need a new proper strategy for solving their problems to give a positive effect in their financial performance. Formulating strategies start by analysing internal and external environments using PEST analysis, Porter’s five forces analysis, business model canvas, and financial analysis. This analysis will be summarized as SWOT analysis which continued to be interpreted on SWOT diagram for positioned the appropriate strategy. The result shows that company is in weak internal position. The company is suggested to applied defensive strategy. Defensive strategy will be solving the company’s problem who experience weak internal position. Defensive strategy continues to be interpreted in action plan and financial projection for the next three year. Three years is appropriate time of defensive strategy for taking off and going into the next strategy which is supporting aggressive. The company also need to applied focused differentiation, where company should seeks differentiation in a targeted market segment. The company need to revise all building blocks elements of business model canvas. Strategy formulation will help company to applied efficient work.Keywords: BTS tower company, financial analysis, SWOT Diagram, Generic Business Strategy
Proposed Marketing Strategy for TELKOM FLEXI to Compete with GSM Operators Mardiansyah, Marshal; Desiana, Krisnati; Nasution, Reza Ashari
The Indonesian Journal of Business Administration Vol 2, No 1 (2013)
Publisher : The Indonesian Journal of Business Administration

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In Indonesian telecommunication industry, market penetration of FWA (Fixed Wireless Access) based is still about 12% of the total population size. But the market penetration of GSM (Global System for Mobile Communications) based in cellular telecommunication industry has reach 82%. Therefore when the FWA operators in Indonesia want to expand their market, they will have to compete with GSM operators. As market leader of FWA license in Indonesia, it is time for Flexi for extending their network and also targeting new market that were not their target market so far, GSM users. Flexi is a voice and data telecommunications service based on wireless CDMA (Code Division Multiple Access) 2000-1x technology. This is a limited mobility service, meaning that, unlike cellular subscribers, Flexi customers can only use the service within a particular area code. Charges are based on residential telephone (PSTN TELKOM) tariffs. Flexi offers three basic services: voice, SMS and high speed data. This study explores the problem of Flexi In competing with GSM operators using several analyses. The relevant external environment factor that may influence telecommunication industry and Flexi's business is analyzed with Porter’s Five Forces model. The company’s resources, capabilities and core competencies are determined to identify what company can and cannot do. Then the segmentation, targeting and positioning of Flexi will be analyzed. The perception, motivation, and buying decision of customer is also explored to get insight about why the customers want or don't want to use CDMA Flexi. Finally, the existing marketing strategy (marketing mix) of Flexi is examined to describe the symptoms and errors within it, in order to formulate the root causes. No firm positioning statement, doesn’t actively provide handset for its target market, ineffective promotional activities, and low of product knowledge are the root causes of Flexi's low acceptance in the market. Therefore, to overcome those root causes, then formulate a more firm positioning statement and tagline to be more suitable with Flexi's target market, improving product weaknesses, and use a community as marketing campaign media are what Flexi have to do to have a more effective marketing effort. The management should develop promotion strategy which is composed of six elements: advertising, personal selling, sales promotion, direct marketing, internet marketing, and public relations.  Keyword: Marketing Strategy, Marketing Mix, CDMA, GSM 
Proposed Marketing Strategy for Nordease Pradhana, Ferialdi Rasoni; Saphiranti, Dona
The Indonesian Journal of Business Administration Vol 2, No 18 (2013)
Publisher : The Indonesian Journal of Business Administration

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The research was conducted to form a strategy in effort to help Nordease overcome the problem. Nordease, as one of the new players in the industry, sees there are a lot of other existing and newly emerged brands that can be definitely regarded as its either main or potential competitor leading to the tight competition. In order to survive in the coming days, the strategy for Nordease was generated through the use of 5C Situation Analysis, which examines both External and Internal Environment covering Company, Collaborators, Customer, Competitor, and Climate. Having finished analyzing the situation , the root cause was found out to be the lack of marketing activities, particularly promotional. Therefore, the proposed strategy is more likely a newly-formed Marketing Mix (Product, Promotion, Price, Place) supported by TOWS Matrix yet the emphasis is focused more on Promotional which will be realized through several programs. Keywords: Makerting, Product, Promotion, Place, Price
Bond as an alternative financing for BCA Mortgage and mortgage processing service level improvements at BCA consumer loan bandung office Handoko, Kakan; Sumirat, Erman
The Indonesian Journal of Business Administration Vol 2, No 7 (2013)
Publisher : The Indonesian Journal of Business Administration

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Research is performed to find an alternative long-term funding to finance housing loans (mortgages) at PT. BCA, Tbk because BCA  have a huge third party funds , but the majority of third-party funds in BCA consists of short-term funds, savings and current accounts. Currently the number of outstanding mortgages are still smaller than the number of long-term funds (time deposits), with projection the increase year on year mortgages much larger than the increase year on year  in deposit, so that when the projections made using the average year on year in the last 5 years, the number of outstanding mortgage will exceed the total deposits in 2016. From the analysis of several alternative long-term financing, financing through the issuance of bonds is the most feasible funding for BCA, because of the results of analysis using Flexibility, Risk, Income, Control, and Timing (FRICT) framework, these bonds are best suited for mortgage financing. In addition to the search for alternative sources of long-term funds, in connection with the new regulations of Bank Indonesia on the regulations of the maximum LTV to 70%, causing an increase in mortgage applications were canceled by the prospective borrowers in the Bandung consumer loan office. BCA mortgages in order to continue to grow and compete with other banks need to be done to improve service level of mortgage 5 business days to 3 days, with a simplified mortgage process and change the mortgage regulations. Keywords:  FRICT framework for issuance bonds, improving service levels, change the mortgage regulations.
Analyzing Business Feasibility at Gas Station For PT. Total Oil Indonesia Yazid, Muhammad; Sumirat, Erman
The Indonesian Journal of Business Administration Vol 1, No 3 (2012)
Publisher : The Indonesian Journal of Business Administration

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The government replan conversing BBM to BBG program as one of other solutions to decrease subsidy gradually. PT. Total Oil Indonesia as one of oil and gas companies in Indonesia sees the problem as an opportunity to build SPBG to support the government’s program. To analyze business feasibility, business situation analysis was done by using Feasibility Study and Sensitivity Analysis. The primary indicator used to determine the feasibility was NPV (Net Present Value), IRR (Internal Rate of Return) and PBP (Payback Period). The result of analysis of information gathered showed that SPBG development project would be optimal and feasible to be started if BBM subsidy was removed, so that the gas price would be 40% cheaper than premium price, the availability of equal gas-buying price as raw material, and also the implementation of government’s plan to give free converter kit to the society. To get it well implemented TOI will take a part in cooperating with the government program to develop step in constructing gas station with 4 scenarios already explored before that is firstly applied to the public transportation and then to all of Indonesian people. The steps are installing the Hybrid Station to see how the market works and then going to the next step is to construct pipeline station system and further more (for stable condition) the last step is to build a Mother – Daughter Station package. The implementation done in a working program will be held for short-term (5 years) as pilot project evaluation and long-term (15 years). Keywords: BBM Subsidy, Conversion from BBM into BBG, Feasibility Analysis, Gas Refueling Station (SPBG)
Implementation of Change Management in Store X Putra, Rangga Permana; Rudito, Bambang
The Indonesian Journal of Business Administration Vol 3, No 10 (2014)
Publisher : The Indonesian Journal of Business Administration

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Abstract - The author doing the implementation management changes directly to the Store "X" located in Sukabumi, the company has been moving in this industry for 24 years. Changes that will be conducted the company namely, transformation that includes leadership, strategy, structure and culture and have the nature of revolutionary. If the, encounter of failure will lead to shocks in the company, so that the necessary the application of changes management in to manage them. This research describes how to perform the transformation and handling of resistance that will arise in making changes. The model used is Prosci's Change Management Process and The ADKAR model, because this model overall will guide agents of change in determining the stages of will be conduct in the process of change management. In the implementing the change, the process will be divided into two stages, the first stage is the introduction formulation of business requirements and designing concepts, the next is the second stage namely to apply and implementing. The Company has conducted a survey of its employees, amounting to 20 people. The results of the survey showed the awareness and the desire to make a change with the value of 3,35 and has a sufficient understanding of the changes with the value of 3,25. This change program will be succeed with attention to other factors like a planning and strategic namely, the implementation process and application the program of changes. The company has planned implementation of this change program during the term 18 months. Keywords : Change Management, Transformation, The ADKAR Model, Implementation
Business Process Redesign for Intensive Care Unit in Javacare Hospital Febrina, Imelda; Basri, Mursyid Hasan
The Indonesian Journal of Business Administration Vol 3, No 3 (2014)
Publisher : The Indonesian Journal of Business Administration

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Abstract. Hospitals play an important role in the health care system as the main provider and server of health care. The state of health care development in Indonesia poses new challenges for hospital. In 2011, government issued a program of Universal Health Coverage (UHC) or known as Jaminan Kesehatan Nasional (JKN) to the entire people of Indonesia. The program aims to ensure that everyone is able to get health care needed.  Moreover, according to Regulation of the Ministry of Health of Indonesia Republic No.012 in 2012, due to improve hospitals’ health care service quality, hospital is required to follow the national accreditation and in an effort to improve competitiveness, hospital may follow international accreditation. To have an understanding of the hospital readiness in order to overcome the challenges, Javacare Hospital determines exploration towards factors that affect the quality of health care in hospitals. The analysis result showed that there are some weaknesses in the business process carried out by Javacare Hospital.  For that matter, Javacare Hospital needs to redesign the business process. Redesigning the business process, there are steps to be concerned: (1) methodology determination, (2) business direction definition, (3) scope and targets identification, (4) business process design, (5) implementation plan, and (6) business process implementation. Business process design is performed by using simplified Business Process Modeling Notation (BPMN). As the result, researcher creates new business process for intensive care unit in Javacare Hospital according to the requirement contain in Standar Pelayanan Minimal Rumah Sakit (SPM-RS) and JCIA Standard for Hospital. Using the new business process, it is expected that intensive care unit can support Javacare Hospital in the implementation of JKN as the government program and to obtain hospital accreditation.The implementation of new business process will caused many changes in hospital. Change management is a key component to implementation succeeds. There are four areas to address in change management: sponsorship, resistance to change, change agent skill, and organization culture and leadership. Keyword: business process reengineering, hospital accreditation, intensive care unit  

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