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Nirmana
ISSN : -     EISSN : 02150905     DOI : -
Core Subject : Humanities, Art,
NIRMANA Jurnal Deskomvis aims to: Promote a comprehensive approach to visual communication design incorporating viewpoints of different diciplines Strenghten academic exchange with other institution. Encourage designer, practicing, academic and others to conduct research and other similar activities.
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Articles 177 Documents
A Case Study Color as a Visual Language: Focused on TV Commercial Muljosumarto, Cindy
Nirmana Vol 17, No 1 (2017): JANUARY 2017
Publisher : Institute of Research and Community Outreach - Petra Christian University

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (1014.866 KB) | DOI: 10.9744/nirmana.17.1.1-9

Abstract

Color is an important element of a visual design, it also an essential element in a TV Commercial (TVC). This paper examined color as a ‘language’ to convey the TVC message to the audience, using Kobayashi’s Color Image Scale to be the color descriptor combined with psychological colors theory and some data from professionals. To gain more specific result the data also compared with an experimental method that has been done with a group of potential target audience of this product. The last step is an analysis and conclusion. The result will be a new finding about color function in advertising and hopefully could lead into new creative ideas of TVC ads.
PENGARUH IKLAN UNTUK ANAK DIBANDINGKAN DENGAN FILM KARTUN TELEVISI TERHADAP AFFEKTIF ANAK Natadjaja, Listia
Nirmana Vol 4, No 1 (2002): JANUARY 2002
Publisher : Institute of Research and Community Outreach - Petra Christian University

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (37.03 KB) | DOI: 10.9744/nirmana.4.1.

Abstract

Television is so affected to their audience especially children. Because of children limited knowledge%2C they see everything as it is. There is many products advertisement for children%2C which is “compete” with the cartoon film on Television. How far the advertisement is afffected to children affective compared with cartoon film that will be tried to be discussed. Hopefully%2C it’s all bringing the advantages for everyone especially children who are being a target in Television. Abstract in Bahasa Indonesia : Tayangan televisi sangat berpengaruh pada pemirsa anak-anak. Karena pengetahuannya terbatas%2C anak-anak memandang sesuatu seperti apa adanya. Dalam tayangan tersebut tentu saja terdapat beberapa iklan produk anak yang “bersaing” dengan film kartun televisi itu sendiri. Sejauh mana iklan berpengaruh pada affektif anak-anak dibandingkan dengan film kartun itulah yang dicoba dibahas dalam tulisan ini%2C yang diharapkan dapat bermanfaat bagi semua pihak khususnya anak yang merupakan target “empuk” tayangan televisi. advertisement%2C cartoon film%2C children%2C effect%2C affective.
Rancangan Aplikasi Bidang Keilmuan Desain Komunikasi Visual pada Kegiatan Community Outreach Program Natadjaja, Listia
Nirmana Vol 14, No 1 (2012): JANUARY 2012
Publisher : Institute of Research and Community Outreach - Petra Christian University

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (307.35 KB) | DOI: 10.9744/nirmana.14.1.21-29

Abstract

Petra Christian University has conducted Community Outreach Program (COP) to improve the welfare of society especially in Kediri district. The activities in COP are not only focused on the physical but also non physical program. Unfortunately, design field doesn’t seem to attract much attention in practice, but if we analyze and observe there are many designers’ roles that can refine this COP program. This paper is made because of my concerns about the lack of the application in scientific field of Visual Communication Design. I try to explore many things that can be done by Visual Communication Design students and how they can play an important role in COP program. In the future, the Visual Communication Design students are expected to be more active in COP program and their designs’ works can give more impact to the society.
POTENSI DAN KAIDAH PERANCANGAN SITUS-WEB SEBAGAI MEDIA KOMUNIKASI VISUAL H. Istanto, Freddy
Nirmana Vol 3, No 1 (2001): JANUARY 2001
Publisher : Institute of Research and Community Outreach - Petra Christian University

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (51.613 KB) | DOI: 10.9744/nirmana.3.1.

Abstract

The world is overwhelmed with the newly advanced-communication%2C that is Internet. One which widely known is web-site. Performing as the media of information through visual communication%2C web site is very potential and provides a wide variety of work field for the designers. The rules in web-site design are not far different from those of visual communication design. The essential elements%2C such as typography%2C illustration%2C symbolism%2C and photography%2C act as the key design in producing the web sites. Abstract in Bahasa Indonesia : Dunia dilanda model komunikasi baru yaitu internet. Salah satu bentuknya yang sangat terkenal adalah situs-web. Sebagai media penyebaran informasi melalui komunikasi visual%2C situs-web merupakan potensi dan lapangan kerja yang luar biasa bagi desainer komunikasi visual. Kaidah-kaidah perancangan situs-web tidak berbeda jauh dengan kaidah-kaidah pokok desain komunikasi visual. Elemen-elemen penting dalam desain komunikasi visual seperti typografi%2C ilustrasi%2C simbolisme dan fotografi merupakan kunci perancangan tampilan situs-web. web-site%2C potensi%2C design-criteria%2C visual communication design
Kajian Iklan Layanan Masyarakat Tentang Pentingnya Mengucapkan Terima Kasih Bagi Para Remaja Di Surabaya Sugoto, Mella Christa; Dektisa H., Andrian; Cahyadi, Jacky
Nirmana Vol 11, No 2 (2009): JULY 2009
Publisher : Institute of Research and Community Outreach - Petra Christian University

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (137.653 KB) | DOI: 10.9744/nirmana.11.2.pp. 106-113

Abstract

This visual communication’s design is accomplished to improve society awareness on how importance of expressing thank you, especially for Surabaya’s adolescent. Background of this study is formed by attitude and character descent in our society. Expressing thank you should be a simple way but in fact this word is rarely heard, whereas appreciate for all services and helps we received is the important thing in our life. Methode that is used in this study is qualitative, means getting the result by looking data in field and analyzing then. From data which is get, our adolescents think that expressing thank you is not important to do. Because its include a social problem, so I hope a Public Service Ad could be a solution to solve its problem. This Public Service Ad will be using effective media in informing message and this design is aimed to make attitude alteration in our Indonesia society.
IKLAN TELEVISI DALAM PERSEPSI KOMUNIKAN Duto Hartanto, Deddi
Nirmana Vol 2, No 1 (2000): JANUARY 2000
Publisher : Institute of Research and Community Outreach - Petra Christian University

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (89.707 KB) | DOI: 10.9744/nirmana.2.1.

Abstract

Private televisions have taken a role in the fast growing of advertising world in Indonesia. The ascent of the private televisions with their commercial programs has shifted the position of printed and radio commercials. All programs in the television such as entertaintment%2C news%2C movies%2C quizzes%2C etc. are inseparable with TV commercials. Through these commercials%2C advertising producers and their creative team expect their commercials%2C advertising producers and their creative team expect their works perceived by the public. accordingly%2C TV commercial creators should give a clear perception of the ad they made. Abstract in Bahasa Indonesia : Berkembang pesatnya dunia periklanan di Indonesia tidak terlepas dari peranan televisi swasta. Munculnya televisi swasta dengan iklan televisinya berhasil menggeser posisi iklan media cetak dan radio. Setiap tayangan hiburan%2C informasi%2C film%2C kuis dan lain-lain tidak bisa dipisahkan dari iklan. Melalui iklan televisi ini%2C para produsen dan kreator iklan berharap hasil karyanya dapat diterima komunikan. Untuk itu kreator iklan. harus dapat memberikan persepsi yang jelas tentang iklan yang dibuatnya. tv commercials%2C advertisement perception.
ROMANTIKA MANUSIA MELAYU DI BANDAR RAYA (IMAJI-IMAJI KEHIDUPAN KOTA DALAM KOMIK KARTUN MALAYSIA-INDONESIA) Budiyanto, Ary; Wicandra, Obed Bima
Nirmana Vol 10, No 1 (2008): JANUARY 2008
Publisher : Institute of Research and Community Outreach - Petra Christian University

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (1032.322 KB) | DOI: 10.9744/nirmana.10.1.pp. 1-11

Abstract

A big city or a metropolitan is a symbol of modernization and globalization. What happens in a big city in this article is stories of ordinary people struggling for a decent living in the dusts of global modernity in a big Malay city. These people are often village migrants. The attraction of modern city lifestyle offers cultural addiction that is foreign for the migrants, even if sometimes it is considered a threat culturally from where they are from. Eventually, adaptation, adoption, and even apathy towards values, symbol, and the city’s global modernity create diverse lifestyles, romances, and identities of its citizens. This article observes how the citizens, the city, and its romance present in the reflections of some Malaysian and Indonesian cartoonists, like in the visualization of the comic “Mat Som” by Dato Lat, and the comic script Kee’s World (1989) of Malaysia and Benny and Mice of Indonesia. Cartoonists, as social observers, tell us how the city is recognized in the lives of the Malay people in two different countries. Abstract in Bahasa Indonesia: Kota Besar atau Bandar Raya modern adalah simbol dari modernisasi dan globalisasi. Apa yang terjadi di sebuah kota besar di artikel ini adalah cerita-cerita orang biasa yang mencari kehidupan yang layak dalam debu modernitas global di kota besar dunia melayu. Tak jarang mereka adalah orang yang datang dari kampung (atau luar daerah). Pikatan gaya hidup kota modern ini menawarkan candu budaya yang ‘asing’ bagi pendatang, meski tak jarang hal itu dianggap ‘ancaman’ bagi budaya ‘asal’. Akhirnya, adaptasi, adopsi, maupun, antipati pada nilai-nilai, simbol, modernitas global perkotaan itupun menciptakan keberagaman gaya hidup, romantika, dan identitas penghuni kota. Artikel ini akan melihat bagaimana penghuni kota, kota, dan romantikanya hadir dalam renungan-renungan para kartunis malasyia dan Indonesia seperti, di antaranya, dalam visualisasinya komik “Mat Som” karya Dato Lat dan komik Script Kee’s World (1989) Malaysia dan Benny & Mice Indonesia. Kartunis, sebagai pengamat sosial, menuturkan pada kita bagaimana kota dihayati dalam kehidupan bangsa melayu di dua negara yang berbeda. Kata kunci: romantika kota, narasi visual, komik, Malaysia, Indonesia.
ANALISIS SUDUT PANDANG KAMERA (Studi kasus: Film Jelangkung dan Film The Ring 1) Natadjaja, Listia
Nirmana Vol 7, No 2 (2005): JULY 2005
Publisher : Institute of Research and Community Outreach - Petra Christian University

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (388.897 KB) | DOI: 10.9744/nirmana.7.2.

Abstract

Horror movie is one of the strengths of Indonesian film industry; however it is not so popular in the International market. Thus%2C an analysis is needed to determine what the strengths are of another horror movie that has achieved global recognition. This analysis trie s to examine film angles that could be one of the important factors in audio visual in creating horror movies. The Ring 1 is chosen as a comparison to Indonesian horror movie. The Ring 1 has the most world recognition%2C and it has been re-made by Korean and American horror movie makers. Jelangkung is chosen because it is the pioneer of horror movies in Indonesia and has inspired other movies in the same genre. Both films are analyzed from the camera angle aspect which gives the horror effect. Abstract in Bahasa Indonesia : Film horor merupakan salah satu kekuatan perfilman layar lebar di Indonesia.%2C akan tetapi film horor Indonesia kurang dapat menyebar di pasaran Internasional. Oleh karena itu%2C suatu analisis diperlukan untuk mengetahui apakah kekuatan-kekuatan yang dimiliki oleh film horor negara-negara lain yang banyak digemari masyarakat global terutama dari sudut pandang kamera yang merupakan salah satu faktor penting dalam menciptakan kesan horor pada suatu film. Film The Ring 1 dipilih sebagai pedoman perbandingan film horor Indonesia%2C karena film The Ring 1 adalah film horor yang sangat banyak diminati oleh masyarakat di seluruh dunia%2C bahkan telah diremake oleh Korea dan USA. Film Horor Indonesia yang dipilih adalah film Jelangkung yang pertama kali muncul pada film layar lebar dan menjadi cikal bakal munculnya banyak film layar lebar di Indonesia dengan genre yang sama. Analisa kedua film ini ditinjau dari sudut pandang kamera yang dapat menampilkan kesan horor. horror movie%2C camera angle%2C Indonesia%2C Japan.
IKLAN DAN HIPER-REALITAS PEREMPUAN Wiryanti B.U., Sri
Nirmana Vol 6, No 2 (2004): JULY 2004
Publisher : Institute of Research and Community Outreach - Petra Christian University

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (152.823 KB) | DOI: 10.9744/nirmana.6.2.

Abstract

Advertisment is a hiperrealistic reality discourse. Imaging in advertisement always related with aesthetic creativity%2C wich is subject to reality but not reality itself. Advertisement always image woman can be look more pretty%2C sexy woman look sexiest. Abstract in Bahasa Indonesia : Iklan merupakan wacana realitas yang hiperrealistik. Pencitraan dalam iklan tidak lepas dari kreativitas estetik%2C mengacu pada realitas tetapi bukan realitas itu sendiri. Dalam hal ini citra perempuan cantik dapat lebih cantik%2C perempuan seksi lebih seksi. reality%2C hipereality%2C image.
ETNOGRAFI DAN FOKUS STEREOTIP SEBAGAI PENDEKATAN DALAM MELAKUKAN RISET PRODUK SERTA POTENSI PASAR PADA MASYARAKAT YANG MULTIETNIS Bima Wicandra, Obed
Nirmana Vol 5, No 2 (2003): JULY 2003
Publisher : Institute of Research and Community Outreach - Petra Christian University

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (74.398 KB) | DOI: 10.9744/nirmana.5.2.

Abstract

Actually multiethnic society is a potential market to launch a product. The problem is that the potential product and it s publicize on media become an horizontal conflict among ethnics. Etnography as a chain of both anthropology and sociology majors is quite relevant to anticipate the collision of different cultures. The collision might be occurred because of promotional medias which ignore the local culture. It s important to have a research based on etnography approach or stereotype focus to decide the target audience and the potential market. Abstract in Bahasa Indonesia : Masyarakat yang multietnis sebenarnya pasar yang potensial bagi sebuah produk untuk diluncurkan. Yang menjadi persoalan adalah ketika potensi produk dan penempatannya dalam media menjadi sebuah konflik horizontal antar etnis. Etnografi sebagai mata rantai dalam bidang antropologi maupun sosiologi menjadi relevan dalam mengantisipasi persinggungan budaya akibat dari media berpromosi yang tidak memperhitungkan budaya lokal. Untuk menentukan target audiens maupun potensi pasar itulah%2C maka perlu dilakukan riset yang didasarkan pada pendekatan etnografi maupun stereotype focus. Etnography%2C Stereotype Focus%2C Culture%2C Research%2C Product%2C Multiethnic.

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