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Scriptura
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Articles 106 Documents
MEMAHAMI MOBILE GENERATION: IF YOU ARE NOT MOBILE, THEN YOU ARE NOT PART OF US Luik, Jandy
Scriptura Vol 4, No 1 (2014): JULY 2014
Publisher : Institute of Research and Community Outreach - Petra Christian University

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (343.872 KB) | DOI: 10.9744/scriptura.4.1.10-16

Abstract

Memahami generasi mobile dalam konteks Indonesia memerlukan lebih dari sekedar hadirnya jumlah pengguna yang sangat besar. Seperti yang diindikasikan di dalam pembelajaran mengenai studi media dan komunikasi mobile, mobile seharusnya tidak hanya dilihat semata ? mata sebagai mobilitas dari para pengguna, tetapi lebih kepada konteks di mana komunikasi tersebut muncul. Tulisan ini menyediakan sebuah perspektif tentang bagaimana generasi mobile mendefinisikan diri mereka sendiri mengggunakan framework dari paham medium as the extensions of man. Bagaimana mereka melihat dunia yang terdiri dari multi-activities, time dan space ordinance, mobile sebagai sebuah key card, serta mobilitas itu sendiri. Ringkasnya, dapat dikatakan bahwa : if you are not mobile, then you are not part of us.
JURNALISME BENCANA DAN RANGSANGAN EMOSIONAL STUDI HUBUNGAN JURNALISME BENCANA BANJIR SURAT KABAR SOLOPOS DENGAN RANGSANGAN EMOSIONAL MAHASISWA UNIVET BANTARA SUKOHARJO Gama, Betty
Scriptura Vol 3, No 1 (2009): JANUARI 2009
Publisher : Institute of Research and Community Outreach - Petra Christian University

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (183.98 KB) | DOI: 10.9744/scriptura.3.1.8-18

Abstract

Disaster journalism is aimed as how the media tells the disaster itself. Based on the data analysis toward the five (5) research variables, only the proximity variable that doesn?t have relation to the university students emotional stimulus, with the significance score of 0.864 > 0,005. Timeliness variable to the learners emotional stimulus with the significance score of 0.026 < 0.005. Consequence variable toward the leaners emotional stimulus with significance score of 0.000 < 0.005, human interest variable towards the learners emotional stimulus with significance score of 0.000 < 0.005 and magnitude variable toward learners emotional stimulus with significance score of 0.000 < 0.005. Testing data is using correlation Tata Jenjang Spearmens (rs) / Spearmans Phase Order with 5 % of trutworthiness. The sample of the research is the students at even semester of Veteran Bangun Nusantara University of Sukoharjo at academic year of 2007/2008 covering 98 students. Sampling technique which use is Proposional Simple Random Sampling.
KAJIAN PERAN PUBLIC RELATIONS DALAM MENINGKATKAN CITRA PERGURUAN TINGGI SWASTA DI JAWA TENGAH Sinatra, Lina; Darmastuti, Rini
Scriptura Vol 2, No 2 (2008): JULY 2008
Publisher : Institute of Research and Community Outreach - Petra Christian University

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (137.863 KB) | DOI: 10.9744/scriptura.2.2.95-105

Abstract

Nowadays, University as one of the educational institutions is not only paying attention to education but also in getting profit. These are caused by the tight competition among universities. The autonomy system in Government Universities and the establishment of new private universities are the cause of this tight competition. The problem is every private university competes in getting as many students as possible. Individual approach by a professional public relations officer is one of the most effective ways in overcoming this problem. The result of the research shows that not all public relations officers in those private universities, do their role as real public relations officers. They also do not have the same understanding about the role of a public relations officer. The universities which know well about the role of Public Relations, will do their work well and concentrate in building the image for their university. All of these will give influence in the increasing of their student intake but for the ones which do not understand the role of Public Relations will just place Public Relations in the same position as marketing.
MENEROPONG "KOMUNIKASI BEBAS PENINDASAN" BUAH PEMIKIRAN KRITIS JURGEN HABERMAS DALAM REALITAS WAJAH PERTELEVISIAN INDONESIA (DILIHAT DARI ONTOLOGIS, EPISTEMOLOGIS, AKSIOLOGIS KAJIAN MEDIA) S.Luhukay, Marsefio
Scriptura Vol 1, No 1 (2007): JANUARY 2007
Publisher : Institute of Research and Community Outreach - Petra Christian University

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (288.321 KB) | DOI: 10.9744/scriptura.1.1.

Abstract

Critical Theory that was built by Jurgen Habermas strove to find a methodology to uncover the other way around%2C namely relatedness between knowledge and human interests as social creatures. Therefore%2C critical theory of Jurgen Habermas was often called Critical Theory of Ideology; since there was an inevitable correlation between knowledge and social praxis%2C between knowledge%2C technology and issues of modern societies such as alienation%2C technological domination%2C reification%2C social repression%2C dehumanization%2C depersonalization and various agonies and depression of human beings due to intervention and penetration of knowledge and technology. Such was the case that ideological critics intended to reveal negative intentions disguised by ideology derived from distorted communication models systematically that led to social injustice and suppression. Abstract in Bahasa Indonesia : critical theory%2C social praxis
ADAPTASI BUDAYA OLEH MAHASISWA INTERNASIONAL: PERSPEKTIF KOMUNIKASI LINTAS BUDAYA Vidyarini, Titi Nur
Scriptura Vol 7, No 2 (2017): DECEMBER 2017
Publisher : Institute of Research and Community Outreach - Petra Christian University

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (347.153 KB) | DOI: 10.9744/scriptura.7.2.71-79

Abstract

Komunikasi lintas budaya berlangsung ketika terjadi interaksi antara seorang individu dengan latar belakang budaya tertentu dengan individu lain yang berasal dari budaya yang berbeda. Mahasiswa internasional yang menjalankan pendidikan di universitas di luar negaranya harus mengalami penyesuaian dengan kultur yang berbeda. Komunikasi lintas budaya menjadi salah satu kunci penting dalam proses penyesuaian. Penelitian ini mengeksplorasi pengalaman tiga mahasiswa internasional di Universitas Kristen Petra. Pendekatan kualitatif metode fenomenologi digunakan untuk mendalami sudut pandang mahasiswa dalam interaksi mereka dengan budaya Indonesia di Surabaya. Melalui penelitian ini, peneliti menemukan adanya beberapa elemen penting yang perlu dimiliki mahasiswa internasional yakni hasil didikan keluarga, motivasi saat berinteraksi, perilaku komunikasi dan strategi komunikasi lintas budaya. Selain itu, ada faktor yang memengaruhi kemampuan mahasiswa yakni motivasi mahasiswa sebelum berinteraksi, pengetahuan komunikasi, kesan pelaku dan interaksi dengan sistem sosial
IDEOLOGI DALAM IKLAN KELUARGA BERENCANA PERIODE 2004-2014 Sari, Yustisia Ditya; Indrayani, Inri Inggrit; Vidyarini, Titi Nur
Scriptura Vol 6, No 1 (2016): JULY 2016
Publisher : Institute of Research and Community Outreach - Petra Christian University

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (593.814 KB) | DOI: 10.9744/scriptura.6.1.21-32

Abstract

Program Keluarga Berencana (KB) yang diluncurkan oleh pemerintah sejak tahun 1960an merupakan sebuah pendekatan kegiatan komunikasi dan informasi kepada khalayaknya atau masyarakat Indonesia dalam peningkatan kependudukan yang berkualitas. Perencanaan, pengorganisasian, pelaksanaaan dan pengendalian program KB merupakan upaya pengoptimalan keluarga yang sehat baik untuk ibu maupun anak. Upaya ini diwujudkan dalam bentuk pelayanan keluarga berencana melalui program kesehatan baik berupa pemilihan alat kontrasepsi dan pengkomunikasian program melalui media massa seperti cetak ataupun elektronik, misalnya iklan keluarga berencana. Pada tahun 2004 hingga 2014 di masa pemerintahan Susilo Bambang Yudhoyono telah melakukan revitalisasi program kesehatan keluarga berencana berupa praktik-praktik iklan. Praktik ideologi yang terjadi dalam iklan-iklan program KB merupakan bagian dari salah satu kegiatan komunikasi kesehatan melalui media kampanye. Dalam penelitian penulis melakukan penelitian berupa praktek ideologi dalam iklan keluarga berencana periode 2004-2014 sebagai semiotika dalam sebuah studi kualitatif. Hasil penelitian menunjukkan bahwa terdapat keterkaitan media promosi iklan dalam praktek ideologi pemerintah. Di era kepemimpinan SBY, bersifat melanggengkan serta meneruskan saja kebijakan Orde Baru. Keluarga modern kemudian di era SBY digambarkan sebagai keluarga dengan dua anak. Ibu tetap menjalani peran sebagai penguasa domestik yang bertanggung jawab pada pertumbuhan anak
MENGKAJI PR POLITIK: SEBUAH TINJAUAN TEORITIS DAN EMPIRIS Indrayani, Inri Inggrit
Scriptura Vol 4, No 2 (2014): DECEMBER 2014
Publisher : Institute of Research and Community Outreach - Petra Christian University

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (222.659 KB) | DOI: 10.9744/scriptura.4.2.54-59

Abstract

Political dynamics that is followed by a wave of democratization reinforcing the existence of the Public Relations (PR) as a ubiquitous entity. The interplay between Political PR with PR itself and Political Communication causes a misleading understanding about the domain of Political PR in the PR studies. Political PR is known as spin doctors refers to a negative perception, which emphasizes the model of PR propagandists rather than two way symmetrical communication. Although empirically, propagandist PR is still needed nevertheless the approach of two way symmetrical communication is more challenging that must be conducted by political actors in an account of democratization. This paper aims to convey a description about Political PR both theoretically and empirically as well as to distinguish Political PR and political communication. Political PR emphasises on the importance of relationship and management function in achieving political objectives instead of communicating political messages only as political communication do.
PERKEMBANGAN TEKNOLOGI KOMUNIKASI DALAM ERA JURNALISTIK MODERN Hadi, Ido Prijana
Scriptura Vol 3, No 1 (2009): JANUARI 2009
Publisher : Institute of Research and Community Outreach - Petra Christian University

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (253.989 KB) | DOI: 10.9744/scriptura.3.1.69-84

Abstract

Internet technology has made communication much easier and less expensive. It has attracted many people and has penetrated into people?s daily lives. The mass media also have accepted the internet. Almost all forms of traditional media, such as radio, television, and newspaper have extended their work into this new field. The internet and the world wide web have both significantly influenced modern journalism. Many television, radio broadcasting stations, and newspapers in Indonesia operate their sites using internet technology. Internet brings a technical communication revolution, a fundamental change takes place in the structure of connections, artificial memories and the reproduction of their content. In online media allows readers to enjoy browsing their product and service of contents, such as news feed, podcasts, deskstop alert, news on mobile phones, PDA and others mobile devices. Online media offer not only text but also digital images, audio file, and moving images (video). The interactive features of the internet seemingly imply that online media have more advantages than traditional media forms. So, the internet have dramatically evolved become new media with characteristic multimedia, hypertext, interactivity, archives, and virtuality. The most important structural new media characteristic is the integration of telecommunications, data communications and mass communication in a single medium. It is the process of convergence.
MEDIA KOMUNIKASI PILIHAN KARYAWAN DALAM ALIRAN PESAN DARI ATASAN KE BAWAHAN (DOWNWARD COMMUNICATION) Ariani AA, Prida
Scriptura Vol 2, No 2 (2008): JULY 2008
Publisher : Institute of Research and Community Outreach - Petra Christian University

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (208.847 KB) | DOI: 10.9744/scriptura.2.2.150-182

Abstract

In an organization, to ensure the succeed of an organizational communi-cation, we need to have a good communication between superiors and sub-ordinates (downward communication), but very often there are mixed communi¬cation in the lower level due to the incomplete information by the time a message reached the lower level employee. The usage of proper downward communication tools can help to minimize the downward filtering and mixed message. The communication tools that are used to send message from the upper level to lower level, whether it?s oral or written are considered important additional facility for downward communication. This research is using qualitative approach with focus group discussion method. The research result indicates that in every type of downward communication which consist of task instruction, rational, ideology, information and feedback, the employees are using different downward communi¬cation tools with different reason or different encouragement factor of tools usage too.
TELEVISI DAN PERGESERAN KONSEP SEKS NORMATIF : PENGARUH TAYANGAN PORNOMEDIA TELEVISI DAN AGAMA TERHADAP SIKAP SEKS MAHASISWA S1 KOTA SURABAYA Wahyudianata, Megawati
Scriptura Vol 1, No 1 (2007): JANUARY 2007
Publisher : Institute of Research and Community Outreach - Petra Christian University

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (238.595 KB) | DOI: 10.9744/scriptura.1.1.

Abstract

Research on television and changes of the normative sex%2C basically wanted to answer two issues namely: (1) Does presentation of television porno-media have effects on sex attitudes of S1 students in Surabaya City? (2) Does religion have effects on alternate variables of television porno-media presentation and sex attitudes midst S1 students of Surabaya City? Whereas objective of the research was to find out effects of television porno-media presentation on sex attitude of S1 students of Surabaya City and analyze effects of religion as an alternate variables on relatedness of television porno-media presentation with sex attitudes midst S1 students of Surabaya city. Based on research results and statistical tests that had been carried out%2C it was found out that television porno-media presentation had effects on sex attitudes of S1 students of Surabaya city. And in view of path test%2C it could be concluded that religion had effects as an alternate variable for a variable of television porno-media presentation and variable of sex attitudes midst S1 students of Surabaya City. Abstract in Bahasa Indonesia : concept of normative sex%2C media effects

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