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Articles 112 Documents
SEBUAH KAJIAN KEBAHASAAN Maryani, Zulisih
REKAM Rekam 6
Publisher : REKAM

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Abstract

The purpose of this study is to describe (1) the time of show of televisionslogan, (2) the language aspects which forming the television slogan, (3) the meaning of the slogans belong to the television station, (4) the persuasion techniques used in television slogan, (5) the influence of slogan ownerships to their television stations, and (6) to describe the differences between the specifications of local television slogans and national television slogans. Television slogan had been shown in every lag time or between the television programs. Television slogans have certain meanings in accordance with the vision, mission and the types of programs presented in a television station. To make the television slogans some linguistics aspects are applied, such as the use of sound, foreign language, and figure of speech. The persuasion techniques used in the creation of television slogan is then rationalized and identified. Having television slogans is one of the trademarks or identities of a television station, as far as it does not give a significant influence on some television stations that do not have slogans, for example in the number of the viewers. The different specifications of local television slogans and those of national television is that if in the slogan of local television they still apply local dialect or certain vocabulary from the native culture, the national television slogan apply national language or Indonesian language.Keywords: television slogans, meaning, language aspects, persuasion techniques
Sensasi Gurat Alam dalam Fotografi Seni Fajar Apriyanto, Muh.
REKAM Rekam 6
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Nowadays art expressions know no media boundaries, whatever the toolsand materials, an artist can use the media in order to express his artistic ideas. Photography does not have mere documentary functions, but also serves as an expression of feelings or aesthetic emotions through artistic elements such as lines, colors, texture, tone, compositions, and balance.This photography art creation entitled The Sensation of Natural Scratchesin Art Photographic is an emotional expression that is based on the aesthetic experiences of the details on old teak wood. The photography objects were decayed teak that were once used to build houses and has been worn by continuous changes of weather from hot sun to cold hard winds which created scratches on the teak’s texture. The focus is on the teak’s texture’s detail or on certain patterns which can express the emotions artistically and is presented with the creative-aesthetic approach. The aesthetic experiences were gained from the hobby of collecting the old teaks. The art creation was focused on the creative-aesthetic approach and the interpretation of values in the details of the worn out teak. Additionally, it is emphasized on the compositions and the photography techniques such as the choice of objects, the use of the perfect lighting, the use of picture formatting, and the viewpoint processing. Through these approaches the photos are hoped to show aesthetic sensations which are comes from the result of scratches and textures that appeared in worn out teak. On the other hand, some other considerations of photography techniques are held in order to gain new values and interpretations. The interpretation process and the comprehension of the values have been the main focus; or in a much specific sense, photography is more valuable in the acceptance and its value is determined by the viewers and researchers, and not on the photographer. Therefore these photos may offer new experiences in interpreting the details on worn out teak. Hence, as a whole, old and worn out teak, in the photographic sense, has its own aesthetic value as an object of photography, it can also enrich the perception of visual experiences for its viewers.
Respons Khalayak terhadap Vandyke Brown Print And Edial Rusli, Irwandi
REKAM Rekam 6
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This article discusses the forms of old print socialization to the community through the implementation of promotional mix method. The efforts were made to encourage the demand for old print products effectively to potential target audiences as well as looking for markets that form the foundation needs to be prepared. Print method that socialized is vandyke brown print. This method, based on the SWOT analysis is potentially the largest to be marketed to the public. The activites of promotional mix in this research are socialization, recruitment, workshop for potential stakeholders, such as photography business, Student Activity Unit, photography community, and high school students / vocational and promotion in various media. The result of socialization through the promotional mix shows that the target audience wants utilize old photographic print in their activities. They want to be able to do their own old printing process the print, the constraint is plagued with expensive materials. It cannot be purchased in retail. Audience response in this study should be followed by opening a new market space for the old print in Indonesia. One of the the new market here is old print service print services print and sales of chemical and materials to print with the old method of print.
Are You Sure You Have a Strategy Kholid Arif Rozaq, Muhammad
REKAM Rekam 6
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Tujuan tulisan ini adalah untuk mendiskusikan alternatif dalam prosesformulasi strategi. Seniman dalam menghadapi era industri kreatif tentunya membutuhkan strategi tertentu. terutama konsep dasar dalam formulasi strategi pada tingkat strategi bisnis, khususnya dalam industri kreatif. Telaah literatur menitikberatkan pada pendekatan strategi, apakah menggunakan strategi darurat (emergent strategy) atau strategi yang terartikulasi (deliberate strategy), atau campuran keduanya. Tulisan menawarkan salah satu pendekatan formulasi yang dikemukakan oleh Hambrick dan Fredrickson, 2001 yang dikenal dengan istilah Strategic Diamonds. Sebuah simpulan mengindikasikan bahwa Strategic Diamonds (Hambrick, 2001) sangat berguna dalam mengindentifikasi apa sebenarnya yang menjadi inti dari sebuah strategi. Elemen-elemen dari Strategic Diamonds dapat dipertimbangkan sebagai “penghubung” atau “titik pusat” dalam merancang sebuah sistem yang komprehensif dan terintegrasi. Tulisan ini mengusulkan kepada pelaku bisnis atau seniman untuk  engartikulasikan strategi secara jelas (deliberate view), dan mengikuti Lima Elemen yang dikenal dengan Strategic Diamonds: arena, vehicles, differentiators, staging and economic logic sebagai inti dari penyusun sebuah strategi.
Efektivitas Program Talk Show “Mama dan Aa” (Studi Kasus di Prancak Dukuh, Panggungharjo, Sewon, Bantul, Yogyakarta) Maemunah, Siti
REKAM Rekam 6
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This research is reasonable to be done, in order to trace about the effectivity of a talk show program “Mama dan Aa” in Indosiar television station, that has been running through more than 3 years, with national scale broadcasting. This talk show contents of Islamic speech, consist of Qur’an way of thinking, even consists of legacy regulation in Islamic perspective, marriage problem, and society problem as well.Although this research relates to a content of a program in mass media with Islamic perspective, as a teaching staff in the faculty of Recorded Media Art which based on artistic, the researcher decreases some indicators in making questions that relate to the artistic aspect. A reality talk show that used television media, think about interior with all aspects, along with color composition with its harmony.Indeed lyrict and music are the important aspects of Talk Show program. That could be analized.From this research, 90 respondents confess that the material in Talk Swowprogram “Mama dan Aa”, influence them in their daily life, and they intend to apply those materials to their lives, 85 % feel regret when they do not apply them in their real lives. 95 % are found, get their knowledges about religion through listening to the speech on television or directly accept it from the mosque, in this research locates at the mosque in Prancak dukuh which give them peasful for their souls.
CGI (Computer Generated Imagery) Technology in Anime Film “Ghost in the Shell” (Kokaku Kidotai) Mustikawati, Retno
REKAM Rekam 6
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Abstract

Ghost in the Shell is one of Japanese films, animation for this film is beautifully drawn and incorporates touches of CGI (Computer Generated Imagery) in representing the ‘net’, which exists analogously to the real world. CGI technology is not only used to attempt at creating convincing simulations of our reality, but also to create alternative realities. Today’s sophisticated (3D) CGI has been made possible by the development and combination of several techniques for simulating our visual reality. These techniques are constantly being refined and enhanced with new and more advanced simulation techniques, resulting in even more detailed representations. Computer generated imagery should not only be analyzed visually,but also ‘audiovisually’.
Analisis Segmentasi Warna pada Citra Dua Dimensi Dengan Pendekatan Komputasi Fotografi Gandang Gunanto, Samuel
REKAM Rekam 6
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Color segmentation techniques on two-dimensional image was originally used in digital image processing applications in engineering sciences. Recent years, these techniques have been widely used in other disciplines. Photography in the digital era use this technique in a variety of needs, as an example for selecting objects based on color pixel elements. This research was done with computational photography approach to perform selection of object area based on color elements in each pixel. Observations and analysis done by comparing three common color segmentation method, namely k-means clustering method, index coloring, and Giannakopoulos HSV color detection. This research is a preliminary project of automation process for body segmentation based on colors. After testing, it turns out segmentation based on Giannakopoulos HSV color detection has added value. This is because the ease of data training process to determined the classification of color values and tolerance segmentation based on intensity variation from selected color.
Ansel Adams Easton Kajian Karya, Kesenimanan, dan Aspek Sosialnya ., Irwandi
REKAM Rekam 7
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The fame of an artist is sometimes recognized as a reflection of himself and his work features alone. The artist often regarded as a highly central role in efforts to achieve its reputation.The public do not realize that behind the popularity of an artist, there are a number of socio-cultural factors that also affect it. Ansel Adams is an example of how the position of an artist in the constellation of socio-cultural America. Besides having a beautiful work, technical ability and concept of good works, he is also able to put himself in a social map of his era. Discussion of Ansel Adams will be conducted by considering the workside, the capacity and roles deemed external helped push his popularity. In this perspective will be seen how the importance of social factors in maintaining the existence of an artist.
Relaxation Water Video Ekspresi Seni Videografi dengan Objek Air Setyawan, Deddy
REKAM Rekam 7
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Videography is a new form in audio visual technology. Previously, theaudience could only able to watch film at cinema or televisionspresentation, but nowadays of course it’s very different fromvideography’s presentation. Videography, initially functioned as ameans of documentation according to visuals audio. But in todayvideography blooms such fast in line with technologys progress andHumans creative power, and also modern human lifes need as well.“Relaxation Water Video” is an arts expression with water as avideography object as an expression in waters existence to relax theaudience. Through a creative process, ideas livelihoods process andbrainchild then developed to be videography is a long process, whetheris in ideas livelihood into visualisation process and the presentation.Water is chosen to be an object in videography caused by it hascharacters such as cools, refresh and tranquilize. But it might be adisaster as well. So, it could be friend or human enemy.
Identifikasi Kualitatif Tingkat Kompetisi Bisnis Fotografi dan Alternatif Tindakan untuk Menghadapainya Kholid Arif Rozaq, M.
REKAM Rekam 7
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Photo studio is an exciting venture and a growing number who started it. This effort is essentially a business-related field of recording media. These businesses receive services in the field of Photography and Video Recording, it becomes a necessity in documenting the important moments in human life. Regarding of photo studio, one thing that is interesting to examine is the level of competition among business photography. The study tries to offer a concept of Porters five forces analysis.This study is a descriptive research and qualitative analysis. According to Robert K. Yin (2011), one of the methods that can be used in qualitative research is to conduct indepth interviews (depth interviews) on the object of research.Some of the dominant characteristics of the most prominent are (1) market size, (2) the pace of technological change and innovation, (3) capital requirements and the ease of entry and exit of business, (4) Scope of Competitive rivalry, (5) industry Profitibility and (6) the degree of product differentiation.Verification has been done to conclude that the level of competition in the photography business is high. The implication is that the structure of the industry is "less profitable" for participating companies to gain profit. Therefore, it is necessary to make strategic steps to win the competition. The steps are basically to reduce the level of competition that occurs.

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