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The Winners
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Articles 290 Documents
The Effectiveness of O2O Strategy on E-Commerce Transactions Lie, Yulius; Atmojo, Robertus Nugroho Perwiro; Muljo, Hery Harjono
The Winners Vol 20, No 1 (2019): The Winners
Publisher : Bina Nusantara University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21512/tw.v20i1.5154

Abstract

This research wanted to show the development of e-commerce transaction brought something new to organizations to accelerate their business through online sales. The presence of online marketplace also gave positive impacts for organizations to run online sales. It was undeniable that e-commerce positively contributes to people’s lives, besides the negative side that most people are still reluctant to use it. Online-to-offline (O2O) was a strategy to direct online users to do offline activities in physical stores. With O2O, customers could buy products from the store after researching online, paying online, and picking up product from the store. The research aimed to find out more about factors that influence consumer trust level to do a transaction in online media, as well as to measure the effectiveness of O2O strategy on e-commerce. Furthermore, this research used a quantitative correlation data analysis method on critical factors that influence customer decision in doing ecommerce transaction, with non-experimental research. The research outcome is the overview of the effectiveness feature and O2O strategy that is provided by the online shopping provider in giving a positive influence for consumers to make purchases in e-commerce. This research also reflects how the people respond to the existence of a marketplace that complements its place with O2O service.
OPTIMUM PORTFOLIO ANALYSIS OF BLACK-LITTERMAN MODEL IN THE INDONESIAN STOCK EXCHANGE ON CONSUMER GOODS INDUSTRIAL SECTOR Pudjiani, Meilina; Syaukat, Yusman; Irawan, Tony
The Winners Vol 21, No 1 (2020): The Winners (In Press)
Publisher : Bina Nusantara University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21512/tw.v21i1.5954

Abstract

The purpose of this research was to identify the allocation of optimum portfolio formation in consumer goods sector at Indonesian Stock Exchange from 2014 to 2018 by using Black-Litterman model. This quantitative research used secondary data on stock prices of the consumer goods sector on the Indonesian Stock Exchange from January 2014 to December 2018 which was obtained from Yahoo Finance and the Indonesia Stock Exchange. Four stocks formed the optimum portfolio of consumer goods sector identified by using Black-Litterman model. Those are stocks of PT Indofood CBP Sukses Makmur Tbk, PT Kimia Farma Tbk, PT Indofarma Tbk, PT Indofarma Tbk, and PT HM Sampoerna Tbk. The results show that stock with the biggest proportion was ICBP?s with proportion of 68,5379%. Meanwhile the smallest proportion was INAF?s, which is 3,0277%. The mean return was calculated from this proportion, resulting in 3,678% while the risk value was 1,471%.
TRADE INTEGRATION INDONESIA-ASEAN4 IN AEC ERA: A CASE OF WOOD-BASED PRODUCTS Tan, Pauline Henriette Pattyranie
The Winners Vol 21, No 1 (2020): The Winners (In Press)
Publisher : Bina Nusantara University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21512/tw.v21i1.5888

Abstract

The research was conducted to find out the level integration intensity using Grubel-Lloyd index. Moreover, since Horizontal and Vertical Intra-Industry Trade (IIT) could be distinguished, it was important to find out whether Indonesia-ASEAN4 IIT of wood-based products was in one of these categories. The Hufbauer index had been used as the measurement of product differentiation. Therefore, it could be the basic information for taking policy to boost Indonesia-ASEAN IIT for this industry. The data used comprise annual statistics of wood-based product export and import between Indonesia and ASEAN4 from 2010 to 2016 which were divided into eight categories of five digits ISIC. The Grubel-Lloyd index result shows that only ISIC 16102 has achieved strong integration, the others are still in mild and even weak integration. The Hufbauer index results show that all the values approached to zero, indicated that overall wood-based products traded by Indonesia-ASEAN4 are horizontally differentiated.
Perencanaan dan Pengendalian Proyek dengan Metode Pert - CPM Studi Kasus : Fly Over Ahmad Yani – Karawang A, Anggara Hayun
The Winners Vol 6, No 2 (2005): The Winners Vol. 6 No. 2 2005
Publisher : Bina Nusantara University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21512/tw.v6i2.605

Abstract

The efficiency and effectivity is not a new guide in this global era. As a professional and innovative company, like consultant construction company that always makes customer satisfy, has a good achievement and reputation. There fore, efficiency and affectivity are necessary needed in a company. Article gives some inputs how to manage time become more effective and efficient in finishing project with CPM method. With using CPM method in “fly over project Ahmad Yani-Karawang”, is figured out the optimal time to finish this project which is 184 days.Keywords: 
Strategi Komunikasi Menjual Telepon Selular U., Donny B.
The Winners Vol 6, No 1 (2005): The Winners Vol. 6 No. 1 2005
Publisher : Bina Nusantara University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21512/tw.v6i1.525

Abstract

Article discusses communication strategy that is done by celullar operator in Indonesia. The unique of the communication strategy in celullar phone service business becomes one of key factors, not only in competing market share but also mind share of product user and celullar service that is still in high-tech category.
Manajemen Literatur Kelabu sebagai Pendukung Penelitian dan Penulisan Karya Ilmiah Ernawati, Endang
The Winners Vol 7, No 2 (2006): The Winners Vol. 7 No. 2 2006
Publisher : Bina Nusantara University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21512/tw.v7i2.619

Abstract

Article explores the role of grey literature in supporting research and the writing of scientific articles in Indonesia. The discussion covers introduction of grey literature terminology, forms, causes, sources, level of confidentiality, users’ view, and ts development. It is concluded that the grey literature have not been well managed by its institutions; The Indonesia government has paid much attention to the collection, management, and documentation of grey literature; Internet development help the dissemination of grey litearature information in which users can easily access through the website; And the publication of local e-Content in some universities are still in the process of development due to the copy right and facilities problems.
Analisis Evaluasi Kinerja Direktorat Jenderal Bina Produksi Holtikultura: Dengan Pendekatan Balanced Scorecard Sarjono, Harjadi
The Winners Vol 7, No 1 (2006): The Winners Vol. 7 No. 1 2006
Publisher : Bina Nusantara University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21512/tw.v7i1.610

Abstract

The target of this article is to expected lapping over of format and result of analysis evaluate performance from Directorate Generaling To Construct Production Holtikultura. Evaluation of this performance is conducted by collectedly questioner thatalloted to all farmer in some area in Indonesia during year 2002. 
Kepemimpinan: Suatu Tinjauan Manajemen Sumber Daya Manusia Heryanto, Januar
The Winners Vol 6, No 2 (2005): The Winners Vol. 6 No. 2 2005
Publisher : Bina Nusantara University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21512/tw.v6i2.601

Abstract

Leadership qualities might naturally “inborn” to some people, but for some others have to make efforts to grow the leadership qualities in themselves. It’s wellknown as a “formed-leaders”, leadership that grows through examples and experiences. Leaders should have a vision to see the future from the distance. They dream is not only about what can be happened to day, but also about what will happen in next year, in next decade, even in next generation. 
Analisis Program Pengembangan Agrobisnis Holtikultura dengan Metode Policy Analysis Matrix Notoatmojo, Budiman; Sarjono, Haryadi
The Winners Vol 7, No 2 (2006): The Winners Vol. 7 No. 2 2006
Publisher : Bina Nusantara University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21512/tw.v7i2.615

Abstract

In general, article present an evaluation to find out how far does the development program of agribusiness based on horticultural plant production succeed. This evaluation program uses macro indicator including production development and the productivity of horticultural commodity, the development of national add value, and the contribution to the independency of the national logistic. While the micro indicator includes the profitability level of the horticultural agribusiness, competitive level, and theissues and problems that must be faced while the PPAH program is in progress. 
Siapa Konsumen Kita? : Analisis Perubahan Konsumen Di Era ”Ekonomi Baru” Adhikara, C. T.
The Winners Vol 6, No 2 (2005): The Winners Vol. 6 No. 2 2005
Publisher : Bina Nusantara University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21512/tw.v6i2.606

Abstract

Economy has shifted into a new space. It’s often called New Economy or Digital Economy or Internet Economy. The characteristic of New Economy is signed by technology application using internet in every sector, limitless of trade time and space.Speed is an important element for everything. It also affects consumer. Who is company’s real consumer in this New Economy? 

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