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Jurnal Online Mahasiswa (JOM) Bidang Ilmu Sosial dan Ilmu Politik
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Articles 61 Documents
Search results for , issue " Vol 5, No 1: WISUDA APRIL 2018" : 61 Documents clear
KEKALAHAN INCUMBENT DALAM PEMILIHAN PENGHULU DI KEPENGHULUAN SEKELADI KECAMATAN TANAH PUTIH KABUPATEN ROKAN HILIR Hadi, Muhammad Abdul; ", Ishak
Jurnal Online Mahasiswa (JOM) Bidang Ilmu Sosial dan Ilmu Politik Vol 5, No 1: WISUDA APRIL 2018
Publisher : Fakultas Ilmu Sosial dan Ilmu Politik Universitas Riau

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Selection of Penghulu carried out simultaneously and surging throughout kepenghuluan in the region Rokan Hilir district. pemerilan pemulu here means the election of the village head where the village rokan hilir called the village with kepenghuluan and village chief called penghulu this is based on the efforts of the district government in order not to loss of unidirectional value for the society rokan downstream.The author conducted a research background on the election conducted in kepenghuluan sekeladi where in followed by five candidates, where each candidate to get a sound that is almost balanced there is only one candidate who get very low when compared with other candidates. Candidates who get a very low vote earning here is an incumbent candidate. This is what makes us as the authors want to conduct research to cause low incumbent candidate votes in the selection of penghulu.This study we as the authors review with two indicators of voter behavior and political marketing (strategy kompanye). Choosing Behavior Simply defined as the decision of a voter to vote for a candidate or a particular in the election. While Political Marketing is a political campaign strategy to form a certain set of political meanings in the minds of the voters.This research uses "multiple method" that is merging between quantitative and qualitative methods, in this case is the spread of questionnaires and interviews. Types of research data are primary data and secondary data, Data collection techniques used are questionnaires and interviews, Data analysis techniques used in this study using quantitative descriptive methods Data analysis techniques in this study is also reinforced by qualitative data.The results show that incumbent candidate is seen from the aspect of voter behavior and kompaye strategy has not been able to influence society to choose it. This is seen from the variable and indicator that the author set when doing research dikepenghuluan sekeladi.Keywords: Selection of Penghulu, Voter Behavior, Political Marketing (Strategy Kompanye)
PERENCANAAN KOMUNIKASI PEMERINTAH KOTA PAYAKUMBUH DALAM MEMPERTAHANKAN KOTA SEHATYANG BERKELANJUTAN Aprilla, Monica; ", Yasir
Jurnal Online Mahasiswa (JOM) Bidang Ilmu Sosial dan Ilmu Politik Vol 5, No 1: WISUDA APRIL 2018
Publisher : Fakultas Ilmu Sosial dan Ilmu Politik Universitas Riau

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Environmental pollution caused by natural disasters and also human activities, resulting in the decline in environmental quality both in the city and in the village. Environmental pollution that occurs can not be burdened on one side only, but there must be collaboration between society and also government. One of Payakumbuh government's efforts in dealing with pollution that occurred in Payakumbuh City, namely by creating a healthy city program called Payakumbuh Sustainable Healthy City. This study aims to determine the process of communication planning in making Payakumbuh Healthy City program.This research uses descriptive qualitative research type by using Assifi and French communication planning model. The subjects of the study consisted of four persons involved in the making of selected programs using purposive techniques. This study uses data collection techniques through in-depth interviews, observation, and documentation. To achieve the validity of data in this study, the authors use triangulation.The results showed that first, the targeted audience in this healthy city program is the whole Payakumbuh community that is in the process of building a clean attitude. Second, the message delivered in this healthy city program is a message that is informative and also persuasive where the message invites the public to keep the cleanliness of the city. Third, the media used in the dissemination of the message is by way of communication in interpersonal, group communication and also media communication. Fourth, evaluation is done by determining the monitoring point to be evaluated, view the field condition, see the program implementation. After that, the government summoned the OPD through the Mayor as the person in charge, then the Mayor will define the deficiency to OPD and OPD here who will be tasked to meet the deficiencies that occurred in the field.Key Word: Planning, Communication, Government
IMPLEMENTASI PROGRAM CVC (CUSTOMS VISIT CUSTOMER) KANTOR PENGAWASAN DAN PELAYANAN BEA CUKAI TIPE MADYA PABEAN B DUMAI ", Heriadi; Firdaus, Muhammad
Jurnal Online Mahasiswa (JOM) Bidang Ilmu Sosial dan Ilmu Politik Vol 5, No 1: WISUDA APRIL 2018
Publisher : Fakultas Ilmu Sosial dan Ilmu Politik Universitas Riau

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The Office and Customs Service Type B Dumai present provide assistance to remove service users from the current conditions through the CVC Program (Customs Visit Customer). This study aims to determine the stages of Program Implementation CVC and to determine the impact of the implementation of CVC Program to service users as a recipient.This research uses qualitative methods by using Lasswell Model. The subjects consisted of five informants selected through purposive technique. Data collection is done through observation, interview and documentation. Data analysis using huberman interactive model. And to achieve the validity of data in this study, the authors use the method of extension of participation and triangulation.The results of this study indicate that CIS (Counseling and Information Services), which acts as public relations KPPBC TMP B Dumai perform several stages in implementing CVC program (Customs Visit Customer) such as: First is preceded by the selection of service users. The selection is in the form of data and information that will be processed. Second, communication with service users, at this stage public relations PR is demanded to communicate information to service users about the implementation of CVC Program. Third, , administration. At this stage make the administration in writing in the form of a letter that contains information. Fourth, introduction of the institution, at this stage public relations or concerned from both sides should introduce themselves to represent from their intansi. Fifth, delivery and problem solving, at this stage the occurrence of good lead communication (feedback) which where the representative intansi convey the problem and directly solved by the relevant sections. Sixth, handover of the eye cendra, symbolizes the communication symbol. To see the impact received by service users on the implementation of CVC program seen from two aspects namely Performance and Economic (People and Profit).Keywords: Implementasi, Program, Customes
EFEKTIFITAS INSTAGRAM DALAM MEMPROMOSIKAN PENJUALAN KAMAR BATIQA HOTEL PEKANBARU Ulfa, Maria; ", Musadad
Jurnal Online Mahasiswa (JOM) Bidang Ilmu Sosial dan Ilmu Politik Vol 5, No 1: WISUDA APRIL 2018
Publisher : Fakultas Ilmu Sosial dan Ilmu Politik Universitas Riau

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One of the factors supporting marketing is promotion. Along with developing technology, the promotion media is increasingly diverse from day to day one of them is through the internet media. In this research the internet media used is social media instagram.The purpose of this study is the influence of creative advertising of its effectiveness as a media promotion of sales through social media instagram.the population that is determined is all followers account @batiqahotels which amounted 1385 people, who then using the technique of sampling simple random sampling and 93 respondents obtained the respondents. The type of data used is primary data, obtained through questionnaires and interviews.The analytical tool used is a method of measuring the effectiveness of AIDA(attention, interest, desire and action) based on Paulus theory.The results of this study is there is a positive influence between attention (X1), interest (X2), desire (X3) and action (X4) on the responses of respondents that led to the effectiveness of instagram as a media campaign. This can be interpreted that if attention (X1), interest (X2), desire (X3) and action (X4) increases then the more effective instagram as a media campaign. Otherwise if decreased then the effectiveness of instagram as media campaign also decreased.Keyword: Promotion, Instagram, Efecctiveness
PENGARUH PROGRAM CSR PT JASA RAHARJA (PERSERO) CABANG RIAU TERHADAP KEBERHASILAN UMKM DI KOTA PEKANBARU Dewi, Tia Restu; Firdaus, Muhammad
Jurnal Online Mahasiswa (JOM) Bidang Ilmu Sosial dan Ilmu Politik Vol 5, No 1: WISUDA APRIL 2018
Publisher : Fakultas Ilmu Sosial dan Ilmu Politik Universitas Riau

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Corporate Social Responsibility (CSR) is a social responsibility for a business organization against its stakeholder group. PKBL is a form of BUMN social responsibility. According to Law No.19 of 2003 on BUMN, where one of the purposes and objectives of BUMN establishment is to actively provide guidance and assistance to weak economic entrepreneurs, cooperatives and communities, as well as policies that state that BUMN can set aside a portion of their net profit for the purpose of business development small, cooperative as well as community development around BUMN, then PT Jasa Raharja (Persero) is committed in the implementation of Partnership Program. Partnership Program is a program to increase the ability of small business to be tough and independent. The purpose of this study, namely to determine how much influence CSR program PT Jasa Raharja (Persero) branch of Riau to the success of UMKM in the city of Pekanbaru.The theory used in this research is Stimulus-Organism-Response (S-O-R) theory. The method used in this research is explanative quantitative method. Technique of collecting data in this research using direct questionnaires distributing to UMKM which have become Partners of PT Jasa Raharja (Persero) Branch of Riau with sample 68 determined by random sampling technique. To know the influence of both variables, the researcher use simple linear regression analysis.Based on the results of research on the influence of CSR program PT Jasa Raharja (Persero) Riau branch on the success of UMKM in the city of Pekanbaru, obtained regression coefficient value in this study is Y = 8.282 + 0.577 X with a significance level of 0.000. Of course smaller than α = 0.05. This means that there is influence CSR program PT Jasa Raharja (Persero) branch of Riau to the success of SMEs in the city of Pekanbaru by 75.7% and enter the category strongly influenced. The percentage indicates that the PT Jasa Raharja (Persero) branch of CSR program is very influential towards the happening of UMKM in Pekanbaru city. Thus H0 is rejected and Ha accepted.Keywords: CSR Program, Partnership Program, PKBL, UMKM
STRATEGI KOMUNIKASI DINAS PARIWISATA, KEPEMUDAAN DAN OLAHRAGA, DAN KEBUDAYAAN KABUPATEN INDRAGIRI HILIR DALAM MENARIK MINAT PENGUNJUNG OBJEK WISATA PANTAI SOLOP Meilisa, Vini Fitri; Firdaus, Muhammad
Jurnal Online Mahasiswa (JOM) Bidang Ilmu Sosial dan Ilmu Politik Vol 5, No 1: WISUDA APRIL 2018
Publisher : Fakultas Ilmu Sosial dan Ilmu Politik Universitas Riau

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Indragiri downstream district has some tourist attraction that is well known to the public, especially the people of Riau, one of which is the beach solop. This beach has its own uniqueness that is a swampy / white sandy mud area formed from shells and sea plants brought by the waves to the shore and beautiful mangrove forest surround the solop beach. The government has made various efforts to improve tourism facilities and promotions in order to attract visitors who come to the beach solop. This shows the governments seriousness to develop solop beach tourism. The purpose of this research is to know the communicator strategy, strategy to determine the audience, message strategy and media strategy that used by the Department of Tourism, Youth and Sports and Culture of Indragiri Hilir regency.This research uses qualitative methods, data collection techniques used in this study are interviews, observation and documentation. The subject of informan chosen by purposive sampling technique, which become informan in this research amounted to 8 people that is, 4 people from the Department of Tourism, youth and sports and culture of downstream Indragiri district and 2 people and 2 community members. Data analysis techniques by reducing data, collecting data, presenting data, drawing conclusions and evaluations using the technique of validity checking data that is extend participation and triangulation.The results of this research are; that the strategy communicator conducted by the Department of Tourism, Youth and Sports and Culture district Indragiri Hilir has four stages, namely planning, Proposal / endorsement, technical preparation, and implementation of the program and select communicators who have credibility and knowledge, communicant strategy is to determine the primary audience and secondary audiences. The message strategy is by emphasizing the message core and organizing the message. The media strategy is to use print, electronic and internet media.Keyword: Communication Strategy, Solop Beach
STRATEGI KOMUNIKASI DINAS PERINDUSTRIAN, PERDAGANGAN, KOPERASI DAN UKM DALAM MELAKUKAN PEMBINAAN USAHA MIKRO KECIL MENENGAH (UMKM) DI KABUPATEN KEPULAUAN MERANTI Wahidah, Resti; Salam, Noor Efni
Jurnal Online Mahasiswa (JOM) Bidang Ilmu Sosial dan Ilmu Politik Vol 5, No 1: WISUDA APRIL 2018
Publisher : Fakultas Ilmu Sosial dan Ilmu Politik Universitas Riau

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Based on the data obtained from Department of Industry, Trade, Cooperative and SMEs, there was a lot of MSMEs operating in Meranti Islands with different types of business listed on which managed natural resources in Meranti Island. That necessary for specific guidance in order to MSMEs is able to develop and survive in current global competition. The purpose of the research is to find out communication strategy in determining the audiences, the selection of media, deliver of message, and determine the communicator by Department of Industry, Trade, Cooperative and SMEs in Meranti Islands.The method used is qualitative description narrated descriptively. The informan in this research are Head of Department industry, Trade, Cooperative and SMEs, Head of Cooperative and SMEs, Head of Developments of MSMEs, Owners of coffee business, Owners of Sago business, and owner of weaving business. Data collection techniques used observation, interviews, and documentation.The result showed that communication strategy in MSMEs development regard to four factors that is the audience, media, message, and communicator. Strategy in determining the audience is to perform data collection of MSMEs then selected accordance the criteria to be include in coacing thedevelopment program. Media used are, media of group, printed media, and online media to communicate the information and knowledge to business owners. Then strategy in determining the communicator is the people who have knowledge of SMEs and selected according to the experienced and expertised.Keywords : Development, MSMEs, Communication Strategy
REPRESENTASI CITRA KEPALA NEGARA DALAM VIDEO BLOG (VLOG) YOUTUBE PRESIDEN JOKO WIDODO “#JOKOWIMENJAWAB EPISODE 1” (Analisis Semiotika Roland Barthes) Ginting, Sarizalia Plantika; ", Suyanto
Jurnal Online Mahasiswa (JOM) Bidang Ilmu Sosial dan Ilmu Politik Vol 5, No 1: WISUDA APRIL 2018
Publisher : Fakultas Ilmu Sosial dan Ilmu Politik Universitas Riau

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Video Blog (vlog) President Joko Widodo in Youtube channel President Joko Widodo is one of Vlog which is quite famous in cyberspace. In Vlog President Joko Widodo there are some videos that are quite phenomenal among the people and one of them is Vlog #Jokowi Answer Episode 1. In the video, President Jokowi provides an opportunity for teenagers to record questions in various themes that will be answered directly by President Jokowi on video the. This study aims to determine the meaning of denotation, connotation, and myths and how the representation of the image of the head of the State displayed on the video. This research method using qualitative method with Roland Barthes semiotics analysis approach which consist of denotation mean, connotation meaning, and semiotics myth used to know the meaning of word and interaction. Technique Data collecting used is documentation study, observation study, literature study, data searching done online. The object to be analyzed is a blog video titled #JokowiMawab Episode 1. The results showed that there are three meanings according to Roland Barthes semiotics. The meaning of denotation is a literal meaning of dialogue, expression, and direct answer out of the mouth of President Joko Widodo. The meaning of connotation is the hidden messages about President Jokowis love of rock and metal, his views on politics, the creative industry in Indonesia, and his views on Indonesian youth. While the myth contained obtained through ideas and understanding of teenagers around President Jokowi. The cira representation shown is President Jokowi as a positive person. Teurtama in spirit, forward thinking, community service, creative, and innovative.Keywords: semiotic, Image, Vlog
PENGARUH IKLAN DAN CITRA MEREK TERHADAP MINAT BELI KONSUMEN PRODUK MEREK HONDA (Survei Konsumen Pada Dealer CV. Cempaka Motor di Kabupaten Sijunjung) Saputra, Randi; Karneli, Okta
Jurnal Online Mahasiswa (JOM) Bidang Ilmu Sosial dan Ilmu Politik Vol 5, No 1: WISUDA APRIL 2018
Publisher : Fakultas Ilmu Sosial dan Ilmu Politik Universitas Riau

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This study aims to find out how the influence of advertising (advertising messages, advertising copy, advertising design, advertising model, color and music advertising) and brand image (brand association superiority, brand association strength and uniqueness of brand association) to consumer buying interest , favorite, choice, confidence and purchase) Honda brand products at dealers CV. Cempaka Motor in Sijunjung District. The population in this study were consumers who bought Honda brand motorcycles at dealers CV. Cempaka Motor in Sijunjung District. Sampling in this research that is amounted 93 sample using slovin formula. The data collection of this research is primary data with dissemination of research instrument and secondary data in the form of company archives, data analysis in this research using multiple regression, partial test (t test), test of determination (r test) and simultaneous test (f test) with SPSS program help . The results showed that the variables of advertising and brand image partially (t test) significantly influence consumer buying interest in Honda brand products on the CV. Cempaka Motor in Sijunjung District. Results simultaneously (f test) showed a significant influence of advertising variables and brand image on consumer buying interest in Honda brand products on CV. Cempaka Motor in Sijunjung District. Keywords : Advertisement, Brand Image, Consumer Buying Interest
PENGARUH ATMOSFER TOKO DAN DIVERSIFIKASI PRODUK TERHADAP KEPUASAAN PELANGGAN PADA GIANT SUPERMARKET PEKANBARU Lestari, Dewi; Sutrisna, Endang
Jurnal Online Mahasiswa (JOM) Bidang Ilmu Sosial dan Ilmu Politik Vol 5, No 1: WISUDA APRIL 2018
Publisher : Fakultas Ilmu Sosial dan Ilmu Politik Universitas Riau

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This study aims to determine the influence of store atmosphere and product diversification to customer satisfaction. Where the store atmosphere and product diversification as independent variables and customer satisfaction as the dependent variable. this research is customer of Giant Supermarket Pekanbaru with sample of 100 people using Slovin formula. Sampling technique using purposive sampling technique. Data collection of research in the form of primary data by using questioner as research instrument, analysis of data used is multiple linear regression analysis using SPSS program. The result of this research is store atmosphere and diversification have positive and significant influence to customer satisfaction. Where the value of coefficient determination (R²) indicates that store atmosphere and product diversification contribute to customer satisfaction variable of 65.2%, while 34.8% is influenced by other variables not included in this study.Keywords: store atmosphere, product diversification, and customer satisfaction