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Kota surabaya,
Jawa timur
INDONESIA
K@ta Kita
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Core Subject : Education,
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Articles 14 Documents
Search results for , issue "Vol 3, No 4 (2015)" : 14 Documents clear
PROMOTIONAL BLOGS FOR [NEW] BOLD MUKU PROJECT Tansy, Henny S.; Riyanto, Theophilus J.
Kata Kita Vol 3, No 4 (2015)
Publisher : Institute of Research and Community Outreach - Petra Christian University

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (535.899 KB) | DOI: 10.9744/katakita.3.4.1-7

Abstract

Promotional blogs for [NEW] Bold MUKU Project were inspired by the current situation when Indonesian teenagers have no big interest in reading books because of the digital media. In 2011, a book-sharing movement, Bold MUKU Project, tried to track back Indonesian teenagers? reading interest and yet did not work successfully due to the unspecific target market, the lack of planning, sources, and member structuring.  Therefore, the promotional blogs must be created based on the interest of the target audience and relevant concepts. The results of the surveys and the concepts of Internet consumer behavior and theory of copywriting by Rob Bowdery are considered to create promotional blogs for [NEW] Bold MUKU Project, that is, the main blog and an Instagram account. The main blog provides information and discussion among the community. The second promotional blog is Instagram as a place to attract viewers to open the main blog. In conclusion, in order to have successful promotional blogs, the contents of the promotional blogs must fit to the target audience?s interests and needs.
MOTIVATIONAL STRATEGIES APPLIED IN THE FIRST GRADE OF PRIMARY SCHOOL Yousevin, Yousevin; Mardijono, Josefa J.
Kata Kita Vol 3, No 4 (2015)
Publisher : Institute of Research and Community Outreach - Petra Christian University

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (653.55 KB) | DOI: 10.9744/katakita.3.4.71-78

Abstract

This study was conducted in order to find out the motivational strategies applied by an English teacher who was perceived successful in motivating students in learning English in a primary school in Surabaya. It was focused on the motivational strategies related to appropriate teacher behaviors and a good relationship with the students; a pleasant and supportive classroom atmosphere; and a cohesive learner group with appropriate group norms in the first grade of primary school. Using qualitative approach, this study is based on Dörnyei?s (2001) theory on motivational strategies. The data were collected from verbal and non-verbal interaction between the teacher and students in the classroom, in two meetings within two weeks. The duration of the class was 70 minutes for each meeting. The findings showed that the English teacher applied motivational strategies related to the first and second motivational components. Mostly, the teacher applied motivational strategies related to the first motivational component. However, the teacher did not apply any motivational strategies related to the third motivational component, since there was no activity related to making groups in the classroom. It can be said that by applying all those motivational strategies, the students could be motivated in learning English and be more active in following the lesson in the classroom
A Marketing Booklet for Brotherwood Decoration: A Way to Promote This New Company and Its Products to Its Prospective Customers Halim, Devina Wijaya; Gunawan, Samuel
Kata Kita Vol 3, No 4 (2015)
Publisher : Institute of Research and Community Outreach - Petra Christian University

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (509.122 KB) | DOI: 10.9744/katakita.3.4.39-44

Abstract

Brotherwood Decoration is a new decoration company based in Surabaya which uses recycled wood as the main material. This Company was just recently established in June 2014. As a new decoration company, there are only a few people who know about this company. Moreover, there are also some decoration companies which are bigger and more experienced than Brotherwood Decoration. Unlike its predecessors, Brotherwood Decoration, as a new company, is less known. Because of that, it does not have as many customers as its predecessors. Therefore, it is better for Brotherwood Decoration to start showing its strengths to more people. To accomplish the goal, a marketing booklet is the best solution to solve the problem in Brotherwood Decoration. There are four parts in this marketing booklet: table of contents, company overview (?About Brotherwood Decoration?), products (?Products?), and company contact information (?Contact Us?). By having these information, the marketing booklet will be able to help Brotherwood Decoration in introducing its hotel, getting more customers, increasing its revenues, and becoming a big decoration company
GAMING INFORMATION BLOG “IF YOU LIKE GAMES THEN” Darmasaputra, Adrian; Handojo, Priska Febrinia
Kata Kita Vol 3, No 4 (2015)
Publisher : Institute of Research and Community Outreach - Petra Christian University

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (716.392 KB) | DOI: 10.9744/katakita.3.4.8-14

Abstract

This project is a gaming information blog that contains types of interesting news referring to the result of the survey on the news that might interest youth video gamers. Based on the survey, the types of news are games? soundtrack, games technology, and superheroes news. The project is also designed based on copywriting theory to create emotional breakthrough and simple design theory to create a truly-simple gaming information blog. The basic concepts of the blog are simple design, four news articles, and three sets of tone. The four types of news are news about games, games? music, games? technology, and superheroes. These four kinds of news are different from the other similar types of blog that only contains gaming news, as in Gamespot.com and Kotaku.com. The tones are friendly, sincere, and sarcastic tone. The gaming information blog has four pages; they are You?ll Like These Games, You?ll Like These News, Release Dates, and About Us. The youth video gamers can access this gaming information blog, search for the four types of news, and comment or discus with other gamers by writing on the comment section of the blog. In other words, youth video gamers can share their ideas or opinions through this gaming information blog. In conclusion, this gaming information blog has differentiation in terms of the types of news. The various types of news in this blog make this blog unique. It also means that the youth gamers only need to access this blog to get more than one kind of news when they access the other similar blogs. Furthermore, this blog can be developed to have its own domain.
TEACHER ROLES AND STUDENTS RESPONSES IMPLEMENTED IN A SENIOR HIGH SCHOOL IN SURABAYA Devin, Elda; Mardijono, Josefa J.
Kata Kita Vol 3, No 4 (2015)
Publisher : Institute of Research and Community Outreach - Petra Christian University

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (348.666 KB) | DOI: 10.9744/katakita.3.4.79-84

Abstract

In this study, the writer would discuss some types of teacher roles which can be implemented in the classroom. The purpose of this study was to find out the types of teacher roles applied in the conversation class and the students responses. The subject of this study was a teacher who teaches a conversation class to senior high school students. The writer used the theories about types of teacher roles by Harmer (2001 and 2007) and Edge&Garton (2007) and students responses by Brown (2007). The writer used classroom observation and video recording to collect the data. In addition, the writer recorded two meeting. The findings revealed that there were six types of teacher roles and five types of students responses applied in this class. The teacher roles are controller, organizer, assessor, resource, observer, and motivator which played based on their functions. The five responses were specific, choral, open-ended, off task, and silence responses. From this study, it could be concluded that the teacher played the five types of teacher roles to engage the active participant from the students shown through the students responses.
A WEBSITE: A WAY TO PROMOTE THE PRODUCTS AND THE SERVICES OF SALIM INTERNATIONAL TOURS AND TRAVEL Merari, Clarrisa; Ibrahim, Jusuf I
Kata Kita Vol 3, No 4 (2015)
Publisher : Institute of Research and Community Outreach - Petra Christian University

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (242.352 KB) | DOI: 10.9744/katakita.3.4.45-49

Abstract

Salim Tours and Travels offers various services such as reserving flight tickets (domestic and international), reserving hotel rooms, assisting clients to apply for passports or visas and providing international or domestic tours. Salim Tours and Travels is located on Panglima Sudirman 72-1, Surabaya, which is at the center of Surabaya. Salim Tours and Travel Agency was established on 2nd February, 2002 in Surabaya. Because of Tour and Travel have a good prospect in the future, Salim Tours need a way to promote their product and services, especially the tours because the tour is a good product to sell. By looking at this condition, I decided to make a website which has 6 pages that consist of ?Home?, ?Ticket and Hotel reservation?, ? Travel Document?, ?Tour?, ?Gallery?, and ?Contact us?, where every page provides all of the information about the services and the products of Salim International Tours and Travel. 
A MARKETING BOOKLET FOR THE SQUARE APARTEL & ARCADE: A WAY TO ATTRACT MORE CUSTOMERS TO THE HOTEL Goliat, Nadia Natasya; Gunawan, Samuel
Kata Kita Vol 3, No 4 (2015)
Publisher : Institute of Research and Community Outreach - Petra Christian University

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (311.257 KB) | DOI: 10.9744/katakita.3.4.15-20

Abstract

The Square Apartel & Arcade is a new exclusive apartelle (a mixture of apartment and hotel) with a ?one stop living? concept. It is located at Siwalankerto Street 146 ? 148, Surabaya, East-Java, Indonesia. It is divided into two different types of business; an apartment and a hotel. In reality, many people think that The Square Apartel & Arcade only provides apartments, not lodgings. Therefore, it has become a problem for The Square. To solve this problem, The Square needs a media which can help its owner to show the real business of The Square, i.e. apartment and hotel. As a result, the writer decided to make a marketing booklet which contains eight parts: table of contents, company overview (?About The Square Apartel & Arcade?), product description (?Room Types?), the price of the product (?Room Rates?), additional services, building facilities, shopping arcade, and contact information (?Contact Us?). By having all the information above, prospective customers would have more precise information about the business of The Square. Hopefully, this marketing booklet will enable The Square to attract and get more customers
THE CREATIVE PROCESS OF ENAROTALI DREAMS, A SCREENPLAY W., Dionisius Andrew; Basuki, Ribut
Kata Kita Vol 3, No 4 (2015)
Publisher : Institute of Research and Community Outreach - Petra Christian University

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (334.586 KB) | DOI: 10.9744/katakita.3.4.85-89

Abstract

This paper is about a project on a screenplay. In my screenplay, I talk about a girl from Java who has to work in remote area in Papua Island. The girl is a volunteer teacher who has to survive to teach the students who are very different from students in Java. To develop the screenplay, I used two theories, namely culture shock and maturation. I use these two theories  because in the main character experiences  culture shock and maturation whe she does her voluntary teaching in Papua. To collect data, I use survey to Eranotali, Papua and libary research on Papua and its cultures. I find the theories and survey as well as libary research help me during the creative process. The theories help me develop realistic characters; while the survey and library research help me picture Eranotali as realistic as possible.   I believe that when the screenplay is made into film, the audience will get the feel of Enarotali and ?experience? the main character?s jurney
THE INNER JOURNEY OF DENIAS TO GET EDUCATION IN DENIAS, SENANDUNG DI ATAS AWAN Pello, Jermi A.; Meilinda, Meilinda
Kata Kita Vol 3, No 4 (2015)
Publisher : Institute of Research and Community Outreach - Petra Christian University

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (240.522 KB) | DOI: 10.9744/katakita.3.4.50-55

Abstract

The first education themed Indonesian movie during Indonesian film industry history is exposed in, Denias, Senandung di Atas Awan. This film presents a struggle of a boy, Denias,  in pursuing his dream to achieve a better education and through this movie he is also recognized as a hero. Moreover, in order to help my pursuit in answering my statement of the problem, I applied Christopher Vogler?s theory which is the Character Arc. Thus, in the end of this study, I can conclude that a common boy can also be recognized as a hero because  he has a great effort. This effort can be seen through his (Denias?) inner journey that leads him to be an educated person. 
A COMPANY PROFILE: A WAY TO PROMOTE THE NEW ENGLISH FOR BUSINESS COMMUNICATION PROGRAM OF PETRA CHRISTIAN UNIVERSITY Gautama, Jane; Tedjaatmadja, Herwindy Maria
Kata Kita Vol 3, No 4 (2015)
Publisher : Institute of Research and Community Outreach - Petra Christian University

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (244.787 KB) | DOI: 10.9744/katakita.3.4.21-26

Abstract

This Business Communication Final Project (BCFP) is made for English for Business Communication (EBC), a new program of the English Department in Petra Christian University. The background of the study is that only few people know about what EBC is because of EBC?s study focus misunderstanding. Thus, EBC needs a company profile booklet, which functions as not only a resume, but also a marketing tool for EBC, to promote its unique strengths as a new program and attract more potential customers, especially high school students and their parents. The company profile booklet outlines EBC history (?EBC-ED?), general overview (?What is EBC??), product and service description, successes and milestones (?Why EBC??), alumni and student testimonials (?What Do Our Alumni and Students Say?), and contact information (?How to Reach Us??). It is expected that this company profile can benefit EBC in its future growth and development.

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