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E-JOURNAL MANAJEMEN FE UNTAD
Published by Universitas Tadulako
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Jurnal Elektronik Ilmu Manajemen Fakultas Ekonomi Universitas Tadulako mempublikasi hasil penelitian ilmiah yang berkaitan dengan Ilmu Manajemen (Manajemen Sumber Daya Manusia, Pemasaran, Keuangan, Operasi)
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Articles 160 Documents
PENGARUH ATRIBUT PRODUK TERHADAP LOYALITAS PELANGGAN TUPPERWARE (STUDI PADA DOSEN DAN TENAGA KEPENDIDIKAN FAKULTAS EKONOMI UNIVERSITAS TADULAKO) SUKMAWATI, SUKMAWATI
JURNAL ILMU MANAJEMEN UNIVERSITAS TADULAKO Vol 1, No 3 (2015)
Publisher : Fakultas Ekonomi Universitas Tadulako

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Abstract

This study aims to determine the effect of Produrict Attbutes [Brand (X1), Packaging (X2), Label (X3), Service (X4), and Warranty (X5)] Tupperware Customer Loyalty (Study on Lecturers and Teaching Personnel Faculty of Economics University of Tadulako ). The type of research used is Causal Descriptive. Population in this research is Lecturer and Teacher of Faculty of Economics of University of Tadulako loyal use Tupperware product. Sampling technique in this study using Purposive Sampling, with the number of samples of 60 respondents. Data collection using questionnaires. The method of analysis using multiple linear regression analysis. Simultaneous test results (Test F) show that variables [Brand (X1), Packaging (X2), Label (X3), Service (X4), and Warranty (X5)] together significantly influence Tupperware Customer Loyalty. Partial test results indicate that Brand (X1), Label (X3), Service (X4), and Warranty (X5) variables significantly influence Tupperware Customer Loyalty. While Packaging variable (X2) partially no significant effect on Customer Loyalty Tupperware (Study on Lecturer and Teaching Personnel Faculty of Economics, University of Tadulako).
PENGARUH KUALITAS LAYANAN TERHADAP KEPUASAN NASABAH PADA PT. MANDALA MULTI FINANCE CABANG PALU DEWI, DEWI
JURNAL ILMU MANAJEMEN UNIVERSITAS TADULAKO Vol 3, No 2 (2017)
Publisher : Fakultas Ekonomi Universitas Tadulako

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Abstract

The purpose of this study is to determine the effect of service quality on customer satisfaction at PT. Mandala Multi Finance Palu Branch. The sample used is 90 respondents, with sampling technique used is purposive sampling. Method of data analysis used in this research is Multiple Linear Regression. The results showed that service quality variables consisting of physical evidence, empathy, reliability, responsiveness, and collateral simultaneously have a significant effect on customer satisfaction at PT. Mandala Multi Finance Palu Branch. While the partial physical evidence, empathy, kahandalan, responsiveness, and guarantee also significantly affect customer satisfaction at PT. Mandala Multi Finance Palu Branch.
PENGARUH KEPERCAYAAN MEREK TERHADAP LOYALITAS PELANGGAN MEMBELI SHAMPO MEREK PANTENE CAHYANINGTYAS, ELOK
JURNAL ILMU MANAJEMEN UNIVERSITAS TADULAKO Vol 2, No 2 (2016)
Publisher : Fakultas Ekonomi Universitas Tadulako

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Abstract

The aim of this research is to determine simultaneous and partial influence of trust brand on the loyalty of student of the Faculty of Economics, Tadulako University, Palu to buy Pantene Shampoo. Sampling method in this research is purposive sampling; with a total sample of 96 respondents. The results of hypothesis testing using F-test show that the three independent variables that are brand trust(X) consisting of brand characteristics (X1), the characteristics of the company (X2) and the characteristics of customers with the brand (X3) simultaneously have positive and significant influence on the dependent variable customer loyalty (Y) with sig-F of 0.000 <0.05. Furthermore, the brand characteristic variable (X1) with sig 0,001, characteristic of the company (X2) with sig of 0.001, and characteristics of customers to the brand value of sig 0.004 <0.05, which shows partial influence on customer loyalty variable (Y). R2 values of 0.645 and brand belief variable (X) simultaneously influence customer loyalty (Y) of 64.5%, while the remaining 35.5% is influenced by other factors that are not examined.
PENGARUH KEPUASAN KONSUMEN TERHADAP PERILAKU PEMBELIAN ULANG KONSUMEN PADA CAFÉ DAN RESTO BANGI KOPITIAM DI KOTA PALU Mas?ud, Anshar Rahman
JURNAL ILMU MANAJEMEN UNIVERSITAS TADULAKO Vol 4, No 1 (2018)
Publisher : Fakultas Ekonomi Universitas Tadulako

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Abstract

This study aims to determine and analyze simultaneous and partial influence of consumer satisfaction on repurchase behavior in Bang Kopitiam Café and Resto in Palu City. The type of research is quantitative. The population in this study involves consumers who have visited Bangi Kopitiam Café and Resto at least 2 times. Sampling technique is accidental method, with sample of 90 respondents. Data collection using questionnaires. Data analysis tool is multiple linear regressions method. The result shows that consumer satisfaction simultaneously and partially influence repurchase behavior of consumers in Bangi Kopitiam Café and Resto Palu City.
KESADARAN MEREK DAN PENGALAMAN MEREK TERHADAP PREFERENSI MEREK PADA PRODUK PARFUM MEREK VITALIS DI UNIVERSITAS TADULAKO ISLAMIAH, FATIKAHTUL
JURNAL ILMU MANAJEMEN UNIVERSITAS TADULAKO Vol 2, No 2 (2016)
Publisher : Fakultas Ekonomi Universitas Tadulako

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Abstract

The aim of this research is to determine the influence of brand awareness and brand experience on the brand preferences of Vitalis perfume in Tadulako University. The type of this research is explanatory. The population in this study focuses on students that consume Vitalis perfume in Tadulako University. The sampling technique applied is purposive sampling technique, with a total sample of 90 respondents. Data collection method is questionnaires. Method of analysis is path analysis. The results of the test show that brand awareness and brand experience have positive and significant influence on brand preference of Vitalis perfume in Tadulako University. Brand experience has positive and significant influence on brand preference of Vitalis perfume in Tadulako University.
PENGARUH INDIVIDUAL CAPABILITY DAN MOTIVASI TEHADAP KINERJA KARYAWAN PADA PT. BALINDO MANUNGGAL BERSAMA KOTA PALU Mariani, Ni Made
JURNAL ILMU MANAJEMEN UNIVERSITAS TADULAKO Vol 4, No 1 (2018)
Publisher : Fakultas Ekonomi Universitas Tadulako

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Abstract

This study aims to determine and analyze simultaneous influence of individual capability and motivation on the performance of employees at PT. Balindo Manunggal Bersama; to analyze partial influence of individual capability and motivation on employees? performance at PT. Balindo Manunggal Bersama. This study uses quantitative approach to explain the relationship between two or more variables studied with a sample of 32 employees. Data analysis technique used is multiple linear regressions. The results of hypothesis testing show that: sig. F value of 0.000 <0.05 means that individual capability and motivation simultaneously have significant influence on employee performance; the value of significance level t sig. 0,000 <? 0.05 shows that individual capability partially has significant influence on employee performance; also, motivation partially has significant influence on employee performance with the significance level of t sig. 0,000 <? 0.05.
PENGARUH DIMENSI KUALITAS LAYANAN TERHADAP KEPUASAN PASIEN RAWAT INAP DI RUMAH SAKIT UMUM DAERAH MOROWALI SULVIANDANI, SULVIANDANI
JURNAL ILMU MANAJEMEN UNIVERSITAS TADULAKO Vol 4, No 3 (2018)
Publisher : Fakultas Ekonomi Universitas Tadulako

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Abstract

The objective of this research is to find out the effect of service quality physical evidence, reliability, responsiveness, assurance and empathy on patients statisfaction in morowali regional hospital. The research problem is whether the quality of service consists of physical evidence, reliability, assurance, responsiveness and empathy simultaneously and partially significan effect on patients satisfaction in morowali regional general hospital. To prove the hypothesis, the researcher used multiple linear regression analysis tool. The sample draw by accidental sampling technique, where anyone who meet at the location of the research direcly determined as a sample if they are suitable as a source of data, data were collected distribution of questionnaires. To prove the hypothesis simultaneously uses the F test while to prove each hypothesis variable uses t teste.
PENGARUH KEPRIBADIAN TERHADAP KEPUTUSAN KONSUMEN MEMBELI PRODUK ROKOK CLAS MILD KOTA PALU AFANDI, MUH.
JURNAL ILMU MANAJEMEN UNIVERSITAS TADULAKO Vol 2, No 1 (2016)
Publisher : Fakultas Ekonomi Universitas Tadulako

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Abstract

The objective of this research is to know the effect of personality factor which consists of age dimension and life cycle stage, occupation and economic circumstances, personality and self-concept as well as lifestyle and values simultaneously and partial to the purchase of Clas Mild cigarette in Palu. The researcher takes 97 samples of respondents by using purposive sampling method, and data analysis tool used is multiple linear regression. Based on the result of multiple linear regression test, can be concluded: simultaneously the personality factor which consists of age dimension and life cycle stage, occupation and economic circumstances, personality and self-concept as well as lifestyle and values simultaneously and partial to the purchase of Clas Mild cigarette in Palu with the significant value F is 0,000 < 0.05. The age partial and life cycle stage, occupation and economic circumstances, personality and sellf-concpt as well as lifestyle and values are influenced significantly to the purchase of Clas Mild cigarette in Palu. The value of age and life cycle stage are 0.004 < 0.05, occupation and economic circumstance are 0.009 < 0.05, personality and self-concept are 0.027 < 0,05, life style and value are 0.02 < 0.05.
PENGARUH CITRA MEREK DAN WORD OF MOUTH TERHADAP KEPUTUSAN PEMBELIAN SEPEDA MOTOR YAMAHA HABIR, HASTUTI
JURNAL ILMU MANAJEMEN UNIVERSITAS TADULAKO Vol 4, No 3 (2018)
Publisher : Fakultas Ekonomi Universitas Tadulako

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Abstract

This research aims to find out and analyze the effect of brand image and word of mouth, either simultaneously or partially on the decision of purchasing Yamaha motorcycle in Bungku Tengah of Morowali Regency. This was a descriptive research with population of consumers of yamaha motorcycle in Bungku Tengah of Morowali Regency. Sample used was random sampling, in which 91 people selected as the sample. Data collection was questionnaire and it was analyzed using multiple linear regression analysis.The research result reveals that significant probability value of brand image variable (0.002) < (0.05) so the brand image variable has a significant effect on the decision of purchasing, significant probability value of word of mouth (0.087) > (0.05) so the word of mouth variable has no effect on the decision of purchasing. It means the brand image variable partially has a significant effect on decision of purchasing; however, word of mouth variable partially has no effect on kdecision of purchasing.
ANALISIS KINERJA KEUANGAN PT. PLN (PERSERO) INDONESIA PERIODE 2011-2015 PURNAMA SARI, ITA
JURNAL ILMU MANAJEMEN UNIVERSITAS TADULAKO Vol 2, No 1 (2016)
Publisher : Fakultas Ekonomi Universitas Tadulako

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Abstract

The purpose of the research is to analyze the financial performance and financial health of PT. PLN (Persero) Indonesia in 2011- 2015 based on the Decree of the Ministry of State-Owned Enterprises No: KEP-100/MBU/2002 on company?s health assessment on eight indicators: ROE, ROI, Current Ratio, Cash Ratio, Collection Period, Inventories, Total Assets Turn Over, and Total Ratio of Own Capital to Total Assets and Trend Analysis. The result shows that the financial performance of the liquidity ratio indicates that the company has not fully settled its current debt by using cash and guarantee the current debt with current assets. Profitability ratio shows the company's financial performance has not fully generate profit by using its own capital and company assets. Leverage ratio shows that the company is able to finance the assets with its own capital and at the ratio of activity indicates that the company has been optimal in using the receivables and inventory to generate revenue but the total rotation of assets not yet optimal used to generate income. Therefore, the health assessment on the financial aspects of PT. PLN (Persero) Indonesia in the period of 2011-2015is predicated less healthy.

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