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Journal of Visual Art and Design
ISSN : 23375795     EISSN : 23385480     DOI : -
Core Subject : Humanities, Art,
Journal of Visual Art and Design welcomes full research articles in the area of Visual Art and Design from the following subject areas: Design History, Art History, Visual Culture, Design Methodology, Design Process, Design Discourse, Design and Culture, Sociology Design, Design Management, Art Critism, Anthropology of Art, Artifact Design, Industrial Design, Visual Communication Design, Photography, Interior Design, Craft, Architecture, Film, Multimedia, Creative Industry, Design Policy, and other historical, critical, cultural, psychological, educational and conceptual research in visual art and design. Publication History Formerly known as: ITB Journal of Visual Art and Design (2007 – 2012)
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Articles 8 Documents
Search results for , issue "Vol 9, No 2 (2017): Journal of Visual Art and Design" : 8 Documents clear
Indonesian Perceptions Toward Materials in Context of Culture Prameswari, Intan; Hibino, Haruo; Koyama, Shinichi
Journal of Visual Art and Design Vol 9, No 2 (2017): Journal of Visual Art and Design
Publisher : ITB Journal Publisher, LPPM ITB

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (559.622 KB) | DOI: 10.5614/j.vad.2017.9.2.5

Abstract

Human attitudes, behavior and perceptions are shaped by their culture. Culture is deeply embedded in all aspects of human life, including design development. This study was conducted to discover perceptions regarding five chair materials (wood, rattan, bamboo, metal, and plastic) in a cultural context in an Indonesian student sample group. A previous study suggested that Indonesian participants have a positive attitude toward natural chair materials such as wood and rattan. The experimental results of the present follow-up study suggest that rattan is the chair material most representative of Indonesian culture. As a heterogeneous country, Indonesia has multiple ethnicities, which influences the perception of which material best represents Indonesian culture.
Visualisasi Tenun Baduy Maftukha, Nina; Yustiono, Yustiono; Adriati, Ira
Journal of Visual Art and Design Vol 9, No 2 (2017): Journal of Visual Art and Design
Publisher : ITB Journal Publisher, LPPM ITB

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (948.956 KB) | DOI: 10.5614/j.vad.2017.9.2.1

Abstract

Abstrak. Kegiatan menenun sudah melekat di setiap jiwa perempuan di Suku Baduy mulai dari umur tiga tahun. Rumusan permasalahan dalam penelitian ini adalah: 1) Bagaimana visualisasi tenun yang diproduksi Masyarakat Baduy? 2) Bagaimana pewarisan dalam hal membuat kain tenun ditransmisikan pada masyarakat Baduy? Penelitian ini menggunakan metodologi etnografi dengan pendekatan kualitatif. Data didapat dengan teknik observasi partisipan, tersamar, wawancara mendalam, Studi dokumentasi, dan Studi pustaka. Penelitian ini fokus pada visualisasi tenun Suku Baduy, meliputi filosofi menenun, proses pembuatan motif, teknik menenun, pola pewarisan tenun, dan faktor pendukung lestarinya tenun Suku Baduy. Filosofi dan tata cara membuat motif tenun Suku Baduy merupakan amanat dari para leluhur. Motifnya diambil dari pencerminan alam dan pikukuh Suku Baduy, dan ada juga yang merupakan kreasi sendiri. Teknik menenun berupa teknik buatan tangan yang menggunakan ATBM (Alat Tenun Bukan Mesin) atau dikenal dengan sebutan pakara tinun (peralatan tenun). Pola pewarisan dilakukan dengan cara patuh terhadap pandangan hidup atau pikukuh Suku Baduy, setiap ibu mengajarkan kepada anaknya, serta anak sendiri belajar dengan teman sebayanya di sosompang atau teras rumah. Tenun Baduy hingga sekarang masih bisa bertahan disebabkan oleh beberapa faktor, diantaranya penduduk Suku Baduy sangat taat kepada amanat para leluhurnya, untuk memenuhi kebutuhan sandang, faktor keyakinan dan filosofi Baduy, faktor geografi, keterbatasan interaksi, identitas, faktor ekonomi, dan kemitraan.Kata kunci: Baduy; perempuan; sejarah; tenun; visualisasi.Visualizing Baduy WeavingAbstract. Weaving is engraved in the soul of every Baduy woman, who start learning this skill from the age of three. The problem formulation of this study is twofold: 1) How can Baduy weaving be visualized? 2) How are the inherited weaving skills transferred by the Baduy people? The data used in this study were collected through blind participant observation, in-depth interviews, a documentation study and a literature review. This study focused on visualizing Baduy weaving, including the philosophy of weaving, the process of pattern making, weaving techniques, inherited weaving patterns, and factors supporting the preservation of Baduy weaving. The philosophy and procedure of Baduy weaving are inherited from ancestors. The patterns originate from reflection on nature and the Baduy way of life (pikukuh), and also own creations are produced. The Baduy people practice handweaving using a handloom (no machine tools), known in their language as pakara tinun. The transfer of inherited patterns happens through the adherence to the Baduy way of life. Every mother teaches her children, who then develop their skill by themselves together with their peers on a porch (sosompang). Baduy weaving until now has survived due to several factors, including the Baduy people being very obedient to the mandates of their ancestors with regards to clothing, their beliefs and philosophy, their geographical location which limits interaction with the outside world, Baduy identity, economic factors, and partnerships.Keywords: Baduy; history; visualization; weaving; women.
Cover Vol. 9 No. 2, 2017 Design, Journal of Visual Art and
Journal of Visual Art and Design Vol 9, No 2 (2017): Journal of Visual Art and Design
Publisher : ITB Journal Publisher, LPPM ITB

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (4983.85 KB)

Abstract

Front Matter Vol. 9 No. 2, 2017 Design, Journal of Visual Art and
Journal of Visual Art and Design Vol 9, No 2 (2017): Journal of Visual Art and Design
Publisher : ITB Journal Publisher, LPPM ITB

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (55.151 KB)

Abstract

Dualisme Modular Putra, Natas Setiabudhi Daryono; Irianto, Asmudjo Jono
Journal of Visual Art and Design Vol 9, No 2 (2017): Journal of Visual Art and Design
Publisher : ITB Journal Publisher, LPPM ITB

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (832.891 KB) | DOI: 10.5614/j.vad.2017.9.2.3

Abstract

Abstrak. Dualisme merupakan konsep filsafat yang menyatakan bahwa segala sesuatu memiliki dua hal yang berlawanan atau prinsip. Hidup dan mati, laki dan perempuan, siang dan malam, jiwa dan raga, sehat dan sakit, kaya dan miskin, baik dan buruk, halal dan haram, pro dan kontra, aktif dan pasif, statis dan dinamis, tampan dan buruk rupa, besar dan kecil, panjang dan pendek, manis dan pahit, mahal dan murah, kuat dan lemah, dan seterusnya. Dalam konteks karya ini merupakan representasi dari manusia yang pada dasarnya memiliki 2 kepribadian, baik dan buruk. Keduanya diterjemahkan ke dalam konsep modular dalam menyusun sebuah konfigurasi karya.Pesan yang ingin penulis sampaikan adalah seseorang tidak bisa dinilai dari ?baju atau seragam? yang ia pakai. Selain itu keseimbangan dalam baik dan buruk yang direpresentasikan dengan modul positif dan negatif menjadi ambigu dalam kaitan dengan pahala dan dosa dalam Islam. Karya ini meminjam gambar Rubin?s vase/goblet (vas/piala Rubin) karya seorang psikolog gestalt Edgar Rubin asal Denmark yang ditransformasi menjadi sebuah karya keramik 3 dimensional [1]. Vas/piala Rubin ini secara perseptual memiliki 2 makna, yaitu gambar vas/piala dan siluet wajah dari samping yang saling berhadapan (pengaruh antarobjek dan latar secara bergiliran). Proses kreasi berasal dari pengalaman empirik personal yang dihubungkan dengan teori-teori pendukung. Perpaduan keduanya menghasilkan karya seni yang merupakan representasi dari realitas. Dalam penciptaan karya seni rupa sebenarnya tidak ada metode baku seperti halnya dalam riset pada umumnya. Proses kreasi kadang berdasarkan intuisi, pengalaman personal yang dominan dan mengandung narasi yang sangat subjektif. Kesemuanya itu dikaitkan dengan disiplin ilmu lainnya (sosial, ekonomi, budaya dan politik) untuk menghasilkan sebuah representasi.Kata kunci: ambigu; dualisme; gestalt; keramik; modular; vas/piala Rubin.Modular DualismAbstract. Dualism is the concept that everything has two opposite sides or principles. Life and death, male and female, day and night, body and soul, health and sickness, rich and poor, good and evil, halal and haram, pro and con, active and passive, static and dynamic, good and bad looking, big and small, long and short, bitter and sweet, expensive and cheap, strong and weak, and so on. In the context of art, dualism is the representation of human beings as basically having two personalities, good and evil. Both were translated into a modular concept for creating a work configuration. The message that the artist wanted to deliver is that an individual cannot be judged from the ?clothes or uniform? s/he wears. In addition, a balance between good and evil represented by positive and negative modules is ambiguous in relation to the concept of reward and punishment in Islam. This final project draws upon the famous vase/goblet picture by Danish gestalt psychologist Edgar Rubin, which was transformed into a three-dimensional ceramic artwork [1]. Rubin?s vase/goblet perceptually contains two meanings, namely the image of a vase/goblet and a facial silhouette facing each other (alternatingly appearing as object or background). The creative process comes from personal-empirical experience linked to the supporting theory. The combination of both resulted in an artwork that represents reality. Generally, in the creation of visual artworks there is no formal method as in scientific research. The creative process is sometimes based on intuition, a dominant personal experience and contains a very subjective narration. All of these are related to other disciplines (social, economical, cultural and political), in order to create a representation.Keywords: ambiguity; ceramic; dualism; gestalt; modular; Rubin?s vase/goblet.
Translasi Pencak Silat Kedalam Film Animasi (Studi Kasus Film Kung Fu Panda) Ramadhan, Riyo; Ahmad, Hafiz Aziz; Mansoor, Alvanov Z.
Journal of Visual Art and Design Vol 9, No 2 (2017): Journal of Visual Art and Design
Publisher : ITB Journal Publisher, LPPM ITB

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (851.456 KB) | DOI: 10.5614/j.vad.2017.9.2.4

Abstract

Abstrak. Sebagai tradisi yang telah membudaya dari sejak zaman dahulu kala, pencak silat lahir sebagai benteng kekuatan pertahanan diri sekaligus menjadi seni yang memperkaya khazanah kebudayaan bangsa Indonesia. Namun, kuatnya terpaan kebudayaan seni bela diri impor yang masuk (karate, kung fu, tae kwon do, muay thai, capoeira, dll), yang selalu didukung dengan berbagai kemasan media entertainment modern, membuat silat menjadi kalah populer bahkan di mata dan persepsi masyarakat Indonesia sendiri. Hal ini mengakibatkan para generasi muda memandang seni bela diri impor menjadi lebih superior ketimbang pencak silat. Jika hal ini terus berlangsung tanpa ada usaha untuk mengembangkan pencak silat melalui media modern, maka akan sangat sulit untuk mempertahankan dan mengembangkan tradisi ini di masa depan. Tujuan dari makalah ini ialah untuk membuktikan dan menggali potensi animasi sebagai media alternatif yang efektif untuk memvisualisasikan adegan dan cerita bertemakan pencak silat. Adapun studi kasus yang menjadi acuan dalam penelitian ialah film animasi ?Kung Fu Panda?.  Penelitian ini mengkaji studi kasus dengan menggunakan metode kualitatif deskriptif, lalu dianalisis dengan pendekatan analisis deskriptif untuk mengkaji dan mengidentifikasi pemasalahan dan solusi. Pembahasan dari makalah lebih ditekankan pada kekuatan penyampaikan cerita melalui gambar (visual storytelling) yang efektif terkait dengan pencak silat. Hasil dari penelitian ialah cara penyampaian pesan yang efektif mengenai elemen dan esensi pencak silat sebagai bentuk translasinya kedalam film animasi. Pesan tersebut dapat disampaikan dengan menggunakan aspek narasi, gesture, dan simbol yang diakomodasi dengan aspek visual storytelling.Kata kunci: Budaya Indonesia; film animasi; Kung Fu Panda; pencak silat; visual storytelling.Translating Pencak Silat Into An Animation Film (Case Study The Film Kung Fu Panda)Abstract. A tradition that has been part of Indonesian culture since ancient times, pencak silat was born as a form of self-defense and at the same time has grown into an art form that belongs to the cultural treasures of the Indonesian nation. However, strong exposure to martial arts from abroad (karate, kung fu, tae kwon do, muay thai, capoeira, etc.), always supported by a variety of modern media entertainment, has made pencak silat loose prominence in the eyes and perception of Indonesians. This makes the younger generation consider foreign martial arts to be superior to pencak silat. If this continues without any effort to propagate pencak silat through modern media, it will be very difficult to preserve and develop this tradition in the future. The objective of this study was to demonstrate and explore the potential of animation as an effective alternative medium to visualize pencak silat themed scenes and stories. The animation film ?Kung Fu Panda? was used as a case study. It was examined using a descriptive qualitative method and then analyzed using a descriptive analysis approach to assess and identify problems and solutions. The discussion in this paper emphasizes the strength of delivering the story through images (visual storytelling) effectively associated with pencak silat. The result of the research is an effective way of delivering a message about the elements and essence of pencak silat translated to animated film. The message can be delivered using narrative aspects, gestures, and symbols accommodated by the visual aspect of storytelling.Keywords: animated film; Indonesian Culture; Kung Fu Panda; pencak silat; visual storytelling.
Back Matter Vol. 9 No. 2, 2017 Design, Journal of Visual Art and
Journal of Visual Art and Design Vol 9, No 2 (2017): Journal of Visual Art and Design
Publisher : ITB Journal Publisher, LPPM ITB

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (71.636 KB)

Abstract

Pengaruh Elemen Interior Restoran Terhadap Pengalaman Nostalgia Konsumen Rahma, Miranti Sari; Wardono, Prabu; Budiarti, Lies Neni
Journal of Visual Art and Design Vol 9, No 2 (2017): Journal of Visual Art and Design
Publisher : ITB Journal Publisher, LPPM ITB

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.5614/j.vad.2017.9.2.2

Abstract

Abstrak. Selama beberapa tahun terakhir, restoran bertema "nostalgia"menjadi populer di Bandung. Penelitian ini bertujuan untuk mengeksplorasi unsur-unsur lingkungan yang disukai konsumen di restoran yang dapat mempengaruhi respon pengalaman nostalgia konsumen di restoran. Penelitian ini menggunakan metode deskriptif eksploratif untuk menentukan variabel yang dapat digunakan sebagai stimulus eksperimen berikutnya guna mendapatkan respon persepsi, emosi, dan sikap. Data hasil eksperimen dianalisis menggunakan ANOVA, menunjukkan bahwa (1) elemen interior restoran yang paling mempengaruhi pengalaman nostalgiakonsumen di restoran;(2)meskipun gaya modern dapat membangkitkan respon persepsi, emosi dan sikap nostalgia, elemen dekoratif dan furnitur kolonial paling efektif dapat membangkitkan pengalaman nostalga; (3) ditemukan juga hubungan antara persepsi, emosi, dan sikap kaitannya dengan proses persepsi, emosi dapat mempengaruhi sikap konsumen di restoran, hal ini  sejalan dengan mekanisme persepsi dimana kontribusi pengalaman masa lalu dapat membangkitkan emosi sehingga mempengaruhi persepsi dan munculnya sikap konsumen di restoran.Kata kunci: elemen interior; gaya kolonial; nostalgia; pengalaman konsumen; restoran.Effect of Restaurant Interior Elements on Consumer Nostalgic ExperienceAbstract.In the last few years, ?nostalgic? restaurants have become quite popular in Bandung. This study was aimed at exploring interior elements that may evoke a nostalgic experience in consumers in a restaurant. In this study, an exploratory descriptive method was applied to determine the variables to be used as stimulus in the experiment to get perception, emotion, and attitude responses. The data of this research were analyzed by ANOVA and showed that: (1) interior elements of the restaurant influenced the nostalgic experience by consumers; (2) colonial decorative elements and colonial style furniture, even if other interior elements have a modern style, can evoke nostalgic perceptions, emotions, and attitudes; (3) a link was found between perceptions, emotions and attitudes and the perception process. Emotion can influence consumer attitudes in the restaurant in line with the mechanism of perception where past experiences influence consumer attitudes that are formed in the restaurant.Keywords: consumer experience; colonial style; interior elements; nostalgia; restaurant.

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