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ASEAN Journal on Hospitality and Tourism
ISSN : 14122073     EISSN : 27222748     DOI : -
The main purpose of this international refereed journal is to advance and foster tourism and hospitality education, research, and professionalism in the Southeast Asia region. The journal provides a vehicle for increasing awareness, consideration and analysis of issues in tourism and hospitality, and also promotes the interchange of ideas, and comparative studies, both within the countries of the region and between these countries and other parts of the world.
Arjuna Subject : -
Articles 5 Documents
Search results for , issue " Vol 6, No 1 (2007)" : 5 Documents clear
OURIST DESTINATIONS AND DISEASE: VIETNAM’S TOURISM INDUSTRY AND THE SARS CRISIS HENDERSON, JOAN C
ASEAN Journal on Hospitality and Tourism Vol 6, No 1 (2007)
Publisher : ITB Journal Publisher, LPPM ITB

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Abstract

Tourism crises are becoming increasingly common, triggered by events within and outside the industry. Understanding the crisis process and managing it effectively are thus important issues for those involved in tourism. Vietnam confronted one such crisis in 2003 when the Severe Acute Respiratory Syndrome (SARS) virus, which affected a number of countries in the region, was discovered in Hanoi. Fears of the disease led to a sudden fall in tourist arrivals and prompted a response from the industry in the areas of health and safety, finance, human resources and marketing. Management of the crisis appeared generally successful, although recovery was aided by wider developments. Information obtained from interviews with industry representative is presented and a crisis management campaign model is proposed to help assist in future crises which seem inevitable in the modern world.
A ESTIMATING MALAYSIAN ECOTOURISM DEMAND USING FUZZY MODEL (CASE STUDY OF STATE OF MALACCA) ROSTAMI, YOUSEF
ASEAN Journal on Hospitality and Tourism Vol 6, No 1 (2007)
Publisher : ITB Journal Publisher, LPPM ITB

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Abstract

Fuzzy regression model (FRM) is an alternative to evaluate the relation between variables among the forecasting models, when the data are not sufficient to identify the relation and we have uncertainty in data. Behavior and thinking of the people, with their differences on emotions and intuitions, produce the ambiguity in social studies. Instead of using point estimation in conventional probability theory, fuzzy set theory can be used to granulate a concept into a set with membership function and thus decreases the amount of required data. In the last two decades, Fuzzy Sets Theory that was introduced in 1965 by Prof. Lotfi A. Zadeh has received wide attention particularly with successful applications in various fields ranging from engineering to social science studies. Besides being an alternative to Conventional Regression Model (CRM), the Fuzzy Regression Model (FRM) has the ability to evaluate relationships between variables when the data series are limited and uncertain. Moreover, the fuzzy regression is able to address the ambiguity in the variables, such as human behavior, thinking and subjectivity. In this paper, we estimate the demand model for ecotourism in Malacca state by using FRM as an alternative approach. Results show that trip cost, opportunity cost, time and income are the significant variables that could explain variation in number of trip as dependent variable.
HOTEL MANAGEMENT AND BRAND ACHIEVEMENT : A STUDY OF HOTEL INDUSTRY ACHIEVEMENT RUMAMBI, LEONID JULIVAN
ASEAN Journal on Hospitality and Tourism Vol 6, No 1 (2007)
Publisher : ITB Journal Publisher, LPPM ITB

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Abstract

Hotel industry is a form of an intense interaction between employee and consumer. When a hotel chooses to perform in a perfect manner, then every operational mistakes will be considered as a loss and lowered brand asset value in consumer’ mind. Therefore, it can be the most valuable asset of a company and it will not exist without a loyal and satisfied consumer who also respects the brand that is promoted by the company. In this case, a hotel can develop its market size and consumers’ growing rate by emphasizing best service to them. This approach surely gives more advantage than other marketing activities such as discount or promotion program. Besides, it costs cheaper to give a best service to hotel’s existing consumers than trying to get new ones. This article will explain further about the importance of a balance between marketing, operational, and brand asset value in hotel industry through hotel management.
TOURISM AND ENVIRONMENTAL QUALITY MANAGEMENT: COMPARATIVE PERSPECTIVES GEORGE, BABU P
ASEAN Journal on Hospitality and Tourism Vol 6, No 1 (2007)
Publisher : ITB Journal Publisher, LPPM ITB

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Abstract

Tourism and the environment are intricately and inseparably interlinked, with many positive  relationships as well as several irreversible negative impacts. Destinations of higher environmental quality attract tourists and in that process are also transmuted, either positively or negatively. Drawing evidences largely from the Indian context, the present paper analyzes the root causes of tourism related degradation in environmental quality and suggests alternatives that synergizes tourism and environment. Two case studies are presented: one to show how tourism produces inferior environmental quality and the other to suggest a practical means to overcome the apparent contradiction between conservation and development. It is concluded that the paradigm of ecocultural tourism and the praxis of community based ecotourism could provide useful global frameworks with reference to which locally informed quality-tourism initiatives could be formulated and customized.
TOURISM AND THE HINGGI DESIGN OF EAST SUMBA: A STUDY ON THE AESTHETICAL MORPHOLOGY OF COLORS AND MOTIFS OF TRADITIONAL CLOTHS ANAS, BIRANUL
ASEAN Journal on Hospitality and Tourism Vol 6, No 1 (2007)
Publisher : ITB Journal Publisher, LPPM ITB

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Abstract

In Indonesia, the tourism business, international tourism in particular, had been proceeding since the beginning of the 20th century and was increasingly confirming its existence during the period of the 1970-ies up to the 1990-ies due to the government planned development policy at that time. The development had impacted considerably on various sectors related to the country’s culture, especially on the local people’s traditional art in tourists receiving areas. Particular tourist destination areas have experienced certain changes in the orientation of production, from meeting the needs of internal cultures to serving the demands of external tourism established markets. This paper discusses the development of motifs of a specific traditional cloth produced by the East Sumba people in the years 1900 – 2000. During the span of the respective 100 years, the visual appearance of the cloth, hinggi, had undergone changes due to external influences coming along with tourism. It transformed from its idealistic or traditional characteristics to having certain commercial attributes as shown by the morphology of its design or motifs. Besides, the cloth functions had also changed from a traditional object of textile to become a souvenir for use as an interior decoration element.

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