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Contact Name
Dr. Mohammad Arief, SE., MM.
Contact Email
kompetensi.feb@trunojoyo.ac.id
Phone
+62 8123227266
Journal Mail Official
kompetensi.feb@trunojoyo.ac.id
Editorial Address
Jl. Raya Telang, PO Box. 2 Kamal, Bangkalan - Madura
Location
Kab. pamekasan,
Jawa timur
INDONESIA
Articles 102 Documents
PRODUCT PLACEMENT: FILM, PROGRAM TELEVISI, VIDEO GAMES, ATAU MUSIK ? Purnomo, Zhendy Valentina
Kompetensi (Competence : Journal of Management Studies) Vol 9, No 1 (2015): APRIL
Publisher : Universitas Trunojoyo Madura

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (402.894 KB) | DOI: 10.21107/kompetensi.v9i1.1417

Abstract

Every companies manage to introduce their brand and product to community. Their effort to introduce their brand or products are to implement the marketing strategy. Effective marketing strategy can help the companies to achieve their goals. Promotion is one of the example of marketing strategy. Media campaign that mostly used nowadays is advertisement through television. There are many weakness in media television marketing. Therefore, marketing people already plan a new promoting strategy,that called product placement. Product placement can be very effective to companies to market their brand or even their products. Product placement media example is by placing advertisement in movies, television programs, video games, or music. Choosing appropriate product placement media can affect positively to the companies. Every product placement media has their own strength and weakness. This research aims to analyze which media is the most effective in product placement.
DIGITAL MARKETING AS AN INTEGRATED MARKETING COMMUNICATION STRATEGY IN BADAN USAHA MILIK DESA (BUMDESA) IN EAST JAVA Pambudi, Bambang Setiyo; Suyono, Suyono
Kompetensi (Competence : Journal of Management Studies) Vol 13, No 2: Oktober
Publisher : Universitas Trunojoyo Madura

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (943.896 KB) | DOI: 10.21107/kompetensi.v13i2.6829

Abstract

The purpose of this study is how the marketing communication strategy through digital marketing is carried out by BUMDesa businesses as a driver of the village economy in order to prosper the Village Communities in East Java in marketing their products. This research is focused on the online media such as Instagram Business, Facebook Business and Whatshapp Business.This study used qualitative research methods to provide data and facts about the application of digital marketing in Badan Usaha Milik Desa (BUMDesa). Interviews, documentation, and observation used as data collection techniques. Data is analyzed with a grounded theory approach that provides development of the field of research studies. The analysis techniques consisted of data reduction, data presentation and conclusion.The research findings show that in marketing BUMDesa products, marketing trends are shifting from conventional (offline) to digital (online). The concept of digital marketing for BUMDesa businesses is to be able to market their products from anywhere and anytime through the internet / online media. So the communication strategy is done through digital marketing are the submission of positioning statements in each post on online media (Instagram Bisnis, Facebook Bisnis and Whatshap Bisnis) and the speed of response to online reviews of online media. Suggestions for BUMDesa in carrying out marketing activities, both conventional and especially digital marketing, can be developed for better management.
PEMANFAATAN MEDIA SOSIAL INSTAGRAM SEBAGAI KOMUNIKASI PEMASARAN MODERN PADA BATIK BURNEH Kurniawan, Puguh
Kompetensi (Competence : Journal of Management Studies) Vol 11, No 2 (2017): OKTOBER
Publisher : Universitas Trunojoyo Madura

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (180.874 KB) | DOI: 10.21107/kompetensi.v11i2.3533

Abstract

This study aims to utilize social media instagram as one of the forms of modern marketing communication. By utilizing social media instagram as one of the modern marketing communication aims to facilitate consumers in making purchases or transactions of an item and also seek information about goods to be purchased easily.The development of communication technology makes it easier for the flow of information exchange. The large number of instagram users make this social network increasingly functioning as a medium for doing business. Researchers want to know how big the role of instagram as an online business media on Batik burneh when used as an online business communication media. The results show that Instagram not only serves as a media campaign in online business, but also serves as a medium to communicate with potential customers. In addition instagram also provides a broad market share for online business players. This certainly gives its own impact on the sales of batik burneh. The conclusion resulting from this research is, instagram is a social network whose presence is increasingly maximized as a medium of doing business online. The role of which is instagram as a media campaign that is considered effective by the owner of Batik burneh, both instagram role as a medium of communication between Batik burneh with its customers. The three instagram acts as a container to find customers and the last instagram gives an impact to the increase of sales on Batik burneh
PERAN ASET DAN PROSES DALAM PEMBENTUKAN KINERJA DAYA SAING UKM SEPATU DI SURABAYA Setyawan, Andhy; Santoso, Henrycus Winarto
Kompetensi (Competence : Journal of Management Studies) Vol 10, No 1 (2016): APRIL
Publisher : Universitas Trunojoyo Madura

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (437.508 KB) | DOI: 10.21107/kompetensi.v10i1.3419

Abstract

Small and medium enterprises (SMEs) have an important role and strategic development. A healthy growth of SMEs will be a competitive advantage for developing countries to be able to survive and move forward in the competitive dynamics in the era of globalization. This study aims to examine the performance of the competitiveness of SMEs shoes on the Surabaya region through Asset approach - Process - Performance (APK). Based on the results of the regression analysis, found that the positive effect of SME assets in process, and the process is also a positive effect on performance.
PENGARUH PERSEPSI MANFAAT, PERSEPSI KEMUDAHAN, KEAMANAN DAN KETERSEDIAAN FITUR TERHADAP MINAT ULANG NASABAH BANK DALAM MENGGUNAKAN INTERNET BANKING (STUDI PADA PROGRAM LAYANAN INTERNET BANKING BRI) Ahmad, -; Pambudi, Bambang Setiyo
Kompetensi (Competence : Journal of Management Studies) Vol 8, No 1 (2014): APRIL
Publisher : Universitas Trunojoyo Madura

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (187.45 KB) | DOI: 10.21107/kompetensi.v8i1.589

Abstract

The purpose of this research was to identify variables which influenced re-intention of bank?s customer BRI to re-use Internet Banking BRI either partially or simultaneously.The research used a quantitative method where the populations were all of the BRI customers in the town of Bangkalan who used the Internet Banking BRI services and obtained a sample of 50 respondents its taken using purposive sampling method by distributing questionnaires.
PENGARUH QUICK RATIO, INVENTORY TURNOVER DAN DEBT TO EQUITY RATIO TERHADAP RENTABILITAS PADA PERUSAHAAN KABEL YANG TERDAFTAR DI BURSA EFEK INDONESIA Fadilah, Nurul; Ghani, Echsan; Amaniyah, Evaliati
Kompetensi (Competence : Journal of Management Studies) Vol 11, No 1 (2017): APRIL
Publisher : Universitas Trunojoyo Madura

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (334.77 KB) | DOI: 10.21107/kompetensi.v11i1.3661

Abstract

The purpose of study is to determine the effect of Quick Ratio, Inventory Turnover and Debt to Equity Ratio  to Profitability on cable companies listed in Indonesia Stock Exchange. This study  use quantitative method. Based on purposive sampling method,  the are 6 companies in cable sector as sample. The multiple liniear regression analysis is used to test  the hypothesis. The result of this study indicate that  all independent variables don?t affect simultans to Profitability while in partial Quick Ratio, Inventory Turnover and Debt to Equity Ratio don?t affect to Profitability. the coefficient of determination (R2) in this study is 6.1%, it means that the independent variables used in this study can explain the dependent variable  6.1% and the rest 93, 9% is explained by other variables that are not used in this study.
KONSEP ECONOMIC VALUE ADDED UNTUK MENILAI KINERJA KEUANGAN PERUSAHAAN YANG TERDAFTAR PADA BURSA EFEK INDONESIA (STUDI KASUS PADA PT. DARYA VARIA LABORATORIA TBK) Anam, Chairul
Kompetensi (Competence : Journal of Management Studies) Vol 8, No 2 (2014): OKTOBER
Publisher : Universitas Trunojoyo Madura

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (206.603 KB) | DOI: 10.21107/kompetensi.v8i2.653

Abstract

   This Research aims to analyze the concept of economic value added to assess the financial performance of companies listed on the Indonesian Stock Exchange (Case Study at PT. Darya Varia Laboratories Tbk) is engaged in the pharmaceutical field during 2008 - 2012. The results showed the results of the calculation of EVA in the year 2008 - 2009 is negative, indicating a negative EVA value is not the process of economic added value and shareholders do not receive returns commensurate with your investment, then the following year the value of EVA is positive and increasing. With the increase proves the company has provided value-added to investors and satisfy the parties concerned, especially the shareholders 
PERAN TIME MANAGEMENT TERHADAP PERILAKU DAN PERSEPSI MAHASISWA DALAM ORGANISASI J Abi, Agnes Cornelia; Saadah, Kimiaus
Kompetensi (Competence : Journal of Management Studies) Vol 12, No 2 (2018): OKTOBER
Publisher : Universitas Trunojoyo Madura

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (472.874 KB) | DOI: 10.21107/kompetensi.v12i2.4953

Abstract

 ABSTRACTThis scientific article aims to provide an overview of how much time management influences students 'behavior and perceptions when they are members of the Student Activity Unit (UKM) at the Trunojoyo Madura University (UTM) and also analyzes the factors that influence students' perceptions of being a member of UKM. Time management is important to be studied by members of SMEs in order to improve the quality of human resources (HR) and organizational quality, in addition to this student perception is also useful to anticipate the cessation of SME members, the data collection method used in writing this article is collecting questionnaire data , for students who are still active as members of SMEs and students who are not active or stop being members of SMEs, the results obtained in the discussion of this article are time management, perception and interest greatly influence the activeness of students to become members of the organization
PENGETAHUAN ECOLABEL DI INDONESIA VERSUS PENGETAHUAN ECOLABEL DI NEGARA MAJU YANG BERPENGARUH PADA NIAT DAN KEPUTUSAN PEMBELIAN Susilo, Bobby Oktavian
Kompetensi (Competence : Journal of Management Studies) Vol 10, No 2 (2016): OKTOBER
Publisher : Universitas Trunojoyo Madura

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (261.491 KB) | DOI: 10.21107/kompetensi.v10i2.3519

Abstract

The deterioration of our environment has increased people?s environmental awareness these days. This awareness act can be done through the procurement of certified products as ecolabeling and provides knowledge on ecolabeling. Each country has their own individual preferences in ecolabeling policy. Also, consumers in Indonesia and in other developed countries have different knowledge about it. Thus, creating differences in purchase intentions and purchasing decisions on ecolabelled products. In Indonesia, the knowledge of ecolabel is still low while it is high in other developed countries. The effect of low knowledge about ecolabeling is a lack of awareness of environmental damage and the level of purchase intention and purchase intention and decisions. Government plays an active role in the public?s knowledge about ecolabelling.
ANALISIS STRUKTUR MODAL PERUSAHAAN AKUISITOR SEBELUM DAN SETELAH MELAKUKAN AKUISISI SERTA PENGARUHNYA TERHADAP HARGA SAHAM PERUSAHAAN Haryati, -; Amaniyah, Evaliati; Nugroho, Prasetyo
Kompetensi (Competence : Journal of Management Studies) Vol 9, No 1 (2015): APRIL
Publisher : Universitas Trunojoyo Madura

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (446.786 KB) | DOI: 10.21107/kompetensi.v9i1.1412

Abstract

The purpose of the study is to determine differences of capital structure on acquirer company before and after conducting acquisition and to determine the influence of longterm debt to asset ratio and equity to asset ratio to company?s stock price before and after conducting acquisition. Paired sample T-test is used to analize differences of capital structure before and after conducting acquisition, while multiple linear regression is used for determining the effect of company capital structure to company?s stock price before and after conducting acquisition. Based on purposive sampling technique, it is obtained 30 companies as samples in this study. The results of this study are longterm debt to asset ratio shows no differences before and after conducting acquisition. It is shown by the significance value of 0,287 lebih dari 0,05, while the equity to asset ratio shows no differences which is shown by the significance value of 0,019 kurang dari 0,05. Based on F-test, longterm debt to asset ratio and equity to asset ratio before and after acquisition indicates don?t have simultaneous influence on company stock price. The result of t-test indicates that both variable  don?t have  partial influence on company stock price before and after acquisition.

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