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INDONESIA
Journal of Consumer Science
ISSN : -     EISSN : 24608963     DOI : -
Core Subject : Social,
Journal of Consumer Sciences (JCS) focuses on the studies of consumer behavior and family economics. Research findings are expected to provide implication for business community and organizations, public policy, consumer education, consumer empowerment, community, non-government organization programs and activities to enhance the well-being of consumers, families, and communities. JCS has been Accredited by the Ministry of Research, Technology and Higher Education Number 21/E/KPT/2018. JCS is a scientific journal published twice a year (February and August) by Department of Family and Consumer Sciences, Faculty of Human Ecology, Bogor Agricultural University (IPB) and Association of Indonesian Family and Consumer Sciences (ASIKKI).
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Articles 48 Documents
ANALYSIS OF INTENTION TO BUY CINEMA E-TICKETS AMONG IPB STUDENTS WITH THEORY OF PLANNED BEHAVIOR (TPB) APPROACH Simamora, Tria Putri; Djamaludin, Moh Djemdjem
Journal of Consumer Sciences Vol. 5 No. 1 (2020): Journal of Consumer Sciences
Publisher : Department of Family and Consumer Sciences, Faculty of Human Ecology, IPB University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29244/jcs.5.1.58-72

Abstract

Internet technology has changed the way consumers buy products, one of which is the purchase of cinema tickets online (e-ticket). This study aimed to analyze of intention to purchase cinema e-tickets among IPB University students with the Theory of Planned Behavior (TPB) approach. This study used a cross-sectional study design and quantitative approach with online survey methods conducted at IPB campus. As many as 225 students were selected purposively as the research participant, with the criteria of undergraduate program students and had ever watched a movie at the cinema but had never bought a cinema e-ticket. The data analysis included descriptive analysis, reliability test, validity test, Spearmen correlation, and Structural Equation Model (SEM) using AMOS 21.0 and SPSS 25.0 programs. The results showed that age had a negative relationship with subjective norms, perceived behavioral control, and intention. The semester level also had a negative association with attitudes towards behavior, subjective norms, perceived behavioral control, and intention, whereas pocket money showed a negative relationship with subjective norms. The results of the analysis using SEM indicated that attitudes towards behavior, subjective norms, and perceived behavioral control had a significant positive effect on the intention to purchase cinema e-tickets. The perceived behavioral control variable had the most substantial influence on the purchase intention of cinema e-tickets, followed by subjective norms and attitudes towards behavior.
THE INFLUENCE OF FINANCIAL LITERACY AND REFERENCE GROUP TOWARD CONSUMPTIVE BEHAVIOR ACROSS SENIOR HIGH SCHOOL STUDENTS Ridhayani, Fikriyyah; Johan, Irni Rahmayani
Journal of Consumer Sciences Vol. 5 No. 1 (2020): Journal of Consumer Sciences
Publisher : Department of Family and Consumer Sciences, Faculty of Human Ecology, IPB University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29244/jcs.5.1.29-45

Abstract

Consumptive behavior is the tendency to buy goods or services without rational consideration. This study aims to analyze the influence of financial literacy and reference groups toward consumptive behavior across senior high school students. The study used a cross-sectional design and the research location was selected purposively based on the distance of the school from the shopping center area. Using the self-administered questionnaire, the study involved 125 students of public high school (SMAN) at Bogor City, that is SMAN 3 and SMAN 9. The data were analyzed using descriptive analysis and inferential statistics. The study showed that the level of financial literacy was in the medium category, while the reference group and the level of consumptive behavior were in a low category. Moreover, results indicated a relationship between the characteristics of adolescents, financial literacy, reference groups, and consumptive behavior. The regression test found a significant negative effect of financial behavior toward consumptive behavior. Females were more likely to be more consumptive, while reference groups positively influenced the consumptive behavior of senior high school students.
CHILD INVOLVEMENT IN FAMILY FINANCIAL MANAGEMENT AND SUBJECTIVE WELL-BEING OF CHILDREN FROM THE INTACT AND NON-INTACT FAMILIES Nurhayati , Leti; Muflikhati, Istiqlaliyah
Journal of Consumer Sciences Vol. 5 No. 1 (2020): Journal of Consumer Sciences
Publisher : Department of Family and Consumer Sciences, Faculty of Human Ecology, IPB University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29244/jcs.5.1.46-57

Abstract

The purpose of this research is to analyze the influence of child involvement in family financial management and material well-being on children?s subjective well-being among children from intact families and non-intact families. Fifty students from intact families and fifty students from the non-intact family have participated in this research. The students were selected using stratified random sampling techniques from junior high schools in Bogor Regency. Data were collected using a self-administered questionnaire and were followed with in-depth interviews with some students. The result of this research showed that child involvement, material well-being, and subjective well-being were categorized as medium. The result of the independent sample T-test showed that there were no significant differences between students from intact families and students from non-intact families in terms of their involvement in family financial management, material well-being, and subjective well-being. The result of the multiple linear regression test showed that child involvement in family financial management significantly positively affected their subjective well-being. Thus, the higher the children involved in family financial management, the better their subjective well-being.
THE INFLUENCE OF SATISFACTION TOWARD LOYALTY OF ADOLESCENT CONSUMERS MUJIGAE RESTO IN BOGOR CITY Nafiisah, Fidaa; Djamaludin, Moh Djemdjem
Journal of Consumer Sciences Vol. 5 No. 1 (2020): Journal of Consumer Sciences
Publisher : Department of Family and Consumer Sciences, Faculty of Human Ecology, IPB University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29244/jcs.5.1.1-15

Abstract

As the globally popularity of South Korean culture called Korean wave is hitting around the world, Korean food has been drawing people?s attention and Korean restaurants have been developing in recent years. One of them is offered by a restaurant franchise called Mujigae Resto which can be found in many areas of Indonesia including Bogor City. This study aims to analyze the influence of satisfaction toward loyalty of consumers of Mujigae Resto in Bogor City. This study was a cross-sectional study design which used an online survey method. As many as 150 adolescents have participated in this survey. The sample criteria were individuals aged 16-18 years, residing in Bogor City, and had bought foods in Mujigae Resto at least two times in the last six months. The analysis included a descriptive analysis, Spearman correlation test, and hypothesis test with the Structural Equation Modeling (SEM) using the Analysis of Moment Structures (AMOS) program. The results showed that consumer adolescents in this study, generally, had a satisfaction in a moderate level and loyalty in a low level. Consumer satisfaction significantly affected consumer loyalty on Mujigae Resto.
PERCEPTION AND AWARENESS OF HALAL CERTIFICATION AMONG THE SMES IN SABAH, MALAYSIA Hasan, Haslinda; Sulong, Rini Suryati; Tanakinjal, Geoffrey Harvey
Journal of Consumer Sciences Vol. 5 No. 1 (2020): Journal of Consumer Sciences
Publisher : Department of Family and Consumer Sciences, Faculty of Human Ecology, IPB University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29244/jcs.5.1.16-28

Abstract

Halal is an important concept that enables and simplifies the consuming process of food and beverage products, especially for Muslim consumers. The study believes that the development of Halal is a communally obligatory (fardhu kifayah) for that SMEs and a personally obligatory (fardhu ain) for the Muslim consumer. The Government of Malaysia has already recognized the importance of SMEs, implemented various policies; action plans, and also introduced Halal related programs to assist the SMEs. The objectives of the study are to identify the awareness and perception towards Halal certification among SMEs in Sabah. 42 SMEs were participated in the study; the results indicated that they are aware of the role of Halal certification, and how Halal will make them competitive in the market. Majority of them are keen to become Halal certified company however the SMEs responded that to be Halal certified company the process is expensive and complicated. This paper is hoped to contribute to a better understanding of the current situation of how Halal certification can help SMEs to grow their businesses. Further study on this matter is suggested in order to gain more accurate, interesting and detailed information on the issue.
WARNING LABEL AND VIDEO EFFICACY ON HIGH SCHOOL STUDENT CONSUMPTION OF SOFT DRINK AND FAST FOOD Sumarwan, Ujang; Atilah, Siti; Lestari, Vici Lucyta
Journal of Consumer Sciences Vol 4, No 1 (2019): JOURNAL OF CONSUMER SCIENCES
Publisher : Department of Family and Consumer Sciences, Bogor Agricultural University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29244/jcs.4.1.48-60

Abstract

Excessive consumption of fast food and soft drink causes various negative impacts on health. This study aims to analyze the knowledge and intention toward fast food and soft drinks consumption on adolescents. The design used in this study was pre-experimental in one of senior high schools in Bogor Regency. Samples of this study 96 students and chosen by convinience. Samples are divided into three groups, which are warning label exposure group, the video exposure group, and the control group. Research results show that warning label and video are able to increase knowledge of fast food and soft drinks. In addition, the exposure of the warning label and video also reduced the intention of the sample in consuming fast food and soft drinks. The results of one way ANOVA test showed that the knowledge and intention of the control group differed significantly with the experimental group both with the exposure of warning labels and video. Further testing results of the Post Hoc Test showed that warning label exposure further enhance knowledge than video exposure and without exposure. Warning labels and video effectively reduce the intention to consume fast food and soft drinks.
CUSTOMER PURCHASE INTENTION ON SHARIA MUTUAL FUND PRODUCTS: A TPB APPROACH Octarina, Evie; Hartoyo, Hartoyo; Beik, Irfan Syauqi
Journal of Consumer Sciences Vol 4, No 1 (2019): JOURNAL OF CONSUMER SCIENCES
Publisher : Department of Family and Consumer Sciences, Bogor Agricultural University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29244/jcs.4.1.37-47

Abstract

This study aimed to determine the influence of variables in TPB (attitude toward behavior, perceived behavioral control, subjective norm), religiosity, knowledge, and risk perception to intention purchase of sharia mutual fund. The sample in this study was customer of Bank Sharia XYZ of 164 customers. The analysis applied in this study was Structural Equation Modeling-Partial Least Square. The result of this research showed that the independent variable had positive and significant influence to dependent variables attitude toward behavior and subjective norm. Religiosity and knowledge have no significant influence toward intention to purchase, while perceived behavioral control and risk perception had no significant influence with intention to purchases. The other result showed that religiosity had a positive significant influence to attitude toward behavior. The conclusion of this research shown that religiosity is the factor which influence attitude toward behavior, attitude toward behavior and subjective norm are the factors which influence intention purchase of sharia mutual fund.
FINANCIAL MANAGEMENT AND ASSETS OWNERSHIP TOWARD SUBJECTIVE WELL-BEING ON ENTREPRENEURIAL FAMILY Setyasalma, Hani; Muflikhati, Istiqlaliyah
Journal of Consumer Sciences Vol 4, No 1 (2019): JOURNAL OF CONSUMER SCIENCES
Publisher : Department of Family and Consumer Sciences, Bogor Agricultural University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29244/jcs.4.1.25-36

Abstract

This study aims to analyze the effect of financial management and asset ownership on subjective well-being on entrepreneurial families. This research was conducted on 90 families who had a business in Babakan Village, Dramaga District, Bogor Regency. The sampling method was using the purposive technique. Respondents in this study are husband or wife who owns and manage their business. Data analyzed descriptively and inferential statistics using multiple linear regression test. According to the research, entrepreneurial families have a low financial management index. Most families have assets at least three types. The level of subjective well-being of the entrepreneurial family is classified as moderate. Income and financial management have a significant positive effect on the subjective well-being of families. Asset ownership does not have a significant effect on subjective family well-being.
THE INFLUENCE OF MARKETING MIX, PERCEIVED RISK, AND SATISFACTION ON WORD OF MOUTH IN XYZ CLINIC Murpraptomo, Saka Haditya; Yuliati, Lilik Noor; Sartono, Bagus
Journal of Consumer Sciences Vol 4, No 1 (2019): JOURNAL OF CONSUMER SCIENCES
Publisher : Department of Family and Consumer Sciences, Bogor Agricultural University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29244/jcs.4.1.13-24

Abstract

The increasing need for health services, peoples who lived in the Pekayon, Bekasi City were given the opportunity to choose the right clinic. Word of mouth is a marketing technique that can be used by clinics. This study aims to analyze the effects of the marketing mix, perceived risk, and satisfaction on word of mouth at XYZ clinic. The research is a descriptive method with a survey using questionnaires and 200 respondents as the sample. Furthermore, the data analysis technique is descriptive with SPSS16.0 software and Structural Equation Model (SEM) with LISREL 8.70. Based on the results, it can be concluded that the marketing mix has a positive effect on perceived risk, marketing mix has a positive effect on satisfaction, perceived risk has a negative effect on satisfaction, marketing mix has a positive effect on word of mouth, perceived risk has a negative effect on word of mouth, and satisfaction has a positive effect on word of mouth. Referring to these conclusions, it can be confirmed that the clinical management of doctor XYZ needs to improve employee services, convenience the patient that this clinic has expert doctors, and utilizing the use of social media as a marketing strategy.
THE EFFECT OF MARKETING MIX ON “KPR XTRA BEBAS” DECISION MAKING IN BANK X REGIONAL I Arthur, Kevin Michael; Asmara, Alla; Simanjuntak, Megawati
Journal of Consumer Sciences Vol 4, No 1 (2019): JOURNAL OF CONSUMER SCIENCES
Publisher : Department of Family and Consumer Sciences, Bogor Agricultural University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29244/jcs.4.1.1-12

Abstract

The rapid growth of mortgages affected Bank X to launch product innovation "KPR Xtra Bebas." Realization since the establishment of KPR Xtra Bebas product did not reach the target desired by management. This study aims to analyze factors that influence consumer decision by using KPR Xtra Bebas products in order to do useful and efficient marketing. Sampling procedure used purposive sampling technique as one of the non-probability sampling techniques, namely sampling based on categories that have used the product. Data used are primary data by filling out the questionnaire conducted by the respondents themselves (self-administered survey). This study used the Partial Least Square (PLS) to analyze results from 94 samples. Results of the study identified the variables of price, place, promotion, and the process did not have a significant influence. While product, human resources, and physical evidence have a significant influence. Managerial implications that are generated are for variables that do not have a significant effect evaluation is needed to determine the appropriate strategy. Companies can build customer databases by implementing cross-selling so that promotional variables can function effectively.