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Jurnal Manajemen Teori dan Terapan
Published by Universitas Airlangga
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Articles 6 Documents
Search results for , issue " Vol 2, No 1 (2009): Jurnal Manajemen Teori dan Terapan - April 2009" : 6 Documents clear
Perangkap Loyalitas Pelanggan: Sebuah Pemahaman Terhadap Noncomplainers Pada Seting Jasa Harsoyo, Titik Desi
Jurnal Manajemen Teori dan Terapan | Journal of Theory and Applied Management Vol 2, No 1 (2009): Jurnal Manajemen Teori dan Terapan - April 2009
Publisher : Departemen Manajemen, Fakultas Ekonomi & Bisnis, Universitas Airlangga

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (390.283 KB) | DOI: 10.20473/jmtt.v2i1.2374

Abstract

It has been agreed by practitioners and academicians in marketing area, that there is a strong relationship between customer satisfaction and loyalty. Customer loyalty is a subsequent of customer satisfaction. It means that satisfied customers are more likely to be loyal, or in other words, the loyal customers are the satisfied ones. Due to the uniqueness of service, it is likely more difficult to predict and analyze customer satisfaction and loyalty. Therefore, this paper aims at reminding us to rethink about this relationship in service setting. Are loyal customers always the satisfied ones? Had not they ever been disappointed, even just once, with the service providers performance? If they had, why do they still intend to repurchase service to the same service providers? Exploring noncomplainers will tell us the story behind the scene of the two mysterious variables. It is hoped that this paper will be able to help service providers to improve their performance in order to build pure loyalty and also to provide further insight for future research.
Analisis Pengaruh Antara Economic Value Edded (EVA), Net Operating Profit After Tax (NOPAT),dan Weighted Average Cost of Captal (WACC) terhadap Market Value Added (MVA) pada perusahaan LQ-45 Soedorowedi, Soedewi; Savitri, Adelia
Jurnal Manajemen Teori dan Terapan | Journal of Theory and Applied Management Vol 2, No 1 (2009): Jurnal Manajemen Teori dan Terapan - April 2009
Publisher : Departemen Manajemen, Fakultas Ekonomi & Bisnis, Universitas Airlangga

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (47.493 KB) | DOI: 10.20473/jmtt.v2i1.2375

Abstract

Penelitian ini bertujuan untuk membuktikan hasil perdebatan Steren Stewart dengan Pablo Fernandez dan D.V. Ramana mengenai hubungan EVA dan unsur-unsur yang membentuk EVA meliputi NOPAT dan WACC terhadap MVA melalui pendekatan secara kuantitatif, dengan metode purposive sampling diperoleh 10 perusahaan yang masuk dalam kategori perusahaan LQ-45 yang layak diteliti sesuai dengan syarat yang ditentukan. Berdasarkan hasil pengujian hipotesis dapat disimpulkan terdapat hubungan posotif yang kuat antara variabel EVA denan MVA. Sedangkan untuk model yang kedua diperoleh bahwa variabel NOPAT dan WACC secara simultan mampu menjelaskan MVA sebesar 80,1% dan sisanya sebesar19,9% dijelaskan oleh variabel lain. Untuk penelitian secara parsial didapatkan NOPAT berpengaruh signifikan terhadap MVA begitu juga dengan WACC berpengaruh signifikan terhadap MVA
The Impact Analysis Of Current Human Resource Management Issues Toward Motivation Function: Outsourcing, Mergers-Acquisitions, And Contractual Workers Setiawan, Rony; Suwarno, Henky Lisan
Jurnal Manajemen Teori dan Terapan | Journal of Theory and Applied Management Vol 2, No 1 (2009): Jurnal Manajemen Teori dan Terapan - April 2009
Publisher : Departemen Manajemen, Fakultas Ekonomi & Bisnis, Universitas Airlangga

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (300.271 KB) | DOI: 10.20473/jmtt.v2i1.2376

Abstract

Three main issues which growing in Indonesia in the field of human resource management is: outsourcing, mergers-acquisitions, and contractual workers. These issues effect on job insecurity among workers in company. Job insecurity can decrease workers performance directly and company performance indirectly. Authors describe the practice of those issues in several companies in service industries. Authors give recommendation that organization should manage those issues by concern on motivation function through extrinsic and intrinsic motivation.
Hubungan Perilaku Perdagangan Investor Dengan Volume Perdagangan Di Bursa Efek Indonesia Syamni, Ghazali
Jurnal Manajemen Teori dan Terapan | Journal of Theory and Applied Management Vol 2, No 1 (2009): Jurnal Manajemen Teori dan Terapan - April 2009
Publisher : Departemen Manajemen, Fakultas Ekonomi & Bisnis, Universitas Airlangga

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (649.868 KB) | DOI: 10.20473/jmtt.v2i1.2377

Abstract

This paper examines the relationship of behavior trading investor using data detailed transaction history-corporate edition demand and order history in Indonesia Stock Exchange during period of March, April and May 2005. Peculiarly, behavior placing of investor order at trading volume. The result of this paper indicates that trading volume order pattern to have pattern U shape. The pattern happened that investors have strong desires to places order at the opening and close of compared to in trading periods. While the largest orders are of market at the opening indicates that investor is more conservatively when opening, where many orders when opening has not happened transaction to match. In placing order both of investor does similar strategy. By definition, informed investors’ orders more large than uninformed investors. If comparison of order examined hence both investors behavior relatively changes over time. But, statistically shows there is not ratio significant. This implies behavior trading of informed investors and uninformed investors stable relative over time. The result from regression analysis indicates that informed investors to correlate at trading volume in all time intervals, but not all uninformed investors correlates in every time interval. This imply investor order inform is more can explain trading volume pattern compared to uninformed investor order in Indonesia Stock Exchange. Finally, result of regression also finds that order status match has greater role determines trading volume pattern intraday especially informed buy match and informed sale match. While amend, open and withdraw unable to have role to determine intraday trading volume pattern.
Analisis Implikasi Kepuasan Pelanggan Terhadap Perilaku Pasca Pembelian Melalui Testimoni Dalam Situs Pemasaran Internet Susanti, Nanis
Jurnal Manajemen Teori dan Terapan | Journal of Theory and Applied Management Vol 2, No 1 (2009): Jurnal Manajemen Teori dan Terapan - April 2009
Publisher : Departemen Manajemen, Fakultas Ekonomi & Bisnis, Universitas Airlangga

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (651.154 KB) | DOI: 10.20473/jmtt.v2i1.2372

Abstract

In global market area, not only marketing concept we have to do, but also applied marketing technology. Getting the service quality is doing by not only physical meet among the customer and service provider, such as conventional market system. In modern community there are like to be faster and instant, time limited is the reason for customer to shopping in the recent system. By the modern marketing system with applying internet technology, called Internet marketing, the time constraint be minimized. The modern marketing system will closer the distance within the customer and department store, nevertheless just in home shopping. A satisfied customer wills recommend their experience to their community, in either on line community or face to face. Studying and analyzing online store network Zappos.com generate the importance factors for customer satisfaction that will be impact to post purchase behavior. Descriptive analysis using data base of testimony have been explore, there are importance factors: product quality, service quality. That mean testimony is guidance to the other online store how hearing the voice of customer.
Pengaruh Persepsi Desain Toko Terhadap Store Repatronage Intentions Dengan Shopping Experience Costs Sebagai Intervening Di Toko Elektronik “X” Surabaya Gunawan, Sri; Rilantiana, Rosa; Kusumasondjaja, Sony
Jurnal Manajemen Teori dan Terapan | Journal of Theory and Applied Management Vol 2, No 1 (2009): Jurnal Manajemen Teori dan Terapan - April 2009
Publisher : Departemen Manajemen, Fakultas Ekonomi & Bisnis, Universitas Airlangga

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (456.933 KB) | DOI: 10.20473/jmtt.v2i1.2373

Abstract

Pelanggan memiliki keinginan untuk menyentuh produk yang akan dibeli agar dapat merasakan tekstur, berat dan besarnya produk tersebut sehingga memberikan pengalaman pada tangan (hands-on experience). Ritel yang menerapkan konsep hands-on display memperbolehkan pengunjung untuk menyentuh dan merasakan semua produk yang dipajang. Hal ini dianggap sarana yang baik dalam memberikan informasi kepada pelanggan tentang teknologi terbaru. Penelitian ini berfokus pada desain speciality store yang menerapkan konsep hands-on display yaitu Toko Elektronik “X” Surabaya dan pengaruhnya terhadap store repatronage intentions dengan variabel intervening shopping experience costs. Berdasarkan analisis data terhadap 212 responden yang berbelanja pada toko elektronik “X” diperoleh hasil pengaruh yang signifikan antara persepsi desain toko berpengaruh terhadap store repatronage intentions dan shopping experience costs. Sedangkan shopping experience costs tidak berpengaruh terhadap store repatronage intentions.

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