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Jurnal Manajemen Teori dan Terapan
Published by Universitas Airlangga
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Articles 6 Documents
Search results for , issue " Vol 3, No 1 (2010): Jurnal Manajemen Teori dan Terapan - April 2010" : 6 Documents clear
Pengujian Fenomena Underpricing Dengan Studi Eksperimen Sulistiawan, Dedhy
Jurnal Manajemen Teori dan Terapan | Journal of Theory and Applied Management Vol 3, No 1 (2010): Jurnal Manajemen Teori dan Terapan - April 2010
Publisher : Departemen Manajemen, Fakultas Ekonomi & Bisnis, Universitas Airlangga

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (69.759 KB) | DOI: 10.20473/jmtt.v3i1.2395

Abstract

The purpose of this study is to examine the impact of conflict of interest to the level of IPO price determined by managers. This experiment divides treatment group (the group of participants who have economic benefit from their decision making), and control group (groups with no economic benefit from their decision making). In experiment scenario for treatment group, the managements of IPO companies tend to decrease the price of IPO in order to get financial benefit. Using experimental design, this research shows that participants in treatment group determine lower IPO price than control group. This evidence confirms IPO phenomenon around the world. This research also makes supplementary analysis. The results show that alternative statistical test using GPA and gender of participants as control variable are not statistically significant. It means that the level of IPO price isn’t determined by GPA and Gender, but conflict of interest.
Pengaruh Persepsi Kualitas, Persepsi Kesesuaian, Persepsi Kesulitan Pada Sikap Konsumen Terhadap Brand Extention Herlina, Elida Ningtyas; Khoiriyah, Siti
Jurnal Manajemen Teori dan Terapan | Journal of Theory and Applied Management Vol 3, No 1 (2010): Jurnal Manajemen Teori dan Terapan - April 2010
Publisher : Departemen Manajemen, Fakultas Ekonomi & Bisnis, Universitas Airlangga

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (148.431 KB) | DOI: 10.20473/jmtt.v3i1.2390

Abstract

The aim of this research is to examine the influence of the perceived quality, perceived fits, and perceived difficulty to attitude toward brand extension. Using purposive sampling method, 150 readers of a local newspaper and listeners of a news radio at Surakarta were collected as respondents. Four hypotheses were tested using moderated regression analysis. The results indicated that attitude toward brand extension were affected by perceived fit (dimensions of transfer), perceived difficulty, interaction between perceived qualityperceived fit (dimension of substitute) and interaction between perceived quality-perceived fit (dimension of complement). Perceived quality has not significant effect to attitude toward brand extension
Motif Go Public, Herding, Ukuran Perusahaan, Dan Underpricing Pada Pasar Modal Indonesia Ismiyanti, Fitri; Armansyah, Rohmad Fuad
Jurnal Manajemen Teori dan Terapan | Journal of Theory and Applied Management Vol 3, No 1 (2010): Jurnal Manajemen Teori dan Terapan - April 2010
Publisher : Departemen Manajemen, Fakultas Ekonomi & Bisnis, Universitas Airlangga

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (258.178 KB) | DOI: 10.20473/jmtt.v3i1.2391

Abstract

Underpricing become a phenomenon which often occurs by companies during Initial Public Offering in every country in the world, which offering price lower than closing price on the first day trading on the stock exchange. According to Rock (1982), asymmetry information of an IPO company leads to underpricing phenomena, where the information according to the company are not evenly distributed among investors. This asymmetry information emerging distribution of uncertainty among investors that leads to underpricing. The objective of this research is to test the influence of motive of company going public, herding in stock market, and size of the company to the degree of underpricing using sample of 257 companies listed during year 1990 to June 2009 on the Indonesian Stock Exchange. Sample is taken by using purposive sampling with criteria as underpriced stocks and the stocks are not delisting overall from stock exchange. Data are analyzed using multiple regressions and path analysis to test the relation between motive of company going public, herding, and size of the company to the degree of underpricing. Pursuant to the analysis, motive of company going public and herding have positively influence on the degree of underpricing but statistically not significant. Size of the company which measure using total asset have negatively influence on the degree of underpricing and statistically significant on the first day trading on the stock exchange.
Pengaruh Tingkat Suku Bunga Sertfikat Bank Indonesia Terhadap Perubahan Nilai Tukar (Kurs) Rupiah Atas Dolar Amerika: Granger Causalitas Test Stenly, Ferdinandus
Jurnal Manajemen Teori dan Terapan | Journal of Theory and Applied Management Vol 3, No 1 (2010): Jurnal Manajemen Teori dan Terapan - April 2010
Publisher : Departemen Manajemen, Fakultas Ekonomi & Bisnis, Universitas Airlangga

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (122.88 KB) | DOI: 10.20473/jmtt.v3i1.2392

Abstract

The Bank of Indonesia Certificate is one of monetary instruments that used by government to influence IDR Exchange Rate Movement Over USD. The purpose this research is to obtain the describe more detailed about influence Certificate Bank of Indonesia toward an IDR Exchange Rate Movement Over USD which try to give an information in a common manner to be concerned outsider espacially relate to government policy. This research using the secondary data with limit that analysis during 20 months that are from November 2005 to June 2007. In compile this thesis, the author carry out the causality relationship analysis (causality) with Granger Causality Test (GCT) and relationship closeness analysis which using Ordinary Least Square (OLS) regresion analysis. The Granger Causality Test (GCT) analysis result explains that from analysis result obtained as model considered valid is the rate interest of SBI has influence toward an IDR Exchange Rate Movement over USD. This was proved on GCT test too much significant for Y = f (x) and not on contary X = f (y). The analysis result of Ordinary Least Square (OLS) was obtained Ftest (2,18) is 266,081 > Ftable 6,01. This means as variable an independent influence variable dependent. Beside that was obtained ttest 16,312 > ttable 2,21009 that mean the rate interest level of SBI has the influence signicant toward an IDR Exchange Rate Movement Over USD. Because the Certificate of Bank of Indonesia has negative influence towards IDR Exchange Rate Movement Over USD, the author suggests the Indonesia Government to defend and to optimalyze the existing instrument, so that the monetary condition is more controlled and the stability can be maintained.
Analisis Anteseden Dari Sensitifitas Harga Produk Sepatu Di Jakarta Arafah, Willy
Jurnal Manajemen Teori dan Terapan | Journal of Theory and Applied Management Vol 3, No 1 (2010): Jurnal Manajemen Teori dan Terapan - April 2010
Publisher : Departemen Manajemen, Fakultas Ekonomi & Bisnis, Universitas Airlangga

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (167.779 KB) | DOI: 10.20473/jmtt.v3i1.2393

Abstract

This research is consist of the concepts of how do the consumer involvement, consumer innovativeness, brand parity and brand loyalty could affecting the price sensitivity. Questionaires were used as the research instruments to the 150 of people who wearing shoes with brand “ABC” in Jakarta with using purposive sampling method and cross sectional data. Structural Equation Modelling (SEM) analysis system was applied with AMOS software to hypothesized the empirical data. The result shows that there is a significant effect of the consumer involvement to the consumer innovativeness positively that can affecting to the price sensitivity negatively. Brand parity hypothesized proven that it has affected price sensitivity positively and so brand loyalty affecting the price sensitivity negatively. For further research, it’s recommended to extend more objects of study than shoes and add more other variables which are not include in this research.
Kepuasan Dan Loyalitas Pelanggan Pada Produk Susu Bayi Menggunakan Service Quality Dan Path Analysis Winarso, Kukuh
Jurnal Manajemen Teori dan Terapan | Journal of Theory and Applied Management Vol 3, No 1 (2010): Jurnal Manajemen Teori dan Terapan - April 2010
Publisher : Departemen Manajemen, Fakultas Ekonomi & Bisnis, Universitas Airlangga

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (156.37 KB) | DOI: 10.20473/jmtt.v3i1.2394

Abstract

To enlarge market share a company has to produce quality product, accordance with what the consumers want. At the large step company has to be able to see and give more attention to the customer (consumer) satisfaction factors. In the next steps company can identify their customer loyalty to their products, that are factors or variables influence consumers loyalty to select to buy their products. There are many factors that can identify whether the consumer is loyal or not, such as by knowing the characteristics of a loyal consumer : a) buy regularly, b) buy outside the product line, c) refuse other products and show resistance from competitors power of attraction (not easily influenced by competitors power of attraction for the same products), d) recommend from mouth to mouth. Included in this research is PT. X that produce baby milk, needs approaches to identify satisfaction and finally customers loyalty. The results of this research show that consumers percieve service quality they received as not yet fulfill their expectations. Improvement priority should be started from Responsiveness, Emphaty, Assurance, Tangible and Reliability dimensions. All consumer satisfaction dimensions, both directly or simultaneously influence to consumers loyalty. Consumer satisfaction for Tangible, Reliability, Responsiveness, Assurance and Emphaty dimensions together influence to consumer loyalty of 54.66%. Whereas other variables influences outside the service quality dimension to consumer loyalty of 45.34%

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