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Manajemen dan Pemasaran Jasa
Published by Universitas Trisakti
ISSN : 02163780     EISSN : 24429724     DOI : -
Jurnal Manajemen dan Pemasaran Jasa is published by Lembaga Penerbit Fakultas Ekonomi dan Bisnis (LPFEB) as publisher faculty. The editorial receives general writing, service management, and hospitality areas in which no other media has ever been published and reviews of new management books and marketing services. Preferred writing is the result of field research or literature review. The evaluation process of papers submitted depends entirely on the "Blind Review" designated by the editor in chief in accordance with the reviewer’s expertise.
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Articles 10 Documents
Search results for , issue " Vol 12, No 1 (2019): Maret" : 10 Documents clear
DOES PERCEIVED DISCRIMINATION AFFECT JOB SATISFACTION AMONG TEACHERS AND STAFF? Indyastuti, Devani Laksmi
Jurnal Manajemen dan Pemasaran Jasa Vol 12, No 1 (2019): Maret
Publisher : Lembaga Penerbit Fakultas Ekonomi dan Bisnis

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.25105/jmpj.v12i1.3686

Abstract

Previous research have not paid much attention on the the mechanism of the relationship between perceived discrimination and the negative outcomes. This research examined the relationship between perception of discrimination and job satisfaction, as well as how basic psychological need satisfaction can play the role in that relationship. This study used teachers and the staff in Purwokerto for the sample. This study used purposive sampling. We choose teachers and staff that have three year experience. This study used individual level of analysis. The result showed that perceived discrimination negatively affects autonomy, relatedness and job satisfaction, but not competence. The relationship between perceived discrimination and job satisfaction was mediated by autonomy. Autonomy positively affects job satisfaction, but not both relatedness and competence. Future research should examine this relationship in other context, for example the bank employees, manufacturer, nurses, etc. Future research also need to examine this relationship that use experiment design to increase internal validity.
CITRA PERUSAHAAN SEBAGAI VARIABEL PEMODERASI PENGARUH LAYANAN TERHADAP KEPUASAN PASIEN DAN NIAT BERALIH Zakiy, Muhammad
Jurnal Manajemen dan Pemasaran Jasa Vol 12, No 1 (2019): Maret
Publisher : Lembaga Penerbit Fakultas Ekonomi dan Bisnis

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.25105/jmpj.v12i1.3149

Abstract

This study aims to see the effect of service quality from 3 PKU Muhammadiyah Hospital in Jogja, Sleman and Bantul on customer satisfaction and customer switching intention which is moderated by the company's image. This study uses Moderated Regression Analysis (MRA), with a total sample of 111 customers/patients at the Muhammadiyah Yogyakarta Hospital. The data was collected online and offline by purposive sampling technique. This study proves that service quality is the main predictor in increasing customer satisfaction of PKU Muhammadiyah Yogyakarta hospital. However, the test results explain that the company's image is not able to moderate the influence of service quality on the customer satisfaction and switching intention. The results of this study also provide theoretical and practical contributions related to theoretical, methodological and practical issues.
KONTRIBUSI WORK ENVIRONMENT DAN JOB SATISFACTION SEBAGAI MULTI MEDIASI TERHADAP JOB PERFORMANCE Hartanti, Rina
Jurnal Manajemen dan Pemasaran Jasa Vol 12, No 1 (2019): Maret
Publisher : Lembaga Penerbit Fakultas Ekonomi dan Bisnis

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.25105/jmpj.v12i1.3646

Abstract

The purpose of this study is to analyze the impact of emotional leadership competency on employees’ job performance through work environment and job satisfaction. In addition, this study also analyzes the effect of emotional leadership competency, work environment, job satisfaction dimensions on employees  job performance. The samples are  obtained  by distributing 300 questionnaires to all HRD Manager (Human Resource Manager) respectively  to travel agencies in five areas in Jakarta  who  then distribute  the  questionnaires to front line employees as  the respondents of the 300 questionnaires distributed, only 261 questionnaires were successfully retrieved from the HRD Manager and analyzed by using Structural Equation Models (SEM). The results showed that 1) emotional leadership competency does not directly affect employees’ performance, but emotional leadership competency mediated by work environment and job satisfaction positively and significantly affects the performance of travel agency employees, 2) emotional leadership competency positevely and significantly affects work environment, 3) emotional leadership competency does not affect employees’ performance, 4) work environment positevely and significantly affects employees’ job satisfaction, and 5) job satisfaction positively and significantly  affects employees’ performance.
WHAT MATTERS IN SELECTING A CAFÉ? A CASE OF MILLENNIALS Firmansyah, Egi Arvian; Nurjannah, Fitria Atni; Indika, Deru R; Gunardi, Ardi
Jurnal Manajemen dan Pemasaran Jasa Vol 12, No 1 (2019): Maret
Publisher : Lembaga Penerbit Fakultas Ekonomi dan Bisnis

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.25105/jmpj.v12i1.3938

Abstract

This paper aims to portray the criteria considered important by Millennials in selecting a café and investigate the gender preference regarding those criteria. The questionnaires were distributed to 100 café visitors. The research results using Rasch analysis showed that ‘comfort’ is generally the most important criterion of a café. Nonetheless, male and female Millennials do not always have a consensus where male Millennials prefer ‘innovativeness’ to other criteria while female Millennials prefer ‘comfort, varied menus, and unique menus’ to others. Other criteria aside from these four criteria are not significantly different among the two groups of gender. This paper gives implication for the culinary businesses in setting strategies targeting the Millennials who are presently the largest population group in Indonesia. This research also benefits any party interested in studying the characteristics and selection criteria of the Indonesian Millennials.
MASIHKAH JOB SATISFACTION DAN MOTIVATION MEMENGARUHI ORGANIZATIONAL COMMITMENT? Murtiningsih, Retno Sari; Puspa, Tiara
Jurnal Manajemen dan Pemasaran Jasa Vol 12, No 1 (2019): Maret
Publisher : Lembaga Penerbit Fakultas Ekonomi dan Bisnis

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.25105/jmpj.v12i1.3000

Abstract

This research is concerning the influence of job motivation and job satisfaction on organizational commitment. The purpose of this study is to see how far the influence of job motivation and job satisfaction on organizational commitment. This study uses primary data obtained from 150 respondents. The sample was selected by using purposive sampling technique. The dependent variable in this study is organizational commitment, while the independent variables are job motivation and job satisfaction. This study used the structural equation modeling (SEM) to test job motivation, job satisfaction and organizational relationship models. The results show that job motivation positively influences job satisfaction, but job satisfaction surprisingly does not have positive and significant effect on organizational commitment. Furthermore, job motivation positively influence organizational commitment
PERILAKU SHARING KONTEN ONLINE: FAKTOR MOTIVASI INDIVIDUAL DAN PENGARUH MODERASI FAKTOR SITUASIONAL Artanti, Yessy; Hartini, Sri
Jurnal Manajemen dan Pemasaran Jasa Vol 12, No 1 (2019): Maret
Publisher : Lembaga Penerbit Fakultas Ekonomi dan Bisnis

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.25105/jmpj.v12i1.3044

Abstract

Online information sharing behavior is an activity of exchanging or sharing information quickly and widely, as well as viruses on a computer, using interactive internet networks. To comprehensively comprehend the process of social transmission and the factors that influence it, it is necessary to know the variables that affect social relations. Previous studies have still little to discuss the role of social processes that encourage individuals to decide on the affinity of online content sharing. In addition, there are still not many studies that emphasize what kind of online content causes content to be more viral than other types of content supported by individual motivational factors and some variables that can strengthen or even weaken that influence. This research uses 208 student respondents through the Moderated Regression Analysis tool to examine situational factors as moderator variables on the relationship between individual motivational factors and online content sharing behavior. The results of the analysis found that there were significant effects of individual motivational factors on online content sharing behavior but this effect became not significant in the presence of situational factors as moderator variables. This research contributes significantly to marketing strategies in a company by utilizing the type of content and individual motivational factors that cause viral content or news to be faster.
PERSON-ORGANIZATION FIT DALAM RANTAI DISTRIBUSI PEMASARAN Ramli, Abdul Haeba
Jurnal Manajemen dan Pemasaran Jasa Vol 12, No 1 (2019): Maret
Publisher : Lembaga Penerbit Fakultas Ekonomi dan Bisnis

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.25105/jmpj.v12i1.3763

Abstract

AbstractEmployee turnover in the poultry distribution company in Jakarta indicates low person-organization fit, organizational commitment and high turnover intention. The purpose of this study is to determine the effect of person-organization fit and organizational commitment on turnover intention. Quantitative methods are used in this study. The population for this research is the employees of a chicken distribution company in Jakarta with more than 2.000 people. The sampling technique used is purposive sampling with the number of samples of 128 peoples. Data collection technique uses questionnaires and regression analysis. Finding on the research results shows that there is positive and significant influence of person-organization fiton organizational commitment and negative and significant influence of person-organization fit on turnover intention, and also the influence of person-organization fit and organizational commitment on turnover intention.
PENGARUH PENEMPATAN PRODUK DAN KESADARAN MEREK TERHADAP NIAT MEMBELI Juliana, Selly; Sihombing, Sabrina O.
Jurnal Manajemen dan Pemasaran Jasa Vol 12, No 1 (2019): Maret
Publisher : Lembaga Penerbit Fakultas Ekonomi dan Bisnis

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.25105/jmpj.v12i1.3702

Abstract

Zipping and zapping is better known as TV channel transfers that viewers can record, pause and repeat TV broadcasts. It can be stated that zipping and zapping can cause ads to be no longer effective and efficient as a means of promotion and communication of products. Therefore, to create good communication, advertising can be used and product placement is one of the advertising choices. Product placement is one of the most advanced advertising industries. Product placement makes the audience's attention indirectly focus on the brand or product that is placed on television shows or films, and companies that use product placement can avoid zipping and electric shocks. Based on the previous explanation, this research was conducted to determine whether product placement had a positive effect on brand awareness and intention to buy Indonesian people. This research was conducted with quantitative research methods through an online questionnaire. This study applied a purposive sampling method and was aimed at respondents who had watched Indonesian Idol 2018. The study consisted of 154 respondents. Data were analyzed using structural equation modeling. The results show that there are two supported hypotheses and one hypothesis that is not supported. This study concludes that there is a positive influence of product placement and brand awareness, there is no positive influence of product placement and purchase intention, and there is a positive influence of brand awareness and purchase intention.
PENGARUH KEPUASAN KONSUMEN TERHADAP PEMBENTUKAN KOMITMEN PELANGGAN DAN e-WOM PADA PENGGUNA APLIKASI e-MONEY “OVO” Oktaviani, Naulia; Astuti, Widji; Firdiansjah, Achmad
Jurnal Manajemen dan Pemasaran Jasa Vol 12, No 1 (2019): Maret
Publisher : Lembaga Penerbit Fakultas Ekonomi dan Bisnis

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.25105/jmpj.v12i1.3757

Abstract

The purpose of this study was to examine the effect of customer satisfaction on the formation of customer commitment and e-WOM. Commitments are divided into three, namely affective commitment, continuance commitment and normative commitment and are located as intervening variables. Data was collected from 100 e-money “OVO” application users in Malang who met the criteria determined by the researcher. The hypothesis is tested by path analysis using Smart PLS 3.2. The results of the study show that consumer satisfaction has a strong influence on the formation of affective commitment and normative commitment and encourages e-WOM behavior. Continuous commitment has no significant effect on e-WOM, because some customers decide to continue using OVO but choose not to disseminate OVO information to others. There is an indirect effect between customer satisfaction and EWOM through costumer commitment as intervening. Managerial advice that can be obtained is that the position of customer satisfaction is very important in marketing digital products because it is able to build customer commitment and encourage consumers to participate in disseminating product information to the public. The limitations of this study are in terms of numbers that are less representative so that further research is expected to expand the area used as the object of study and increase the number of respondents to the study so that the results obtained are expected to be better.
PERSEPSI KONSUMEN TERHADAP KEGIATAN CSR DALAM INDUSTRI HOTEL DI PROVINSI BALI Yaputra, Hermanto; Sudibyo, Yvonne Augustine
Jurnal Manajemen dan Pemasaran Jasa Vol 12, No 1 (2019): Maret
Publisher : Lembaga Penerbit Fakultas Ekonomi dan Bisnis

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.25105/jmpj.v12i1.3645

Abstract

This paper investigates the influence of economic, social, and environmental factors on Corporate Social Responsibility (CSR). This research is a quantitative research using 200 respondents. The Structural Equation Model method is used to analyze data by using hypothesis testing. The finding of this research is that the three main indicators; economic, social and environmental significantly influence CSR. The theoretical implication of this research is that CSR is influenced by consumer perception. Whereas the managerial implication is that the companies managers may adopt the result of this research, especially to increase the quality of the CSR program.

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