cover
Contact Name
-
Contact Email
-
Phone
-
Journal Mail Official
-
Editorial Address
-
Location
Kota adm. jakarta barat,
Dki jakarta
INDONESIA
Manajemen dan Pemasaran Jasa
Published by Universitas Trisakti
ISSN : 02163780     EISSN : 24429724     DOI : -
Jurnal Manajemen dan Pemasaran Jasa is published by Lembaga Penerbit Fakultas Ekonomi dan Bisnis (LPFEB) as publisher faculty. The editorial receives general writing, service management, and hospitality areas in which no other media has ever been published and reviews of new management books and marketing services. Preferred writing is the result of field research or literature review. The evaluation process of papers submitted depends entirely on the "Blind Review" designated by the editor in chief in accordance with the reviewer’s expertise.
Arjuna Subject : -
Articles 5 Documents
Search results for , issue " Vol 5 (2012): (Edisi Khusus)" : 5 Documents clear
PENGARUH WORD OF MOUTH DAN PERCEIVED VALUE TERHADAP REPURCHASE INTENTION DILIHAT DARI PERBEDAAN JENIS KELAMIN PASIEN PADA RUMAH SAKIT PERTAMINA Zainal, Chrisnaldi Arif
Jurnal Manajemen dan Pemasaran Jasa Vol 5 (2012): (Edisi Khusus)
Publisher : Lembaga Penerbit Fakultas Ekonomi dan Bisnis

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.25105/jmpj.v5i1.509

Abstract

Repeat business is important for service providers to be able to succeed in the current economic situation. Considering about the success of sales in General as seen from the number of repeat customers coming and still much cheaper cost to bring long term customers rather than looking for new customers, as well as developing efforts to redirect the customer to use the services ofhis return is critical for the continuity of the subject of a survival of a company. The goal of this research is to examine the behavior of post-consumer shopping includes word of mouth, perceived value, and repurchase intention in the sphere of business services. In addition, there is a gender role as moderator variables. Framework of the theory adopted from previous research to test each connection variables. An analysis of data before it has been revealed thatthere are gender influence of the relationship between word of mouth and perceived value of repurchase intention in the case study of a beauty salon. However, differences in the object of research, the number of samples, and the possible have different results. The findings in this study indicate that gender roles are not very significant in moderating relations word of mouth as well as the perceived value of repurchase intention. However, the perceived value and word of mouth have a significant influence in the repurchase intention. The result of this research has implications for the level of managerial hospital, in order to prevent negative news circulating among patients, second, to academics who want to develop a theory that advanced. Recommendations for further research are expected to be able to use the patients in otherHospitals as a comparison object of research, the addition of other variables also affect repurchase intention.Keywords; marketing, hospitality service, medical industry, Indonesia.
ANTESEDEN DAN KONSEKUENSI DARI KUALITAS HUBUNGAN Faik, Ali
Jurnal Manajemen dan Pemasaran Jasa Vol 5 (2012): (Edisi Khusus)
Publisher : Lembaga Penerbit Fakultas Ekonomi dan Bisnis

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.25105/jmpj.v5i1.488

Abstract

This antecedents and consequences research is from relationship quality aimedto analyze the use of relationship quality dimensions such as customer orientation,relational orientation, mutual disclosure and service providers attribute, that are will impact to share of purchase, relationship continuity dan word of mouth in certain service industry like restaurant. The method of this reasearch is convenience sampling by givingquestionnaires to D’Cost costumers in Gondangdia region, South Jakarta within one month with 185 respondents. The result of this emperical research is relationship quality in service industry D’Cost showed customer orientation has significant influence to relationsip quality, relational orientation has significant influence to relationship quality, mutual disclosure has significant influence to relationship quality, service providers attributes has significant influence to relationship quality. Whereas, relationship quality has significantinfluence to share of purchase, and relationship quality has influence to relationship quality mwhich influence word of mouth.Keywords : relationship quality, relational orientation, customer orientation, mutual disclosure, service providers, share of purchase, word of
ANTESEDEN DAN KONSEKUENSI DARI PRICE SATISFACTION Dharma, Steven; Hermawan, Asep
Jurnal Manajemen dan Pemasaran Jasa Vol 5 (2012): (Edisi Khusus)
Publisher : Lembaga Penerbit Fakultas Ekonomi dan Bisnis

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.25105/jmpj.v5i1.489

Abstract

The purpose of this paper is to explore the antecedents and consequents of price satisfaction. It argues that price satisfaction is composed of several dimensions (price transparency, pricequality ratio, relative price, price confidence, price reliability, and price fairness) and that companies should consider these dimensions when monitoring customer price satisfaction.Based on a theoretical discussion of the price dimensions, a questionnaire is developed that measures customer satisfaction with individual price dimensions. Using structural equation model analysis, the impact of price satisfaction dimensions on overall price satisfaction is measured, using a sample of 100 respondent that also customers from several car workshops.The research was analyzed with Structural Equation Model to analyze the path effect between the variable to answer the hypothesis testing. Before doing the structural equation model, thedata was tested with instrument testing, consist of validity and reliability test. Goodness fit measure was also used to make sure that the structural equation model in good fit condition.The result showed that price satisfaction, price confidence, price quality ratio, price fairness, and price transparency have significant effect toward price satisfaction. The relative price variable didn’t have significant effect toward price satisfaction. For the price satisfaction toward word of mouth, also didn’t give significant result. Based on the measurement of price satisfaction, managers are able to identify the drivers of price satisfaction, their satisfaction and relative importance in different market segments and, consequently they are able to take the right measures to increase customer satisfaction and word of mouth.Keywords : Price satisfaction, word of mouth, car workshop.
PENGARUH DUKUNGAN TOP MANAJEMEN, BUDAYA LAYANAN, DAN ORIENTASI PELAYANAN DALAM KUALITAS LAYANAN TERHADAP KEPUASAN PELANGGAN DAN LOYALITAS PELANGGAN Gunawan, Andreas Wahyu; Beyer, Mira Ferisca
Jurnal Manajemen dan Pemasaran Jasa Vol 5 (2012): (Edisi Khusus)
Publisher : Lembaga Penerbit Fakultas Ekonomi dan Bisnis

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.25105/jmpj.v5i1.490

Abstract

The purpose of this paper is to examine whether there is a relationship between variable stop management support, service culture and service orientation. Where is the service culture is antecedent of service orientation. This case, was also examined the relationship between service orientation, service quality, customer satisfaction and customer loyalty in starbucks coffee cibubur square, cibubur junction, bogor rest area, botani square, and university of indonesia. In this study, data were collected through surveys and structural equation modeling is used for data analysis. The number of samples as many as 100employees and 100 customers starbucks coffee that is divided in cibubur square, cibubur junction, bogor rest area, botani square, and university of indonesia and 100 customers of Starbucks Coffee. Factor analysis with SPSS and structural equation model with AMOS program used to test the hypothesis.The results of this study indicate that the support of top management, the service culture was positively related to service orientation and service quality. However, the service quality to customer satisfaction found a negative relationship.Then between customer satisfaction and customer loyalty is strong and positively related to each other.Keywords : Services, Organizational culture, Service quality, Satisfaction, Loyalty.
PENGARUH PERCEIVED VALUE AND PERCEIVED QUALITY TERHADAP KEPERCAYAAN KONSUMEN DI RUMAH SAKIT KARTIKA SARI Dharma, Glory Budi
Jurnal Manajemen dan Pemasaran Jasa Vol 5 (2012): (Edisi Khusus)
Publisher : Lembaga Penerbit Fakultas Ekonomi dan Bisnis

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.25105/jmpj.v5i1.508

Abstract

The background of this research was consumer loyalty has become one of the principal lines of research in marketing. Some authors consider that studies oriented towards the analysis of perceived quality and satisfaction make sense in the framework of the explanation of purchasing loyalty, because customer loyalty has become the principal objective of firms.The objective (s) of this research was identifying the effect perceived value and perceived quality toward consumer’s trust honesty and consumer’s trust benevolence. The design of this research applies hypothesis testing to examine all hypotheses in this study. The method used in this study is multiple regressions between independent variables and dependent variable. Data analysis used in this research was collected by distributing questionnaires which were distributed on 110 respondents at Kartika Sari Hospital. There were 107 responses of which 100 completed and usable for analyzed by multiple regressions. The result of this research conclude that the professionalism, perceived quality, value monetary costs, value non monetary costs have positive and significant impact on consumer’s trust honesty dan consumer’s trust benevolence.Keywords : Sonsumer loyalty, Perceived value, Perceived quality, Satisfaction

Page 1 of 1 | Total Record : 5