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Manajemen dan Pemasaran Jasa
Published by Universitas Trisakti
ISSN : 02163780     EISSN : 24429724     DOI : -
Jurnal Manajemen dan Pemasaran Jasa is published by Lembaga Penerbit Fakultas Ekonomi dan Bisnis (LPFEB) as publisher faculty. The editorial receives general writing, service management, and hospitality areas in which no other media has ever been published and reviews of new management books and marketing services. Preferred writing is the result of field research or literature review. The evaluation process of papers submitted depends entirely on the "Blind Review" designated by the editor in chief in accordance with the reviewer’s expertise.
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Articles 5 Documents
Search results for , issue " Vol 6 (2013): (Edisi Khusus)" : 5 Documents clear
ANTECEDENTS DARI BRAND EQUITY PADA HOTEL SANTIKA DI BSD TANGERANG Susiati, Asriani
Jurnal Manajemen dan Pemasaran Jasa Vol 6 (2013): (Edisi Khusus)
Publisher : Lembaga Penerbit Fakultas Ekonomi dan Bisnis

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.25105/jmpj.v6i0.514

Abstract

This study refers to previous studies, by kevin kam Fung So and Ceridwyn King (2009). The background of this research was to prove the management approaches that brand equity as the key assets for hotel industries and provide brand manger hotel to evaluate brand equity as an outcome brand strategies. The objectives of this research was : (a) the positive effect of company’s presented brand to brand awareness, (b) the positive effect of company’s presented brand to brand meaning, (c) the positive effect of external brand communications to brand awarenessm, (d) the positive effect of external brand communications to brand meaning, (e) the positive effect of customer experience with company to brand meaning, (f) the positive effect of brand awareness to brand equity, (g) the positive effect of brand meaning to brandequity. The design of this research applies a survey toward unit of analysis on the hotel and to interview the customers for testing hypothesis. Meanwhile the required data consist of six variables; company presented brand, external brand communications, customer experience with company, brand awareness, brand meaning, and brand equity. The aggregate numbers of customer being respondent of the study are 150. Data analysis used in this research wasconsists of Structural Equation Method by LISRELL 8.7 as software. The result of this research conclude that variable of company’s presented brand had effect to brand awareness, company’s presented brand had effect to brand meaning, external brand communications had effect to brand awareness, external brand communications had effect to brand meaning, customer experience with company had effect to brand meaning, brand mening had effect to brand equity, and brand awareness had effect to brand equity.Keywords : Brand equity, Hotels, Brand Awareness, Customer satisfaction
KEPUASAN DAN LOYALITAS KONSUMEN PADA ONLINE MARKET DI INDONESIA Humarah, F. Alia
Jurnal Manajemen dan Pemasaran Jasa Vol 6 (2013): (Edisi Khusus)
Publisher : Lembaga Penerbit Fakultas Ekonomi dan Bisnis

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.25105/jmpj.v6i0.515

Abstract

The goal of this research activity is to investigate what things will improve consumer satisfaction and loyalty of online stores in Indonesia. Researchers can take advantage of the results obtained and then menginformasikannya and giving knowledge to the company so they know what things need to be improved and safeguarded against consumers shop online; as well as prevent things which will reduce consumer satisfaction. The findings in this study indicate that there is a positive influence a) adaptation (adaptation), (b) interaction (interactivity), (c) maintenance (nurturing), (d) commitment (commitment), (e) network (network), (f) diversity (assortment), (g)the ease of transaction (transaction ease), and (h) the agreement of usage(engagement) towards customer satisfaction, there is a positive influence customer satisfaction to customer loyalty, there is a positive influence of Inertia, of the relationship between customer satisfaction and customer loyalty, and there is a positive influence Trust affect the relationship between customer satisfaction to customer loyalty The result of this research has implications for the business online, to increase the satisfaction and loyalty of customers on the company maintains, secondly, to academics who want to develop a theory that advanced. Recommendations for further research are expected to be able to use the online shop globally as a comparison object of research, the addition of other variables also affect customer satisfaction and loyalty in the online market.Keyword: Customer Satisfaction, Loyalty and Online Market
PENGARUH CORPORATE GOVERNANCE TERHADAP KINERJA PERUSAHAAN MANUFAKTUR YANG TERDAFTAR DI BURSA EFEK INDONESIA Muchtar, Susy; Darari, Elsa
Jurnal Manajemen dan Pemasaran Jasa Vol 6 (2013): (Edisi Khusus)
Publisher : Lembaga Penerbit Fakultas Ekonomi dan Bisnis

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.25105/jmpj.v6i0.511

Abstract

The purpose of this research is to determine the effect of corporate governance on the firm performance of companies listed in the Indonesia Stock Exchange.The sample examined in this research consist of 40 manufacturing companies in Indonesia Stock Exchange (BEI) from 2008 to 2012 using purpose sampling as its sample selection techniques. Independent variables from this research are board structure, board committees, board meetings, board size, executive directors and independent non-executive directors. Dependent variables are return on assets (ROA) and return on equity (ROE). The analysis method use are the classical assumption test, multiple regression, and the t test. the result of the t test showed, board structure has no effect on corporate performance as measured by return on assets (ROA), but a negative effect on company performance as measured by return on equity (ROE),board committees positive effect on the firm performance, board meetings had no influence on the performance of the company, board size has a positive effect on the firm performance, executive directors do not have an influence on the company’s performance as measured by return on assets (ROA) and return on equity (ROE), independent non-executive directors have a negative effect on corporate performance as measured by return on assets (ROA), but does not affect the company’s performance as measured by return on equity (ROE).Keywords: Corporate governance, firm performance, board structure, board committee, board meeting, board size, executive directors, independent non executive directors, return on asset, return on equity.
PENGARUH EVALUATIVE DIMENSIONS OF ADVERTISING TERHADAP BEHAVIORAL INTENTION MELALUI EMOTIONAL RESPONSES DAN PERCEIVED VALUE Irvan, Stefanus
Jurnal Manajemen dan Pemasaran Jasa Vol 6 (2013): (Edisi Khusus)
Publisher : Lembaga Penerbit Fakultas Ekonomi dan Bisnis

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.25105/jmpj.v6i0.512

Abstract

The purpose of this research was to investigate how the company can win the competition and satisfied customers through the promotional activities that affect the behavioral intention. The design of this research applies a survey in Pizza Hut restaurant the customers for testing the hypothesis. Meanwhile the required data consist of three variables are evaluative dimensions of advertising as independent variable, emotional responses and perceived value as intervening variable. Finally, behavioral intention as dependent variable.The aggregate numbers of customer being respondent of the study are 150 customer. Data analysis used in this research was consists of Structural Equation Modelling by AMOS 6.0 as software. The result of this research conclude that people consider another customer’s failure to be the firm’s responsibility when they perceive that the failure is under the firm’s volitional control (i.e. controllability attribution). This controllability attribution leads to customer expectations of compensation for recovery from dissatisfaction.Keywords : Advertising, Behavioral Intention, Customer Satisfaction, EmotionalResponses, Perceived Value
PENGARUH MANAJEMEN KARIR TERHADAP KEPUASAN KARIS MELALUI KOMPETENSI PEGAWAI Pangestu, Hengky
Jurnal Manajemen dan Pemasaran Jasa Vol 6 (2013): (Edisi Khusus)
Publisher : Lembaga Penerbit Fakultas Ekonomi dan Bisnis

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.25105/jmpj.v6i0.513

Abstract

The purpose of this research is to acknowledge the effect of a career management toward the career satisfaction through the career competency of the staff at Park Lane Hotel, Jakarta. The data samples of this research are random spread to the hotel staffs. Out of 125 respondents from all levels of staff positions in Park Lane Hotel, only 120 data are performed. The dataanalysis in this research is measured by Structural Equation Modelling with Amos 6.0. Due to data analysis, it is discovered that career management has a positive and significant effects toward the career satisfaction of the hotel staafs, as to the career management has no effect to the career competency of the hotel staffs. The career competency has positive and significant effect to the career satisfaction, and the career competency cannot mediated the relation between career management to the career satisfaction of the hotel staffs.The implication for the manager of the Park Lane Hotel, Jakarta is to give serious activities concerning the career management to the staff that will assist them to gain more knowledge of the update industry development to gain higher in the career satisfaction of the staffs. In the future research, it needs more details concerning the organization effect and individual and culture factors of the staffs.Keywords : career management, career satisfaction and career competency.

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