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Manajemen dan Pemasaran Jasa
Published by Universitas Trisakti
ISSN : 02163780     EISSN : 24429724     DOI : -
Jurnal Manajemen dan Pemasaran Jasa is published by Lembaga Penerbit Fakultas Ekonomi dan Bisnis (LPFEB) as publisher faculty. The editorial receives general writing, service management, and hospitality areas in which no other media has ever been published and reviews of new management books and marketing services. Preferred writing is the result of field research or literature review. The evaluation process of papers submitted depends entirely on the "Blind Review" designated by the editor in chief in accordance with the reviewer’s expertise.
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Search results for , issue " Vol 9, No 1 (2016): Maret" : 10 Documents clear
PENGARUH KEPUASAN KERJA TERHADAP PRODUKTIVITAS KERJA PEGAWAI BANK SYARIAH X KANTOR WILAYAH II Muayyad, Deden Misbahudin; Gawi, Ade Irma Oktafia
Jurnal Manajemen dan Pemasaran Jasa Vol 9, No 1 (2016): Maret
Publisher : Lembaga Penerbit Fakultas Ekonomi dan Bisnis

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.25105/jmpj.v9i1.1396

Abstract

The title of this study is the effect of job satisfaction on employee productivity Islamic Bank X regional office II. The purpose of this study was to determine the average job satisfaction and employee productivity Isalmic Bank X regional office II; to determine whether there is influence of job satisfaction on employee productivity; and the extent of their influence. The research design used is a combination of descriptive and causal by the number of respondents as many as 35 people. Results of this study was the average level of employee satisfaction at Bank Syariah X Regional Office II is quite satisfied, while the average level of productivity of employees included in the category productive. Then there is no significant effect of job satisfaction on employee productivity with regression equation Y = 66.788 + 0,357X. The magnitude of the effect of job satisfaction on employee productivity is at 7.5%, while the remaining 92.5% is influenced by other variables not included in this model.
ANTESEDEN PEMBELIAN PRODUK HIJAU Junaedi, Dita Kameilinda; Fatmawati, Indah
Jurnal Manajemen dan Pemasaran Jasa Vol 9, No 1 (2016): Maret
Publisher : Lembaga Penerbit Fakultas Ekonomi dan Bisnis

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

This research aims to analyze the influence of environmental consciousness towards a green purchasing decision. In this research environmental consciousness covers of environment knowledge, environment attitude and green behavior which is recycled behavior. The sample in this research that is consumers of the green product. The samples are 113 respondents chosen by using purposive sampling. Multiple regression analyzers were applied in analyzing the data. The analysis results showed that environment knowledge and attitude of customer have significant influence. Management needs to improve the initiation of green programs with market education to increase the environment knowledge and attitude of customers.Keywords: Environmental Consciousness; Green Product; Environment Knowledge; Environment Attitude; Recycle Behavior and Green Purchasing Decision. 
PENGARUH PHARMACIST SERVICES TERHADAP LOYALTY MELALUI SATISFACTION PADA APOTEK PEMERINTAH DI KOTA AMBON Ongkiwijaya, Imelda
Jurnal Manajemen dan Pemasaran Jasa Vol 9, No 1 (2016): Maret
Publisher : Lembaga Penerbit Fakultas Ekonomi dan Bisnis

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.25105/jmpj.v9i1.1409

Abstract

This research discusses about the influence of Pharmacist Services toward Loyalty through Customer Satisfaction to the Government Pharmachy in Ambon. The objectives of this research were 1) to analyze the influence of Pharmacist Services toward Customer satisfaction, 2) to analyze the influence of Customer satisfaction toward Customer Loyalty, 3) to analyze the influence of Pharmacist Services toward Customer loyalty. These objectives were researched through 200 respondents who satisfy: ages above 17 years old and consumers who have come to government pharmachy in Ambon at least two times in three months. Respondents were chosen using purposive sampling method and the data collected were analysed using AMOS version 21.0 and SPSS version 13.0. The proposed model was tested through Structural Equation Modelling (SEM) and was analyzed using AMOS version 21.0. The result of This research showed that 1) pharmacist services was found to have positive effect on customer satisfaction, 2) customer satisfaction was found to have positive effect on loyalty, 3) pharmacist services was found to have positive effect on customer loyalty. Keywords: Pharmacist services, Customer satisfaction, Loyalty, Government pharmachy in Ambon.
STRATEGI PEMASARAN TERHADAP PENJUALAN PRODUK TABUNGAN IB HASANAH DI PT. BANK NEGARA INDONESIA SYARIAH KANTOR CABANG JAKARTA BARAT Entaresmen, Raden Ajeng; Pertiwi, Desy Putri
Jurnal Manajemen dan Pemasaran Jasa Vol 9, No 1 (2016): Maret
Publisher : Lembaga Penerbit Fakultas Ekonomi dan Bisnis

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.25105/jmpj.v9i1.1416

Abstract

BNI Syariah branch office in West Jakarta has one of funding products that Savings iB Hasanah useful for pure investment vehicles Shariah compliance, where customers can make deposits and withdrawals of cash very easily. In marketing this product, BNI Syariah use 2 pattern to implement a marketing strategy that intensification patterns for customers who already have a product BNI Syariah and extension patterns for prospective customers at other banks that have not used that product at BNI Syariah. Besides, in general BNI Syariah has some marketing strategies that include 9P is Process, People, Product, Price, Place, Promotion, Partners, Presentation, and Passion. Employees who are experts in marketing their products to barriers such as the lack of make Savings iB Hasanah customers, how to services and lack of staff was quick to respond, competition between conventional banks and Islamic banks BNI Syariah office supplies in some areas.Keywords : Marketing strategy, Savings iB Hasanah, Product marketing barriers savings iB Hasanah
PENGARUH ORGANIZATIONAL SUPPORT TERHADAP JOB SATISFACTION TENAGA EDUKATIP TETAP FAKULTAS EKONOMI DAN BISNIS UNIVERSITAS TRISAKTI Baliartati, Beta Oki
Jurnal Manajemen dan Pemasaran Jasa Vol 9, No 1 (2016): Maret
Publisher : Lembaga Penerbit Fakultas Ekonomi dan Bisnis

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.25105/jmpj.v9i1.1401

Abstract

AbstrakPenelitian ini bertujuan untuk menganalisis pengaruh organizational support terhadap job satisfaction pada dosen tetap Fakultas Ekonomi dan Bisnis Universitas Trisakti. Pada penelitian ini mengambil subyek penelitian di Fakultas Ekonomi dan Bisnis, Universitas Trisakti. Jumlah responden pada penelitian ini yaitu berjumlah 50 responden yang terdiri dari 29 laki-laki dan 21 perempuan. Penelitian ini menggunakan analisis regresi sederhana untuk menganalisis pengaruh organizational support terhadap job satisfaction. Hasil analisis pengaruh, diperoleh hasil bahwa organizational support memiliki pengaruh yang signifikan terhadap job satisfaction sebesar 0.316 yang menunjukkan kontribusinya sebesar 31.6%.
FAKTOR - FAKTOR PENENTU PROFITABILITAS BANK UMUM YANG TERDAFTAR DI BURSA EFEK INDONESIA (BEI) Hendrawan, Yudha Pratama; Lestari, Henny Setyo
Jurnal Manajemen dan Pemasaran Jasa Vol 9, No 1 (2016): Maret
Publisher : Lembaga Penerbit Fakultas Ekonomi dan Bisnis

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.25105/jmpj.v9i1.1413

Abstract

Penelitian ini bertujuan untuk mengetahui pengaruh size, liquidity, capital dan management efficiency terhadap profitabilitas bank umum yang terdaftar di Bursa Efek Indonesia periode 2009-2013 yang berjumlah 28 bank. Dalam penelitian ini variabel independen yang digunakan adalah size, liquidity, capital dan management efficiency dan variabel dependen yang digunakan adalah return on asset (ROA) dan earning yield (EY). Hasil dari penelitian ini menunjukkan bahwa size, capital, dan management efficiency memiliki pengaruh positif yang signifikan terhadap return on asset (ROA). Sedangkan liquidity tidak memiliki pengaruh yang signifikan terhadap return on asset (ROA) dan size dan capital memiliki pengaruh positif yang signifikan terhadap earning yield (EY). Sedangkan liquidity dan management efficiency tidak memiliki pengaruh yang signifikan terhadap earning yield (EY). Hal ini mengindikasikan bahwa ukuran sebuah perusahaan dapat mempengaruhi profitabilitas. Begitu juga dengan tingginya tingkat capital dan management efficiency yang dimiliki perusahaan menjadikan kinerja keuangan perusahaan lebih baik.  Kata kunci: Earning Yield (EY), Profitabitas Bank Umum, Return on Asset (ROA). 
PENGARUH PANDANGAN ISLAM, PELAYANAN DAN KEAMANAN TERHADAP MINAT NASABAH UNTUK MENABUNG DI BANK SYARIAH MANDIRI CABANG X Damayanti, Sisca
Jurnal Manajemen dan Pemasaran Jasa Vol 9, No 1 (2016): Maret
Publisher : Lembaga Penerbit Fakultas Ekonomi dan Bisnis

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.25105/jmpj.v9i1.1412

Abstract

Penelitian ini betujuan untuk mengetahui faktor-faktor apa saja yang  mempengaruhi minat nasabah dalam menabung di Bank Syariah Mandiri Cabang X. Variabel Indipenden yang digunakan adalah Keamanan, Pandangan Islam dan Pelayanan dan variabel dependen yang digunakan adalah Minat Nasabah Dalam Memutuskan Menabung di Bank Mandiri Syariah Cabang X.Penelitian ini menggunakan data primer melalui penyebaran kuesioner kepada nasabah Bank Syariah Mandiri Cabang X. Teknik analisa yang digunakan dalam penelitian ini adalah pendekatan deskriptif analis dan menggunakan metode Structural Equation Modeling (SEM).Hasil penelitian menunjukan adanya hubunga positif antara Keamanan, Pandangan Islam dan Pelayanan terhadap Minat nasabah dalam menabung. Tetapi variabel Pandangan Islam memiliki hubungan positif dan tidak signifikan.  Kata Kunci : Keamanan, Pandangan Islam, Pelayanan dan Minat Nasabah Dalam Memutuskan Menabung
ANALISIS PERBANDINGAN KINERJA KEUANGAN BANK SYARIAH DAN BANK KONVENSIONAL DI INDONESIA Umardani, Dwi; Muchlish, Abraham
Jurnal Manajemen dan Pemasaran Jasa Vol 9, No 1 (2016): Maret
Publisher : Lembaga Penerbit Fakultas Ekonomi dan Bisnis

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.25105/jmpj.v9i1.1438

Abstract

ABSTRACTThis study aims to compare the financial performance of Islamic banks with conventional banks in Indonesia using financial ratios: CAR, NPL / NPF, ROA, ROE, LDR / FDR, REO / BOPO.The data used are the financial statements published by Bank Indonesia (BI), the annual reports released by banking companies listed in Indonesia Stock Exchange (IDX), the annual reports issued by companies of Islamic banking that are not listed in Indonesia Stock Exchange (IDX), and the Indonesian banking supervision reports contained in Bank Indonesia (BI) for the years 2005-2012.The analytical method used to compare the financial performance of Islamic banks with conventional banks is statistical test independent t-test.The fact shows that for each financial ratio of Islamic banks and conventional banks in Indonesia: CAR, ROA, ROE, LDR / FDR, and BOPO there are significant differences, while NPL / NPF there is not significant difference.Keywords: Financial performance, Islamic banks, conventional banks
PENGARUH PELATIHAN DAN MOTIVASI KERJA TERHADAP KINERJA KARYAWAN PT. BANK BJB KANTOR CABANG SUCI BANDUNG Rachmawati, Roro Watie
Jurnal Manajemen dan Pemasaran Jasa Vol 9, No 1 (2016): Maret
Publisher : Lembaga Penerbit Fakultas Ekonomi dan Bisnis

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.25105/jmpj.v9i1.802

Abstract

ABSTRACT                In this study a problem that occurs is the implementation of training and motivation are ineffective for employees in PT. Bank BJB Office Bandung, so that they are less than optimal performance. This study aimed to test the Training and Work Motivation Effect on Employee Performance in PT. Bank BJB Office Bandung. The population in this study is that all employees at PT. Bank BJB which amounted to 51 employees. The sampling technique used is census sampling technique, the sample set as many as 51 employees. This study uses a quantitative approach, the data for this study were obtained through questionnaires (questionnaire) which has been filled by the respondents who have been determined. Data analysis method used is the method of multiple linear regression analysis.               The results of the analysis of Pearson correlation 0.794 or 79.4 % which shows that the correlation between training and work motivation and performance of employees are in a strong relationship level, means that training and motivation has a positive and significant relationship to the performance variables. While the coefficient of determination 0.631 or 63.1 %, meaning that training and motivation has contributed 63.1 % of the employees performance, while the remaining 36.7 % is influenced by other variables which is not examined. Training and motivation are ineffective for employees in PT Bank BJB Office Bandung as a whole is not yet optimal. 
ANTESEDEN PEMBERDAYAAN DAN KETERLIBATAN KARYAWAN TERHADAP EFEKTIVITAS LINGKUNGAN KERJA PADA JASA LAYANAN KESEHATAN DKI JAKARTA UTARA Rudyanto, Rudyanto; Lioe, Lyly Soemarni
Jurnal Manajemen dan Pemasaran Jasa Vol 9, No 1 (2016): Maret
Publisher : Lembaga Penerbit Fakultas Ekonomi dan Bisnis

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.25105/jmpj.v9i1.1613

Abstract

Tujuan penelitian ini mengkaji pengaruh variabel anteseden Pemberdayaan dan Keterlibatan Karyawan pada industri jasa layanan kesehatan, Keterlibatan dan Efektivitas Kerja Karyawan, serta perbedaan perbandingan hubungan antara karyawan lulusan baru dengan karyawan berpengalaman. Khusus mengenai kondisi karyawan, diperlukan usaha manajemen untuk mempertahankan karyawan yang baik dengan memastikan lingkungan kerja yang menarik bagi karyawan. Sangatlah penting pengaruh pengalaman bekerja dan perbedaan generasi yang dapat memengaruhi faktor pekerjaan dalam interaksi perilaku kerja. Penelitian ini menggunakan metode analisis data hasil survei dengan membandingkan pola hubungan antarvariabel dari kedua kelompok sebagai berikut: 185 responden dengan 2 tahun pascakelulusan dan 294 responden berpengalaman kerja lebih dari 2 tahun. Hasil penelitian dengan analisis SEM menunjukkan kecocokan model teoritis penelitian. Keterlibatan kerja secara signifikan memediasi hubungan Pemberdayaan dan Efektivitas Kerja, meskipun pengaruh keterlibatan pada efektivitas kerja secara signifikan lebih kuat untuk karyawan berpengalaman. Keterlibatan kerja merupakan mekanisme penting dalam Pemberdayaan yang memengaruhi Efektivitas Kerja, akan tetapi kurang berpengaruh signifikan terhadap Efektivitas Kerja karyawan lulusan baru dari pemberdayaan. Implikasi hasil penelitian adalah manajemen harus menyadari peranan Pemberdayaan dalam meningkatkan Keterlibatan dan Efektivitas Kerja serta pengaruh perbedaan antara karyawan lulusan baru dengan karyawan berpengalaman. Kata Kunci: Pemberdayaan, Keterlibatan, Efektivitas Kerja

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