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Journal : AKSEN

PERANCANGAN SHOWROOM MAESTRO MUSIK DI SURABAYA Wahyudi, Michelle Chientania; Nuradhi, Maureen; Rahadiyanti, Melania
AKSEN Vol 3 No 1 (2018)
Publisher : Universitas Ciputra Surabaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (1012.798 KB) | DOI: 10.37715/aksen.v3i1.663

Abstract

Perkembangan jaman yang pesat dan kondisi persaingan bisnis yang semakin kuat membuat setiap perusahaan harus memberikan inovasi dan keunggulan dalam menyampaikan produknya di masyarakat. Demikian pula halnya dengan perusahaan ritel yang saling berlomba dalam menarik minat masyarakat untuk membeli produknya. Maestro Musik merupakan sebuah toko alat musik yang telah berdiri lama di kota Surabaya. Sebagai toko ritel penjual alat musik Maestro Musik memiliki pesaing bisnis yang cukup ketat. Untuk dapat bersaing dan menjawab kondisi masyarakat jaman sekarang pemilik Maestro Musik memutuskan untuk mengadakan pembaharuan tampilan eksterior dan interior tokonya agar lebih menarik dan tercipta suasana berbelanja yang lebih nyaman. Dilatarbelakangi pula oleh kondisi showroom Maestro Musik yang memiliki pengaturan ruang-ruang dan sirkulasi yang tidak teratur dikarenakan berdiri pada bangunan bekas rumah tinggal dengan bentukan memanjang kebelakang sehingga perlu dilakukan desain ulang. Terlebih juga dikarenakan adanya keinginan pemilik untuk menambahkan ruang kursus musik yang memerlukan desain akustik khusus sehingga perlu kehadiran konsultan interior dalam membantu pemilik mengatasi problem dan menjawab kebutuhan yang ada. Problem dan kebutuhan yang ada dijawab dengan konsep desain bernama Arena Stage. Arena Stage merupakan salah satu bentukan layout stage panggung pertunjukan musik dengan posisi stage ditengah dikelilingi area duduk penonton. Konsep desain ini akan menjawab ketiga permasalahan utama yang diangkat yaitu mengenai tampilan eksterior dan interior yang menarik, sirkulasi, dan akustika tepat.
PERANCANGAN ARSITEKTUR INTERIOR CO-WORKING SPACE YANG MENERAPKAN KONSEP FLEKSIBILITAS LAYOUT Djuwanda, Andreas; Nuradhi, L. Maureen; Rahadiyanti, Melania
AKSEN Vol 3 No 2 (2019)
Publisher : Universitas Ciputra Surabaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (800 KB) | DOI: 10.37715/aksen.v3i2.802

Abstract

ADJ Studio Architecture Interior Consultant ini berisikan tentang perancangan mengenai rancangan usaha sebagai Biro Konsultan Arsitektur Interior dengan konsep fleksibilitas tata letak dengan memperhatikan fleksibilitas instalasi ruang. Co-Working Space yang dirancang merupakan kantor dari perusahaan teknologi informasi dan juga desain komunikasi visual, serta kantor bagi industri kreatif yang membutuhkan inspirasi dalam pekerjaan sehingga perlu suasana ruang dan instalasi ruang yang mendukung. Perancangan ini menggunakan bangunan hotel yang terdiri dari empat lantai, dan Co-Working Space ini berada di lantai dua. Solusi yang ditawar untuk mencapai fleksibilitas tata letak dan fleksibilitas instalasi adalah dengan terdapat pengolahan pada jalur kabel serta sekat dinding, dan pengolahan dinding pada setiap area kerja sehingga menciptakan area kerja yang menyenangkan dengan fleksibilitas tata letak dan fleksibilitas instalasi.
PERANCANGAN PRODUK INTERIOR DAN BOOTH DENGAN PENDEKATAN KEARIFAN LOKAL Gunung, Luh De Risa Agustin Dharma; Nuradhib, L Maureen; Rahadiyanti, Melania
AKSEN Vol 4 No 2 (2020): AKSEN
Publisher : Universitas Ciputra Surabaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37715/aksen.v4i2.1315

Abstract

This article contains the product design and booth for the Luhde Risa company which is made as a business preparation for the author in the future. The business focus taken by the author is modern local wisdom. The concept of local wisdom carried by the author focuses on the traditions and wealth of Indonesia. The author designs interior products and booths with a local wisdom approach in Bali. The purpose of this design is to maintain and enhance Indonesian local wisdom in the form of interior products, create products that are able to follow trends but still maintain local wisdom, become a provider of the need for space contents that can help consumers in completing space needs, becoming a company that is able to compete globally, increasing world achievement in the field of creative industries, especially the furniture industry. This design uses exploration, observation and analysis of Indonesian resources as a reference in designing interior products. The design of the booth is based on the results of the market survey obtained through the results of personal analysis. Exploration, observation and analysis were obtained from several articles, resource persons conducted through interviews with similar competitors and market surveys through questionnaires. Using the potential of natural resources from Indonesia which has the potential to develop this business so that it is expected to be able to provide a positive response to the economic development of Indonesia and globally.
PERANCANGAN PRODUK FURNITUR INTERIOR DAN BOOTH DENGAN PENDEKATAN PRINSIP MINIMALIS OLEH NIW Wijaya, Yehezkiel Nugraha Ivan; Nuradhi, Maureen; Rahadiyanti, Melania
AKSEN Vol 5 No 1 (2020): Aksen
Publisher : Universitas Ciputra Surabaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37715/aksen.v5i1.1583

Abstract

The pace of the economy in Indonesia faces an era of shifting where many new businesses take advantageof this opportunity. The rapid growth of the Indonesian economy brings opportunities to various aspects ofpeople’s lives, both from the pattern of the use of money to the opportunity to open a business. One of thecontributors to Indonesia’s economic growth is the creative economy. Indonesia’s creative economy hasbecome a promising new business opportunity, which is now also being cultivated by the community. Theproduct and furniture industry is one of the 16 sectors of Indonesia’s creative economy. NIW an online ore-commerce based company has a share of the mass market where the company provides various needsfor home furniture and interior accessories. The company carries a minimalist concept where the minimalistphilosophy reflects an awareness of maximizing the consumption of goods by minimizing various componentsthat are not needed. A minimalist visual form is expected to change the perspective and lifestyle of its users inbetween the complexities that often distract human thoughts and feelings in everyday life. Before the productis released to the market, the company makes a market reset so that the goods made can be accepted bythe public. In addition to designing furniture, to support business activities a booth is needed as a mediacampaign. The booth on the NIW company is useful as a medium for exhibiting product results and is alsoa media space where prospective customers can feel, see, and feel directly for each product in order tounderstand and adjust the user’s tastes. The company collaborates with other creative industry personalitiesin various fields and several non competitor brands. Keywords: Collaboration, E-Commerce, Furniture, Minimalist, Product Design.