Claim Missing Document
Check
Articles

Found 10 Documents
Search

POTENTIAL OF MARKET DEVELOPMENT OF PRODUCTS AND MARKETING STRATEGIES OF WOOD CRAFTS IN TEGALALANG VILLAGE, GIANYAR REGENCY TO GLOBAL DIRECTION Mei Arta Dewi, Dewa Ayu; Suparta, I Wayan Gede; Indiani, Ni Luh Putu
Jurnal Ekonomi & Bisnis JAGADITHA Vol. 6 No. 1 (2019)
Publisher : Magister Manajemen, Program Pascasarjana, Universitas Warmadewa

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (819.733 KB) | DOI: 10.22225/jj.6.1.601.38-47

Abstract

The industrial sector is one of the main sectors as an engine driving economy in Bali. Seeing the potential of small industry is very good, does not mean in the business process does not face obstacles and challenges. The aims of research is to identify the strengths, weaknesses, opportunities and threats in the product market and to know the strategy of developing the wooden product market in Tegalalang village towards the Global. This research is explorative and the analytical tool used to compile the strategy factors is Matriks SWOT, while the method used in this research is qualitative. The samples are some craftsmen/Managers, wood farmers, and employees/worker shop owned by craftsmen. The total number of samples selected as informants is 10 people. The results of the research show that from IFAS / EFAS Matrix has been determined the number of IFAS score is 2.137 and EFAS score is 2.088. From these results it is known that the business position of the craftsmen in Tegalalang Village is currently located in cell V (five), which is in the Growth Stability Strategy (Growth Stability) which is the business growth of the craftsmen in Tegalalang Village, Gianyar Regency.
THE EFFECT OF STRESS AND WORKING ENVIRONMENT ON EMPLOYEE PERFORMANCE THROUGH MOTIVATION MEDIATION: A CASE STUDY ON INTERNATIONAL RESTAURANT IN BADUNG BALI Erawati, Kadek Nonik; Sitiari, Ni Wayan; Indiani, Ni Luh Putu
Jurnal Ekonomi & Bisnis JAGADITHA Vol. 6 No. 1 (2019)
Publisher : Magister Manajemen, Program Pascasarjana, Universitas Warmadewa

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (771.566 KB) | DOI: 10.22225/jj.6.1.586.22-30

Abstract

This study aims to determine the effect of stress and working environment on employee performance through motivation mediation at international restaurants in Badung, Bali. The respondents of this study are laborers at international restaurants in Badung, Bali. The samples of this study are 80 people with the determination of the number of samples which is representative. This study uses partial least square analysis (PLS) with the help of PLS software program. The results of this study indicate that 1) stress gives negative and insignificant effects on employee motivation, 2) stress has negative and significant effect on employee performance, 3) the work environment gives positive and significant effect to motivation, 4) work environment gives negative and insignificant effect on employee performance, 5) motivation gives positive and significant effect on employee performance, 6) motivation is not a mediation between stress and employee performance, 7) motivation is a perfect mediation between work environment and employee performance. The implications of this research are international restaurants in Badung, Bali should pay more attention to the performance of their employees by paying attention to the workload so that the employees do not experience excessive levels of stress. And also pay more attention to the work environment, especially non-physical working environment that is still below the total average, such as: the use of technology.
INFLUENCE OF SERVICE QUALITY AND MARKETING MIX ON CUSTOMER SATISFACTION AND LOYALTY OF PADMA RESORT LEGIAN Dewi, Yunita Citra; Yasa, Putu Ngurah Suyatna; Indiani, Ni Luh Putu
Jurnal Ekonomi & Bisnis JAGADITHA Vol. 5 No. 2 (2018)
Publisher : Magister Manajemen, Program Pascasarjana, Universitas Warmadewa

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (744.514 KB) | DOI: 10.22225/jj.5.2.581.119-127

Abstract

Abstract-The hospitality industry in Legian and its surroundings is experiencing a rapid development. This results in a higher competition. Padma Resort Legian is one of the hotels that is able to well maintain customers based on comparison data with hotel competitors. This study aims to determine the effect of service quality and marketing mix on customer satisfaction and loyalty at Padma Resort Legian. Research respondents are customers from overseas with a minimum age is of 17 years staying at Padma Resort Legian. The number of respondents were 100 persons, covering male and female. Data were analysed using Partial Least Square analysis (PLS version 3). The result of the study shows that service quality has no significant effect on customer loyalty; service quality has no significant effect on customer satisfaction; marketing mix has significant effect on customer loyalty; marketing mix has significant effect on customer satisfaction; and satisfaction significantly influence customer loyalty. The implication of this research is Padma Resort Legian should pay attention to the indicators of marketing mix for satisfaction increase in order to increase customer loyalty, that is by locating the marketing mix in strategic location and comfortable, spacious and comfortable hotel room. Hotel interior gives psychological comfort to the guests; the ordering and payment process is done easily; the customer gets clear information from various sources, the hotel has skilled and competent employees who are able to provide good service to the customers and the price according to the quality is received by customers. Keywords: Customer Loyalty; Customer Satisfaction; Marketing Mix; Service Quality.
PERAN KUALITAS LAYANAN DAN KUALITAS PRODUK DALAM MENINGKATKAN KEPUASAN DAN LOYALITAS NASABAH Indiani, Ni Luh Putu; Suyatna Yasa, I Putu Ngurah; Sitiari, Ni Wayan
Jurnal Ekonomi & Bisnis JAGADITHA Vol. 3 No. 2 (2016): September
Publisher : Magister Manajemen, Program Pascasarjana, Universitas Warmadewa

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (647.601 KB) | DOI: 10.22225/jj.3.2.233.85-95

Abstract

Perlambatan ekonomi beberapa tahun belakangan menurunkan kinerja industri perbankan Bali. Kontrasnya, persaingan justru semakin ketat dengan bertambahnya jumlah bank yang beroperasi di Bali. Dalam kondisi ini, bank perlu melakukan sejumlah upaya untuk memuaskan dan mempertahankan nasabah sehingga dapat bertahan di industri. Penelitian ini bertujuan menganalisis pengaruh kualitas layanan dan kualitas produk terhadap kepuasan dan loyalitas nasabah pada industri perbankan di Bali. Pengumpulan data dilakukan melalui survey mempergunakan kuesioner. Model diuji mempergunakan Partial Least Square. Kepuasan nasabah dan kualitas produk berpengaruh positif dan signifikan terhadap loyalitas, namun tidak demikian halnya dengan kualitas layanan. Kepuasan nasabah dipengaruhi lebih kuat oleh kualitas layanan dibandingkan kualitas produk, dan berlaku sebaliknya terhadap loyalitas. Ini menunjukkan bahwa aspek humanis dalam bentuk layanan berkualitas lebih berperan dalam memuaskan nasabah, sementara aspek rasional seperti kualitas produk lebih mampu meningkatkan loyalitas nasabah. Kepuasan nasabah memediasi pengaruh kualitas layanan dan kualitas produk terhadap loyalitas, namun pengaruh tersebut bersifat parsial. Diduga terdapat faktor lain yang mampu menjelaskan hubungan tersebut, yaitu persepsi risiko dan trust. Kata kunci: kualitas layanan, kualitas produk, kepuasan nasabah, loyalitas nasabah, perbankan.
The Influence of Brand Equity on Consumer Interest in Buying Xiaomi Smartphones Yamawati, Sioaji; Indiani, Ni Luh Putu
Warmadewa Management and Business Journal (WMBJ) Vol. 1 No. 2 (2019)
Publisher : Fakultas Ekonomi Universitas Warmadewa

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.22225/wmbj.1.2.1249.60-64

Abstract

The dramatic increase in Xiaomi smartphone sales in Indonesia raised research interest, especially related to factors encouraging consumer interest in purchasing the Xiaomi smartphone. Through empirical studies, it concluded that an important factor influenced consumer buying interest was brand equity consisting of brand awareness, brand association, quality perception, and brand loyalty. This study aims to analyze the influence of brand awareness, brand association, quality perception, and brand loyalty on consumer interest in purchasing a Xiaomi smartphone. This study is designed using quantitative approach in which the data collection is conducted through surveys using questionnaires. The study population is the Denpasar people who plan to purchase a smartphone in the near term. Samples were taken using accidental sampling method that is people who visited smartphone stores in Denpasar. The questionnaire was used to collect data, then analyzed using multiple linear regression analysis. The result showed that brand awareness, brand association, quality perception, and brand loyalty have a positive and significant influence on consumers' interest in buying a Xiaomi smartphone. Brand awareness, brand association, and quality perception can be enhanced by intensive marketing communication in various media emphasizing symbol, logo, product excellence, and quality excellence. This statement needed to be supported by consumer reviews that are in line, therefore customer database is necessary to encourage satisfied customers to write positive reviews in online media.
INFLUENCE OF GENDER, WORK ENVIRONMENT, COMPENSATION AND LOYALTY OF EMPLOYEES Pulawan, I Made; Jaminyasa, I Made; Indiani, Ni Luh Putu; Amerta, I Made Suniastha
International journal of social sciences and humanities Vol 3 No 3: December 2019
Publisher : Universidad Tecnica de Manabi

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (297.522 KB) | DOI: 10.29332/ijssh.v3n3.381

Abstract

The aim of this study was to investigate the influence of gender, compensation, and working environment simultaneously and partially to the loyalty of employees at CV. Shade Collection Denpasar and to determine which variables are dominant. This survey respondents amounted to 51 people. The data collection method used was the method of observation, interviews and questionnaires. The data analysis technique used was analysis and linear regression analysis. The result of research shows that gender, compensation, and work environment simultaneously significant effect on employee loyalty at CV. Shade Collection Denpasar. In partial, compensation and working environment significantly influence employee loyalty, whereas no significant gender effect on employee loyalty at CV. Shade Collection Denpasar. It is proved that the compensation is a dominant influencing variable on employee loyalty. Based on the results of this study, it is suggested that CV. Shade Collection Denpasar should pay more attention to the system of compensation, particularly in terms of salary and overtime pay as well as pay attention to employees workplace environment, particularly in terms of comfort while doing their job.
PENGARUH CITRA MEREK DAN KUALITAS INFORMASI TERHADAP MINAT KONSUMEN BERBELANJA KEMBALI DI ZALORA Widiani, Ni Luh Mega; Indiani, Ni Luh Putu; Wahyuni, Ni Made
Jurnal Ilmiah Manajemen & Bisnis Vol 2, No 2 (2019)
Publisher : Universitas Pendidikan Nasional

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.38043/jimb.v2i2.2337

Abstract

Online shopping activity is currently very popular in the societyas online shops offer attractive products and provide convenience when shopping. Zalora is a highly preferred online shop, as it achieved the highest top brand index for several. This study aimed to analyze factors that influence consumer intentionto shop at Zalora. This research was conducted in Denpasar. The population in this study are consumers in Denpasar who have shopped at Zalora in the past 1 year. Samples were 112 respondents. Data collection used survey method with questionnaire as instrument. Data was analyzed using multiple linear regression analysis. The results showed that brand image and information quality has a positive and significant impact on online purchase intention. To improve Brand Image, Zalora needs to provide frequent discounts, display detailed product information including high-resolution photos and ensure that it provides benefit and value to consumers. To improve the information quality, Zalora needs to ensure that product information is presented accurately and completely, present product information in an easily understood format, and send timely notifications about the order status.
PENGARUH PROMOSI DAN KUALITAS LAYANAN TERHADAP KEPUTUSAN PEMBELIAN KEMBALI Anim, Albina; Indiani, Ni Luh Putu
Jurnal Ilmiah Manajemen & Bisnis Vol 5, No 1 (2020)
Publisher : Universitas Pendidikan Nasional

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.38043/jimb.v5i1.2432

Abstract

Di tengah persaingan kedai kopi yang semakin intens ditandai dengan pertumbuhan jumlah kedai kopi yang signifikan dalam beberapa tahun terakhir, upaya ekstra perlu dilakukan untuk memahami kebutuhan dan keinginan konsumen. Pemahaman yang lebih baik terhadap aspek tersebut dapat menjadi rujukan dalam menyusun strategi pemasaran untuk meningkatkan pembelian kembali oleh konsumen. Hal tersebut menjadi latar belakang penelitian ini untuk menganalisis faktor yang mendorong keputusan pembelian kembali. Penelitian ini melakukan studi kasus di Start Up Coffee Denpasar. Populasi dalam penelitian ini adalah konsumen yang berkunjung ke Start Up Coffee. Teknis analisis regresi linear berganda digunakan untuk menguji hipotesis penelitian. Hasil penelitian menemukan bahwa promosi dan kualitas layanan mampu secara signifikan mendorong minat beli kembali. Untuk mendorong pembelian kembali, promosi perlu diintensifkan dengan memberikan diskon yang menarik, memberikan member card dengan berbagai reward menarik, menawarkan produk dengan harga kompetitif, menawarkan promosi silang dengan produk lain, serta menawarkan berbagai undian dengan hadiah menarik. Minat beli kembali juga dipengaruhi oleh kualitas layanan yang dapat ditingkatkan dengan cara memastikan penampilan karyawan rapi, memberikan layanan yang professional, memberikan layanan yang cepat dan tanggap, karyawan memahami dengan baik tentang berbagai produk yang ditawarkan, serta karyawan mampu berkomunikasi dengan baik dengan pelanggan.
Pengembangan Ekonomi Kreatif dan Pelestarian Lingkungan di Kelurahan Beng, Kecamatan Gianyar, Kabupaten Gianyar Indiani, Ni Luh Putu; Mandasari, I.A. Cynthia Saisaria; Dharmanegara, I.B.Agung; Dewi, Ni Made Pratiwi; Sumartini, Ade Ruly
Community Service Journal (CSJ) Vol. 2 No. 2 (2020)
Publisher : Lembaga Pengabdian Kepada Masyarakat, Universitas Warmadewa

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

Dengan status ini desa wisata yang disandang, Kelurahan Beng mengemban tanggung jawab yang besar untuk menjaga kelestarian alamnya, yang merupakan daya tarik utama destinasi ini. Permasalahan yang kerap ditemui di daerah destinasi wisata adalah problema sampah sebagai akibat dari bertambahnya kunjungan wisatawan dan kegiatan ekonomi masyarakat. Di samping permasalahan sampah, ekonomi kreatif juga menjadi agenda penting untuk dikembangkan di Kelurahan Beng. UMKM di Kelurahan Beng menawarkan produk yang menarik dan berkualitas baik, untuk memaksimalkan potensi tersebut terutama di era digital saat ini, pengelola UMKM perlu memahami teknik pemasaran digital. Dengan permasalahan yang dihadapi Kelurahan Beng tersebut maka solusi yang ditawarkan adalah sosialisasi kepada warga mengenai pentingnya pengelolaan sampah yang baik dan manfaat yang diperoleh dari aktivitas tersebut. Kegiatan ini dilaksanakan dengan metode ceramah, demostrasi, dan praktik. Sementara itu, untuk meningkatkan kinerja pemasaran digital UMKM, solusi yang diberikan adalah sosialisasi dan edukasi mengenai pentingnya pemasaran digital di era saat ini. Pelatihan ini dilaksanakan dengan metode ceramah dan praktik langsung. Keberhasilan kegiatan diukur menggunakan indikator: 1) Target jumlah peserta pelatihan, 2) Ketercapaian tujuan pelatihan, 3) Ketercapaian target materi yang telah direncanakan, 4) Kemampuan peserta dalam penguasaan materi. Tingkat ketercapaian keempat indikator ini menunjukkan nilai rata-rata di atas 75 persen sehingga kegiatan pengabdian ini telah berjalan baik. Kegiatan pelatihan perlu dilanjutkan ke depannya dengan materi lanjutan untuk semakin meningkatkan pemahaman masyarakat dan ketercapaian tujuan kegiatan pengabdian. Sinergi antara pemerintah dan masyarakat dapat meningkatkan efektivitas program penanggulangan sampah dan pengembangan UMKM.
Penguatan Promosi Desa Wisata dan Pengembangan Ekonomi Kreatif di Desa Pangsan, Kecamatan Petang, Kabupaten Badung Indiani, Ni Luh Putu; Yogiarta, I Made; Pulawan, I Made; Setena, I Made
Community Service Journal (CSJ) Vol. 3 No. 2 (2021)
Publisher : Lembaga Pengabdian Kepada Masyarakat, Universitas Warmadewa

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

Desa Wisata Pangsan memiliki potensi wisata yang luar biasa, namun diperlukan sejumlah upaya untuk memanfaatkan potensi ini sehingga memberikan manfaat ekonomi bagi masyarakat setempat. Terdapat permasalahan terkait promosi desa wisata yang dihadapi Desa Pangsan yaitu kurangnya informasi yang akurat tentang tempat-tempat wisata yang ada di Desa Pangsan kepada para calon wisatawan. Di samping permasalahan promosi, ekonomi kreatif juga menjadi agenda penting untuk dikembangkan di Desa Pangsan. UMKM Mekar Ayu di Desa Pangsan menawarkan jajanan khas bali dengan rasa yang enak dan bersih, untuk memaksimalkan potensi tersebut terutama di era digital saat ini, pengelola UMKM perlu memahami teknik pemasaran digital. Dengan permasalahan yang dihadapi tersebut maka solusi yang ditawarkan adalah pembuatan peta digital dan video promosi Desa Wisata Pangsan. Kegiatan input peta digital dilakukan dengan metode observasi dan praktik, kegiatan pembuatan video promosi diawali dengan observasi, pematangan konsep, pengambilan gambar, editing, dan publikasi video. Sementara itu, untuk meningkatkan kinerja pemasaran digital UMKM, solusi yang diberikan adalah sosialisasi dan edukasi mengenai pentingnya pemasaran digital di era saat ini. Pelatihan ini dilaksanakan dengan metode ceramah dan praktik langsung. Keberhasilan kegiatan diukur menggunakan indikator: ketercapaian tujuan pelatihan, ketercapaian target yang telah direncanakan, dan keberlanjutan program. Tingkat ketercapaian ketiga indikator ini menunjukkan nilai rata-rata di atas 75 persen sehingga kegiatan pengabdian ini telah berjalan baik. Program-program dalam kegiatan pengabdian masyarakat ini perlu dijaga keberlanjutannya dengan pembaharuan data pada aplikasi peta digital secara reguler, meningkatkan peran serta masyarakat dalam memperluas publikasi video promosi Desa Wisata Pangsan, dan dalam mendukung kegiatan pemasaran digital UMKM Mekar Ayu pada akun media sosial.