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PENGEMBANGAN WISATA EDUKASI BERKELANJUTAN DI MUSEUM GEOLOGI BANDUNG Maesari, Nadhia; Suganda, Dadang; Rakhman, Cecep Ucu
Jurnal Kepariwisataan: Destinasi, Hospitalitas dan Perjalanan Vol. 3 No. 1 (2019)
Publisher : Sekolah Tinggi Pariwisata Bandung

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (490.323 KB) | DOI: 10.34013/jk.v3i1.29

Abstract

Geology Museum is a popular destination for educational tourism. But there are various obstacles so that in the implementation, educational tourism in Geological Museum has not been optimal so that need for the development of sustainable educational tourism model that can benefit both the visitors of the museum and the museum. Methods in this study using qualitative methods. Qualitative methods are used to obtain data based on factual conditions that occur, field observations, interviews and literature studies. The results in this study resulted in a new model for sustainable education in the Museum of Geology which refers to museum education policies, education and sustainable tourism indicators.
ANALISIS PASAR WISATAWAN NUSANTARA DI CANDI BOROBUDUR Rakhman, Cecep Ucu
Jurnal Kepariwisataan: Destinasi, Hospitalitas dan Perjalanan Vol. 3 No. 2 (2019)
Publisher : Sekolah Tinggi Pariwisata Bandung

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (756.59 KB) | DOI: 10.34013/jk.v3i2.33

Abstract

This is a marketing research in the tourism sector that discusses the market segmentation of domestic tourists (wisnus) in Borobudur Temple. This study analyzed the profile of the wisnus using quantitative research. Methods of data collection were conducted with questionnaires, field observations, and documentation studies. The results showed that tourists who visited Borobudur Temple mostly came from outside the province (62%) and within the province (38%). When viewed from the provincial origin, then the five largest provinces are domestic tourists from Central Java Province of 38%, while respondents who come from the West Java Province of 13 %. Then the respondents from D.l. Yogyakarta with 10%, then East Java Province 9 and DKI Jakarta 9%. Respondents who visited Borobudur Temple were 15-24 years old (36%), male (58%), married (52%), graduated from diploma (46%), still in student status (27%), Revenue per month <Rp. 2,000, 000.00 (52%). The majority of respondents have preference type DTW historic sites (52%), preferences for recreational activities (81%), art and culture (53%), friend / family sources (53%), family (52%), had no constraints (43%), day preference on national holidays (39%), in the morning (57%), duration of l -3 hours (65%), visitfrequency 1 times (80%), average / moderate price perception (75%), rate of Borobudur temple at good enough level (58%), and have hope for improvement of DTW (45%) location arrangement. Spending at DTW> Rp. 50.000,00 (28%), total expenses during trip <Rp. 200.000,00 (32%), the largest share of expenditure is located on transportation (34%), using land transportation (86%) and air (13%), visiting reason because Borobudur Temple has artistic and cultural value (38%), preference of stay in other hotels / inns (36%), visit planning <1 week earlier (65%), recommend Borobudur Temple (96%), and have a return visit (97%). In comparison of markets within and outside the province, the source of information from friends /family (62%) is preferred by the market within the province. Outside provincial markets (85%) have motivational preferences of visiting for recreation and leisure. The average income of domestic tourists in the province is Rp. 3.138.298 Meanwhile, the average income of tourists outside the province is Rp.3.750.000. Expenditure at Borobudur Temple for respondents in the province is Rp.194.681, - meanwhile for out ofprovince is Rp.202.885. 000, -. Travelers from within the province have an average total of travel expenses ofRp.606.383 and outside the province ofRp.1.264.744. Nusantara tourists in the province have purchasing power of 19% of income per month while from outside the province have purchasing power of 34% of tourist income per month. For the largest expenditure during the trip is on transportation, tourists outside the province has a magnitude of 36% and tourists in the province of 32%. For the category recommend, tourists outside the province have 95% and tourists in the province of 98%. The appraisal of tourism facilities is at a sufficiently good level with a value of 3.50, all price aspects considered to have a range between 3.25 - 3.46 infrastructure components and promotion is quite good with an average score of 3.55.
OPTIMALISASI RENCANA PENGEMBANGAN DAYA TARIK WISATA BERKELANJUTAN: STUDI KASUS DI SITU CIGAYONGGONG Putra, Rifki Rahmanda; Dienaputra, Reiza D; Nugraha, Awaludin; Khadijah, Ute Lies Siti; Rakhman, Cecep Ucu
MEDIA BINA ILMIAH Vol 14, No 3: Oktober 2019
Publisher : BINA PATRIA

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (534.113 KB) | DOI: 10.33758/mbi.v14i3.372

Abstract

Inisiasi yang dilakukan oleh pemerintah dan masyarakat Desa Kasomalang Wetan untuk mengelola Situ Cigayonggong sebagai daya tarik wisata sejak awal tahun 2018 masih belum terealisasi sampai saat ini.  Padahal situ yang merupakan aset milik Desa Kasomalang Wetan tersebut memiliki potensi untuk dibuka kembali menjadi daya tarik wisata. Penelitian ini bertujuan untuk menyusun strategi untuk mengoptimalisasikan rencana pengembangan Situ Cigayonggong sebagai daya tarik wisata dengan pendekatan pariwisata berkelanjutan. Penelitian ini menggunakan metode penelitian kualitatif. Informan dalam penelitian ini dipilih dengan teknik purposive sampling yaitu aparatur pemerintah daerah dan masyarakat setempat. Metode pengumpulan data primer pada penelitian ini dilakukan dengan wawancara dan observasi. Lalu dilakukan juga studi literatur untuk pengumpulan data sekunder. Teknik analisis data yang digunakan adalah analisis SWOT. Berdasarkan hasil penelitian, strategi yang dianggap memilki prioritas yang tinggi dan mendesak untuk dilaksanakan adalah strategi turn-around dengan meminimalisir kelemahan internal yang dimiliki guna mendapatkan peluang yang dapat terjadi apabila rencana pengembangan Situ Cigayonggong dapat terealisasikan. Hasil Penelitian ini dapat berkontribusi sebagai guidline bagi pemerintah dan masyarakat setempat, dalam percepatan pembangunan pariwisata di Situ Cigayonggong yang mampu memenuhi kebutuhan masyarakat Desa Kasomalang Wetan baik untuk saat ini, maupun generasi mendatang.
Pemanfaatan Teknologi Informasi dan Komunikasi dalam Penerapan Konsep Smart Tourism di Kabupaten Pangandaran Putra, Rifki Rahmanda; Siti Khadijah, Ute Lies; Rakhman, Cecep Ucu
JURNAL MASTER PARIWISATA Volume 07, Nomor 01, Juli 2020
Publisher : Magister Tourism Study, Faculty of Tourism, Udayana University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24843/JUMPA.2020.v07.i01.p12

Abstract

Information and communication technology have changed globally specifically in the industrial era 4.0. Pangandaran Regency which focuses its economy through the tourism industry and aspires its region as a world-class tourist destination needs to accelerate its tourism development through the development of information and communication technology with the concept of smart tourism, to initiate an increase with the need to visit tourists. So this study discusses the use of potential and develops the concept of intelligent tourism in The Pangandaran Regency by utilizing information and communication technology to accelerate to become a world-class tourist destination. The method used in this research is qualitative research with case studies, with interactive model analysis techniques. The results showed that the potential of smart tourism in The Pangandaran Regency is a technology-based infrastructure that supports websites, social media, recommendation systems and also the number of millennial tourists. While the development of the concept of smart tourism is divided into the factors of demand and supply with collaboration while the manager of the destination, and the development of intelligent technology by considering Big Data and supporting factors for efficient digital marketing. Keywords: smart tourism, Pangandaran Regency, information and communication technology
Development of community-based tourism: Study in Kertayasa Village, Pangandaran Districts, West Java Putra, Rifki Rahmanda; Khadijah, Ute Lies Siti; Rakhman, Cecep Ucu; Novianti, Evi
Masyarakat, Kebudayaan dan Politik Vol 34, No 2 (2021): Masyarakat, Kebudayaan dan Politik
Publisher : Faculty of Social and Political Science, Universitas Airlangga

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.20473/mkp.V34I22021.196-208

Abstract

Kertayasa Tourism Village is one of the leading tourism villages in the Pangandaran Districts, West Java Province. It is proven by having won various awards, one of which is the champion of the advanced tourism village category in the 2019 Nusantara Tourism Village Competition. The community’s role in developing the village’s potential with sustainable tourism is one of the keys to the tourism village’s success. This study aims to identify a general description of Kertayasa Village development as a tourism village, analyze the development concept of community-based tourism, and analyze the relationship between the development concept with the Sustainable Development Goals (SDGs). The research method used is a qualitative approach with case study design and interactive model analysis techniques. The key informants in this study were selected using purposive sampling techniques, including the elements of the Kertayasa Village apparatus, community leaders, and tourism practitioners. The results showed the criteria for developing Kertayasa Tourism Village based on attractions, amenities, accessibility, and ancillary services. The development pattern is a tourist attractions cluster model (Green Canyon), which stimulates the surrounding villages’ development. The development’s characteristic is bottom-up with community empowerment’s central issue in environment, economy, and social-cultural to supports SDGs.