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Journal : WIDYA MANAJEMEN

PERAN PERCEIVED VALUE DALAM MEMEDIASI PENGARUH GREEN MARKETING TERHADAP LOYALITAS Mandasari, IA Cynthia Saisaria; Sumartini, Ade Ruly
WIDYA MANAJEMEN Vol 2 No 1 (2020): Widya Manajemen
Publisher : UNHI Press

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (175.173 KB) | DOI: 10.32795/widyamanajemen.v2i1.545

Abstract

Every component of society began to worry about environmental pollution that could cause environmental damage. Concern about this is demonstrated by starting to use environmentally friendly products and pay attention to business activities carried out by companies around them. Seeing the current public concern for the environment makes business people start doing green marketing. One company that applies green marketing is Starbucks Coffee through Tumbler products. This research contributes ideas for SMEs in the field of beverage culinary to do green marketing to care for the environment and increase customer loyalty. Data collection using a questionnaire distributed directly to the object of research. The population in this study was Starbucks Coffee Tumbler users in Denpasar with a sample of 75 respondents. Data analysis techniques using path analysis (path analysis) and Sobel test.
PENGARUH STRUKTUR KEPEMILIKAN DAN PERTUMBUHAN PERUSAHAAN TERHADAP KEPUTUSAN PENDANAAN DAN NILAI PERUSAHAAN Pratama, I Gede Surya; Idawati, Ida Ayu Agung; Sumartini, Ade Ruly
WIDYA MANAJEMEN Vol 1 No 1 (2019): Widya Manajemen
Publisher : UNHI Press

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (723.381 KB) | DOI: 10.32795/widyamanajemen.v1i1.207

Abstract

The aim of the company is to maximize the value of the company through the implementation of financial decisions consisting of investment decisions, funding and dividend policies. Companies tend to use debt in order to increase the value of their company. If a manager is able to increase the value of the company, the manager has shown good performance for the company. To increase corporate value, a good funding and investment decision is needed. The purpose of this study was to determine the effect of institutional ownership and company growth on funding decisions and the value of manufacturing companies. The population of this study was 152 and was selected by purposive sampling so that 129 samples were obtained. Data Analysis Techniques use Path Analysis. Hypothesis test results show that the level of debt held by the company is influenced by institutional ownership and growth of the company. While the high and low values ??of the company are influenced by institutional ownership, the level of corporate debt and company growth.