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MEDIA MASSA, PENCITRAAN DAN POLITIK IDENTITAS (ANALISIS TEKSTUAL IKLAN AXE VERSI ASMIRANDAH) Zamzamy, Ahmad; K, Netty Dyah
Jurnal Pamator : Jurnal Ilmiah Universitas Trunojoyo Vol 4, No 2: Oktober 2011
Publisher : LPPM Universitas Trunojoyo Madura

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (247.428 KB) | DOI: 10.21107/pamator.v4i2.2459

Abstract

Pesatnya perkembangan media massa khususnya televisi ikut berpengaruh terhadap jumlah iklan yang ditayangkan. Iklan mempunyai efek besar salah satunya adalah pembentukan citra serta identitas. Identitas di masa sekarang tidak lagi ditentukan oleh kelompok (peer group), tetapi ditentukan oleh media massa termasuk tayangan iklan. Penelitian ini bertujuan untuk mengetahui bagaimana politik identitas dalam iklan Axe versi Asmirandah. Metode yang digunakan adalah isi yaitu analisis tekstual. Dari hasil penelitian ditemukan bahwa identitas yang digambarkan adalah gaya hidup modern yaitu gaya hidup pria modern yang senantiasa menciptakan inovasi dan trendsetter serta superioritas laki-laki terhadap perempuan.
MENYOAL RADIKALISME DI MEDIA DIGITAL Zamzamy, Ahmad
Dakwah Vol 5 No 1 (2019): FEBRUARI
Publisher : Institut Agama Islam Syarifuddin Lumajang

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Abstract

Currently, Information and communication technology, especially internet system, have been developing very rapidly. Such developments have certainly positive and negative impacts. In the development of the digital age today, phenomenon of radicalism is increasingly established in Indonesia and the world. There have been many studies on this. Radicalism is also campaigned by internet media which eventually step into people?s life. This issue should be observed properly. Key Words: Radicalism, Digital Media, Youth Generation
KAPITALISASI AGAMA PADA TAYANGAN TELEVISI (TINJAUAN TEORI EKONOMI POLITIK MEDIA) Zamzamy, Ahmad
Oeconomicus Journal of Economics Vol. 1 No. 1 (2016): [Desember] Edisi 1
Publisher : Program Studi Ilmu Ekonomi UIN Sunan Ampel Surabaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (705.409 KB) | DOI: 10.15642/oje.2016.1.1.49 - 70

Abstract

Teori ekonomi politik media digunakan dalam menganalisis proses ekonomi dan politik dalam suatu media. Adapun yang dibahas dalam teori ini adalah komodifikasi รข?? selain spasialisasi dan strukturisasi.Tayangan program acara televisi di Indonesia juga tak luput dari adanya gejala komodifikasi.Obyek penulisan ini berfokus pada tayangan televisi yang mengandung unsur agama dikaitkan dengan komodifikasi.Penulisan ini bertujuan untuk mengetahui gambaran bagaimana kapitalisasi agama terjadi di stasiun televisi. Di sini disinggung pula mengenai rating dan share serta beberapa program acara televisi sebagai pendukungnya.
Literacy Media Counseling Program, Increasing Parent Skill on Parental Mediation and Parental Gadget Co-Viewing on Students of Al-Hikmah Suko Sidoarjo Alamiyah, Syifa Syarifah; Zamzamy, Ahmad; Rasyidah, Resa
Nusantara Science and Technology Proceedings International Seminar of Research Month Science and Technology in Publication, Implementation and Co
Publisher : Galaxy Science

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Abstract

The purpose of this program is to raise awareness of the dangers of excessive media usage on children and to improve parenting skills related to children media activities. Considering that the Information and Communication Technology has become an important part of people's lives from the various aspect. Even recently children have known and become an expert in using gadgets. In this case, the role of parents is needed to be wise in providing communication media to children. Based on preliminary observations, the use of gadgets by children was due to lack of supervision and restrictions by their parents. To overcome these problems, the solution offered is to organize a Media Literation counseling addressed to parents of Al-Hikmah Kindergarten with the theme of Literacy Media: Improving Parents Skills in parental mediation and parental co-viewing of the use of Gadgets on kindergarten students. This activity used counseling methods to increase awareness of parents' knowledge of the dangers of excessive use of digital media with methods of exposure, case study and discussion and Question and Answer. So that parents have a strong awareness and willingness to limit and accompany the use of media in children. In addition, through the training method, parents will be equipped with skills to calculate and design the number and content of media that appropriate to the age of the child by using the method of "media diary", as well as the skills of media supervision and assistance that is real and fun. The post-training survey showed that the training had increased the awareness of parents about the importance of mentoring and supervision to children in using digital media. This counseling also received a positive response from the participants and they committed to supervise and mentor their children.