Claim Missing Document
Check
Articles

Found 6 Documents
Search

Kinerja Pramusaji Berdasarkan Gender Wachyuni, Suci Sandi
JURNAL MEDIA WISATA: Wahana Informasi Pariwisata Vol 18, No 1 (2020): Media Wisata
Publisher : Sekolah Tinggi Pariwisata AMPTA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36276/mws.v18i1.323

Abstract

Isu kesetaraan gender dalam pariwisata kembali menjadi topik hangat. Laki-laki masih mendominasi pekerjaan di dunia pariwisata, khususnya di sektor makanan dan minuman. Pada umumnya wanita identik dengan sifat lemah lembut dan emosional sementara laki-laki dianggap kuat dan rasional. Sehingga masih banyak sektor makanan dan minuman lebih memilih pekerja laki-laki dibandingkan perempuan. Pekerjaan di restoran dituntut untuk membawa beban berat dan didominasi pekerjaan fisik lainnya. Penelitian ini bertujuan untuk menganalisis perbedaan kinerja karyawan berdasarkan gender. Peneliti mengambil studi kasus di Restoran Amuz Gourmet Jakarta. Metode penelitian yang digunakan adalah mixed-method. Metode analisis kuantitatif yang digunakan adalah ANOVA dan Triangulasi data kualitatif.
THE EFFECTS OF SERVICE QUALITY, CUSTOMER PERCEIVED VALUE, AND CUSTOMER SATISFACTION TOWARDS CUSTOMER LOYALTY OF DAMRI TOUR BUS Wachyuni, Suci Sandi
Journal of Business on Hospitality and Tourism Vol 5, No 2 (2019): Journal of Business on Hospitality and Tourism
Publisher : STPBI

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.22334/jbhost.v5i2.168

Abstract

Based on the data from Transportation Department of Indonesia, commonly total of tourist bus company and total unit of tour bus continues to increase every year. The increasing number of competitors will affect customers looking away easily from one service provider to another. Then, DAMRI as one of the providers, has to make efforts for maintaining and increasing customer?s loyalty. The purpose of this study to determine the effect of service quality, customer perceived value, and customer satisfaction towards customer loyalty of DAMRI Tourist Bus.This research is a quantitative research. Sampling technique is non Probability Sampling, purposive sampling. Data collection is done through interview and questionnaires. Statistical analysis techniques is done through regression analysis and hypothesis testing t test and F test (SPSS 20.0). The results being obtained: service quality (X1) and customer perceived value (X2) significantly influence customer loyalty (Y). In other hand, customer satisfaction (X3) does not significantly influence customer loyalty (Y); But X1, X2, and X3 simultanously influence Y. The manager is advised to continously make efforts in order to improve customer loyalty. Further research is needed to identify the factors that have more influence over customer loyalty of DAMRI Tourist Bus.
KEPUASAN WISATAWAN DALAM PENGGUNAAN E-COMMERCE AGODA DALAM PEMESANAN HOTEL Wachyuni, Suci Sandi; Wiweka, Kadek
Journal of Tourism Destination and Attraction Vol 8 No 1 (2020): Journal of Tourism Destination and Attraction
Publisher : Fakultas Pariwisata Universitas Pancasila

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35814/tourism.v8i1.1366

Abstract

The industrial revolution that entered the 4.0 phase encouraged the industry to innovate, where one of the developing industries was e-commerce. As part of the OTA (tourism industry), e-commerce, or especially Agoda offers not only products but also services. However, at the moment, Agoda can be said to be left behind if we look at the ranking of the top brand awards, 2019. Therefore this research intends to examine the satisfaction of tourists (consumers) in using Agoda for booking a hotel. The approach used in this research is descriptive quantitative, where primary data is collected through a questionnaire with indicators of customer satisfaction (Repurchase, Word of Mouth, Brand Image, Product Quality, Price, Service Quality, and Emotional Factor). The scale used is Likert (1-5), and the sampling technique used is probability sampling, which is simple random sampling with a total of 100 respondents. The secondary data is taken from Agoda's website, books, literature, and previous research. The study was conducted during June-July 2019. This study found that the average tourist was quite satisfied - satisfied with Agoda's services in booking hotels. However, to maintain its existence, Agoda needs to make efforts to attract tourists, especially in improving the Agoda brand image. Also, the cooperation partners, which are hotels, will have high confidence in marketing their hotels through Agoda. Furthermore, in terms of the marketing segment, Agoda is very firmly attached to the millennial generation in meeting accommodation needs. However, it is interesting to investigate further the purpose of booking this accommodation, whether for travel needs or other vacation concepts, like one of the popular concepts nowadays, "staycation". This research is expected to provide information about service conditions and customer satisfaction using Agoda. So the results of this study can be useful not only for Agoda companies but also for other OTAs who offer similar products or services. Keywords: kepuasan wisatawan, e-commerce, pemesanan hotel, online travel agent (OTA)
SARANA TRANSPORTASI SEBAGAI DAYA TARIK WISATA: KAJIAN PERSEPSI WISATAWAN BERKUNJUNG KE KEPULAUAN SERIBU STUDI KASUS: KAPAL KM SABUK NUSANTARA 66 Wiweka, Kadek; Wachyuni, Suci Sandi; Adnyana, Putu Pramania; Safitri, Anjani Nurul
Journal of Tourism and Economic Vol 3, No 2 (2020): EDISI 3
Publisher : STIE Pariwisata API Yogyakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36594/jtec.v3i2.100

Abstract

Historically until now, accessibility, especially transportation, has played an important role in tourism development. This study aims to identify tourists erceptions of tourist transportation (KM Sabuk Nusantara 66) as an attraction for tourists visiting the Kepulauan Seribu from the port of Sunda Kelapa. This study adopted a qualitative approach to triangulation data collection techniques. The research location was carried out at Sunda Kelapa Port, involving the ship captain (PT. Pelni) and the KSOP Sunda Kelapa Port staff. The number of samples determined using a purposive sampling technique. Meanwhile, tourists are determined by the judgmental sampling technique. This data collection was carried out for three months, from May to July 2018. This study found that the KM Sabuk Nusantara 66 Ship's feasibility is following tourists' perceptions based on 10 indicators of transportation factors to support tourism. This research can be used to suggest ship operators and destination managers' development improve service quality continuously. This study has limitations on the sample of transportation companies involved. Future research is expected to reach a wider sample or even reach other transportation types, such as tourist trains, tour buses, or even air transportation. 
PROMO CASHBACK GOPAY TERHADAP MINAT BELI BUBBLE DRINK STUDI KASUS: YU CHA INDONESIA PLUIT Kusumaningrum, Dewi Ayu; Wachyuni, Suci Sandi
Journal of Tourism and Economic Vol 3, No 1 (2020): EDISI 3
Publisher : STIE Pariwisata API Yogyakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36594/jtec.v3i1.51

Abstract

The most popular technological and communication development innovations today are electronic payments without cash. GOPAY from PT Karya Anak Bangsa (GO-JEK) is the most widely used electronic payment in Indonesia. Yu Cha Indonesia is working with GOPAY to advance its business. There is currently a 20% GOPAY cashback promotion to attract more consumers. This study aims to look at the effect of the promotion of GOPAY (cashback) on the interest in buying bubble drinks at Yu Cha Indonesia. This research uses quantitative methods by distributing questionnaires to 99 respondents. Statistical analysis such as validation test, reliability test, normality test, and hypothesis test have been used. Data validation shows that all data is valid. Reliability tests are also reliable because the coefficient scores exceed Cronbach Alpha. The results of the r-score analysis are 0.707 which means that the two variables have a strong relationship. The r-square result is 0.499 and it can be concluded that the GOPAY cashback promotion affects product quality by 49.9% and the rest is influenced by other factors not discussed in this study. The results of this study show the positive and significant effect of the GOPAY (cashback) promotion program on consumer buying interest. Based on research results, the GOPAY promotion program (cashback) has a 49.9% effect on consumer buying interest.
PENGARUH ONLINE DISTRIBUTION CHANNELS (ODS) TERHADAP HOTEL REVENUE Wachyuni, Suci Sandi; Wiweka, Kadek; Liman, Melyana
Journal of Tourism and Economic Vol 1, No 2 (2018): EDISI 1
Publisher : STIE Pariwisata API Yogyakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36594/jtec.v1i2.29

Abstract

The trend of market developments or consumers in utilizing technology as part of their lifestyle, encourages the accommodation industry to make innovations related to technology and the internet. The purpose of this study is to see the relationship between online distribution channels, especially OTAs on hotel performance in terms of income. This study found that OTA was very effective in increasing sales at Dreamtel Hotel Jakarta, where the income originating from OTA for 3 years compared to walk-in guests had a significant difference. However, hotel sales through online travel agents still have problems when using an online booking system, including the delays in connection between the online travel agent system and hotel systems, the difficulty of changing the schedule for booking rooms, and booking based on "availability on availability" must be confirmed to the parties hotel. The limitation of this study is only studying the role of OTA on the income side. Future research is expected to be able to examine other, more complex sides, such as their effects on employee performance, brand image, promotion, and customer satisfaction. This research is expected to provide information related to the important role of OTA for the development of hotel business in the future.Keywords : Effectiveness, Online Travel Agent, online distribution channels (ODS), hotel revenue and Room Occupancy