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POLA KOMUNIKASI KELUARGA ANTARA MENANTU DAN MERTUA YANG TINGGAL DALAM SATU RUMAH Saro, Elisabeth; Ghofur, M. Abdul; Rakhim Syahida, Amanah
Jurnal Komunikasi Nusantara Vol 1 No 2 (2019)
Publisher : Unitri Press

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33366/jkn.v1i2.29

Abstract

The study used qualitative research methods. The research is intended to know and understand in more detail related to the phenomenon of what is experienced by the subject to be investigated, through various data collection techniques conducted by researchers to obtain data on "Family Communication Patterns between Daughter-in-law and In-laws who live in one house in Bendrong Village Jabung District?. The problem is analyzed using the Rogers and Kincaid paradigms. The research method used was descriptive qualitative and the sampling technique used was puposive sampling by interviewing 6 informants in Bendrong village. Data collection taken using interview guides, observations and documentation. While data analysis is collecting data, reducing data, presenting data and drawing and conclusions. The results of the study revealed that where the pattern of communication between in-laws and in-laws often exchanges information, as shown in the chart above, where in-laws are usually the speakers or can be referred to as communicators, while the sons-in-law as recipients of messages or communicants, but usually often exchange positions within the period specific time and situation. Messages or information conveyed both by in-laws and in-laws are usually spoken directly or face to face or indirectly such as through social media mobile phones. In this case there is a reciprocal relationship between the two. Thus, the relationship between the daughter-in-law and the mother-in-law who tends to conflict will get worse if the two of them live together, because the high intensity of confusion results in a higher chance of friction.
STRATEGI KOMUNIKASI PEMASARAN DALAM MENINGKATKAN HASIL PENJUALAN DI KAMPUNG KERAMIK DINOYO KOTA MALANG Maryanto, Tarno; Rakhim Syahida, Amanah
Jurnal Komunikasi Nusantara Vol 1 No 1 (2019)
Publisher : Unitri Press

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33366/jkn.v1i1.8

Abstract

A good and effective marketing communication strategy is very important to improve the production and sales targets in Kampung Keramik, Kelurahan Dinoyo, Malang. This research examined how marketing communication strategies increase sales and improve good relations with customers and prospective customers. The purpose of this study was to find out and learn marketing communication strategies to maintain good relationships with customers and prospective customers. This study used a descriptive qualitative, with the data collection technique through in-depth interviews, field observations involving informants and documentation as the main data sources. The results of this study indicated that the marketing communication strategy adopted by Kampung Keramik Dinoyo in increasing sales and maintaining relationships with customers and prospective customers was by conducting market selection strategies, product knowledge strategies, distribution strategies and promotion strategies. In conducting promotional activities to increase the sales in Kampung Keramik Dinoyo by putting advertisments in YouTube channel, Instagram, Facebook, online media and websites. Kampung Keramik Dinoyo also conducted a Direct Marketing and Online Marketing Programs that aimed to expand information networks to attract prospective customers and established good relations with their customers.   Keywords: Marketing Communication, Sales, Customers, Dinoyo Ceramics.
UNSUR EROTISME DALAM VIDEO KLIP DESPACITO Gustiani Putri, Maya; Rakhim Syahida, Amanah
JISIP : Jurnal Ilmu Sosial dan Ilmu Politik Vol 8, No 1 (2019)
Publisher : Universitas Tribhuwana Tunggadewi

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (333.495 KB) | DOI: 10.33366/jisip.v8i1.1552

Abstract

Abstract: In this globalization era, conversation about the element of eroticism is becoming increasingly interesting.  We can find this in various media, especially New Media (online). Youtube as one of the most popular new media sites, presenting audio visual format entertainment that can be accessed by various groups freely. Erotismepun-themed videos can be easily watched, like the video clip Despacito. Even this controversial video, has set a record as the first video to reach 5.015.265.242. This Research uses qualitative research methods with semiotic approaches. The purposes of this research is to know how any signs of erotic constructed in a video clip, and also to know what the meaning of erotic signs in the video clip of Despacito. The data analysis used is Roland Barthes's analysis technique, in which there are 2 levels of marking, namely the level of denotation and connotation. In this Research found various signs of eroticism, both in verbal and visual forms. In the verbal form, signs of eroticism are found in the lyrics of the reff section sung by Fonsi. While in the visual form, this eroticism is constructed through appearance, protruding body parts, movements, dances to expressions. Through this sign, a meaning is found, an effort to stimulate imagination and sexual desire from the audience and there is a lot of exploitation of the female body in an effort to increase that sexual desire. Keywords: Despacito, Erotic, Video Clip, Semiotic. Abstrak: Pada era globalisasi ini, perbincangan mengenai unsur erotisme menjadi kian menarik. Hal ini dapat kita jumpai di berbagai media, terutama media baru (online). Youtube sebagai salah satu satu situs terpopuler media baru, menyuguhkan hiburan berformat audio visual yang dapat diakses berbagai kalangan dengan bebas. Video bertemakan erotisme dapat dengan mudah ditonton, seperti contohnya video klip Despacito. Bahkan video yang kontroversial ini, telah mencetak rekor sebagai video pertama yang mencapai 5.015.265.242. Penelitian ini menggunakan metode penelitian kualitatif dengan pendekatan semiotika Tujuan dari penelitian ini ialah untuk mengetahui bagaimana tanda-tanda unsur erotisme dikonstruksi dalam sebuah video klip, dan untuk mengetahui makna dari tanda erotisme dalam video klip Despacito. Analisa data yang digunakan berupa teknik analisa Roland Barthes, yang mana terdapat 2 tingkat penandaan yaitu tingkat denotasi dan konotasi. Pada penelitian ini ditemukan berbagai tanda erotisme, baik dalam bentuk verbal maupun visual. Pada bentuk verbal, tanda erotisme terdapat pada lirik bagian reff yang dinyanyikan oleh Fonsi. Sedangkan pada bentuk visual, erotisme ini dikonstruksi melalui penampilan, penonjolan bagian tubuh, gerakan, tarian hingga ekspresi. Melalui tanda ini maka ditemukanlah makna berupa, usaha untuk merangsang imajinasi dan hasrat seksual dari khlalayaknya dan terjadi banyak eksploitasi tubuh perempuan dalam upaya meningkatkan hasrat seksual tersebut. Kata Kunci: Despacito, Erotis, Video Klip, Semiotika.
POLA KOMUNIKASI KELUARGA ANTARA MENANTU DAN MERTUA YANG TINGGAL DALAM SATU RUMAH Saro, Elisabeth; Ghofur, M. Abdul; Rakhim Syahida, Amanah
Jurnal Komunikasi Nusantara Vol 1 No 2 (2019)
Publisher : Unitri Press

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (146.31 KB) | DOI: 10.33366/jkn.v1i2.29

Abstract

The study used qualitative research methods. The research is intended to know and understand in more detail related to the phenomenon of what is experienced by the subject to be investigated, through various data collection techniques conducted by researchers to obtain data on "Family Communication Patterns between Daughter-in-law and In-laws who live in one house in Bendrong Village Jabung District?. The problem is analyzed using the Rogers and Kincaid paradigms. The research method used was descriptive qualitative and the sampling technique used was puposive sampling by interviewing 6 informants in Bendrong village. Data collection taken using interview guides, observations and documentation. While data analysis is collecting data, reducing data, presenting data and drawing and conclusions. The results of the study revealed that where the pattern of communication between in-laws and in-laws often exchanges information, as shown in the chart above, where in-laws are usually the speakers or can be referred to as communicators, while the sons-in-law as recipients of messages or communicants, but usually often exchange positions within the period specific time and situation. Messages or information conveyed both by in-laws and in-laws are usually spoken directly or face to face or indirectly such as through social media mobile phones. In this case there is a reciprocal relationship between the two. Thus, the relationship between the daughter-in-law and the mother-in-law who tends to conflict will get worse if the two of them live together, because the high intensity of confusion results in a higher chance of friction.
STRATEGI KOMUNIKASI PEMASARAN DALAM MENINGKATKAN HASIL PENJUALAN DI KAMPUNG KERAMIK DINOYO KOTA MALANG Maryanto, Tarno; Rakhim Syahida, Amanah
Jurnal Komunikasi Nusantara Vol 1 No 1 (2019)
Publisher : Unitri Press

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (224.217 KB) | DOI: 10.33366/jkn.v1i1.8

Abstract

A good and effective marketing communication strategy is very important to improve the production and sales targets in Kampung Keramik, Kelurahan Dinoyo, Malang. This research examined how marketing communication strategies increase sales and improve good relations with customers and prospective customers. The purpose of this study was to find out and learn marketing communication strategies to maintain good relationships with customers and prospective customers. This study used a descriptive qualitative, with the data collection technique through in-depth interviews, field observations involving informants and documentation as the main data sources. The results of this study indicated that the marketing communication strategy adopted by Kampung Keramik Dinoyo in increasing sales and maintaining relationships with customers and prospective customers was by conducting market selection strategies, product knowledge strategies, distribution strategies and promotion strategies. In conducting promotional activities to increase the sales in Kampung Keramik Dinoyo by putting advertisments in YouTube channel, Instagram, Facebook, online media and websites. Kampung Keramik Dinoyo also conducted a Direct Marketing and Online Marketing Programs that aimed to expand information networks to attract prospective customers and established good relations with their customers.   Keywords: Marketing Communication, Sales, Customers, Dinoyo Ceramics.