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EFEKTIVITAS PENGGUNAAN INFOGRAFIS ALUR DALAM PENYAMPAIAN INFORMASI sari, Widya; Yani, Aditya Rahman; El-Chidtian, Aileena Solicitor Costa Rica
GESTALT Vol 1 No 2 (2019): Jurnal Desain Komunikasi Visual
Publisher : Desain Komunikasi Visual Universitas Pembangunan Nasional "Veteran" Jawa Timur

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (759.983 KB) | DOI: 10.33005/gestalt.v1i02.35

Abstract

In this modern era, there has been a need for practical and interesting information to the public. Likewise, UPN "Veteran" Jawa Timur continues to improve the model of information delivery from Standard Operating Procedures (SOPs) in its academic service system. This research was conducted to find a solution in creating a model of delivering that information using visual infographic style. Visual infographic style can combine information with design that can help individuals and organizations communicate briefly and clearly to the audience. The type of infographic used is the type of infographic that explains the flow in stages in various models will be measured their level of effectiveness. The research method used is qualitative and quantitative methods, namely by conducting literature studies, interviews and observations. The data obtained will be analyzed using the TOWS Matrix, an analysis of the target audience's insights using the why test method, the preparation of the questionnaire, and the inference of the results of the questionnaire. Through this infographic media, it is expected that information about SOPs in the academic service system can be conveyed clearly and easily understood by UPN "Veteran" Jawa Timur students.
GAMBARAN KEBIASAAN MAKAN MASYARAKAT URBAN DALAM IKLAN GRABFOOD VERSI “JANGAN LUPA MAKAN” Yani, Aditya Rahman; sari, Widya
GESTALT Vol 2 No 1 (2020): Jurnal Desain Komunikasi Visual
Publisher : Desain Komunikasi Visual Universitas Pembangunan Nasional "Veteran" Jawa Timur

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33005/gestalt.v2i1.57

Abstract

Penelitian berjudul Gambaran Kebiasaan Makan Masyarakat Urban dalam Iklan Grabfood Versi ?Jangan Lupa Makan? ini adalah penelitian yang mengungkap gambaran kebiasaan makan masyarakat urban yang diartikulasikan dalam visual image yang berupa tayangan iklan. Masyarakat urban kini mengalami perubahan perilaku dalam mengonsumsi makanan dan minuman dari konvensional berubah ke aplikasi di smartphone. Salah satu perusahaan jasa pesan antar makanan yang berkembang di Indonesia adalah PT Grab Indonesia yang keberhasilannya tidak lepas dari peran strategi iklannya versi ?Jangan Lupa Makan? yang dirilis pada akhir 2019. Peneliti dipilih sebagai objek penelitian karena menampilkan gambaran perilaku makan masyarakat urban di Indonesia. Alat analisis yang dipakai dalam penelitian ini adalah Semiotika Barthes yang tertarik pada pembahasan denotasi, konotasi, mitos dan ideologi. Hal menarik dari penelitian ini adalah melihat bagaimana iklan merepresentasikan kebiasaan makan masyarakat urban yang beraneka ragam dari berbagai kelas sosial, etnis, profesi, dan perannya di masyarakat.
Flow Infographic Models to Communicate Information Widyasari; Yani, Aditya Rahman
Nusantara Science and Technology Proceedings 4th International Seminar of Research Month
Publisher : Galaxy Science

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

Some of research results related to science about the advantages of infographics have been summarized by Smiciklas (2012), including the fact that vision occupying a very large part of the brain, infographics are more easily processed by the brain than plain text, and that the brain is designed to look for something different. The majority of people are visual learners and it is estimated that 65% of the population are visual learners, so the use of infographic to communicate an information will be very appropriate. There are several types of infographic, one of which is flow infographic. Flow infographics have a function to communication an information in form of sequential flow or procedural. Through flow infographics, information can be explained step by step using attractive visualization, briefly, and still can be easily understood. The elements in visual principles can be applied to the visualization of flow infographics such as the use of numerics style, shape color transitions, shape sizes transitions, position differences, etc. Visual principles in flow infographics must be considered and understood by designers, so that the visualization of flow infographic can be more attractive and can communicate an information appropriately to readers.