Claim Missing Document
Check
Articles

Found 5 Documents
Search

Efektivitas Penggunaan Infografis Pada Perancangan Buku Profil Universitas (Studi Objek Universitas Pembangunan Nasional “Veteran” Jawa Timur) ., Widyasari; Sutejo, Aris; Yunisya, Adibah Nurul
Jurnal Desain Idea: Jurnal Desain Produk Industri Institut Teknologi Sepuluh Nopember Surabaya Vol 17, No 2 (2018)
Publisher : LPPM, Institut Teknologi Sepuluh Nopember

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (688.315 KB) | DOI: 10.12962/iptek_desain.v17i2.4683

Abstract

Adanya perubahan dan perkembangan positif pada kampus UPN “Veteran” Jatim sudah selayaknya dikemas dalam sebuah media yang dapat menyajikan informasi profil UPN “Veteran” Jatim dengan cara yang menarik dan mudah dipahami. Media tersebut berupa buku profil UPN “Veteran” Jatim yang dirancang dengan menggunakan teknik infografis yakni jenis gambar yang memadukan informasi dengan desain, yang bertujuan untuk berkomunikasi secara singkat dan jelas kepada pembaca.Metode penelitian yang digunakan adalah metode kualitatif dan kuantitatif dengan langkah-langkah mencari literatur, mengumpulkan data kualitatif dan kuantitatif, menganalisis data dengan menggunakan tabel TOWS (Threat, Opportunities, Weakness, Strength) matrix untuk menentukan Unique Selling Proposition, menganalisis insight target audiens untuk menyusun solusi kreatif, menganalisis dan menyimpulkan hasil kuesioner untuk mengukur capaian penelitian. Dari hasil analisis TOWS matrix dapat disimpulkan bahwa Unique Selling Proposition yang ditemukan adalah UPN “Veteran” Jatim sebagai Perguruan Tinggi Negeri baru terakreditasi “A” yang konsisten dalam menerapkan karakter Bela Negara pada kegiatan akademik dan non-akademik. Unique Selling Proposition inilah yang menjadi konten pada buku profil UPN “Veteran” Jatim. Sedangkan dari hasil analisis consumer insight dapat disimpulkan bahwa audiens menginginkan penyampaian informasi profil UPN “Veteran” Jatim berupa informasi tekstual yang disertai dengan elemen-elemen visual seperti unsur grafis, ilustrasi, pictogram, dan grafik. Hasil dari penelitian adalah sebesar 83% (sangat kuat) setuju jika penggunaan infografis berupa unsur grafis, ilustrasi, pictogram, dan grafik pada perancangan buku profil UPN “Veteran” Jatim dapat memiliki tampilan visual yang lebih menarik. Selanjutnya sebesar 83,2% (sangat kuat) setuju jika penggunaan infografis berupa unsur grafis, ilustrasi, pictogram, dan grafik pada perancangan buku profil UPN “Veteran “ Jatim dapat menyajikan informasi menjadi lebih mudah dipahami.
PERUBAHAN POLA TATANAN RUANG TANEAN LANJANG DI KAMPUNG BATIK TANJUNG BUMI (The Changes of the Spatial Pattern of Tanean Lanjang in Kampung Batik Tanjung Bumi) Safeyah, Muchlisiniyati; Elviana, Eva; Takarini, Nurjanti; Sutejo, Aris
Tesa Arsitektur, Journal of Architectural Discourses Vol 16, No 2: 2018
Publisher : Unika Soegijapranata Semarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24167/tes.v16i2.1123

Abstract

Kampung batik Tanjung Bumi mempunyai keunikan dari kerajinan batik gentongan dan pemukiman tradisional tanean lanjang. Kegiatan membatik yang semula sebagai pengisi waktu luang, saat ini dilakukan untuk mendapatkan penghasilan. Perubahan paradigma tersebut diduga membawa dampak pada perubahan pola tatanan ruang tanean lanjang. Penelitian bersifat deskriptif dengan metode kualitatif yang dilakukan terhadap 6 kelompok tanean lanjang. Perubahan paradigma masyarakat tidak banyak membawa perubahan pada pola tatanan ruang tanean lanjang di kampung batik Tanjung Bumi. Tanean lanjang (halaman panjang); pagar; letak, orientasi, hierarki, dan bentuk Langgar; serambi hunian merupakan unsur-unsur yang dipertahankan. Fungsi Langgar menjadi lebih sedikit. Ruang-ruang didalam hunian masih bersifat privat, sedangkan serambi pada hunian mengalami perubahan sifat dari semi privat menjadi semi publik. Perubahan terjadi pada susunan, jumlah, dan fungsi ruang hunian yang lebih kompleks. Perubahan pola tatanan lebih banyak dipengaruhi oleh perkembangan kehidupan sosial masyarakat, daripada perkembangan kegiatan membatik. Pola tatanan tanean lanjang mampu mewadahi perkembangan kegiatan usaha batik. Permukiman tradisional tanean lanjang masih sesuai dengan makna dan tata cara kehidupan masyarakat saat ini.
The Form of Traditional House of Coastal Area at Tanjung Bumi Bangkalan as The Basic Preservation of Madura Traditional Architecture Safeyah, M.; E. Elviana; N. Takarini; A. Sutejo
Nusantara Science and Technology Proceedings International Seminar of Research Month Science and Technology for People Empowerment.
Publisher : Galaxy Science

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

The purpose of the research is to find the traditional house form at Tanjung Bumi Bangkalan, thus it can be used as the basis to preserve the traditional architecture of Madura especially Bangkalan. This study is a descriptive research with qualitative method. Data obtained through interviews, photography, measurements, and sketches. Sample taken by purposive sampling. The data analyzed using principle of design that are; unity, balance, proportion, emphasis, and rhythm. Traditional houses in Tanjung Bumi coastal area consist of Bangsal type and Trompesan type. The house has rectangular from. The unity of the building formed by combining column, wall, space, material texture and colour. The house façade formed symmetrically with the point of interest at the roof that dominated the entire form. The proportion of the roof 1.5 times than the size of the house spatial. The space arrangements dominated by Sedana type, which comprise of two rooms. Space arrangements of Sedana type is lined to the side or lined backward. A high aesthetic value is derived from the creation of elements which considering principle of design.
Packaging Design for Tradisional Snack (Object Study Kampung Kue Surabaya) A. Solicitor; Widyasari; A. Sutejo
Nusantara Science and Technology Proceedings International Seminar of Research Month Science and Technology for People Empowerment.
Publisher : Galaxy Science

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

Indonesia has a wide variety of cultures, and one of them is traditional snacks. This culture can be a unique tourist attraction asset, so it must be maintained and preserved. Kampung Kue is one of the villages that produces the best quality and complete variety of traditional snacks in Surabaya. Along with the increasing needs of traditional snacks, the production of Kampung Kue‘s traditional snack is also increasingly diversified. All of the traditional snack produced by Kampung Kue are competing and trying to win the market, where consumers are faced with the many choices available on the market, so that the treatment of traditional snacks products must be increased, and such effort can be obtained through a unique traditional snacks packaging design. The main problem of Kampung Kue traditional snacks is that they are only wrapped individually using transparent resealable plastic wrap. The traditional snacks bought were only wrapped in as plastic bag, unless the customer buy them in very large quantity. They are also lacking in the knowledge about how the snack characteristics can affect the choice of the packaging. Therefore, it is necessary to conduct training to create a new packaging design that fits with the standard of good packaging.
Pictogram Design of Objects in The University of National Development “Veteran” of East Java Environment Widyasari; Sutejo; A. N. Yunisya
Nusantara Science and Technology Proceedings International Seminar of Research Month Science and Technology for People Empowerment.
Publisher : Galaxy Science

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

Universitas Pembangunan Nasional “Veteran” Jawa Timur (University of National Development “Veteran” of East Java, subsequently referred to as UPN “Veteran” of East Java in this paper) has several signature objects within the perimeter of the university’s environment, such as physical objects (tools, things, places) and non-physical objects (action, activity, information). Those signature objects can be visualized into symbol or pictogram that signify the ideas and simplify the physical shape of the real object. Pictograms can serves as a visual language to communicate a message or information that will be easily understood by the audience. One optimization form for the use of pictogram is as the signage in the implementation of visual communication media in the UPN "Veteran" environment of East Java. The method used in this design is a qualitative method by finding relevant literature, collecting primary and secondary data, analyzing the data using the TOWS Matrix table to determine the Unique Selling Proposition, and analyzing the insight of the target audience to develop creative solutions. From the results of the TOWS Matrix analysis, a Unique Selling Proposition was obtained in the form of grouping pictograms into several groups of objects, namely Vision and Mission of UPN "Veterans" of East Java, UPN "Veterans" of East Java’s Objectives and Strategies, State Defense Values, Faculties and Study Programs in the UPN "Veteran" of East Java, Student Activity Unit in the UPN" Veteran "East Java environment, and Facilities in the UPN "Veteran" of East Java’s environment. While from the results of the target audience's insights analysis, the creative solutions was found through the usage of graphic elements in pictogram designs, namely elements of color and color taken from the distinctive characteristics of UPN "Veteran" East Java.