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Model Komunikasi Pemasaran Terpadu Sport Tourism di Kabupaten Malang Putri, Gabriella Sagita; Amalia, Adhi Murti Citra
Expose: Jurnal Ilmu Komunikasi Vol 3, No 1 (2020)
Publisher : President University

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (382.774 KB) | DOI: 10.33021/exp.v3i1.968

Abstract

Sport tourism sebagai konsep tentang kegiatan wisata yang dipadukan aktivitas olahraga merupakan salah satu strategi destinasi branding yang digunakan untuk mempromosikan objek wisata pantai di Kabupaten Malang. Tujuan penelitian ini adalah mengeksplorasi model komunikasi pemasaran terpadu yang tepat sebagai strategi pengembangan wisata pantai dengan mengeksplorasi potensi dan karakter pantai di Kabupaten Malang. Penelitian ini merupakan penelitian kualitatif dengan pendekatan studi kasus dengan mengeksplorasi karakter wisata pantai di Malang yang berpotensi menjadi salah satu  sport tourism yang diminati oleh wisatawan. Hasil penelitian menunjukan bahwa beberapa pantai di Malang yang berpotensi sebagai obyek sport tourism seperti pantai Ngudel dan pantai Lenggoksono belum secara maksimal mengimplementasikan strategi sport tourism branding, sehingga diharapkan model komunikasi pemasaran wisata pantai yang terpadu dan saling terintegrasi antar saluran komunikasi dapat mendukung strategi promosi wisata pantai dengan konsep sport tourism.
Generation Gap; Analisa Pengaruh Perbedaan Generasi Terhadap Pola Komunikasi Organisasi di Perusahaan Consumer Goods Di Kota Surabaya Putri, Gabriella Sagita; Hartanto, Bobie; Husna, Nisrin
JURNAL SOSIAL : Jurnal Penelitian Ilmu-Ilmu Sosial Vol 20, No 1 (2019): JURNAL SOSIAL, Edisi Maret 2019
Publisher : Universitas Merdeka Madiun

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33319/sos.v20i1.36

Abstract

In a professional world, organizational communication is one element to support their business activity, the relationship between employees and managers of various line interconnected through communication. One of the problems relating to communication in the organization is generation gap that are confronted by having different perceptions, behavior and character involving employees across the generations in one company. This research going to see the influence of the generational differences between employees was born from generation x and generation y or milenials of different positions positions in companies engaged at consumer goods industry in Surabaya. The research objective is to explain Impact of the existence of the generational difference against the pattern of organizational communication among employees in companies. This research with eksplanative be held with quantitative approach, data collection is gathered through interview with quitionnaire. The result explained that correlation analysis of 17,64% from pearson product moment, it means there is low influence but significant between generational differences and pattern of communication organization. Significance tested of thitung (2,37) > ttabel (1,42), then Hi accepted.