Susi Herti Afriani
English Lecturer IAIN Raden Fatah Palembang

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ISLAMIC BEAUTY: Socio-Semiotic Analysis of Facial Foam and Body Lotion Advertisement Afriani, Susi Herti
JOURNAL OF INDONESIAN ISLAM Vol 6, No 2 (2012): December
Publisher : the State Islamic University (UIN) of Sunan Ampel, Surabaya - Indonesia

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Abstract

This paper attempts to answer how Islamic Women define the concept of beauty in Ponds advertisement white beauty facial foam and body lotion on television. This study uses a socio-semiotic approach described through three aspects of social context, namely field, tenor, and mode. It argues that Ponds’ definition of a beauty only refers to physical standards, that is, women who have white skin and use both Ponds White Beauty Facial Foam and Foam Body Lotion. Further, television through Ponds advertising is considered as a commercial institution that supports the main idea of capitalism. However, Islamic women consider beautiful physically and spiritually. It suggests that the beautiful women are those who obey and surrender to Allah SWT. In short, Islamic women do not agree with the meaning of beauty resulted from Ponds White Beauty Facial Foam and Ponds Body Lotion advertisement. Rather, beauty consists of both body and, more importantly, soul.
Pragmatics Afriani, Susi Herti
TAMADDUN Vol 13 No 2 (2013): Tamaddun: Jurnal Kebudayaan dan Sastra Islam
Publisher : Fakultas Adab dan Humaniora UIN Raden Fatah

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Abstract

Abstracs:This paper aims to explain the importance of pragmatic areas to be studied in the development of teaching materials, the teaching of linguistics. To that end, I began this paper with a discussion of the linguistics understanding, pragmatics understanding, briefly explain topics development, and, by looking at the difference in studies with another fields in linguistics, showing the importance of pragmatics.The experts define the term pragmatics differently. Pragmatics grows from four trends or tradition, namely: (1) the tendency of insyntaxsism, (2) socio-critical tendencies, (3) the philosophical tradition, and (4) ethnometodology tradition. Topics include discussion of the pragmatics; they are speech acts theory, cooperative principles, implicature, relevance theory, and the theory of politeness. In conclusion, I see the importance of pragmatics in linguistics at least two things: first, pragmatics is the only level in linguistics which studies language by taking into account also users and secondly, relates to the inability of syntax and semantics to explain the phenomenon of the use of everyday language, I concluded that semantics and pragmatics look at the position as two complement each other. Furthermore, with regard to the teaching of language, pragmatics plays a role in the development of communicative competence. Key words: Teaching Materials Development, Pragmatics, Linguistics
ANALISIS UJI PERSEPSI: Intonasi Kalimat Perintah Bahasa Indonesia oleh Penutur Bahasa Jepang Afriani, Susi Herti
TAMADDUN Vol 15 No 1 (2015): Tamaddun: Jurnal Kebudayaan dan Sastra Islam
Publisher : Fakultas Adab dan Humaniora UIN Raden Fatah

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Abstract

This study aims to analyze the intonation of a foreign speaker (a native speaker of Japanese) in uttering sentences of Indonesian command. The Tested is whether the intonation of Indonesian commands are uttered by speakers of Japanese grateful or not by a native speaker of Indonesian. This research is a descriptive qualitative research with a phonetic approach, using software praat, which describe the sound of suprasegmental (prosodic) directly related to the characterization of the sentence intonation of Indonesian such as intonation pattern, the group pauses, contour (prakontur/primary contour). Characteristics of Indonesian command line mode by speakers of Japanese is a tendency declination on the final pitch line and ride (experienced inclination) to the predicate.
KAUSATIF DALAM BAHASA INDONESIA DAN BAHASA INGGRIS: SEBUAH TELAAH TIPOLOGIS Afriani, Susi Herti
TAMADDUN Vol 16 No 1 (2016): Tamaddun: Jurnal Kebudayaan dan Sastra Islam
Publisher : Fakultas Adab dan Humaniora UIN Raden Fatah

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Abstract

This research is aimed at describing causative construction in Indonesian and English, by choosing the same verb, and followed by comparing them. Causative construction in Indonesian and English found in three level, they are: first, lexical causative construction, the Indonesian as well as English will create cause-effect construction, which is formed in a lexical unit (Y). The relation of formality is seen in semantic relation, for the reason, a form of lexical causative construction can be seen from the meaning and it’s single verb. Second, in the Indonesian morphology causative construction, “effect” typically is signed by a verb (Y), for instance, the word mati “dead” in mematikan “to cause a dead”, (causation). It is indicated by an affix (Z) in-’kan’. The formality separation is related to a raising of separation between cause-effect concept, while English has not put address on a construction of morphology causative. Third, in the construction of periphrastis causative construction (analytical) ‘cause’ and ‘effect’ is expressed by a separated verb, and also it has a large formality division, between ‘cause’ ‘sebab’ and ‘result’ ‘hasil’. Both of Indonesian and English have put address on this construction. In all three construction analysis above, it is clearly seen that there is a correlation between causative type and causation in the iconicity pyramid, which stated by Haiman.
THE REALIZATION OF POLITENESS STRATEGIES IN ENGLISH DIRECTIVES AMONG MEMBERS OF PALEMBANGNESE ETHNIC GROUPS IN PALEMBANG, SOUTH SUMATRA, INDONESIA: TEACHING JOURNEY Afriani, Susi Herti
Istinbath Vol 15 No 1 (2015): Istinbath
Publisher : Kopertais Wilayah VII Palembang

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Abstract

The purpose of this study is to describe the realization of politeness strategies in the English Directives Among Members of Palembangnese ethnic groups in South Sumatra, Indonesia: Teaching Journeys.This study also aims to examine the relationship between the realization of face threatening Acts among the Palembangnese and culture with their style in delivering speech acts. This study is a qualitative and quntitative research with pragmatics and sociolinguistics approach. Pragmatics used to analyze how they affect speech and the interlocutors in communication. This research may show reflection of cultural values. Language is closely related to culture. Disclosure cultural values can be done correctly by using the language in question. Language is used as a means of communication, and communication is one of the functions to maintain social relationships. In short, the research data will be captured by using a questionnaire survey, which triangulated with interviews with several sources plus regular observation. In conclusion, teaching English need to understand a concept of politeness strategies, because every culture is unique. Therefore, clearly, the researcher looked at the problem as follows: the politeness strategy tells what used among members of ethnic groups in Palembang , and what strategies are most likely to occur, and what is represented (implicatures) will be answered in this research.
KELAKAR BETHOOK IN PALEMBANG MALAY LANGUAGE: A LINGUISTIC ANALYSIS Afriani, Susi Herti
Journal of Malay Islamic Studies Vol 3 No 1 (2019): Journal of Malay Islamic Studies
Publisher : Universitas Islam Negeri Raden Fatah Palembang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.19109/jmis.v3i1.4569

Abstract

This paper examines distinctive culturally-linguistic humour and directives in Palembang Malay language (hereafter referred as Palembangnese) in Indonesia. Two transcribed samples of Kelakar Bethook (KB) in Palembangnese humour were selected. The data analyses and discussion show the uniqueness of humour and directives in KB in Palembangnese. This present research contributes to the nature of linguistics in language documentation and extends the scope of speech act research in a non-western language. This study also contributes to enhancing the linguistic-cultural theory in Eastern language and culture. This research thereby contributes to distinguishing one facet of language Malay civilization by exploring distinctive cultural-linguistic practices and promoting a wider awareness of Palembangnese culture and humour.