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PERAN PENTING PERANCANGAN INTERIOR PADA STORE BASED RETAIL Kusumowidagdo, Astrid
Dimensi Interior Vol 3, No 1 (2005): JUNI 2005
Publisher : Institute of Research and Community Outreach - Petra Christian University

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (335.943 KB) | DOI: 10.9744/interior.3.1.

Abstract

Retail business is one of the most dynamic industries that is influenced by social and economic condition of the people, demography and change of life style. No wonder better economical development will cause more shopping centres spread rapidly. In such competitive condition, retailers shall be able to apply proper retail strategies. One of the strategies that may be applied is to plan the proper store interior design. New form and style and creative ideas of the physical condition of stores that may make customers shop conveniently in a store should be taken into consideration. In customers perspective sore atmosphere strongly affects the image of a store and may stimulate customers to enter the store, and then it can be followed by further interaction up to the process of buying. Abstract in Bahasa Indonesia : Retail merupakan industri yang dinamis. Kondisi sosial, ekonomi dan demografi serta perubahan life style berpengaruh terhadap kegiatan retail. Sehingga dengan perkembangan ekonomi yang cukup meningkat, bermunculan berbagai pusat perbelanjaan. Dengan kondisi kompetitif ini, maka retailer harus mampu menerapkan strategi retail yang tepat. Salah satu strategi yang dapat dipergunakan adalah merencanakan interior toko dengan bentuk dan konsep baru serta ide-ide kreatif yang membangun citra toko. Citra toko di mata pengunjung dapat menjadi stimuli untuk masuk ke dalam toko, yang berlanjut pada proses interaksi hingga pembelian. Kata kunci: perancangan interior, store based retail, citra toko.
ETIKA LINGKUNGAN PADA KARYA DESAIN INTERIOR Kusumowidagdo, Astrid
Dimensi Interior Vol 3, No 2 (2005): DESEMBER 2005
Publisher : Institute of Research and Community Outreach - Petra Christian University

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (492.856 KB) | DOI: 10.9744/interior.3.2.

Abstract

The constant decrease in the external environmental condition has influenced the decline of the quality of life. It is thus an obligation to make improvement efforts to minimize the negative effects on humans and their environment. This paper will describe how interior design can be a part of our efforts to participate in the preservation and sanitization of the environment. Ecology-oriented interior design may be one of the important answers to give contributions to both the inhabitant and the global environment. In fact%2C the newly developed aesthetics today can be viewed from the adaptation of an interior design towards the surrounding environment. Some obstacles that may occur are also identified here originating from the human demand for efficiency%2C comfort%2C economic scale and even the aesthetic value. But all this is our responsibility as designers to participate in the implementation of sustainable design in order to improve the quality of life. Abstract in Bahasa Indonesia : Semakin menurunnya kondisi lingkungan luar%2C memberikan pengaruh pada menurunnya kualitas hidup. Untuk itu dirasa perlu adanya upaya perbaikan untuk meminimalisasi efek-efek negatif baik pada manusia maupun pada lingkungan. Tulisan ini akan memaparkan bagaimana karya desain interior dapat menjadi bagian dari upaya untuk turut serta dalam penyelamatan dan penyehatan lingkungan. Interior berorientasi ekologis dapat merupakan salah satu jawaban untuk dapat memberikan kontribusi baik bagi penghuni maupun lingkungan. Bahkan estetika dapat ditinjau dari adaptasi sebuah desain interior terhadap lingkungan sekitarnya. Beberapa hambatan yang mungkin terjadi%2C juga diidentifikasikan di sini%2C di mana ia berasal dari tuntutan manusia akan kemudahan%2C kenyamanan%2C skala ekonomis dan bahkan estetika. Namun semuanya ini merupakan kewajiban desainer untuk turut serta memikirkan sebuah desain yang berkelanjutan bagi peningkatan kualitas hidup masyarakat. environmental ethics%2C eco interior%2C ecological design.
The Negative Aspects of Ampel Corridor Environment as A Historical Commercial Site Kusumowidagdo, Astrid; Wardhani, Dyah Kusuma
Humaniora Vol 8, No 4 (2017): Humaniora
Publisher : Bina Nusantara University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21512/humaniora.v8i4.4006

Abstract

The purpose of this study was to investigate the elements that had negative influences on the creation of the atmosphere and uniqueness of the place. Conducted qualitatively descriptive, the data collection was gathered through a focus group discussion method towards eight people in addition to observation, documentation, interview with experts, and document study. This research has found some various elements that have created negative impacts on the Ampel Corridor, such as the narrow distance between stores, lack of cleanliness, unclear circulation, noisy, the informal parking area, and cross-circulation with the settlement. The other factors also include numerous beggars, visitors, and pedicab.
Pengaruh Desain Atmosfer Toko Terhadap Perilaku Belanja Studi Atas Pengaruh Gender Terhadap Respon Pengunjung Toko Kusumowidagdo, Astrid
INTERNATIONAL RESEARCH JOURNAL OF BUSINESS STUDIES Vol 3, No 1 (2010): April-July 2010
Publisher : Universitas Prasetiya Mulya

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (993.014 KB)

Abstract

Sense Of Place Pasar Barang Antik Triwindu: Eksplorasi Faktor Fisik Dan Sosial Pada Kompleks Arsitektur Komersial Di Surakarta Wardhani, Dyah Kusuma; Kusumowidagdo, Astrid; Kaihatu, Thomas; Rahadiyanti, Melania
Mudra Jurnal Seni Budaya Vol. 34 No. 1 (2019): Februari
Publisher : Institut Seni Indonesia Denpasar

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31091/mudra.v34i1.526

Abstract

Penelitian ini bertujuan untuk mengeksplorasi keunikan tempat atau sense of place dari Pasar Barang Antik Triwindo Surakarta, khususnya pada faktor fisik dan sosialnya. Penelitian kualitatif ini dilaksanakan dengan pengambilan data melalui focus group discussion pengunjung, studi literatur dan dokumen, observasi dan dokumentasi visual. Informan dalam focus group discussion berjumlah 11 orang yaitu pengelola, pengunjung dan juga pedagang. Hasil penelitian menunjukkan bahwa faktor faktor-faktor fisik pembentuk sense of place Pasar Triwindu adalah arsitektur dan kawasan (fasad bangunan menggambarkan arsitektur rumah Jawa, kawasan Ngarsopuro yang unik, ornamen ukiran khas Jawa pada fasad, patung Roro Blonyo pada gerbang pasar dan patung topeng pada halaman), interior (pengelompokan area berdasarkan jenis barang dagangan, display barang dagangan pada elemen ruang dinding, pembatas lapak, tangga dan plafon, batas lapak pada lantai, signage, lebar koridor), dan varian produk dagangan. Sedangkan faktor sosial adalah history dan memory, narasi pohon sawo kecik, karakter pedagang dan pengunjung, aktivitas even kuliner dan promosi.
Students’ Perception on the Role of Practitioner-Tutors in the Design Studio Kusumowidagdo, Astrid
Humaniora Vol 10, No 1 (2019): Humaniora
Publisher : Bina Nusantara University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21512/humaniora.v10i1.5369

Abstract

This research explored the perception of the students on the role of practitioner-tutors in the learning process of the Design Studio courses. Practitioner-tutors were commonly employed in the learning process at university and generally provided a collaborative contribution for the teaching team of lecturers or persons in charge of the design studios. The research utilized the quantitative method with surveys and was analyzed using the descriptive statistics method. The objects of the research were twenty practitioner-tutors in four design studios, and the respondents were a hundred students from various years of study. The research variables of the roles of practitioner-tutors included learning goal orientation, feedback seeking, help-seeking, and behavior learning engagement. In conclusion, the research shows that students perceive the role of the practitioner-tutors in the four dimensions as quite good, with the highest merits being, in consecutive order, learning goal orientation and feedback seeking. Meanwhile, help-seeking and behavior learning engagement variables both are placed last with the same value. The benefit of this research is applied to the design studio course manager, and tutors for the better process of tutoring in a design studio course and giving the foundation for further similar research.
SENSE OF PLACE KAWASAN WISATA PASAR UBUD Rahadiyanti, Melania; Kusumowidagdo, Astrid; Wardhani, Dyah Kusuma; Kaihatu, Thomas Stefanus; Swari, Ida Ayu Indira
Nature : National Academic Journal of Architecture Vol 6, No 2 (2019): Nature
Publisher : Department of Architecture, Faculty of Science and Technology, Alauddin State Islamic Univ

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24252/nature.v6i2a3

Abstract

Abstrak_ Kawasan Pasar Ubud telah menjadi daya tarik tersendiri sebagai tujuan wisata di Bali. Penelitian ini ingin menelaah lebih jauh persepsi pengunjung terhadap service-scape di kawasan wisata Pasar Ubud. Adapun penelitian eksploratif ini merupakan penelitian kualitatif dengan metode studi kasus. Metode pengumpulan data menggunakan interview mendalam, observasi dan dokumentasi. Objek penelitian yaitu Pasar Ubud dan koridor Jalan Karna yang berada di kawasan yang berdekatan. Pada kawasan Pasar Ubud, hasil penelitian menunjukkan faktor fisik yang berpengaruh pada sense of place-nya yaitu arsitektur, kawasan, barang dagangan, vocal point, dan area berdagang dengan mobil bak terbuka. Sedangkan faktor sosialnya berupa histori, simbol pohon beringin, karakter pedagang dan pengunjung, serta aktivitas perdagangan dan transisi. Pada kawasan Jalan Karna, faktor fisik pembentuk sense of place-nya yaitu arsitektur, kawasan, urban interior, barang dagangan, dan vocal point. Sedangkan faktor sosialnya yaitu memori dan karakter pedagang serta pengunjung.Kata kunci : Faktor Fisik; Faktor Sosial; Jalan Karna; Pasar Ubud; Sense of Place. Abstract_ The Ubud Market area has become the main attraction as a tourist destination in Bali. This study wants to examine further the perception of visitors to service-scape in the tourist area of Ubud Market. The exploratory research is a qualitative study with a case study method. Methods of collecting data using in-depth interviews, observation, and documentation. The research objects are the Ubud Market and the Jalan Karna corridor in the adjacent area. In the Ubud Market area, the results of the study show that physical factors that influence the sense of place, namely architecture, area, merchandise, focal points, and areas of trading with pickup trucks. While the social factors are history, the symbol of the banyan tree, the character of traders and visitors, and trade and transition activities.Keywords:  Physical Factors; Social Factors; Karna Street; Ubud Market; Sense of Place.
Desain Interior Restoran dengan Tema Soerabaya Tempoe Doeloe Leonardo, Alvina; Kusumowidagdo, Astrid; Indrawan, Stephanus Evert
AKSEN Vol 1, No 1 (2015)
Publisher : Universitas Ciputra Surabaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (202.994 KB)

Abstract

Food is one of human?s primary needs. But nowadays, people don?t only consider food as their primary need but also as lifestyle as well as recreational medium. Customers of the restaurant don?t only come to enjoy the meal but also to do recreation and enjoy theambience of the restaurant. So, restaurant as a place that sells food should fulfill that customer?s need, by giving interesting and impressive interior design to the customer. Comfortable andimpressive interior design can also give added value to that restaurant and maybe can attract morecustomer to come. Moreover, nowadays there are more and more culinary business thatmake culinary business competition become more tight. So, every culinary business that can be in form of restaurant, cafe or whatever it is needs to have uniqueness and special things which can differentiate each of them with the other. One of the solution is by having unique interior design and represent the restaurant?s business concept and brand image. And the purpose of designing interior of restaurant Mango Terrace is to give comfortable interior designto customer, from space planning aspect and ambience aspect. This design is also fulfill the requirement of seats number that client wants and the needs of restaurantfacility, which is facility of restaurant operational as well as other facility. Designer use Soerabaya Tempoe Doeloe theme in this restaurant which is suitable the location of the restaurant.
Belajar Sambil Bermain Lewat Desain Liem, Claudia Melani; Kusumowidagdo, Astrid; Indrawan, Stephanus Evert
AKSEN Vol 1, No 1 (2015)
Publisher : Universitas Ciputra Surabaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (254.299 KB)

Abstract

In today?s world, particularly in Indonesia, there are increasing in the development and the necessity of interior design?s business. It is mainly affected by changes in societies? lifestyles and the expansion of the property markets along with investors began to extend to outside Java. Numerous problems encountered by the societies associated with the function and quality of interior space environments.The author aims to fulfill societies? requirements through interior design consultant; named MYC. MYC assists and provides solutions to clients, through the results of consultation and design in accordance with the clients? specifications, especially in the area of Makassar and Manado. Client satisfaction is the main goal of MYC, thus, MYC improves the quality of life through design is a solution to the problems faced.EbenHaezar?s Kindergarten School in Manado is one of MYC?s design implementation. The kindergarten has a concept of Fun, Balancing and Intelligence, where this concept offers a balance between learning and play for children that are identical to playing and learning. Fun concept is supported by the use of shape and color in every room that aims to brighten the atmosphere of the school considering the building is dominantly occupy with children around two to six years old. In addition, warm and safe concepts are emphasized by applying material that is warm natural, such as on the floor using wood vinyl flooring as to create coziness to the children to feel like their own house.
Pengaruh Family Life Cycle Dalam Keputusan Memilih Desain Rumah Tinggal dan Lingkungan Soeharso, Denny; Kusumowidagdo, Astrid
AKSEN Vol 1, No 2 (2016)
Publisher : Universitas Ciputra Surabaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (610.348 KB)

Abstract

Adanya persaingan yang ketat dalam perumahan yang dikelola oleh pengembang, adalah salah satu pendorong studi pada consumer behavior, housing and environmental design. Segmentasi pada obyek-obyek dengan brand tertentu untuk setiap cluster sulit dilakukan karena setiap cluster memiliki atribut tersendiri. Obyek studi adalah perumahan Pakuwon City di area Surabaya Timur. Dari studi ini ditemukan 55 indikator yang kemudian dapat dikelompokkan menjadi 4 faktor, valuasi properti, jarak, lingkungan dan keuangan. Survey ini dilaksanakan secara eksploratif dan kemudian di analisis diskriminan dan memberikan hasil bahwa siklus hidup keluarga berhubungan dengan faktor-faktor pemilihan rumah dan lingkungannya