Sari Listyorini
Jurusan Ilmu Administrasi Bisnis, Fakultas Ilmu Sosial dan Ilmu Politik, Universitas Diponegoro

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Pengaruh Disiplin Kerja dan Kepemimpinan Terhadap Kinerja Karyawan Pada PT. Pustaka Rizki Putra Semarang Meta K. D., Nandha; Prihatini, Apriatni Endang; Listyorini, Sari
Jurnal Ilmu Administrasi Bisnis Volume 1, Nomor 1, Tahun 2012
Publisher : Departemen Administrasi Bisnis, FISIP Universitas Diponegoro

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Abstract

Work discipline and leadership are factors supporting factor for achieving good performance. PT. Pustaka Rizki Putra Semarang is a company engaged in printing, always providing the best in order to compete. Therefore, it is need of human resources with good performance. In the course of its business activities can not be separated from the problem pinangkatan employee performance by increasing work discipline and leadership. The purpose of this study was to determine the effect of work discipline and leadership on employee performance. Type of research is explanatory. In the study population there were 30 people and all samples used by census. Techniques of data collection using questionnaires, interviews, literature study. Data analysis method used is correlation, simple linear regression and multiple linear regression. The conclusion of this research is the discipline of work and leadership at PT. Pustaka Rizki Putra Semarang is good. Test results with SPSS shows that discipline and leadership have a significant impact on employee performance either simultaneously or partially. Suggestions can be submitted is working discipline should be more attention to the company should be increased. The conclusion of this study is compensation, work environment, workload and leadership on the Main PT Windika quite good. SPSS test result shows that the compensation, work environment, workload and leadership significantly influence job satisfaction either simultaneously or partially. The suggestion that the company should be given more attention is the level of employee discipline. For example, by giving rewards both tangible and intangible for employees to improve disciplin.
PENGARUH PERIKLANAN, HUBUNGAN MASYARAKAT, DAN WORD OF MOUTH TERHADAP EKUITAS MEREK SEPEDA MOTOR MATIC HONDA VARIO (Studi Kasus pada Mahasiswa S1 Fakultas Ilmu Sosial dan Ilmu Politik Universitas Diponegoro) Susilowati, Dwi; Lubis, Nawazirul; Listyorini, Sari
Jurnal Ilmu Administrasi Bisnis Volume 3, Nomor 4, Tahun 2014
Publisher : Departemen Administrasi Bisnis, FISIP Universitas Diponegoro

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This research is motivated by the decreasing of top brand award percentage of Honda Vario in matic motorcycle category from 2011-2013. It indicates that brand equity of Honda vario is decreasing. The objective of this research is to examine the effect of advertising, public relations, and word of mouth to brand equity of Honda Vario. The type of this research is explanatory research. Interviews were employed as data collecting methods by using questionnaire as research instrument. 66 respondents were chosen as sample by purposive sampling technique. Linear regression analysis and significance test were used to test the hypotheses using SPSS 15.0. The result of this study showed that all the independent variables, advertising (X1), public relations (X2), and word of mouth (X3), simultaneously or partially give positive effect to the dependent variabel of brand equity (Y). Based on these result, research suggested to Honda’s management to increase frequency of advertisements especially in print media, and to improve cooperation with mass media to generate publicity about Honda Vario.
PENGARUH SHOPPING LIFETYLE, FASHION INVOLVEMENT, DAN HEDONIC SHOPPING MOTIVATION TERHADAP IMPULSE BUYING Suhartini, Yuniar Indah; Rodhiyah, Rodhiyah; Listyorini, Sari
Jurnal Ilmu Administrasi Bisnis Volume 5, Nomor 1, Tahun 2016
Publisher : Departemen Administrasi Bisnis, FISIP Universitas Diponegoro

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Abstract

The development of retail and caused consomer behavior changes in the spending. Consumers now it is not just go shopping due to shooping needed it but due to emotional feelings. This research specifically discusses consumers on Matahari Departement store in Semarang City. This report aims to review the influence of shooping lifestyle, fashion involvement and hedonic shopping motivation towards impulse buying of the consumer of Matahari Departement Store in Semarang City. Type eksplanatory research. Data collection techniques using purposive sampling with a sample of 100 consumers. Quantitative data were analyzed using SPSS version 17. Data were analyzed through the validity, reliability, crosstab, product moment correlation, coefficient of determination, simple linear regression, multiple linear regression, t test and F test. The results show that impulse buying is high. Then shopping lifestyle is quite high, shopping lifestyle has a moderate influence on the impulse buying (19.6 percent) as well as the significant and positive impact on impulse buying (0.358). Fashion involvement is high, fashion involvement has a high influence on the impulse buying (37.6 percent) as well as the significant and positive impact on impulse buying (0.543). Hedonic shopping motivation is quite high, hedonic shopping motivation has a moderate effect (30.4 percent) as well as the significant and positive impact on impulse buying (0,702). Shopping lifestyle, fashion involvement and hedonic shopping motivation to have a strong influence on impulse buying (48.5 percent). In conclusion shopping lifestyle, fashion involvement and hedonic shopping motivation higher so impulse buying higher. Suggested Matahari Department Store improve their services, comfort, products diversity, product quality and products provided should continue to follow the trend of fashion. In addition Matahari Departement Store in its business of doing business must be accordance with ethics of business. The consumers must be more careful and wise in the conducting any activity shopping so they do not feel remorse after shopping.
PENGARUH KUALITAS PRODUK DAN KUALITAS PELAYANAN TERHADAP LOYALITAS PELANGGAN (STUDI KASUS PADA PELANGGAN GRUP 20 DI LOTTEMart WHOLESALE SEMARANG) Novriana, Eustolia Ratih; Hermani, Agus; Listyorini, Sari
Jurnal Ilmu Administrasi Bisnis Volume 2, Nomor 2, Tahun 2013
Publisher : Departemen Administrasi Bisnis, FISIP Universitas Diponegoro

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Business competition intensifies between companies, especially in the wholesale business or wholesale,requires companies to devise appropriate marketing strategies with corporate goals of maintaining customerloyalty. Developed marketing strategies that include product quality and service quality. Maintaining productquality and service quality with good will give satisfaction to the customer that will ultimately lead to customerloyalty. Wholesale LOTTEMart Semarang trying to maintain product quality and service quality to customers with agood group of 20, but the reality is still a decline in a group of 20 customers. Therefore, we need some research oncustomer loyalty group of 20This study aims to determine how the effect of product quality and service quality on customer loyalty(customer case study at Group 20 in LOTTEMart Wholesale Semarang). This type of research is explanatoryresearch with a sample of 100 respondents with a purposive sampling technique. Data collection techniques usedquestionnaires and interviews. The data obtained were analyzed using a test of validity, reliability, simple linearregression and multiple linear regression. While hypothesis testing using t-test and F testThe results showed that the positive effect of product quality on customer loyalty with t value 5.997. While thepositive impact of service quality on customer loyalty with t value 6.242. Then together, the quality of product andservice quality affects customer loyalty. Of the value of the coefficient of determination (0.328) it can be seen thatthe quality of product and service quality contributed by 32.8% on customer loyalty.Based on this analysis, the advice that can be given is that the LOTTEMart Wholesale Semarang to maintainproduct quality by increasing the range, keeping it neat banded packs, provide product warranty is longer, andimprove product quality by ensuring all SNI. In addition, the LOTTEMart Wholesale Semarang expected to conductregular training to employees that were originally once a year to once every 6 months.
PENGARUH KUALITAS PELAYANAN DAN TARIF TERHADAP LOYALITAS PELANGGAN BUS DAMRI KOTA SEMARANG ( Studi pada penumpang bus DAMRI rute Ngaliyan – Pucang Gading Semarang ) Herlambang, Setyaji; Hidayat, Agus; Listyorini, Sari
Jurnal Ilmu Administrasi Bisnis Volume 2, Nomor 4, Tahun 2013
Publisher : Departemen Administrasi Bisnis, FISIP Universitas Diponegoro

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Perum DAMRI UABK Semarang is a company engaged in the field of public transport bus services in the city of Semarang .Competition intensifies city transportation makes perum DAMRI seek to various strategies to retain customers . As a company engaged in the field of services , Perum DAMRI must provide good service to its customers to use your services in order to remain loyal , good service offset by the rates in accordance with what is provided by Perum DAMRI to customers . Type of explanatory research studies using the method of data collection using interviews and data collection devices using a questionnaire with a sample of 100 respondents who waited at bus stops 4 bus routes impassable DAMRI Ngaliyan – Pucang Gading using purposive sampling method . Based on a statistical calculation known that the positive effect of service quality on customer loyalty of 45.5 % if the service quality is increased it will increase customer loyalty , while the rate has a positive effect on customer loyalty at 43.0% , if the rates is increased it will increase customer loyalty but emotion balanced with appropriate facilities . Together - the same quality of service and influence on customer loyalty rates of 50.8 % . While the remaining 49.2 % is explained by other variables that are not observed . Suggestion for the company , the company maintains quality of service that has been given to improve the timeliness of the arrival of the bus is still late sometimes , repair damaged facilities began , and giving clearer information rates for long distance and short distance .
PENGARUH KUALITAS PRODUK, PROMOSI DAN CITRA MEREK TERHADAP KEPUTUSAN PEMBELIAN ROKOK MARLBORO (Studi Kasus Pada Perempuan Perokok di Kecamatan Tembalang Semarang) Dewi, Apriliandini Fitriana; Hidayat, Wahyu; Listyorini, Sari
Jurnal Ilmu Administrasi Bisnis Volume 4, Nomor 2, Tahun 2015
Publisher : Departemen Administrasi Bisnis, FISIP Universitas Diponegoro

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This research is conducted to discover the influence of product quality, Promotion, and Brand Image on Purchase decision to Women Smoker in Tembalang District. Type of this research is Explanatory Resesarch. Population used for this research is consumer that bought Marlboro. Samples used for this research are 100 respondents whom counted with Slovin formula.  Sample collection sample is Non Probability Sampling. Questioner and Interview used to collecting data for this research. To analyze the data method used is linear regression analysis.Result of this research show that product quality, promotion, and brand image has impact on purchase decision. Product quality, promotion, and brand image are able to explain (punctuate) purchase decision variable in amount of 87.8% which influenced by product quality (32.7%), Promotion (15.6%), Brand Image (87.7%). These variables have significant impact on purchase decision of Marlboro in Tembalang District with the most influential variable is Brand Image.Author suggests that the producer give more education to its salesperson regarding the product, make some innovation in the design of the packaging and the cigarette filter in order to attract the consumer, especially women smoker.
PENGARUH KUALITAS PELAYANAN, HARGA DAN PROMOSI TERHADAP LOYALITAS PELANGGAN MELALUI KEPUASAN PELANGGAN PT. MATAHARI SILVERINDO JAYA SEMARANG Wibawa, Padma Triscahyaning; Farida, Naili; Listyorini, Sari
Jurnal Ilmu Administrasi Bisnis Volume 3, Nomor 4, Tahun 2014
Publisher : Departemen Administrasi Bisnis, FISIP Universitas Diponegoro

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 Matahari Silverindo Jaya is a company who have to proceed glass and mirror. This company was build in 2001 in Candi Industrial Area Semarang, Central Java, Indonesia. To improve their profit, this company make a new product, such as tempered glass and porselein. After that, Matahari Silverindo Jaya make their product with machine.The purpose of this research is to determine the influence of service quality, price and promotion on loyalty through cotumer satisfaction at Matahari Silverindo Jaya Company Semarang. The type of this research is Explanatory Research with data used in this study is primary data obtained using  questionnaire and library research. Analysis of data using simple linear regression and multiple regression test with SPSS 16.0. While hypothesis testing using the t test, f test, correlation coefficient, and the coefficient of determination.Based on the analysis it can be concluded that there is a positive and significant influence between service quality to satisfaction, positive and significant influence between price to satisfaction, positive and significant influence between promotion to satisfaction, posiitive and significant influence between service quality, price and promotion to satisfaction between service quality to loyalty, positive and significat influence between price to loyalty, positive and significant influence between promotion to loyalty, there is positive and significant influence between quality of the service, price and promotion to loyalty, there is positive and significant influence between service quality to loyalty.Sugestion for the company is to meke their product on time and with the good quality of the basic ingredients. Besides that, the company must improve their delivery and promotion, in order for their product information can be accept by the consumer.
Pengaruh Harga, Produk dan Kualitas Pelayanan Terhadap Kepuasan Pelanggan Toko Buku Gramedia Pandanaran Semarang Setiawan, Deddy; Suryoko, Sri; Listyorini, Sari
Jurnal Ilmu Administrasi Bisnis Volume 4, Nomor 1, Tahun 2015
Publisher : Departemen Administrasi Bisnis, FISIP Universitas Diponegoro

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The purpose of this study was to determine the effect of price , product and service quality to customer satisfaction Gramedia bookstore Pandanaran Semarang . The sample in this study amounted to 100 respondents using purposive sampling method. Linear regression analysis and significance test is used to prove the hypothesis using SPSS 16. Results of this study concluded that the positive effect on the price to customer satisfaction ( 27.1 percent ) . Product positive effect on customer satisfaction (30,1 percent ). Service quality has positive influence on customer satisfaction ( 18 percent ) . Price , Product and Service Quality influence on customer satisfaction ( t > t table ) . Suggestions for implementing pricing strategies through discount or exhibition event , adding the characteristics and diversity of products and improve service to customers .
PENGARUH PRODUK TABUNGAN DAN KUALITAS PELAYANAN TERHADAP KEPUTUSAN MENABUNG PADA KJKS BMT BINNA UMMAT SEJAHTERA KEC. LASEM Susanto, Muhammad Dwi Ari; Waluyo, Handoyo Djoko; Listyorini, Sari
Jurnal Ilmu Administrasi Bisnis Volume 1, Nomor 1, Tahun 2012
Publisher : Departemen Administrasi Bisnis, FISIP Universitas Diponegoro

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Abstract

KJKS BMT BUS is one of principled Islamic financial institutions. One of the products offered by KJKS BMT BUS is a savings product. Any problems that occur in KJKS BMT BUS is the achievement of targets that can not be fulfilled. The factors thought to effect the saving decision is a savings product and service quality. If the attractive savings products and service quality the company is doing well, then the decision to save a high savings can be achieved. The purpose of this research was to determine whether there is influence between saving product and service quality of the saving decisions on KJKS BMT BUS district Lasem. The type of research is explanatory research. Sampling technique using the method of Simple Random Sampling that means the sampling a random member of the population without regard to strata in the population and members of the population is considered homogeneous. Therefore, the sample is totally contain 100 respondents. Data analysis technique used was simple linear regression analysis and multiple linear regression analysis with the tools SPSS 17 for Windows programs. The analysis of this research prove that as partially savings products had positive effect of saving decision with determination coefficient value is 22.1%, and service quality had positive effect of saving decision with determination coefficient value is 30.9%. And simultaneously savings products and quality service had positive effect of saving decision with determination coefficient value is 38.9%. The conclusion of this research is that the product savings and service quality affect of saving decision a partial, and simultaneously saving product and service quality affects to the saving decision. Advice that can be delivered is KJKS BMT BUS should improve the quality of products to attract savings in order to save. KJKS BMT BUS also needs and further improve the quality of service to customers, although the quality of service is good.
PENGARUH KUALITAS PELAYANAN, KUALITAS PRODUK, DAN WORD OF MOUTH COMMUNICATION TERHADAP KEPUTUSAN PEMBELIAN PADA RM GARANG ASEM SARI RASA (Studi pada Konsumen RM Garang Putri, Citra Aprilliani; Waluyo, Handoyo Djoko; Listyorini, Sari
Jurnal Ilmu Administrasi Bisnis Volume 5, Nomor 1, Tahun 2016
Publisher : Departemen Administrasi Bisnis, FISIP Universitas Diponegoro

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Abstract

RM Garang Asem Sari Rasa is a traditional restaurant. However, the advantages offered by this restaurant is considered suboptimal. Many of the complaints submitted by cosumers to the company, among others regarding who are less tham satisfactory, and etc. So that these things will obviously influence purchase decisions. The purpose of this study was to determine the effect of service quality, product quality, and word of mouth communication to purchase decision in RM Garang Asem Sari Rasa consumer RM Garang Asem Sari Rasa, Kudus. This type of research is explanatory research. The population in this research that consumers RM Garang Asem Sari Rasa  and the number of samples taken was 100 respondents. The sampling technique in this study using a non-probability sampling with purposive sampling technique. The analytical method used is cross tabulation, correlation, determination, simple linear regression, multiple, t test and F test with SPSS version 16.Based on the survey results revealed that the quality service, product quality, and word of mouth communication provides a positive and significant influence on purchase decision, either partially or simultaneously. Independent variables that have the most influence on purchase decision is variable word of mouth communication. The advice that can be given is to give training to employees, improving hygiene in the dining area, increasing the neatness on every employee using a uniform, always keeping and improving the selection of raw materials to keep it fresh, adjust the portion of food that is always the same, improve service so that consumers feel deserve to recommend to the people around him.
Co-Authors Adi Prakosa Agus Hermani Agus Hermani Seno Agus Hidayat Apong Utami Apriatni Endang Prihartini Apriatni Endang Prihatini Apriliandini Fitriana Dewi Ari Pradhanawati Ariani Puspita Dewi Arif Kurniawan Arif Rakhman Aris Setiawan Djody Arisa Kristitanti, Arisa Arofani Hidayah Audi Surya Krissabda Bagus Jarot Kurniawan, Bagus Jarot Bebet Wijayanto Bill Ovid Panjaitan Bobby Setyawan Bulan Prabawani Bunga Bintang Maharani, Bunga Bintang Cikita Amalia Kalista Citra Aprilliani Putri, Citra Aprilliani Deddy Setiawan Denny Saputra Dessy Amelia Fristiana Dwi Oktaviana Sari, Dwi Oktaviana Dwi Susilowati Eka Safitri Fajria Eka Trinia Widiyanti Eustolia Ratih Novriana Evan Rathomy, Evan Fajar Wali Haryo Legowo Fevri Setya Nugroho, Fevri Setya Firman Aji Sasongko, Firman Aji Handoyo Djoko Waloejo Handoyo Djoko Waluyo Hari Susanta Nugraha Harry Christian Barus Heppy Widya Antika Ibnu Jatmiko Ifrina Kurniasari Wahyudien, Ifrina Kurniasari Intan Nur Maharani Ismi Nabila Krestiawan Wibowo Santoso Kunti Nuron Nabila, Kunti Nuron Maria Dewi Ratnasari Maya Anggaeni, Maya Missfala Rahmatina, Missfala Mreta Azizah Larasrini Muhammad Dwi Ari Susanto Muhammad Fadhli Dzil Akbar, Muhammad Fadhli Dzil Muhammad Ivan Aliyan Muhammad Wahyu Ali Naili Farida Nandha Meta K. D. Nawazirul Lubis Nela Evelina Noor Fajar Rizky Nugrahanto, Noor Fajar Rizky Noviasari Dewi Eka Nurlan Oktafiani Siregar, Nurlan Oktafiani Nurul Ami Widiyasari, Nurul Ami Nurul Ayuningtyas Padma Triscahyaning Wibawa Pinem, Robetmi Jumpakita Pritta Aprilia Hapsari, Pritta Aprilia Puspa Yudha Utama Raden Ayu Widaningsih Rahemas Pamesti Rendha Novenda Rika Estika Putri, Rika Estika Rikhi Dimas Al Habsyi, Rikhi Dimas Rizky Priyanto, Rizky Rodhiyah Rodhiyah Sandy Salsabila Khaerunissa, Sandy Salsabila Sarah Basbeth, Sarah Saryadi Saryadi Setyaji Herlambang Shandra Kusuma Dewi Sofa Marwati Sri Suryoko Sulistiowati Sulistiowati Wahyu Hidayat Widiartanto Widiartanto Yuli Anita Siregar Yuniar Indah Suhartini, Yuniar Indah Yuniar Silvia Silaen Yusuf Atstsaqifi Zahra, Keviana Fatmanissa