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Textual Analysis of the Jakarta Post Online Representation of Presidential Candidates in Indonesia Prayudi, Prayudi; Hendariningrum, Retno
Jurnal Humaniora Vol 28, No 3 (2016)
Publisher : Faculty of Cultural Science Universitas Gadjah Mada

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (485.93 KB) | DOI: 10.22146/jh.22288

Abstract

General Election 2014 in Indonesia principally was a gate to more democratic Indonesia. People were given rights to directly vote their preferred legislative representatives and president and vice president for the next five-year period. New political learning process was introduced as all presidential candidates must show their capabilities in all aspects to attract constituents. The role of mass media became important as each candidate worked hard to gain sympathy from people. This paper examines how Indonesian online news media critically reported the presidential candidates. Further, this paper analysed how the issue were represented in the online media and why it was represented in such ways.
TEXTUAL ANALYSIS OF TEMPO NEWS MAGAZINE REPRESENTATION OF TERRORISM Prayudi, Prayudi
Jurnal Ilmu Komunikasi Vol 8, No 1 (2010)
Publisher : Prodi Ilmu Komunikasi Universitas Pembangunan Nasional "Veteran" Yogyakarta

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Abstract

Penelitian ini bertujuan menganalisis media berita yang merepresentasikan isu terorisme dalam konteks Indonesia. Upaya lembaga media berita dalam menampilkan realitas melalui teknologi untuk memproduksi dan mendistribusikan teks; keberadaan institusi di mana teknologi dibentuk dan dikendalikan untuk menghasilkan teks; dan bentuk budaya yang berhubungan dengan penataan media teknologi dan organisasi, bagaimana bahasa dan makna yang tertuang dalam kode. Institusi media juga harus mempertimbangkan konteks politik dan budaya. Dengan demikian, isu-isu kontroversial dan penting seperti serangan teroris dan perang internasional melawan teror diwakili sesuai dengan kebijakan internal lembaga media berita dengan pertimbangan dari konteks budaya dan politik. Metode penelitian ini menggunakan analisis framing dengan objek penelitian berita Majalah mingguan Tempo. Temuan penelitian menunjukkan bahwa liputan Tempo difokuskan pada proses penyelidikan jaringan teroris. Kedua isu dibangun dalam perspektif politik dan budaya yang kuat yang menjadi ciri dari Tempo sebagai media berita yang kritis dan bebas dari tekanan. Aktualitas, pelaporan mendalam, dan akurasi mewakili kebijakan kuat dan mandiri dari editorial media Tempo.
MASS MEDIA AND TERRORISM: DECONSTRUCTING THE RELATIONSHIP Prayudi, Prayudi
Jurnal Ilmu Komunikasi Vol 6, No 2 (2008)
Publisher : Prodi Ilmu Komunikasi Universitas Pembangunan Nasional "Veteran" Yogyakarta

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Abstract

Issue of terrorism came to surface in this early twenty first century through a number of acts violence that have killed hundreds and injured thousands of people. At the same time, these events have been dominated the mass media contents. Principally, mass media and issue of terrorism are inseparable. This paper examines the relationship between mass media and terror- ism. It is done through the deconstruction of the concept of terrorism and how terrorism is understood as a communicational process. Further, this paper examines how mass media relates to terrorism.  
STRATEGI PT PERTAMINA E&P ASET 5 STRUKTUR KLAMONO DALAM MENERAPKAN KEBIJAKAN CORPORATE SOCIAL RESPONSIBILITY Prayudi, Prayudi
Eksos LPPM Vol 1, No 01 (2015)
Publisher : Eksos LPPM

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Abstract

This study analyzes how corporate social responsibilities (CSR) run in the company. Inparticular, this research looks at CSR strategy of PT Pertaminna E&P Asset 5 Klamonogljycture. CSR is the continuing commitment o) compames Vo V e t e Mcontribute to economic development whilst improving tie quality of Ilk Of tllfienvironment and their families as well as local communities and society in general. tJsjugqualitative research method, the research reveals the fact that the company I analyzed hadadopted CSR into its business strategic pohcy. It focused on five aspects: health, economic,social, education, and infrastructure.Keywords : corporate social responsibility, investasi sosial
Akar Masalah Penyebab Konflik Etnis Dan Alternatif Penyelesaiannya Prayudi, Prayudi
Jurnal Ketahanan Nasional Vol 9, No 3 (2004)
Publisher : Universitas Gadjah Mada

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.22146/jkn.22154

Abstract

Beberapa kasus konflik etnik yang terjadi di beberapa tempat di tanah air, telah menyadarkan kita tentang pentingnya upaya memperkuat wawasan kebangsaan guna mencegah terjadinya proses disintegrasi. Kasus konflik etnis di Kalimantan Barat dan Kalimantan Tengah, hanya menjadi dua contoh dari ban yak kejadian hampir serupa yang melanda Indonesia. Arus pengungsian massal etnis Madura yang diusir dari Kalteng telah membentuk sebuah gejala tertentu dari kegagalan bagi bangsa Indonesia untuk rtzenempatkan konteks wilayah tanah air yang terbuka lugs untuk dihuni dan dikembangkan oleh setiap warganya. Konflik etnis ternyata telah berlangsung dalam kurun waktu yang panjang dan cenderung berlarut-larut di tengah segala keterbatasan pemerintah untuk menanganinya secara tuntas. Kalaupun terjadi proses coiling down dan muncul him-bauan-himbauan ke arah perdamaian, maka hasil yang diperoleh biasanya hanya sementara. Setiap saat atau bahkan tidak terlarnpau lama sesudah peredaan ketegangan akibat konflik diciptakan maka pada tempo yang tidak terlalu lama, kerusuhan bernuansa etnis dapat terjadi dan berkembang meluas wilayah pertikaiannya.
Penataan Kepartaian Dalam Sistem Politik Demokratis Prayudi, Prayudi
Jurnal Ketahanan Nasional Vol 14, No 1 (2009)
Publisher : Universitas Gadjah Mada

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (2667.549 KB) | DOI: 10.22146/jkn.22185

Abstract

Di tengah meluasnya iklim kebebasan dan tuntutan partisipasi politik rakyat, sikap kritis terhadap keberadaan partai politik terlihat justru semakin menunjukkan gejala yang kurang menguntungkan. Dua kali penyelenggaraan Pemilu setelah memasuki era yang disebut sebagai reformasi, yaitu Pemilu 1999 dan Pemilu 20041, menunjukkan adanya sebuah fenomena tentang semakin meningkatnya suara protes dari rakyat atau seringkali disebut sebagai golput (golongan putih). Meski pun terda pat masalah administrasi pemilu dan kemungkinan sebab teknis lain berupa kendala di dalam din pemilih itu sendiri dalam men ggunakan halcnya, fenomena politik golput yang men guat jelas merupakan isyarat yang harus atau sangat penting diperhatikan perkembangannya. Perhatian tersebut adalah terkait dengan faktor-faktor ketidakpuasan yang berada di belakangnya, terutama dalam konteks opini menyangkut performance partai politik dalam men gemban nilai-nilai demokrasi atau kedaulatan rakyat.
CRISIS MANAGEMENT STRATEGY OF TEGAL CITY PUBLIC RELATIONS Wulandari, Rahma; Prayudi, Prayudi; Afifi, Subhan
The Indonesian Journal of Communication Studies Vol 12, No 1 (2019): The Indonesian Journal of Communication Studies
Publisher : Department of Communication Studies, Faculty of Social and Political Sciences Universitas

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Abstract

The arrest of Tegal Mayor Siti Masitha Soeparno by the Corruption Eradication Commission (KPK) accompanied by negative media coverage undeniably caused a crisis that was able to reduce public trust in the Tegal City Government. This study intends to find out the crisis management and public relations strategy of the Tegal City Government regarding the KPK's Red-Handed Arresting Operation (OTT) against Mayor of Tegal. This study uses a qualitative approach with a case study method. The results of this study indicate that the Government of Tegal City tends to ignore the symptoms or signs of the crisis starting to appear and not immediately respond and make decisions quickly and effectively to reduce the risk of a crisis. Public Relations of the Tegal City Government only conducts public relations routines when a crisis occurs, they do not have good training in handling the crisis so that it is not competent in dealing with crises. Public Relations of the Tegal City Government tends to be indifferent to the crisis experienced by the institution and only focus on routine public relations work such as reporting on government activities or agendas. The Tegal City Government has responded to the crisis and tried to restore public trust and improve the governance system as evidenced by various bureaucratic reforms and improvements in the field of public services. The crisis communication strategy used by the Tegal City Government, that is: corrective action strategy with efforts to improve and preventive efforts, justification strategies shown by the City of Tegal by localizing the crisis, and ingratiation strategies carried out by the Tegal City Government by implementing the National Development Dialogue "Towards Tegal Trustworthy and Blessed "which succeeded in formulating city branding.
ANALYSIS EFFECTIVENESS OF ADVERTISING ON WEB SERIES TO THE DECISION OF PURCHASING TROPICANA SLIM STEVIA (Study on Sore: Istri Dari Masa Depan Web Series) Fitriana, Anisa Noor; Tripambudi, Sigit; Prayudi, Prayudi
The Indonesian Journal of Communication Studies Vol 11, No 1 (2018): The Indonesian Journal of Communication Studies
Publisher : Department of Communication Studies, Faculty of Social and Political Sciences Universitas

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Abstract

Web Series includes new media to advertise, the effectiveness seen in this research is after viewers watch the Web Series "Sore: Istri Dari Masa Depan" will take action to accept the existing products therein. This study aims to determine the audience response from the effectiveness of interactive advertising on the Web Series media to purchase decisions, and know how closely and how much influence the relationship that occurs therein. The theory used in this study is Interactive Advertising Model, which uses four indicators to see individuals using the media that is, functions, information processes, structures, and outcomes. Then use AIDA theory to see consumer response to purchasing decision by aligning attention, interest, consumer desire after seeing advertisement message that has been presented which will cause consumer action will receive the product. This type of research is survey research, spreading questionnaires on samples of the population that have been determined. Of the 100 questionnaires that have been distributed to obtain the results of Product Moment Correlation Analysis showed a correlation coefficient of 0.587 included in a positive positive relationship. The result of simple linear regression analysis shows that there is a significant influence between variables with percentage of 34.4%, while the remaining 65.6% (100% -34.4%) is explained by other variables outside the model in this study. The conclusion is that the web series media get a significant and positive influence but only 34.4%, because the younger respondents are more interested in how to communicate with interactive, interesting, educate healthy lifestyle, and make alternative entertainment, while to do the buying action after seeing Web Series has not arisen perfect because 65.6% of purchasing decisions of products from other variables.
MEDIA RELATIONS STRATEGY of HOTEL NEO + AWANA YOGYAKARTA IN BUILDING BRAND IMAGE Saputri, Chusnina Dwi; Prayudi, Prayudi; Ashrianto, Panji Dwi
The Indonesian Journal of Communication Studies Vol 11, No 1 (2018): The Indonesian Journal of Communication Studies
Publisher : Department of Communication Studies, Faculty of Social and Political Sciences Universitas

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Abstract

The high growth of hotels in Yogyakarta caused a fierce competition with each other, thus demanding a strategy to survive in the midst of intense competition. One of the strategies that used by the hotel is media relations strategy. This study discus about media relations strategy of Hotel Neo+ Yogyakarta in building its brand image. The goal is to find out how media relations strategy that built by Neo+ Awana Hotel Yogyakarta?s public relations in building its brand image. In this study, the author found that public relations at Neo+ Awana Hotel Yogyakarta not specifically put in a division, but the field of sales & marketing division operate the media relations activities. Media relations strategy run by Hotel Neo + Awana manifested in from creating actual event, introduction with press conference, public relations intimacy with media and facilitating media. The media relations strategy had done with the aim to get a positive image of the company in the eyes of the public.
UNDERSTANDING INDONESIAN NEWS MEDIA CULTURE IN REPRESENTING DIVISIVE ISSUES Prayudi, Prayudi
The Indonesian Journal of Communication Studies Vol 8, No 1 (2015): The Indonesian Journal of Communication Studies
Publisher : Department of Communication Studies, Faculty of Social and Political Sciences Universitas

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Abstract

This research looks at the culture (daily practice) that Indonesian news media has to follow in representing divisive issues. Mass media and divisive issues are inseparable. The representation of divisive issues in the Indonesian news media is the result of a complex construction process which incorporates cultural, political economic and industrial factors. Particularly, it is very much influenced by the rise of the idea of civil society. It has also driven the new idea of freedom of the press in Indonesia. The press becomes more critical in reporting an issue. Media policies also experienced significant changes. Government communication policy only regulates the press in order to ensure they obey codes of ethics and law. To this extent, controversial and highly divisive issues are managed and represented according to the internal policies of the media organizations, rather than the directives of government. At the same time, the mass media has to consider various factors in reporting sensitive and potentially divisive issue. In this research, in-depth interview was conducted to some Indonesian news media editors and journalists to understand how the media develop their editorial policies and what need to be considered in reporting divisive issues. Further, some news of divisive issues were analyzed to identify how cultural, political economic and social conditions are treated differently in constructing news.