Putu Yudi Setiawan
Fakultas Ekonomi Dan Bisnis Universitas Udayana

Published : 26 Documents Claim Missing Document
Claim Missing Document
Check
Articles

Found 26 Documents
Search

APLIKASI MODEL TAM PADA PENGGUNAAN E-NEWSPAPER DI KOTA DENPASAR Daging, Agus; Wardana, I Made; Setiawan, Putu Yudi
E-Jurnal Ekonomi dan Bisnis Universitas Udayana VOLUME 05.NO.06. TAHUN 2016
Publisher : Fakultas Ekonomi dan Bisnis Universitas Udayana

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (660.286 KB)

Abstract

E-newspaper merupakan suatu teknologi dalam industri media masa yang mengemas surat kabar Harian regional kedalam versi elektronik dan ditampilkan secara online melalui teknologi internet. Tujuan penelitian ini adalah untuk menjelaskan pengaruh perceive ease of use dan perceive usefulness terhadap attitude toward using e-newspaper dan actual usage e-newspaper yang merupakan bagian dari Technology Acceptance Model (TAM). Populasi dari penelitian ini adalah pengguna e-newspaper di Kota Denpasar. Penelitian ini dilakukan dengan metode purposive sampling dengan cara memberikan kuesioner kepada 100 responden di Kota Denpasar. Pemilihan Kota Denpasar sebagai tempat penelitian karena rata-rata masyarakat Kota Denpasar memiliki alat yang mendukung untuk mengakses e-newspaper seperti laptop ataupun smartphone. Metode analisis data yang digunakan dalam penelitian ini adalah menggunakan Structural Equation Model (SEM). Hasil penelitian ini menunjukan bahwa perceive ease of use berpengaruh positif dan signifikan terhadap attitude toward using e-newspaper, perceive usefulness berpengaruh positif dan signifikan terhadap attitude toward using e-newspaper, perceive ease of use berpengaruh positif dan signifikan terhadap actual usage e-newspaper, perceive usefulness berpengaruh positif dan signifikan terhadap actual usage e-newspaper, dan attitude toward using e-newspaper berpengaruh positif dan signifikan terhadap actual usage e-newspaper. Implikasi dari penelitian ini adalah memperluas teori Technology Acceptance Model (TAM) yang dikemukakan oleh Davis (1989) dan dapat dijadikan pedoman bagi perusahaan pers dalam mengadopsi teknologi e-newspaper. Untuk mengembangkan penelitian ini dimasa mendatang direkomendasikan menambahkan satu variabel yaitu kesadaran lingkungan. E-newspaper yang mudah dimengerti dan interaktif akan membuat para pembaca berita terkini lebih sering menggunakan e-newspaper.
PENDEKATAN TAM DALAM LAYANAN GO-MASSAGE PADA APLIKASI GO-JEK Widasari, Ni Putu Wulan; Wardana, I Made; Setiawan, Putu Yudi
E-Jurnal Ekonomi dan Bisnis Universitas Udayana VOLUME.07.NO.03.TAHUN 2018
Publisher : Fakultas Ekonomi dan Bisnis Universitas Udayana

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (744.39 KB) | DOI: 10.24843/EEB.2018.v07.i03.p09

Abstract

ABSTRAK Tujuan Penelitian ini menjelaskan pengaruh persepsi kemudahan penggunaan, persepsi manfaat, dan persepsi risiko terhadap sikap dan niat beli Go-Massage pada aplikasi Go-Jek. Populasi penelitian ini tidak terbatas (infinite) yang merupakan pengguna aplikasi Go-Jek di Kota Denpasar. Sampel dalam penelitian ini diambil dengan teknik non-probability sampling dengan total responden berjumlah 120 orang. Temuan penelitian ini menunjukkan persepsi kemudahan penggunaan dan persepsi manfaat berpengaruh positif dan signifikan terhadap sikap. Selanjutnya hasil penelitian juga menunjukkan pengaruh positif dan signifikan persepsi manfaat dan sikap terhadap niat beli. Sebaliknya, persepsi risiko berpengaruh negatif dan signifikan terhadap sikap dan niat beli. Implikasi teoritis pada penelitian ini adalah penelitian ini memperkuat teori sikap khususnya Technology Acceptance Model yang dikemukakan oleh Davis (1989). Implikasi praktis berguna bagi perusahaan untuk mendalami konstruk yang memberikan pengaruh besar terhadap niat beli. Untuk kedepannya, perusahaan disarankan lebih berfokus pada persepsi manfaat guna mendorong niat beli konsumen terhadap layanan Go-Massage yang ditawarkan pada aplikasi Go-Jek Kata kunci: TAM, Persepsi Kemudahan Penggunaan, Persepsi Manfaat, Persepsi Risiko, Sikap, dan Niat Beli
INTEGRASI TAM DAN ECM DALAM MENJELASKAN NIAT MEMBELI KEMBALI PRODUK FASHION SECARA ONLINE DI KOTA DENPASAR Dewi, Ayu Prasetya; Yasa, Ni Nyoman Kerti; Setiawan, Putu Yudi
E-Jurnal Ekonomi dan Bisnis Universitas Udayana VOLUME.06.NO.06.TAHUN 2017
Publisher : Fakultas Ekonomi dan Bisnis Universitas Udayana

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (517.48 KB)

Abstract

The purpose of this study is to explain integration TAM and ECM that influence the online repurchase intention.The sample used as many as 130 respondents its taken using purposive sampling that live in the city of Denpasar, and ever make online purchases to fashion products Data Analyzed using Structural Equation Model (SEM). The results of this study indicate the construct of perceived ease of use and construct confirmation has a positive and significant impact on the perceived of usefulness. Perceived of usefulness  also has a positive and significant impact on online repurchase intention. The implication of this study shows that consumers want a system that is easy to understand, flexible to use so that processes transactions on the online shopping can be faster Suggested for online businesses for more attention to the quality of the site and continue to make enhancements to the navigation system and the menus are easy to use in the site, so that consumer perceived of usefulness can be established and furthermore consumers willing to online repurchase.
PENGARUH KARAKTERISTIK DEMOGRAFI DAN KETIDAKPUASAN TERHADAP PERILAKU MENGELUH KONSUMEN PADA BENGKEL SERVICE SEPEDA MOTOR YAMAHA DIPONEGORO DENPASAR BALI Handoyo, I Gede Suryana Ryan; Setiawan, Putu Yudi
E-Jurnal Manajemen Vol 4 No 10 (2015)
Publisher : Program Studi Manajemen Fakultas Ekonomi dan Bisnis Universitas Udayana

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (348.725 KB)

Abstract

The purpose of this study was to determine the effect of demographic characteristics and dissatisfaction with the behavior of consumers complained to the services Yamaha motorcycle repair shop service Diponegoro Denpasar. This research was conducted at the Workshop Service Yamaha is located at Jalan Diponegoro Denpasar-Bali This study used 10 indicators that the number of respondents who used this as a research sample of 100 people, using purposive sampling technique. Data collected by distributing questionnaires. Data analysis technique used is the chi-square analysis and simple linear regression analysis using SPSS 17 for windows. Based on the analysis shows the demographic characteristics significantly influence the behavior of consumers complained to the services repair shop service motorcycles Yamaha and dissatisfaction significantly positive effect on the behavior of consumers complained to the services Yamaha motorcycle repair shop service.
ANALISIS MATERIAL REQUIREMENT PLANNING PRODUK COCONUT SUGAR PADA KUL-KUL FARM Martha, Kukuh Anggara; Setiawan, Putu Yudi
E-Jurnal Manajemen Vol 7 No 12 (2018)
Publisher : Program Studi Manajemen Fakultas Ekonomi dan Bisnis Universitas Udayana

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (151.478 KB) | DOI: 10.24843/EJMUNUD.2018.v07.i12.p06

Abstract

Raw material inventory is one of the important assets for the company, errors in raw material planning will lead to problems in the production process, it is important to do a good raw material inventory planning. One of the concepts that can be applied is by using the Material Requirement Planning (MRP) system. This study aims to: (1) Know and determine the amount of net demand for each raw material Coconut Sugar 150 gr / jar. (2) To know and determine the optimal order size for each raw material of Coconut Sugar product 150 gr / jar. (3) Knowing and determining the right time to do the ordering plan for each raw material of Coconut Sugar 150 gr / jar. (4) Knowing and determining the method that produces the lowest cost for Coconut Sugar product 150 gr / jar. The data used are quantitative and qualitative data obtained from interviews to some parties related to coconut sugar production and observation on the object under study. Data analysis technique used is descriptive analysis technique which explain systematically with stages namely: making Master Production Schedule, determination of net requirement, lot size determination (Lot for lot method and Part Period Balancing), determination of optimal lot sizing method, and determination of order time raw material or MRP table manufacturing process. The results showed: (1) The net requirement for each raw material was obtained from the difference between the gross requirement with the revenue plan and the lead time of each raw material. (2) The determination of the optimal order size for each raw material is done by using lot for lot method and part period balancing. (3) The determination of the ordering time of the raw materials is the same as making the MRP table for each raw material and is based on the lot sizing method which has been selected previously. (4) Comparison of the final result shows that the method of part-time balancing with total inventory cost of Rp 53,979 is the method that produces the lowest cost, when compared with the lot for lot method that generates total inventory cost of Rp 192.000, but especially for the raw material of coconut palm using Lot for lot method to avoid stored raw materials.
Peran Kepuasan Pelanggan Dalam Memediasi Hubungan Pengalaman Berbelanja Secara Online Dengan Perilaku Pasca Pembelian Sumartini, Ade Ruly; Giantari, I Gusti Ayu Ketut; Setiawan, Putu Yudi
Jurnal Ekonomi Kuantitatif Terapan 2018: Vol. 11, No.1, Februari 2018 (pp. 1-144)
Publisher : Universitas Udayana

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (232.478 KB) | DOI: 10.24843/JEKT.2018.v11.i01.p07

Abstract

The development of internet has led an increasing presence of online store, followed by developments in online shopping activities. The purpose of this study is to explain the role of customer satisfaction in mediating the relationship between experiences by word of mouth as well as the repurchase intention. The sample are 140 people in Denpasar who purchased cosmetics through online shop at least 1 times in the last of 6 month, determined using purposive sampling method. This research uses PLS (Partial Least Square) analysis. The study showed that online shopping experience has a positive and significant impact on customer’s satisfaction, repurchase intention and positive word of mouth. Customer’s satisfaction has a positive and significant effect on repurchase intention and positive word of mouth. Customer’s satisfaction was also shown has mediation effect on repurchase intention and positive word of mouth.
PERAN SIKAP MEMEDIASI PENGARUH ELECTRONIC WORD OF MOUTH TERHADAP KEPUTUSAN BERKUNJUNG Mahaputra, Dewa Gede Kresna; Setiawan, Putu Yudi
E-Jurnal Manajemen Vol 8 No 12 (2019)
Publisher : Program Studi Manajemen Fakultas Ekonomi dan Bisnis Universitas Udayana

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (300.431 KB) | DOI: 10.24843/EJMUNUD.2019.v08.i12.p21

Abstract

Keputusan berkunjung adalah keputusan yang diambil seseorang sebelum mengunjungi suatu tempat atau wilayah dengan mempertimbangkan beberapa faktor. Bagi perusahaan perlu memperhatikan faktor-faktor yang dapat mempengaruhi keputusan konsumen untuk berkunjung demi meningkatkan pendapatan bagi perusahaan. Tujuan penelitian ini adalah untuk mengetahui pengaruh electronic word of mouth dan sikap terhadap keputusan berkunjug. Penelitian dilakukan pada konsumen Eco Bike Coffee Kintamani. Ukuran sampel sebanyak 100 responden, dengan purposive sampling. Pengumpulan data melalui kuesioner. Teknik analisis data adalah PLS dan uji sobel. Berdasarkan hasil analisis ditemukan bahwa electronic word of mouth dan sikap berpengaruh positif dan signifikan terhadap keputusan berkunjung, secara langsung. Electronic word of mouth secara tidak langsung dapat mempengaruhi keputusan berkunjung melalui sikap sebagai variabel mediasi. Hasil penelitian, mengimplikasikan Eco Bike Coffee perlu meningkatkan kesesuaian informasi yang diperoleh untuk meningkatkan pengetahuan konsumen melalui forum di internet sehingga mampu diandalkan dan memberikan kesan yang lebih menyenangkan untuk menarik konsumen berkunjung. Kata kunci : merek electronic word of mouth, sikap, keputusan berkunjung
PERAN BRAND AWARENESS DALAM MEMEDIASI HUBUNGAN IKLAN DAN PERSONAL SELLING DENGAN NIAT BELI Prabawa, Kadek Teddy Surya; Sukawati, Tjok Gde Raka; Setiawan, Putu Yudi
E-Jurnal Manajemen Vol 6 No 2 (2017)
Publisher : Program Studi Manajemen Fakultas Ekonomi dan Bisnis Universitas Udayana

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (473.575 KB)

Abstract

The number of foreign insurance companies who compete in the growth of life insurance market in Indonesia increased continually making AJB Bumiputera 1912 lose the competition in terms of purchase intention and brand awareness. The aim of this research was to determine the role of brand awareness in mediating the relationship between advertising and personal selling with purchase intention. This research conducted in Denpasar using 110 respondents through purposive sampling method. Questionnaires are used to measure 22 indicators and analyzed by using SEM analysis technique and Sobel test. The study found that by increasing advertising and personal selling will directly increase brand awareness and purchase intention. AJB Bumiputera 1912 should ensure that people have enough brand awareness to increase consumer purchase intention. It can be done by ensuring that advertising or personal selling activities has been run well and in accordance with what is expected by prospective customers.
ANTESEDEN KEPUASAN PELANGGAN DAN DAMPAKNYA PADA NIAT PEMBELIAN ULANG Raihana, Zhafira; Setiawan, Putu Yudi
E-Jurnal Manajemen Vol 7 No 4 (2018)
Publisher : Program Studi Manajemen Fakultas Ekonomi dan Bisnis Universitas Udayana

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (372.416 KB) | DOI: 10.24843/EJMUNUD.2018.v07.i04.p07

Abstract

Pada zaman ini, salah satu peluang bisnis adalah bisnis cafe. Penelitian ini bertujuan menjelasksan pengaruh suasana toko, kualitas pelayanan, dan kepuasan pelanggan terhadap niat pembelian ulang, serta peran kepuasan pelanggan memediasi pengaruh suasana toko dan kualitas pelayanan terhadap niat pembelian ulang. Penelitian ini dilakukan di The Night Market Cafe & Co Working di Denpasar, dengan menggunakan 150 responden dan teknik analisis data berupa Path Analysis. Hasil dari penelitian ini menunjukkan bahwa suasana toko dan kualitas pelayanan memiliki pengaruh positif dan signifikan terhadap kepuasan pelanggan. Suasana dan kualitas pelayanan memiliki pengaruh positif dan signifikan terhadap niat pembelian ulang. Kepuasan pelanggan memiliki pengaruh positif dan signifikan terhadap niat pembelian ulang. Selain itu, hasil penelitian ini juga menunjukkan bahwa kepuasan pelanggan mampu memediasi pengaruh suasana toko dan kualitas pelayanan terhadap niat pembelian ulang di The Night Market Cafe & Co Working. Kata Kunci: suasana toko, kualitas pelayanan, kepuasan pelanggan, niat pembelian ulang
Pengaruh Stimulus Lingkungan Toko Terhadap Perilaku Pembelian Tidak Terencana Yang Dimediasi Oleh Emosi Positif Margana, Charloan Artha; Setiawan, Putu Yudi
E-Jurnal Manajemen Vol 3 No 9 (2014)
Publisher : Program Studi Manajemen Fakultas Ekonomi dan Bisnis Universitas Udayana

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (291.302 KB)

Abstract

ABSTRACT The purpose of this study was to determine the effect of environmental stimuli of store on the behavior of unplanned purchases mediated by positive emotions on consumer hypermarket in Denpasar. This research was conducted in the city of Denpasar, the samples taken were 140 people with purposive sampling method. Data was collected through questionnaires using a 5-point Likert scale to measure 14 indicators. The analysis technique used is multiple linear regression. These results indicate that each variable enironmental stimuli of store significant positive effect on unplanned purchasing behavior and the effect was mediated by positive emotions. This suggests that the environmental stimuli of store can affect unplanned purchasing behavior and also can affect positive emotions before. Keywords : in-store stimuli, impulse buying behavior, positive emotions.