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Journal : Nusantara Science and Technology Proceedings

Marketing Improvement through Online Marketplace Usage Training for Micro-Business in Jati Village, Tuban Arifiyanti, Amalia Anjani; Takarini, Nurjanti; Faizah, Rohmatul; Mahanani, Anajeng Esri Edhi
Nusantara Science and Technology Proceedings 4th International Seminar of Research Month
Publisher : Galaxy Science

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Abstract

Internet access in Indonesia currently covers many parts of Indonesia. These developments are now progressing rapidly with the use of smartphones by the Indonesian people. With the ease of internet access and the high usage of electronic gadgets, they will supports in various activities carried out by the community. These kinds of activities included in buying and selling transactions. This online transaction is not restricted by region and time. The online transaction can be through an online marketplace. One of familiar online marketplace in Indonesia is Tokopedia. The communities in Jati Village, Soko, Tuban where the majority of the people owns micro businesses can sell their product through this platform. Selling through this platform has many advantages, such us this platform provide free service for seller and this platform has a high number of users in Indonesia. Because of that reason, the training Tokopedia seller for micro-business owner in Jati village was held. The result of this training expected that micro-business owner can sell their product through this platform. This will help them for marketing their products more easily and have wider customer coverage. In this training, as many as twenty four micro-business owners attended and participated in the training actively and enthusiastically.
Legal Economic Literation of Digital Marketing for PKK Groups as an Independent Economic Development Efforts for Communities Affected by Covid-19 Takarini, Nurjanti; Wahyudi, Eko; Mahanani, Anajeng Esri Edhi
Nusantara Science and Technology Proceedings 5th International Seminar of Research Month 2020
Publisher : Galaxy Science

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Abstract

The impact of covid-19 is not sufficiently impacting the health sector, the economic sector is equally affected. The existence of large-social restrictions, policies that scale psychological distancing cause the economic condition of the community to chaos. The scope of society that is then most affected is the people with the middle to lower economy. Surabaya, which is one of the industrial trading cities, is economically affected. The effect of the rapidly declining trading business conditions was influenced by the conditions of trading business in Indonesia and even the world. The world economy is currently on the worst curve. An increase in unemployment also occurred in the city of Surabaya. Several business businesses in Surabaya have closed down due to the impact of the Covid-19 pandemic. It is necessary then to think about efforts to get out of the big hole of the economic downturn. The community must be independent to build the family economy. This should be the focus of the economic development of the family. Increasing home-based trading is an effort that can be initiated by each family, to build an independent economy, without depending on a country that is currently also at a low economic point. Through the economic independence of the family, the hope is that it will build the country's economy slowly but surely. This dedication moves the PKK organization to encourage home-based business by utilizing information technology media. Apart from that, it also encourages people to be literate in law and economic legal policies to support the economic independence that will be built.