Riswan Efendi Tarigan
Master of Information System, Faculty of Information Technology, Bina Nusantara University Jl Kebon Jeruk Raya No. 27, Jakarta 11530, Indonesia

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Web-Based Implementation of E-Marketing to Support Product Marketing of Chemical Manufacturing Company Tarigan, Riswan Efendi; Dewi, Kartika Sari
CommIT (Communication and Information Technology) Journal Vol 9, No 2 (2015): CommIT Vol. 9 No. 2 Tahun 2015
Publisher : Bina Nusantara University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21512/commit.v9i2.1650


Currently, many company’s marketing strategies are limited only to face-to-face communication, telephone, facsimile, company portfolio, and product brochures. However, those marketing strategies are well- known to have limited impacts. Therefore, the presence of e-marketing as one of the marketing strategies would be appropriate to cover the weaknesses and to solve a number of the marketing problems. The purpose of this study is to discuss matters related to marketing, such    as, proposing a marketing plan using website, expanding marketing segment, and introducing existing  products for a chemical manufacturing company. The adopted research method is a descriptive method where the study is directly performed on the research object to acquire necessary data. The collected data are further analyzed using the Porter’s Five Force and SWOT analysis. Fi- nally, the work provides a number of recommendations for implementing e-marketing strategies to support the company business.
A Study of Customer Satisfaction on Online Trading System Application of Securities Company in Indonesia Using Servqual Hery, Hery; Tarigan, Riswan Efendi
CommIT (Communication and Information Technology) Journal Vol 9, No 1 (2015): CommIT Vol. 9 No. 1 Tahun 2015
Publisher : Bina Nusantara University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21512/commit.v9i1.1651


The purpose of this study is to measure the service  quality of online trading system implemented by PT  KDB  Daewoo  Securities  Indonesia.  The study is  a part of the company  efforts to provide  the best solution  services. The study  is performed   to determine the influence of service quality  factors on the customer satisfaction by means of ServQual  method. The method takes  into account  five  independent  variables,  namely, reliability (X1 ),  responsiveness  (X2 ),  assurance  (X3 ), empathy (X4 ), and tangibility (X5 ). Meanwhile,  the cus- tomer satisfaction is considered as the dependent variable (Y ). The population of of the study  is all 67 900 online traders at the company and the sample size is 265 traders. The data are collected via questionnaires and interviews. From the study results, we conclude that the five variables have  significant  influence  on the customer  satisfaction on the online trading system application   at PT KDB Daewoo Securities Indonesia. To  improve  the customer satisfaction, the company  should prioritize the quality- related factors,  and expand  and upgrade  the existing facilities and infrastructures.
The Effect of Social Media to the Brand Awareness of a Product of a Company Tritama, Hansel Bagus; Tarigan, Riswan Efendi
CommIT (Communication and Information Technology) Journal Vol 10, No 1 (2016): CommIT Vol. 10 No. 1 Tahun 2016
Publisher : Bina Nusantara University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21512/commit.v10i1.1667


Social  media  is an online media, where the users can easily participate, share, and create any content such as banner,  posters, videos and advertisement.  Many companies  use these  social  media as  a tool to promote their products  and make  customers aware  with their brand. On the other hand, not all companies  succeed to market their products and make their products are at their customers’ awareness. The purpose of this research is to find the correlation  between social media commu- nication marketing  with companys brand awareness in social media.  The research  method for this research  is quantitative  research.  This method collects  data with explanative research type which explains the relationship between two variables. The result  of this research  is to show that marketing  communication in a company has an impact to company’s brand awareness. In addition, this research wants to show that marketing via social media can give impact  to company’s revenue. The summary of this research  is to get significant  information  about the effect of social media toward companys brand awareness through quantitative  and explanative  research  method due to the rising of social media.
Journal of Management and Business Review Vol 13, No 1 (2016)
Publisher : Research Center and Case Clearing House PPM School of Management

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.34149/jmbr.v13i1.30


Social commerce sedang menjadi tren bagi perusahaan online saat ini. Perkembangan Social Networking Site dan web 2.0 mendukung evolusi dari e-commerce dan membuka peluang baru bagi perusahaan untuk masuk ke dalam pasar baru. Perubahan pola perilaku pengguna internet dari yang kaku menjadi aktif dan komunikatif membuat social commerce diyakini dapat memberikan keuntungan bagi perusahaan online namun ternyata tidak semua perusahaan berhasil menerapkan social commerce dan menarik pelanggan, tidak sebanding dengan biaya yang telah dikeluarkan. Penelitian ini bertujuan untuk mempelajari apa yang mendasari kepuasan pelanggan dalam melakukan proses pembelanjaan secara online melalui social commerce dan menguji apakah benar karakteristik sebuah social commerce memang cocok untuk mendukung kepuasan pengguna dalam berbelanja sehingga didapatkan rekomendasi yang tepat bagi pebisnis baru yang ingin mengadopsi social commerce ke depannya mengingat tren media sosial semakin berkembang di masyarakat. Metode penelitian dalam penelitian ini adalah metode kuantitatif dan studi literatur terkait dengan isu yang dibahas. Hasil yang didapatkan adalah ternyata faktor kualitas informasi yang paling berpengaruh terhadap kepuasan pelanggan jika dibandingkan faktor karakteristik social commerce lainnya.
CommIT (Communication and Information Technology) Journal Vol 8, No 1 (2014): CommIT Vol. 8 No. 1 Tahun 2014
Publisher : Bina Nusantara University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21512/commit.v8i1.590


The development of mobile applications has mushroomed in local and foreign industries. This provides a tremendous opportunity for developers. For technopreneur developer, the capital to run the business is one of the biggest problems despite the fact that they may have great competence in the field. The fact that the business has big potential market in Indonesia has invited investors from local and overseas to invest as venture capital. However, due to the lack of knowledge on building collaboration with the investors and on understanding the market and investor needs in a long term, the developer finds difficulties to grow its business and to compete with bigger competitors. The research intends to seek the influence in selecting the level of revenue and market segmentation to support the investment decisions in the business of mobile applications, so that the mobile application developer is able to monetize their business to attract investors to invest in the venture capital.
Peranan Sistem Informasi dengan Online Trading terhadap Pertumbuhan Pasar Modal di Indonesia Tarigan, Riswan Efendi
ComTech: Computer, Mathematics and Engineering Applications Vol 4, No 2 (2013): ComTech
Publisher : Bina Nusantara University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21512/comtech.v4i2.2517


Capital Markets is part of the financial market, which is related to the supply and demand of the need for long-term funding. Capital Markets was formed and developed with aims to support the implementation of national development in order to improve the distribution, growth, and stability of the national economy towards the improvement of society welfare. However, so far the capital market in Indonesia is still around 0.5% of the total population which is too small compared to capital markets in other advanced countries. One solution for increasing community involvement in the capital market, despite educating in smart and sustainable way, is developing and implementing efficient information systems, so that made it easier for market participants to undertake investment activities. This paper examines how and to what extent the role of information system enhances the capital market in Indonesia, which aims to plan the subsequent strategic step so that the development of Indonesia?s capital market is able to compete in globalmarket.