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KEPUASAN KONSUMEN BENGKEL MOTOR AHASS 1605 SETURAN YOGYAKARTA BERDASARKAN DIMENSI MUTU PELAYANAN Wisnalmawati, Wisnalmawati
Jurnal Ilmiah Ekonomi Bisnis Vol 13, No 3 (2008)
Publisher : Universitas Gunadarma

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Abstract

Penelitian ini bertujuan menjelaskan perbedaan kepuasan mahasiswa pada bengkelmotor AHASS 1605 Seturan di Yogyakarta. Sampel dalam penelitian ini adalahsebagian mahasiswa pengguna jasa bengkel AHASS 1605 Seturan di Yogyakarta.Jumlahnya 100 mahasiswa dan teknik pengambilan sampelnya menggunakan teknikpurposive sampling. Data yang digunakan adalah data primer. Metode pengumpulandata mengunakan kuesioner. Analisis data menggunakan Paired Sample T-Tes t.Hasil penelitian menunjukkan ada perbedaan kepuasan mahasiswa berdasarkandimensi kualitas pelayanan pada bengkel motor AHASS 1605 Seturan di Yogyakarta.Implikasi bagi bengkel motor AHASS 1605 Seturan di Yogyakarta. dapat menyusunstrategi pemasaran untuk meningkatkan dimensi kualitas pelayanan pada konsumenmereka.
CONSUMER’S SATISFACTION ON BENGKEL MOTOR AHASS 1605 SETURAN YOGYAKARTA BASED ON SERVICE QUALITY DIMENSION Wisnalmawati, Wisnalmawati
Jurnal Ilmiah Ekonomi Bisnis Vol 13, No 3 (2008): ENGLISH
Publisher : Universitas Gunadarma

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Abstract

The objective of this study is to elaborate the differences of customer—in this case university students—satisfactions towards service quality of Bengkel Motor AHASS 1605 Seturan Yogyakarta. Samples in this study are university students who are customer of the bengkel. Purposive sampling combined with simple random sampling was applied to select 100 respondents. Primary data regarding those variables under study were collected using questionnaires. Data were analyzed using Paired Sample t-test. Results of the study showed that there were differences on customer satisfaction based on service quality dimensions. It implies that management of the bengkel is required to formulate better marketing strategies that lead to better service quality and its associated dimensions.Key words: customer satisfaction; service quality dimensions; marketing strategy.
PENGARUH KEMATANGAN KARYAWAN DENGAN GAYA KEPEMIMPINAN SITUASIONAL PENGUSAHA PEREMPUAN SEBAGAI VARIABEL MODERATING TERHADAP KINERJA KARYAWAN Ediningsih, Sri Isworo; Wisnalmawati, Wisnalmawati
Jurnal Analisis Bisnis Ekonomi Vol 7 No 1 (2009): Volume 7, Nomor 1, April 2009
Publisher : Universitas Muhammadiyah Magelang

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Abstract

The purpose of this study to analyze the influence of employees maturity on employees performance and that to investigate the influence employees maturity which is moderated by situational leadership style on employees performance. In this study using sample of several members of IWAPI DIY. Data collected by questioner and the analysis technique by moderating regression analysis. The result of this study is employees maturity has significant influence on employees performance and situational leadership style didnt moderated correlation between employees maturity with employees performance.
The Influence Of In- Store As A Mediation To Impulse Buying (Study On The Retails In Yogyakarta) Wisnalmawati, Wisnalmawati
PROCEEDING ICTESS (Internasional Conference on Technology, Education and Social Sciences) 2018: PROCEEDING ICTESS
Publisher : PROCEEDING ICTESS (Internasional Conference on Technology, Education and Social Sciences)

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Abstract

Impulse buying often takes place inside the store. Impulse buying describesunplanned purchasing decisions.This research aims to: 1.analyse hedonic motivethat directly affects impulse buying, 2. analyse direct marketing that directly affectsimpulse buying, 3. hedonic motive and direct marketing influence on impulsebuying mediated by in store. Subjects in this research are consumers of threeclothing stores in Yogyakarta. The sample uses as many as 75 respondents, dataanalysis technique uses Structural Equational Model (SEM) with Smart PLS 3.0Program. The results of this research prove: 1. hedonic motive has influenced onimpulse buying, 2.direct marketing has influenced on impulse buying, 3 hedonicmotive and direct marketing influence on impulse buying mediated by in store. Thefindings of this study may contribute to consumer behaviour models, at retails andTripple duties of Higher Education.Keywords: hedonic motive; direct marketing; in store; and impulse buying
Merchandise Image Sebagai Mediasi Pengaruh Perceived Quality Terhadap Store Loyalty Wisnalmawati, Wisnalmawati
Jurnal Manajemen dan Kearifan Lokal Indonesia Vol 1 No 1 (2017)
Publisher : Asosiasi Peneliti Manajemen Adat Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.26805/jmkli.v1i1.3

Abstract

Penelitian ini bertujuan untuk menganalisis perceived quality berpengaruh langsung maupun tidak langsung terhadap store Loyalty, Merchandise image  sebagai mediasinya.  Obyek penelitian ini yaitu pelanggan toko perak.  Populasi adalah seluruh pelanggan  toko perak.  Sampel adalah pelanggan pada lima toko perak, setidaknya pada satu toko perak. Teknik penarikan sampel mengunakan convinience sampling dengan ukuran sampel 100 responden, sedangkan unit sampel, unit analisis dan responden adalah pelanggan lima toko perak. Alat analisis data menggunakan analisis jalur. Hasil penelitian ini menunjukkan perceived quality berpengaruh langsung terhadap store Loyalty dan Merchandise  image tidak sebagai mediasi perceived quality pelanggan perak terhadap store Loyalty. Penelitian ini memberikan kontribusi: bagi teoretis pengembangan model perilaku konsumen dalam manajemen toko khusus, bagi pelaku bisnis menyusun strategi bisnis, pemerintah meningkatkan pendapatan pedesaan, tridarma perguruan tinggi melakukan penelitian dan membuat program pelatihan untuk perajin perak. Kebaruan Penelitian ini menjelaskan  Merhandise image tidak dapat menjadi soluasi diantara pengaruh perceived quality terhadap Store loyalty.
PENGARUH KEMATANGAN KARYAWAN DENGAN GAYA KEPEMIMPINAN SITUASIONAL PENGUSAHA PEREMPUAN SEBAGAI VARIABEL MODERATING TERHADAP KINERJA KARYAWAN Ediningsih, Sri Isworo; Wisnalmawati, Wisnalmawati
Jurnal Analisis Bisnis Ekonomi Vol 7 No 1 (2009): Volume 7, Nomor 1, April 2009
Publisher : Universitas Muhammadiyah Magelang

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (588.681 KB)

Abstract

The purpose of this study to analyze the influence of employees maturity on employees performance and that to investigate the influence employees maturity which is moderated by situational leadership style on employees performance. In this study using sample of several member's of IWAPI DIY. Data collected by questioner and the analysis technique by moderating regression analysis. The result of this study is employees maturity has significant influence on employees performance and situational leadership style didn't moderated correlation between employees maturity with employees performance.
Fasilitas Aplikasi Pendidikan dan Suasana Akademik Dapat Menciptakan Kepuasan dan Dampaknya Terhadap Word of Mouth Mahasiswa Wisnalmawati, Wisnalmawati; Handayani, Wahyu; Conceicao, Olinda da
e-Journal Ekonomi Bisnis dan Akuntansi Vol 8 No 1 (2021): e-JEBA Volume 8 Nomor 1 Tahun 2021
Publisher : UPT Penerbitan Universitas Jember

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.19184/ejeba.v8i1.22047

Abstract

The importance of building word of mouth as an efficient promotion in universities. The purpose of this study is the Educational application facilities and academic atmosphere influence word of mouth promotion, satisfaction as a mediating variable. The research approach used quantitative. The population of this study were all Master of Management students, the sample was a portion of Master of Management students, the sampling technique used purposive sampling with respondents from four universities in Indonesia. The analysis technique used is the Structural Equational Model (SEM) with the PLS Program. The results showed that 1. Application facilities and academic atmosphere did not affect word of mouth. 2. Application facilities and academic atmosphere influence word of mouth promotion which is mediated by student satisfaction. The novelty of this research is to create student satisfaction so that it can increase word of mouth. The results of this study contribute to the development of models of consumer behavior. For the University, improving the learning application training facilities will make it easier to store soft data for accreditation and accelerate the graduation of quality students so as to create satisfaction that has a positive impact by word of mouth.
The Effect Of Price, Transaction Security, Online Consumer Review, and Viral Marketing on Purchase Decision in E-Commerce Shopee Sholichin, Aulia Safira; Wisnalmawati, Wisnalmawati
Jurnal REKOMEN (Riset Ekonomi Manajemen) Vol 4, No 2 (2021)
Publisher : Universitas Tidar

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31002/rn.v4i2.3873

Abstract

This study aims to determine the effect of price, transaction security, online consumer reviews, and viral marketing on purchase decisions in e-commerce shopee (a survey of students domiciled in Sleman). The sampling technique used in this study is accidental sampling, provided that 100 respondents have made a purchase in the e-commerce Shopee. The analysis technique used is multiple linear regression analysis. From the results of this study it is known that price, transaction security, online consumer reviews, and viral marketing together (simultaneously) have an effect on purchase decisions in e-commerce Shopee among students domiciled in Sleman at a significance level of 0.00 <0.05 and The Adj R square value is 65.9%, meaning that the variable price, transaction security, online consumer review, and viral marketing is able to explain 65.9% of the purchase decision variable and the remaining 34.1% or 0.341 is influenced by variables outside of this study. Then partially, the four variables consisting of price, transaction security, online consumer review.