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INTEGRASI TAM DAN ECM DALAM MENJELASKAN NIAT MEMBELI KEMBALI PRODUK FASHION SECARA ONLINE DI KOTA DENPASAR Dewi, Ayu Prasetya; Yasa, Ni Nyoman Kerti; Setiawan, Putu Yudi
E-Jurnal Ekonomi dan Bisnis Universitas Udayana VOLUME.06.NO.06.TAHUN 2017
Publisher : Fakultas Ekonomi dan Bisnis Universitas Udayana

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (517.48 KB)

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The purpose of this study is to explain integration TAM and ECM that influence the online repurchase intention.The sample used as many as 130 respondents its taken using purposive sampling that live in the city of Denpasar, and ever make online purchases to fashion products Data Analyzed using Structural Equation Model (SEM). The results of this study indicate the construct of perceived ease of use and construct confirmation has a positive and significant impact on the perceived of usefulness. Perceived of usefulness  also has a positive and significant impact on online repurchase intention. The implication of this study shows that consumers want a system that is easy to understand, flexible to use so that processes transactions on the online shopping can be faster Suggested for online businesses for more attention to the quality of the site and continue to make enhancements to the navigation system and the menus are easy to use in the site, so that consumer perceived of usefulness can be established and furthermore consumers willing to online repurchase.
PERAN KEPERCAYAAN MEMEDIASI PERSEPSI NILAI DENGAN NIAT MENGGUNAKAN E-MONEY DI KOTA DENPASAR Widiartini, Putu Riska; Yasa, Ni Nyoman Kerti
Matrik : Jurnal Manajemen, Strategi Bisnis dan Kewirausahaan Volume 11 Nomor 1 Tahun 2017
Publisher : Universitas Udayana

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (197.525 KB) | DOI: 10.24843/MATRIK:JMBK.2017.V11.i01.p02

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This research aims to investigate the effect of perceived value to the intention of using e-money, mediated by trust. The population in this study is that people who already  know about e-money but have not used it. This research was did in Denpasar with 100 respondents as the sample. The data analysis technique used consisted of Path Analysis and Sobel test. Results from the study showed that the perceived value and trust had a positive and significant impact on consumer intentions to use e-money in Denpasar. The variable of trust also proved to be significantly able to mediate the relationship between perceived value to the intention of using. Suggestions for the publisher is expected to pay attention to image quality and security features of e-money to build the consumer perveived value is getting better and increasing consumer trust. Moreover important to continuously disseminate lesh cash society so that can improve consumer awareness and will be able to encourage consumer intention to use e-money.
PERAN INOVASI PRODUK MEMEDIASI ORIENTASI TEKNOLOGI TERHADAP KEUNGGULAN BERSAING Widiarta, Putu Gde Kamasaka; Mahardika, I Putu Dicky; Nugraha, Nyoman Agus Surya; Tintara, I Dewa Gede Wilanta; Yasa, Ni Nyoman Kerti
E-Jurnal Ekonomi dan Bisnis Universitas Udayana VOLUME.09.NO.02.TAHUN 2020
Publisher : Fakultas Ekonomi dan Bisnis Universitas Udayana

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (1055.085 KB) | DOI: 10.24843/EEB.2020.v09.i02.p05

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This study discusses to explain the Role of Product Innovation Mediating Technology Orientation to Competitive Advantages. The sample used was 62respondents obtained using non probability sampling method consisting of purposive sampling residing in the city of Denpasar, and having made transactions or used the services of Gojek. Data was collected using a full questionnaire and using a Likert scale. Data were analyzed using path analysis techniques and sobel tests. The results of this study prove that technological orientation is positive and significant towards the product innovation and competitive advantage. Product innovation are positive and significant to competitive advantage. Supported product innovation mediates an integrated orientation to competitive advantage. The implications of this research provide advice for Gojek Indonesia to support product improvement and pay attention to technological orientation related to the creation of superior competitiveness.
STRATEGI PENINGKATAN INTERNASIONALISASI PADA UKM KERAJINAN KAYU DI KABUPATEN GIANYAR Yasa, Ni Nyoman Kerti; Yuniari, Wayan; Sari, Rai Mutiara; Devi, Anak Agung Diah Tarama; Jayantari, Ida Ayu Agung Upadianti
Buletin Studi Ekonomi VOL.25.NO.1.FEBRUARI 2020
Publisher : Buletin Studi Ekonomi

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (426.912 KB) | DOI: 10.24843/BSE.2020.v25.i01.p09

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Abstract: Strategies for Increasing Internationalization in Wood Craft SMEs in Gianyar Regency.This study discusses the opportunities, challenges, strengths and weaknesses of wood craft SMEsin Gianyar Regency, Bali. The results of the Assessment will be used as a basis for developing aninternationalization improvement strategy. The analysis used in this research is SWOT Analysisand External Internal Matrix. The results showed that wood handicraft SMEs in Gianyar Regencyhad strengths and good opportunities in improving their international performance. Based on theexisting environment, these SMEs are in a determined position (carefully). Therefore, a suitablebusiness strategy to be developed is a Product Development strategy by focusing on developingproduct diversification, differentiating, branding of products, maximizing cooperation in shippinggoods, and increasing the number of alternative suppliers, in order to improve international quality.
PERAN KREDIBILITAS MEREK MEMEDIASI KREDIBILITAS ENDORSER DENGAN EKUITAS MEREK (Studi pada Konsumen “Kartu AS” di Kota Denpasar) Sondakh, Robby; Yasa, Ni Nyoman Kerti; Sukaatmadja, I Putu Gde
Buletin Studi Ekonomi VOL.21.NO.2.AGUSTUS 2016 (PP 115-232)
Publisher : Buletin Studi Ekonomi

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (155.462 KB) | DOI: 10.24843/bse.2016.v21.i02.p10

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Abstract: Empirically the Role of Brand Credibility to Mediate Endorser Credibility and The BrandEquity on Consumers. This study aims to investigate empirically the role of brand credibility to mediateendorser credibility and the brand equity on consumers “Kartu AS” in Denpasar, Bali. Respondents inthis study is the 200 customers of “Kartu AS” in the Denpasar City. The sampling method used ispurposive sampling method, with the customer’s criteria of respondents, who had seen the advertiseand use “Kartu AS” at least 6 (six) months, as well as a minimum of a high school educationTesting thehypothesis of the study carried out by Structural Equation Modeling (SEM) with applications toolsAnalysis of Moment Structure (AMOS). The results showed that endorser credibility positive andsignificant impact on brand credibility, endorser credibility positive and significant impact on brandequity, brand credibility positive and significant impact effect on brand equity, and brand credibility isable to mediate significantly the effect of endorser credibility to brand equity. Abstrak: Peran Kredibilitas Merek Memediasi Kredibilitas Endorser dengan Ekuitas Merek. Penelitianini bertujuan menjelaskan peran kredibilitas merek memediasi kredibilitas endorser dengan ekuitas merekpada Konsumen “Kartu AS” di Kota Denpasar, Bali. Responden dalam penelitian ini adalah 200 pelanggan“Kartu AS” di Kota Denpasar. Metode penentuan sampel menggunakan metode purposive sampling,dengan kriteria pelanggan responden yang pernah melihat iklan dan menggunakan layanan “Kartu AS”minimal 6 (enam) bulan terakhir, serta minimal berpendidikan SMA/SMK. Pengujian hipotesis penelitiandilakukan dengan Structural Equation Modeling (SEM) dengan alat bantu aplikasi Analysis of MomentStructure (AMOS). Hasil penelitian menunjukkan bahwa kredibilitas endorser berpengaruh positif dansignifikan terhadap kredibilitas merek, kredibilitas endorser berpengaruh positif dan signifikan terhadapekuitas merek, kredibilitas merek berpengaruh positif dan signifikan terhadap ekuitas merek, dan kredibilitasmerek mampu memediasi secara signifikan pengaruh kredibilitas endorser terhadap ekuitas merek.
PENGARUH PENGALAMAN MEMBELI PRODUK FASHION TERHADAP NIAT MEMBELI KEMBALI MELALUI KEPUASAN DAN KEPERCAYAAN PELANGGAN Suandana, Ni Putu Widantari; Rahyuda, Ketut; Yasa, Ni Nyoman Kerti
Matrik : Jurnal Manajemen, Strategi Bisnis dan Kewirausahaan Volume 10 Nomor 1 Tahun 2016
Publisher : Universitas Udayana

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (244.458 KB)

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repurchase intention through customer satisfaction and trust. Data obtained through questionnaires to 100respondents through purposive sampling for Internet users in Denpasar who have ever bought fashion productsthrough online at least twice in six months. The analysis technique used in this study is the Partial LeastSquare and for intervening variables using Sobel test and effect size. The result of this research shows thatonline fashion buying experience significantly and positively influence the online repurchase intention. Thecustomer satisfaction and trust also significantly and positively influence online repurchase intention. Thecustomer satisfaction also influences their trust positively and significantly. The customer satisfaction andtrust emerges as mediating variable of the influence of online fashion product buying experience on onlinerepurchase intention.
RELATIONAL BENEFIT, KEPUASAN, DAN LOYALITAS PELANGGAN PADA BENGKEL PT HONDA DEWATA MOTOR Prayoga, I Made Surya; Yasa, Ni Nyoman Kerti; Wardana, Made
Jurnal Manajemen dan Kewirausahaan (Journal of Management and Entrepreneurship) Vol 17, No 1 (2015): MARCH 2015
Publisher : Institute of Research and Community Outreach - Petra Christian University

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (377.992 KB) | DOI: 10.9744/jmk.17.1.11-20

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Providing customer satisfaction consistently could make customers become loyal to the company.  Loyal customers were the source of income and they would help the company to survive in the business com­petition. Relationship marketing was a strategy that can be used to achieve these goals, through re­la­tional benefits strategy. The company could give the benefit from relationship between companies and cus­­tomers. This study analyzed relationship marketing in the workshop of PT Honda Dewata Motor through 153 respon­dents. The results show that confidence benefits and social benefits have positive e­ffect on cus­tomer sa­tis­faction. Special treatment benefits had no significant effect on customer sa­tis­fac­tion and loyalty to workshop. Customer satisfaction had positive impact to customer loyalty significantly.
SIKAP DALAM MEMEDIASI HUBUNGAN KESADARAN LINGKUNGAN DENGAN NIAT BELI PRODUK KOSMETIK RAMAH LINGKUNGAN Paramita, Nyoman Dara; Yasa, Ni Nyoman Kerti
Jurnal Manajemen dan Kewirausahaan (Journal of Management and Entrepreneurship) Vol 17, No 2 (2015): SEPTEMBER 2015
Publisher : Institute of Research and Community Outreach - Petra Christian University

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (503.527 KB) | DOI: 10.9744/jmk.17.2.187-195

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The purpose of this study was to determine the role attitudes to mediate the relationship between environmental awareness with the purchase intention eco-friendly cosmetics “The Body Shop” in Denpasar. Samples taken were 105 respondent, used purposive sampling techniques. This study used SEM analysis and the Sobel Test. The results showed that, the higher the environmental awareness tent to increase purchase intention of consumers to buy eco-friendly cosmetics brand “The Body Shop.” However, consumer attitudes did not affect the relationship between environ­mental awareness with the intention to buy eco-friendly cosmetic products. This suggested that eventhough without any positive consumer attitude. The higher en­viron­mental awareness could enhance the purchase intention towards eco-friendly cosmetic products “The Body Shop.”
PERBANDINGAN BRAND EQUITY PRODUK SHAMPOO MEREK SUNSILK DENGAN MEREK PANTENE Raras Aristyani, Ida Ayu; Yasa, Ni Nyoman Kerti
Jurnal Manajemen dan Kewirausahaan (Journal of Management and Entrepreneurship) Vol 15, No 2 (2013): SEPTEMBER 2013
Publisher : Institute of Research and Community Outreach - Petra Christian University

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (223.443 KB) | DOI: 10.9744/jmk.15.2.179-190

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The objectives of the study were to know the difference in brand equity and its elements between shampoo products with brand Sunsilk and Pantene. The data analysis technique used was the mean difference test with paired samples. Based on the results of the study, it was found that there is no difference between brand equity Sunsilk with Pantene. the four dimensions of brand equity, just a different one, namely brand perceived quality. Therefore the next shampoo brand Sunsilk should be more focus on the improvement of the quality of its products by way of innovation in flavor, ingredients, and overall quality so as to always be in the top brand position together Pantene.
THE APPLICATION OF TECHNOLOGY ACCEPTANCE MODEL ON INTERNET BANKING USERS IN THE CITY OF DENPASAR Yasa, Ni Nyoman Kerti; Ratnaningrum, Luh Putu Rara Ayu; Sukaatmadja, Putu Gde
Jurnal Manajemen dan Kewirausahaan (Journal of Management and Entrepreneurship) Vol 16, No 2 (2014): SEPTEMBER 2014
Publisher : Institute of Research and Community Outreach - Petra Christian University

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (416.806 KB) | DOI: 10.9744/jmk.16.2.93-102

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The analysis unit of this study was clients of the five major banks in Denpasar. This study aimed to analyze the implementation of internet banking using Technology Acceptance Model (TAM) approach. The research method was SEM which was processed by using SPSS dan AMOS. The results of this study showed that both perceived ease of use and perceived usefulness had significant and positive effects on the attitude towards using internet banking. Both perceived ease of use and perceived usefulness also had positive and significant effects on actual usage. Attitude toward using had a significant and positive relationship with actual usage.
Co-Authors A.A Sagung Ayu Wulandari,, A.A Sagung Ayu Abdulah Jawas Adi, I Nyoman Rasmen Adinata, Kenny Jaya Artana, I Putu Widya Arya Nugraha Suryaatmaja, Arya Nugraha Aryana, I Nengah Bayu Prawira Chyntia Maureen Lomi, Chyntia Maureen Dana, I Made Septian Pradnyan Daru Asih Devi, Anak Agung Diah Tarama Dewi, Ayu Prasetya Dharmanegara, Ida Bagus Agung Djayadiningrat, Adinda Fauziyyah Enrique Made Reidia Gana Purwa Gede Bayu Rahanatha Henny Rahyuda I G A Ketut Giantari, I G A Ketut I G. A. Ketut Gede Suasana I Gusti Ayu Ketut Giantari I Gusti Ayu Putri Anggrihita Prabhawedasattya I Ketut Rahyuda I Komang Wisnu Bayu Temaja, I Komang Wisnu Bayu I Made Surya Prayoga I Made Wardana I Putu Gde Sukaatmadja I.G.A Ketut Giantari, I.G.A Ketut Ida Ayu Raras Aristyani Jatra, Made Jayantari, Ida Ayu Agung Upadianti Juana, I Made Predanggapati Ketut Rahyuda, Ketut Luh Putu Rara Ayu Ratnaningrum Made Dhena Yunita Sari, Made Dhena Made Wardana Mahardika, I Putu Dicky Medhika, Nyoman Gede Aditya Jay Nayda Al Khowarizmi Ryiadi, Nayda Al Khowarizmi Ni Made Dhian Rani Yulianti Ni Nengah Maya Permata Sari, Ni Nengah Maya Ni Nyoman Manik Yistiani Ni Putu Sawitri Ni Putu Widantari Suandana, Ni Putu Widantari Ni Wayan Sri Suprapti Nugraha, Nyoman Agus Surya Nyoman Dara Paramita, Nyoman Dara Prabandari, Kadek Dwita Pratiwi, Ni Nyoman Nuristiana Putri, Made Amilia Laksmi Putri, Ni Kadek Nusanti Putu Gde Sukaatmadja Putu Intan Paradictha Pradnya Putri, Putu Intan Paradictha Pradnya Putu Yudi Setiawan Rahcmad Budi Suharto Rahmayanti, Putu Laksmita Dewi Sari, Rai Mutiara Setiawan, I Komang Setini, Made Sondakh, Robby Sugianingrat, Ida Ayu Putu Widani Suryaningsih, Luh Pande Telagawathi, Ni Luh Wayan Sayang Tintara, I Dewa Gede Wilanta Utami, Ni Luh Putu Mita Pramestya Widiarta, Putu Gde Kamasaka Widiartini, Putu Riska Wisesa, I Gusti Bagus Satria Yuniari, Wayan