Titis Shinta Dhewi, Titis
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PENGARUH CITRA TOKO TERHADAP LOYALITAS PELANGGAN (STUDI PADA SMESCO MART AL HIKAM MALANG) Rojabi, M. Nizar; Shinta Dhewi, Titis
Ekonomi Bisnis Tahun 20, No. 1, Maret 2015
Publisher : Jurusan Manajemen Fakultas Ekonomi Universitas Negeri Malang

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (329.686 KB) | DOI: 10.17977/um042v20i1p1-7

Abstract

Abstract: This study aims to determine how the effect of store image on customer loyalty partially, simultaneously, the coefficient of determination and effective contribution. This research used a quantitative approach, technique of random sampling, and a sample of 150 customers who've bought in Smesco Mart Al Hikam Malang at least twice. The conclusion is that the image of the store (X) has positive effect on customer loyalty (Y). Atmospheric store (X1), Merchandise (X2), clerk (X3), services (X4), and promotion (X5) positive effect on customer loyalty Smesco Mart Al Hikam Malang. Image stores accounted for 43.7%. Merchandise is effective as the biggest contributor to 12.30%. Keywords: Image Store, Atmospheric Store, Merchandise, Clerk, Service Promotion Abstrak: Penelitian ini bertujuan untuk mengetahui bagaimana pengaruh citra toko terhadap loyalitas pelanggan secara parsial, simultan, koefisien determinasi dan sumbangan efektif. Menggunakan pendekatan kuantitatif, teknik random sampling, dan sampel 150 pelanggan yang pernah membeli di Smesco Mart Al Hikam Malang minimal dua kali. Kesimpulannya bahwa citra toko (X) berpengaruh positif terhadap loyalitas pelanggan (Y). Atmosfer toko (X1), Merchandise (X2), pramuniaga (X3), pelayanan (X4), dan promosi (X5) berpengaruh positif terhadap loyalitas pelanggan Smesco Mart Al Hikam Malang. Citra toko menyumbang 43,7%. Merchandise sebagai penyumbang efektif terbesar 12,30%. Kata Kunci: Citra Toko, Atmosfer Toko, Merchandise, Pramuniaga, Pelayanan Promosi
PENGARUH INTERAKSI PERSONAL, KEBIJAKAN, ASPEK FISIK, RELIABILITAS, DAN PEMECAHAN MASALAH TERHADAP LOYALITAS PELANGGAN RITEL : SEBUAH KONTEKS TOKO BUKU Winarti, Yeni; Shinta Dhewi, Titis
Ekonomi Bisnis Volume 22, No. 2, Oktober 2017
Publisher : Jurusan Manajemen Fakultas Ekonomi Universitas Negeri Malang

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (382.099 KB) | DOI: 10.17977/um042v22i2p103-111

Abstract

Abstract: This study aims to determine the following points: 1) description of the retail services quality and customer loyalty; 2) the effect of retail service quality partially and simultaneously on customer loyalty; and 3) the dominant effect between retail services quality and customer loyalty. The population in this study is the consumers who make purchases at least 3x within one year. In this research, the sampling technique used is purposive sampling and obtained 215 respondents. This study uses multiple regression analysis. The result showed that: (1) retail service quality can be classified good; (2) the dimensions of personal interaction, and policy dimension respectively has no significant effect on customer loyalty, while the dimensions of physical aspects, reliability, and problem solving has each positively significant impact on customer loyalty. Retail service quality has a significant positive effect on customer loyalty; (3) reliability is the dominant variable affecting customer satisfaction.Keywords: physical aspect, personal interaction, policy, reliability, problem solving, customer loyaltyAbstrak:. Penelitian ini bertujuan untuk mengetahui: (1) deskripsi kualitas pelayanan ritel dan loyalitas pelanggan; (2) pengaruh kualitas pelayanan ritel secara parsial dan simultan terhadap loyalitas pelanggan; (3) pengaruh dominan antara kualitas pelayanan ritel terhadap loyalitas pelanggan. Populasi dalam penelitian ini adalah konsumen yang melakukan pembelian minimal 3x dalam waktu satu tahun. Teknik pengambilan sampel yang digunakan adalah purposive sampling dan diperoleh sampel sebanyak 215 responden. Penelitian ini menggunakan teknik analisis regresi linier berganda. Hasil analisis penelitian ini adalah: (1) kualitas pelayanan ritel diklasifikasikan baik; (2) dimensi interaksi personal, dan dimensi kebijakan masing-masing tidak signifikan pengaruhnya terhadap loyalitas pelanggan, sedangkan dimensi aspek fisik, reliabilitas, dan pemecahan masalah masing-masing berpengaruh positif signifikan terhadap loyalitas pelanggan. Kualitas pelayanan ritel berpengaruh positif signifikan terhadap loyalitas pelanggan; (3) Dimensi yang berpengaruh dominan adalah dimensi reliabilitas.Kata Kunci: Aspek fisik, interaksi personal, kebijakan, reliabilitas, pemecahan masalah, loyalitas pelanggan
PENGARUH FASILITAS DAN LOKASI TERHADAP KEPUTUSAN MENGINAP Muttaqin, Indra; Shinta Dhewi, Titis
Ekonomi Bisnis Tahun 20, No. 2, Juli 2015
Publisher : Jurusan Manajemen Fakultas Ekonomi Universitas Negeri Malang

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (201.295 KB) | DOI: 10.17977/um042v20i1p88-91

Abstract

Tujuan penelitian ini untuk mengetahui(1) kondisi fasilitas, lokasi, dan keputusanmenginap pengguna jasa Hotel Pelangi Dua Malang, (2) pengaruh fasilitas terhadap keputusanmenginap pengguna jasa Hotel Pelangi Dua Malang, (3) pengaruh lokasi terhadap keputusanmenginap pengguna jasa Hotel Pelangi Dua Malang. Hasil penelitian adalah: (1)fasilitasberpengaruh terhadap keputusan menginap pengguna jasa Hotel Pelangi Dua Malang, (2)lokasi berpengaruh terhadap keputusan menginap pengguna jasa Hotel Pelangi Dua Malang.
Comparison the Application of PBL (Project Based Learning) and PBL (Problem Based Learning) Learning Model on Online Marketing Subjects Dini Mardani, Agnes; Shinta Dhewi, Titis; Wardana, Ludiwishnu
JPBM (Jurnal Pendidikan Bisnis dan Manajemen) VOL 3, NO.2, SEPTEMBER 2017
Publisher : JPBM (Jurnal Pendidikan Bisnis dan Manajemen)

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (144.828 KB) | DOI: 10.17977/um003v3i22017p097

Abstract

Purpose of this study are (1) the application of learning PjBL with PBL to improve study results students, (2) assessing the domain affective, cognitive, and psychomotor, (3) the difference study results use the PjBL with PBL to improve study results students. The research is research quantitative and including research apparent experiment (quasi eksperiment ) by taking sample class two classes X PM 1 as a class experiment and class X PM 2 as a class control. Research instruments used for data collection namely: (1) tests to pretes and postest used to determine the cognitive assessment, (2) sheets observation affective, (3) sheets of the process for the psychomotor. The trial research instruments use the validity and reabilitas. Analysis techniques data using: (1) test a prerequisite analysis consisting of normality test and the homogeneity (2) T test unpaired which ended with the help of computer programs spss. Based on the result of this research can be concluded that: (1) the application of PjBL (Project Based Learning) and PBL (Problem Based Learning) should be conducted well in accordance syntax learning, (2) assessing the cognitive students have a difference and class experiment having an average higher than class control, (3) assessing the results affective students have a difference and on the application of PjBL is better than PBL.
COMPARISON THE APPLICATION OF PBL (PROJECT BASED LEARNING) AND PBL (PROBLEM BASED LEARNING) LEARNING MODEL ON ONLINE MARKETING SUBJECTS Dini Mardani, Agnes; Shinta Dhewi, Titis; Wardana, Ludiwishnu
JPBM (Jurnal Pendidikan Bisnis dan Manajemen) VOL 3, NO.2, SEPTEMBER 2017
Publisher : JPBM (Jurnal Pendidikan Bisnis dan Manajemen)

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (144.828 KB) | DOI: 10.17977/um003v3i22017p097

Abstract

Purpose of this study are (1) the application of learning PjBL with PBL to improve study results students, (2) assessing the domain affective, cognitive, and psychomotor, (3) the difference study results use the PjBL with PBL to improve study results students. The research is research quantitative and including research apparent experiment (quasi eksperiment ) by taking sample class two classes X PM 1 as a class experiment and class X PM 2 as a class control. Research instruments used for data collection namely: (1) tests to pretes and postest used to determine the cognitive assessment, (2) sheets observation affective, (3) sheets of the process for the psychomotor. The trial research instruments use the validity and reabilitas. Analysis techniques data using: (1) test a prerequisite analysis consisting of normality test and the homogeneity (2) T test unpaired which ended with the help of computer programs spss. Based on the result of this research can be concluded that: (1) the application of PjBL (Project Based Learning) and PBL (Problem Based Learning) should be conducted well in accordance syntax learning, (2) assessing the cognitive students have a difference and class experiment having an average higher than class control, (3) assessing the results affective students have a difference and on the application of PjBL is better than PBL.