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Journal : Journal of Applied Sciences in Travel and Hospitality

PURCHASE SYSTEM ANALYSIS ON FOOD COST IN HILTON GARDEN INN BALI Cita Setiawan, I Putu Gede; Astawa, I Ketut; Sutarma, I Gusti Putu
Journal of Applied Sciences in Travel and Hospitality Vol 1 No 1 (2018): March 2018
Publisher : Politeknik Negeri Bali

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Abstract

This study was conducted at the culinary department at Hilton Garden Inn Bali where in production activities often experience shortage of materials caused by the reception of stranded guest, this is due to the location of Hilton Garden Inn Bali located near with airport, resulting in a significant increase in the number of occupancy rooms followed by an increase in demand procurement of food, thereby increasing the chances of shortage of production materials in the culinary department. This study focuses on the analysis of the application of goods purchasing system for the operational activities of the culinary department to meet the needs of the production, and the effect of applying the procurement system to the food cost position. The objective of this research is to measure how big the influence of the application of procurement system of material needs to the position of food cost, in the event of stranded with large amount. In this study using quantitative descriptive analysis method and the results of this study found that the purchase system has a great influence where in the case study the procurement of production materials can meet the demand but the oprasional system applied is not running properly.
ANALYSIS OF IMPLEMENTATION OF PROMOTION MIX STRATEGY AT HOLIDAY INN EXPRESS BARUNA BALI TO MAINTAIN THE MARKET Susantini, Ni Ketut Desi; Sutarma, I Gusti Putu; Armoni, Ni Luh Eka
Journal of Applied Sciences in Travel and Hospitality Vol 1 No 1 (2018): March 2018
Publisher : Politeknik Negeri Bali

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (303.125 KB)

Abstract

In order to win the competition and to keep the market segment, every hotel should establish the right marketing strategy one of which deals with promotional activities. This study analyzes the implementation of promotion mix strategy at Holiday Inn Express Baruna Bali in maintaining the market. Methods of data collection in this study use non-structured interviews and documentation methods, which became the speakers are the sales and marketing, especially Cluster Sales Executive and Cluster Sales Manager at Holiday Inn Express Baruna Bali. The analytical technique used is qualitative descriptive analysis that is by describing the data that has been collected and analyzed whether the theory of the promotion mix implemented according to existing theory or the company modify the promotion mix startegy. The results showed that the implementation of marketing mix strategy in maintaining the market in Holiday Inn Express Baruna Bali has been applied well.
ANALYSIS OF SUPPLIER SELECTION FOR PROCUREMENT OF GOODS IN KITCHEN AT LOR IN NEW KUTA HOTEL Prasetyawan, Doni Eko; Sutarma, I Gusti Putu; Astawa, I Ketut
Journal of Applied Sciences in Travel and Hospitality Vol 1 No 1 (2018): March 2018
Publisher : Politeknik Negeri Bali

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (289.37 KB)

Abstract

The process of procurement of goods and food materials obtained through the process or purchase activities. Purchasing or purchasing is a process of searching the source and ordering of goods or services to assist the production function in the production or service activities (Fausi, 1995: 1004). This research is titled "Analysis of Supplier Selection for Procurement of Goods In Kitchen At Lor In New Kuta Hotel". This study aims to find out how the procurement of goods in the kitchen and how to determine the supplier in the procurement of goods in the kitchen at Lor In New Kuta Hotel. The type of research used is descriptive qualitative research conducted through observation, documentation, and interviews, as well as direct observation of supplier selection by purchasing at Lor in New Kuta Hotel.
ANALYSIS OF COMMISSION PAYMENT TO ONLINE TRAVEL AGENT IN IMPROVING ROOM REVENUE AT AYODYA RESORT BALI Puspita Dewi, Ni Made Thrisna; Sutarma, I Gusti Putu; Suarta, I Ketut
Journal of Applied Sciences in Travel and Hospitality Vol 1 No 2 (2018): June 2018
Publisher : Politeknik Negeri Bali

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Abstract

The role of Online Travel Agent is very important in contributing to the room revenue, which is as the source of business to business. Room sales are made through online travel agent is higher than other reservation sources. The purpose of this research is intended to know the effectivity of online travel agent in order to increase rooms revenue at Ayodya Resort Bali. The data we collected by interviews, participatory observation, and documentations. Type of data were used in this research are qualitative and quantitative. In this research, there were 2 person selected as a respondent using purposive sampling method to determine the informant. The technique of analysis used in this research is descriptive qualitative whis is helped by program Microsot Excel 2013. The data validity is uses triangulation of source. Based on the calculation, in terms of giving commission to online travel agents still need to be re-evaluated caused besides Booking.com, Agoda.com, and Expedia, there are 9 (nine) online travel agents such as Orbitz, Travel Hotel, Asiaroom.com, Rakuten, Asia Travel, Traveloka, Tiket.com, Hoterip, and Pegi-pegi that have not been effective yet in improving room revenue it can be seen from the GAP of revenue received that is still far away from the revenue received by Booking, com, Agoda.com and Expedia. However, in the era of globalization, the prospect of online travel agent is still very potential to be applied and developed in an effort to get maximum room revenue provit in Ayodya Resort Bali